Big Brother UK
The game is changing 👁️ Watch on ITV2 & @itvxofficial #BBUK
523.8K
Followers
6
Following
4.9K
Posts
2.14%
Engagement Rate
Account Overview
Profile summary and post performance
Big Brother UK (@bbuk) has 523,848 Instagram followers as of October 15, 2026 and 4,873 posts; the account is verified. Across the 12 recent posts we analysed for this report on May 26, 2026, a post got 10K likes and 286 comments on average (median 5.7K likes), an engagement rate of 2.14% of followers. Over the 161 days we have tracked it, the account gained 38,755 followers (+8.0%).
Where these numbers come from: public Instagram profile data and @bbuk's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Macro |
| Followers | 523,848 |
| Following | 6 |
| Posts | 4,873 |
| Verified | Yes |
| Category | TV show |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 10,008 |
| Avg Comments per Post | 286 |
| Videos | 6 |
| Photos & carousels | 6 |
| Engagement Rate | 2.14% |
Follower Growth Over Time
How @bbuk's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+38.8K
Net Change
+8.0%
% Change
+241
Avg / Day
161
Days Tracked
72
Data Points
Tracked between May 7, 2026 (485,093 followers) and Oct 15, 2026 (523,848 followers).
| Date | Followers | Change |
|---|---|---|
| 523,848 | +12,895 | |
| 510,953 | +33,294 | |
| 477,659 | -1,293 | |
| 478,952 | -1,909 | |
| 480,861 | -2,079 | |
| 482,940 | -2,153 | |
| 485,093 | first reading |
Engagement Analysis
Based on 12 recent posts
10.0K
Avg Likes/Post
286
Avg Comments/Post
120.1K
Total Likes
3.4K
Total Comments
Engagement Rate
Compared with the 596 Macro-tier reports with an engagement rate (median 1.36%, middle half 0.51% to 3.51%)
2.14%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
8.9K
Avg Likes on Videos (6)
11.1K
Avg Likes on Photos & carousels (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @bbuk's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 5,914 likes and comments; 4 of the 12 reached twice that (11,828 or more).
Best-Performing Post, Decomposed
What @bbuk's single biggest recent post had going for it, measured against the account's other posts.
27,002 likes · 1,112 comments
2.7× @bbuk's average post · 4.7× the median post.
"Richard has officially beaten the villain accusations and has been crowned your Big Brother 2025 WINNER 🫶 #BBUK #BigBrother"
123 characters
Photo or carousel
Format
Friday
Day Posted
22:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 104 chars |
| Posting Frequency | not shown |
Content Mix
6
Videos / Reels
6
Photos & carousels
Top Posts
Highest-liked recent posts from @bbuk
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Richard has officially beaten the villain accusations and has been crowned your…
|
27.0K | 1.1K | — | view |
| 2 |
From meeting demons to finding love, Elsa found her voice in the House and is y…
|
23.4K | 354 | — | view |
| 3 |
The moment your Big Brother 2025 WINNER was announced! #BBUK
|
22.8K | 261 | 338.6K | view |
| 4 |
"It's been an absolute pleasure and delight." Richard says goodbye to the House…
|
12.5K | 273 | 117.0K | view |
| 5 |
Richard’s winning speech being a motivational pep talk says it all 💛 #BBUK #Big…
|
6.5K | 158 | 48.8K | view |
| 6 |
First place in 'great craic', Jenny from Derry (aka Queen of the Snug) finishes…
|
6.2K | 424 | — | view |
| 7 |
Runner up Elsa thanks everyone who voted for her 🥹 #BBUK #BigBrother
|
5.1K | 89 | 126.8K | view |
| 8 |
The OG Cameron made "interesting" besties off the farm and won the hearts of th…
|
4.1K | 366 | — | view |
| 9 |
The Final Six toast their goodbyes and reflect on their time in the House 🥂 #BB…
|
3.2K | 35 | 51.4K | view |
Posting Patterns & Optimal Timing
When @bbuk posts on Instagram
Friday, Saturday
Peak posting days
21:00, 22:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @bbuk publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@bbuk's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Friday | 9 | 12,054 | 108,484 |
| Saturday | 3 | 5,018 | 15,053 |
Caption Length & Performance
How @bbuk's caption length correlates with engagement
100.0%
Posts with Caption
104
Avg Caption Chars
112
Median Chars
145
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 6 | 7.5K |
| Long (100+) | 6 | 13.1K |
Compare & Discover Similar Creators
Stack @bbuk against any other Instagram creator we track, or jump to similar accounts.
Compare @bbuk to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @bbuk
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 523.8K followers (Macro)
$4,191 to $7,858
Our per-follower range for accounts this size (see methodology)
Download @bbuk's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 10 hours, 2 minutes ago.
Tracking
What we have recorded about @bbuk over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @bbuk's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @bbuk
How many followers does @bbuk have on Instagram?
@bbuk has 523,848 followers on Instagram, placing them in the Macro-tier group (100K to 1M followers).
What is @bbuk's Instagram engagement rate?
@bbuk has an engagement rate of 2.14% based on 12 recent posts, averaging 10.0K likes per post.
How much does @bbuk earn on Instagram?
From follower count only, we estimate @bbuk's sponsorship value at $4,191 to $7,858 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @bbuk published on Instagram?
@bbuk has published 4,873 posts on Instagram.
What is @bbuk's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 27,002 likes and 1,112 comments.
How often does @bbuk post on Instagram?
We don't show a weekly rate for @bbuk: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Friday, Saturday.
How does @bbuk compare to other Instagram creators?
@bbuk sits in the Macro-tier group alongside accounts like @yanxi531, @rhitrition, @therichkidsoftehran.
Is @bbuk verified on Instagram?
Yes, @bbuk is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @bbuk's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 15, 2026 | Posts analysed May 26, 2026
Cite this page
IGDataHub (2026). @bbuk Instagram stats and analytics, follower count as of 15 October 2026, posts analysed 26 May 2026. https://igdatahub.com/blog/bbuk-instagram-profile-stats/