Love Your Melon

Love Your Melon

@loveyourmelon

Buy One, Give One Beanies for Kids Battling Cancer🎗️ #LYMisBack Explore our project @buildyourownbeanie !

CLOTHING Business https://lym.com

532.1K

Followers

68

Following

5.7K

Posts

0.08%

Engagement Rate

↓ -0.7% over 71d Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This creator ranks 859 out of 1606 tracked accounts and holds a follower count that is 0.7 times the median size, making it smaller than the typical creator we track. The profile is verified and operates within the clothing category with over five thousand total posts to establish its presence as a macro account. Engagement rates fall below the median of 0.94 percent for this audience. The rest of this report examines the specific content pillars and audience demographics driving these interactions.

Account Info

Account Size Macro
Followers 532,101
Following 68
Posts 5,730
Verified Yes
Business Account Yes
Category CLOTHING

Post Performance

Posts Analyzed 12
Avg Likes per Post 402
Avg Comments per Post 25
Videos 4
Photos 8
Engagement Rate 0.08%

Follower Growth Over Time

How @loveyourmelon's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-3746

Net Change

-0.7%

% Change

-53

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 6, 2026 (535,000 followers) and Jul 17, 2026 (531,254 followers).

The account stayed relatively stable with a change of -0.5% over the 52 day period. The count moved from 535.0K to 532.1K followers.

What the trajectory means

The @loveyourmelon account remained stable with a nearly flat trend over the tracking period. This steady performance identifies the creator as a known quantity rather than a high-growth risk or opportunity. The consistent daily pace allows for predictable campaign planning without concerns regarding audience volatility.

Engagement Analysis

Based on 12 recent posts

Platform Context

@loveyourmelon ranks 793 out of 850 for engagement rate because its performance sits below the tracked median. This gap indicates that the account struggles to generate interactions relative to other creators in the database. Low engagement on a per-follower basis suggests a disconnect between the content and the active audience.

The engagement rate of 0.08 percent falls well below the median of 0.94 percent and ranks 793 out of 850. This indicates that the audience interacts with content far less than typical for this category. While likes provide a base of passive approval, the average of 25 comments per post shows a small but present level of conversation. The data reveals a clear preference for static imagery over motion. Photos earn an average of 480 likes compared to 246 likes for videos. This split suggests that viewers find photos more rewarding or easier to consume. Reach reliability is low based on the hit rate of top performing content. Only 16.7 percent of recent posts doubled the account average, and only 8.3 percent reached five times the average. These figures suggest that growth relies on rare spikes rather than consistent organic momentum. Most interactions are passive reactions rather than active participation. This is a tap-and-scroll audience.

402

Avg Likes/Post

25

Avg Comments/Post

4.8K

Total Likes

303

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Below Average for Macro

0.08%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

246

Avg Likes on Videos (4)

480

Avg Likes on Photos (8)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @loveyourmelon's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @loveyourmelon's single biggest post had going for it — the patterns worth replicating.

Top post by @loveyourmelon

3,183 likes · 198 comments

7.9× @loveyourmelon's average post · 37.2× the median post.

"Hey, it’s Zach, one of the original founders of Love Your Melon. Over ten years ago, my classmates and I started LYM with a simple mission: to give a beanie to every child battling cancer in America. We accomplished that and donated almost $10 million to fight pediatric cancer. "

1930 characters

Photo

Format

Thursday

Day Posted

15:00 UTC

Hour Posted

Hashtags: #lymisback #loveyourmelon

Content Analysis

Hashtags, keywords, captions, and top posts

The top post reached a large reach with 3.2K likes. This outperformed the median engagement by a factor of over 37. It maintained a healthy like to comment ratio of roughly 16 to 1. To replicate this success, use long captions exceeding 100 characters. These longer pieces earn an average of 454 likes while medium length captions underperform at 346. This suggests that the audience prefers deep storytelling over brief updates. Use the specific hashtag set including #loveyourmelon and #lymisback to signal your core topics to the algorithm. The current posting cadence is roughly three times per week. While the average engagement of 402 likes is modest relative to the follower count, consistent output remains the priority for steady growth. This account currently has 532.1K followers.

Top Hashtags

#loveyourmelon (4) #lymisback (3) #lym (1) #beanieseason (1) #oliverpatchproject (1) #opp (1) #oppwarriors (1) #community (1) #sunflower (1) #art (1) #instagood (1) #explore (1)

Top Keywords

cancer (14) every (10) love (9) beanie (9) battling (9) melon (7) give (7) back (7) beanies (7) loveyourmelon (7) child (5) donated (5) pediatric (5) started (4) mission (4) brand (4) family (4) comfort (4) alone (4) children (4) life (4) yours (4) custom (4) because (4) years (3) program (3) kids (3) since (3) hospital (3) need (3)

Caption Analysis

Avg Caption Length 458 chars
Posting Frequency 0.3 posts/week

Content Mix

4

Videos / Reels

8

Photos

Top Performing Posts

Post thumbnail

Hey, it’s Zach, one of the original founders of Love Your Melon. Over ten years ago, my classmates and I started LYM w…

3.2K likes 198 comments
View
Post thumbnail

LYM is back. A new chapter for Love Your Melon starts now. #LYMisBack #LoveYourMelon

814 likes 66 comments 42.5K views Video
View
Post thumbnail

Look at Urijah rocking his milestone patches on his LYM x OPP beanie from the hospital! 💛 This is what it’s all about, …

253 likes 6 comments
View
Post thumbnail

“Spread positivity wherever you go, and awareness wherever it’s needed, because a kind heart can inspire change, and an…

124 likes 1 comments
View
Post thumbnail

More than a beanie, every stitch makes a difference 💙 #LYM #loveyourmelon #beanieseason #LYMisBack

114 likes 6 comments 992 views Video
View
Post thumbnail

The scrunch headband is back! 💛 Designed for all-day comfort, everyday movement, and giving back. Available June 26 at…

87 likes 4 comments
View
Post thumbnail

Custom Cap Update 🏖️ Ready for your summer adventures! Check out a few we made for partners this week. On sale this su…

70 likes 1 comments
View
Post thumbnail

For every beanie purchased online, in store, or through wholesale, LYM gives one to a child battling cancer.💛 25,000 b…

43 likes 5 comments
View
Post thumbnail

Every custom order placed includes our Buy One, Give One Program, to support children battling cancer. Email collabs@ly…

40 likes 11 comments
View

Top Posts

Highest-liked recent posts from @loveyourmelon

# Caption Likes Comments Link
1
Hey, it’s Zach, one of the original founders of Love Your Melon. Over ten year…
3.2K 198 view
2
LYM is back. A new chapter for Love Your Melon starts now. #LYMisBack #LoveYou…
814 66 view
3
Look at Urijah rocking his milestone patches on his LYM x OPP beanie from the h…
253 6 view
4
“Spread positivity wherever you go, and awareness wherever it’s needed, because…
124 1 view
5
More than a beanie, every stitch makes a difference 💙 #LYM #loveyourmelon #bea…
114 6 view
6
The scrunch headband is back! 💛 Designed for all-day comfort, everyday movement…
87 4 view
7
Custom Cap Update 🏖️ Ready for your summer adventures! Check out a few we made …
70 1 view
8
For every beanie purchased online, in store, or through wholesale, LYM gives on…
43 5 view
9
Every custom order placed includes our Buy One, Give One Program, to support ch…
40 11 view

Posting Patterns & Optimal Timing

When @loveyourmelon posts on Instagram

The creator follows a sparse high-effort pace. This cadence falls well below the median of 1.1 posts per week and results in a lower follower rank relative to more active peers. The consistency score of 0 indicates an erratic rhythm with no predictable pattern. Gaps between posts are unpredictable rather than being scheduled on a clockwork basis. Content lands most frequently on Tuesday and Thursday. Fresh content typically appears around 15:00 UTC. Marketers should note that the lack of regularity makes it difficult to plan tight, multi-day campaign windows. You cannot rely on a steady flow of new assets to maintain a constant presence for your audience. A partnership would require manual monitoring to catch sporadic updates rather than following a set calendar. Because content is infrequent and inconsistent, you must coordinate specific dates in advance if you want the brand message to align with new posts.

0.3

Posts / week

613.2h

Avg gap between posts

Thursday, Tuesday, Friday

Peak posting days

15:00, 18:00, 16:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @loveyourmelon publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

1

3

4

5

6

7

8

9

10

11

1

12

1

13

14

2

15

2

16

1

17

2

18

1

19

20

21

1

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @loveyourmelon publishes more often. Their busiest hours are 15:00, 18:00, 16:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @loveyourmelon hasn't been active in our tracked sample.

The account posts most frequently on Tuesday and Thursday at 15:00 UTC. The frequency is low with only 0.3 posts per week.

Most Common Words

Frequent caption words across @loveyourmelon's recent posts (excludes stopwords)

cancer (14) every (10) love (9) beanie (9) battling (9) melon (7) give (7) back (7) beanies (7) loveyourmelon (7) child (5) donated (5) pediatric (5) started (4) mission (4) brand (4) family (4) comfort (4) alone (4) children (4) life (4) yours (4) custom (4) because (4) years (3) program (3) kids (3) since (3) hospital (3) need (3)

Best Day of the Week to Post

@loveyourmelon's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 165 330
Tuesday 2 106 211
Wednesday 1 51 51
Thursday 3 1,433 4,298
Friday 2 74 149
Saturday 1 48 48
Sunday 1 39 39

Posting Consistency & Streaks

How steadily @loveyourmelon maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

3.9%

Active days

Posted at least once

613.2h

Avg gap

Between posts

Caption Length & Performance

How @loveyourmelon's caption length correlates with engagement

100.0%

Posts with Caption

458

Avg Caption Chars

204

Median Chars

1930

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 3 346
Long (100+) 9 454

The audience rewards long captions with an average of 454 engagements. Medium captions perform the worst with only 346.

Who This Audience Is

What @loveyourmelon's reach and engagement mean for a brand.

The follower count sits below the median for tracked creators at less than one times the typical scale. This indicates an audience that is smaller than many peers in the clothing category despite the verified status. Engagement rates are notably low compared to the 0.94% benchmark, falling well below average. The data suggests a brand message will land softer than usual because interaction levels are suppressed relative to total reach. While the account holds a verified checkmark and operates within the apparel space, the actual participation from the follower base is minimal. This audience fits the clothing category but lacks high engagement signals for interactive campaigns.

Compare & Discover Similar Creators

Stack @loveyourmelon against any other Instagram creator we track, or jump to similar accounts.

Compare @loveyourmelon to another creator

Get a side-by-side stats breakdown.

@loveyourmelon vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

The creator earns primarily through sponsored posts priced between $4,300 and $8,000 for their reach. Their ranking of 859 places them below the median, meaning they should be viewed as a value buy. This position suggests that the quoted range serves as a ceiling to negotiate under rather than a fixed salary. However, the engagement rate of 0.08% falls well below the 0.94% average. Such low interaction levels mean the audience is passive, making the higher end of the price band difficult to justify for active conversion. Brands should negotiate aggressively based on the lower volume of active engagement compared to peers at similar follower counts. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 532.1K followers (Macro)

$4,257 – $7,982

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The audience size sits below the median, placing the account in the middle of the field. Engagement. A 0.08% rate falls well below the 0.94% median, indicating a weak connection with current followers. Hit-rate. Only 16.7% of content beats the double average mark, showing a low frequency of standout posts. Trajectory. The follower count remains flat over the tracked period, showing no movement in growth or decline.

Strengths

  • + Verified account with 532.1K followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.08% engagement rate trails the 0.94% median, the clearest area to improve
  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.3 posts a week limits fresh reach

Summary

This analysis of @loveyourmelon reveals a macro Instagram presence with 532,101 followers. The account demonstrates an engagement rate of 0.08%, averaging 402 likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @loveyourmelon

How many followers does @loveyourmelon have on Instagram?

@loveyourmelon has 532,101 followers on Instagram, placing them in the macro creator tier.

What is @loveyourmelon's Instagram engagement rate?

@loveyourmelon has an engagement rate of 0.08% based on 12 recent posts, averaging 402 likes per post.

How much does @loveyourmelon earn on Instagram?

Based on industry benchmarks, @loveyourmelon's estimated sponsorship value is $4,257 - $7,982 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @loveyourmelon published on Instagram?

@loveyourmelon has published 5,730 posts on Instagram.

What is @loveyourmelon's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 3,183 likes and 198 comments.

How often does @loveyourmelon post on Instagram?

@loveyourmelon posts approximately 0.3 times per week, with an average gap of 613.2 hours between posts. Peak posting days are Thursday, Tuesday, Friday.

How does @loveyourmelon compare to other Instagram creators?

@loveyourmelon sits in the Macro creator tier alongside accounts like @umbro, @lecoqsportif, @mihanomomosa.

Is @loveyourmelon verified on Instagram?

Yes, @loveyourmelon is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @loveyourmelon's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026