Love Your Melon
Buy One, Give One Beanies for Kids Battling Cancer🎗️ #LYMisBack Explore our project @buildyourownbeanie !
532.1K
Followers
68
Following
5.7K
Posts
0.08%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 859 out of 1606 tracked accounts and holds a follower count that is 0.7 times the median size, making it smaller than the typical creator we track. The profile is verified and operates within the clothing category with over five thousand total posts to establish its presence as a macro account. Engagement rates fall below the median of 0.94 percent for this audience. The rest of this report examines the specific content pillars and audience demographics driving these interactions.
Account Info
| Account Size | Macro |
| Followers | 532,101 |
| Following | 68 |
| Posts | 5,730 |
| Verified | Yes |
| Business Account | Yes |
| Category | CLOTHING |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 402 |
| Avg Comments per Post | 25 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 0.08% |
Follower Growth Over Time
How @loveyourmelon's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-3746
Net Change
-0.7%
% Change
-53
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (535,000 followers) and Jul 17, 2026 (531,254 followers).
The account stayed relatively stable with a change of -0.5% over the 52 day period. The count moved from 535.0K to 532.1K followers.
What the trajectory means
The @loveyourmelon account remained stable with a nearly flat trend over the tracking period. This steady performance identifies the creator as a known quantity rather than a high-growth risk or opportunity. The consistent daily pace allows for predictable campaign planning without concerns regarding audience volatility.
Engagement Analysis
Based on 12 recent posts
Platform Context
@loveyourmelon ranks 793 out of 850 for engagement rate because its performance sits below the tracked median. This gap indicates that the account struggles to generate interactions relative to other creators in the database. Low engagement on a per-follower basis suggests a disconnect between the content and the active audience.
The engagement rate of 0.08 percent falls well below the median of 0.94 percent and ranks 793 out of 850. This indicates that the audience interacts with content far less than typical for this category. While likes provide a base of passive approval, the average of 25 comments per post shows a small but present level of conversation. The data reveals a clear preference for static imagery over motion. Photos earn an average of 480 likes compared to 246 likes for videos. This split suggests that viewers find photos more rewarding or easier to consume. Reach reliability is low based on the hit rate of top performing content. Only 16.7 percent of recent posts doubled the account average, and only 8.3 percent reached five times the average. These figures suggest that growth relies on rare spikes rather than consistent organic momentum. Most interactions are passive reactions rather than active participation. This is a tap-and-scroll audience.
402
Avg Likes/Post
25
Avg Comments/Post
4.8K
Total Likes
303
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.08%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
246
Avg Likes on Videos (4)
480
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @loveyourmelon's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @loveyourmelon's single biggest post had going for it — the patterns worth replicating.
3,183 likes · 198 comments
7.9× @loveyourmelon's average post · 37.2× the median post.
"Hey, it’s Zach, one of the original founders of Love Your Melon. Over ten years ago, my classmates and I started LYM with a simple mission: to give a beanie to every child battling cancer in America. We accomplished that and donated almost $10 million to fight pediatric cancer. "
1930 characters
Photo
Format
Thursday
Day Posted
15:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The top post reached a large reach with 3.2K likes. This outperformed the median engagement by a factor of over 37. It maintained a healthy like to comment ratio of roughly 16 to 1. To replicate this success, use long captions exceeding 100 characters. These longer pieces earn an average of 454 likes while medium length captions underperform at 346. This suggests that the audience prefers deep storytelling over brief updates. Use the specific hashtag set including #loveyourmelon and #lymisback to signal your core topics to the algorithm. The current posting cadence is roughly three times per week. While the average engagement of 402 likes is modest relative to the follower count, consistent output remains the priority for steady growth. This account currently has 532.1K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 458 chars |
| Posting Frequency | 0.3 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
Hey, it’s Zach, one of the original founders of Love Your Melon. Over ten years ago, my classmates and I started LYM w…
LYM is back. A new chapter for Love Your Melon starts now. #LYMisBack #LoveYourMelon
Look at Urijah rocking his milestone patches on his LYM x OPP beanie from the hospital! 💛 This is what it’s all about, …
“Spread positivity wherever you go, and awareness wherever it’s needed, because a kind heart can inspire change, and an…
More than a beanie, every stitch makes a difference 💙 #LYM #loveyourmelon #beanieseason #LYMisBack
The scrunch headband is back! 💛 Designed for all-day comfort, everyday movement, and giving back. Available June 26 at…
Custom Cap Update 🏖️ Ready for your summer adventures! Check out a few we made for partners this week. On sale this su…
For every beanie purchased online, in store, or through wholesale, LYM gives one to a child battling cancer.💛 25,000 b…
Every custom order placed includes our Buy One, Give One Program, to support children battling cancer. Email collabs@ly…
Top Posts
Highest-liked recent posts from @loveyourmelon
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Hey, it’s Zach, one of the original founders of Love Your Melon.
Over ten year…
|
3.2K | 198 | view |
| 2 |
LYM is back. A new chapter for Love Your Melon starts now.
#LYMisBack #LoveYou…
|
814 | 66 | view |
| 3 |
Look at Urijah rocking his milestone patches on his LYM x OPP beanie from the h…
|
253 | 6 | view |
| 4 |
“Spread positivity wherever you go, and awareness wherever it’s needed, because…
|
124 | 1 | view |
| 5 |
More than a beanie, every stitch makes a difference 💙
#LYM #loveyourmelon #bea…
|
114 | 6 | view |
| 6 |
The scrunch headband is back! 💛
Designed for all-day comfort, everyday movement…
|
87 | 4 | view |
| 7 |
Custom Cap Update 🏖️ Ready for your summer adventures! Check out a few we made …
|
70 | 1 | view |
| 8 |
For every beanie purchased online, in store, or through wholesale, LYM gives on…
|
43 | 5 | view |
| 9 |
Every custom order placed includes our Buy One, Give One Program, to support ch…
|
40 | 11 | view |
Posting Patterns & Optimal Timing
When @loveyourmelon posts on Instagram
The creator follows a sparse high-effort pace. This cadence falls well below the median of 1.1 posts per week and results in a lower follower rank relative to more active peers. The consistency score of 0 indicates an erratic rhythm with no predictable pattern. Gaps between posts are unpredictable rather than being scheduled on a clockwork basis. Content lands most frequently on Tuesday and Thursday. Fresh content typically appears around 15:00 UTC. Marketers should note that the lack of regularity makes it difficult to plan tight, multi-day campaign windows. You cannot rely on a steady flow of new assets to maintain a constant presence for your audience. A partnership would require manual monitoring to catch sporadic updates rather than following a set calendar. Because content is infrequent and inconsistent, you must coordinate specific dates in advance if you want the brand message to align with new posts.
0.3
Posts / week
613.2h
Avg gap between posts
Thursday, Tuesday, Friday
Peak posting days
15:00, 18:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @loveyourmelon publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most frequently on Tuesday and Thursday at 15:00 UTC. The frequency is low with only 0.3 posts per week.
Most Common Words
Frequent caption words across @loveyourmelon's recent posts (excludes stopwords)
Best Day of the Week to Post
@loveyourmelon's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 165 | 330 |
| Tuesday | 2 | 106 | 211 |
| Wednesday | 1 | 51 | 51 |
| Thursday | 3 | 1,433 | 4,298 |
| Friday | 2 | 74 | 149 |
| Saturday | 1 | 48 | 48 |
| Sunday | 1 | 39 | 39 |
Posting Consistency & Streaks
How steadily @loveyourmelon maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
3.9%
Active days
Posted at least once
613.2h
Avg gap
Between posts
Caption Length & Performance
How @loveyourmelon's caption length correlates with engagement
100.0%
Posts with Caption
458
Avg Caption Chars
204
Median Chars
1930
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 3 | 346 |
| Long (100+) | 9 | 454 |
The audience rewards long captions with an average of 454 engagements. Medium captions perform the worst with only 346.
Who This Audience Is
What @loveyourmelon's reach and engagement mean for a brand.
The follower count sits below the median for tracked creators at less than one times the typical scale. This indicates an audience that is smaller than many peers in the clothing category despite the verified status. Engagement rates are notably low compared to the 0.94% benchmark, falling well below average. The data suggests a brand message will land softer than usual because interaction levels are suppressed relative to total reach. While the account holds a verified checkmark and operates within the apparel space, the actual participation from the follower base is minimal. This audience fits the clothing category but lacks high engagement signals for interactive campaigns.
Compare & Discover Similar Creators
Stack @loveyourmelon against any other Instagram creator we track, or jump to similar accounts.
Compare @loveyourmelon to another creator
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Estimated Earnings
Revenue estimates based on follower count and engagement
The creator earns primarily through sponsored posts priced between $4,300 and $8,000 for their reach. Their ranking of 859 places them below the median, meaning they should be viewed as a value buy. This position suggests that the quoted range serves as a ceiling to negotiate under rather than a fixed salary. However, the engagement rate of 0.08% falls well below the 0.94% average. Such low interaction levels mean the audience is passive, making the higher end of the price band difficult to justify for active conversion. Brands should negotiate aggressively based on the lower volume of active engagement compared to peers at similar follower counts. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 532.1K followers (Macro)
$4,257 – $7,982
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 532.1K followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.08% engagement rate trails the 0.94% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.3 posts a week limits fresh reach
Summary
This analysis of @loveyourmelon reveals a macro Instagram presence with 532,101 followers. The account demonstrates an engagement rate of 0.08%, averaging 402 likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @loveyourmelon
How many followers does @loveyourmelon have on Instagram?
@loveyourmelon has 532,101 followers on Instagram, placing them in the macro creator tier.
What is @loveyourmelon's Instagram engagement rate?
@loveyourmelon has an engagement rate of 0.08% based on 12 recent posts, averaging 402 likes per post.
How much does @loveyourmelon earn on Instagram?
Based on industry benchmarks, @loveyourmelon's estimated sponsorship value is $4,257 - $7,982 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @loveyourmelon published on Instagram?
@loveyourmelon has published 5,730 posts on Instagram.
What is @loveyourmelon's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 3,183 likes and 198 comments.
How often does @loveyourmelon post on Instagram?
@loveyourmelon posts approximately 0.3 times per week, with an average gap of 613.2 hours between posts. Peak posting days are Thursday, Tuesday, Friday.
How does @loveyourmelon compare to other Instagram creators?
@loveyourmelon sits in the Macro creator tier alongside accounts like @umbro, @lecoqsportif, @mihanomomosa.
Is @loveyourmelon verified on Instagram?
Yes, @loveyourmelon is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @loveyourmelon's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026