Reese’s Book Club
Each month @ReeseWitherspoon picks books she loves with a woman at the center of the story. June Pick: A Pair of Aces 📖💛
3.2M
Followers
589
Following
4.9K
Posts
0.09%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 573 out of over 1600 tracked creators and holds more than four times the median follower count. It is a verified Community profile with nearly five thousand posts categorized as a Mega tier account. While the follower base is large, the engagement rate falls well below the median. The rest of this report explores audience interaction patterns and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 3,210,691 |
| Following | 589 |
| Posts | 4,883 |
| Verified | Yes |
| Business Account | Yes |
| Category | Community |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 2,791 |
| Avg Comments per Post | 76 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 0.09% |
Follower Growth Over Time
How @reesesbookclub's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+115.2K
Net Change
+3.7%
% Change
+1.6K
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 7, 2026 (3,100,000 followers) and Jul 17, 2026 (3,215,209 followers).
The account grew from 3.1M to 3.2M followers over 51 days. The growth is steady at about 2.2K new followers per day.
What the trajectory means
@reesesbookclub gained 110.7K followers over the tracked period. This upward trend makes the account worth getting in on early as its reach expands. The steady pace of 2.2K new followers per day allows for consistent planning within a campaign brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
@reesesbookclub ranks 716 of 778 for engagement because its rate sits well below the tracked median. This low percentage indicates that the audience interacts less frequently than typical accounts in the corpus. Such a gap means each follower is less likely to engage with content compared to the average creator.
The engagement rate of 0.09% falls well below the 0.93% median and ranks 716 of 778. This audience reacts far less than typical for this platform. While the account maintains a steady base of likes, the low comment count suggests a passive relationship with the content. Video posts draw much higher interest than photos, earning nearly five times the average likes per post. This preference indicates that motion content is the primary driver of visual attention. Reach reliability remains inconsistent as only 8.3% of recent posts doubled the account average and another 8.3% quintupled it. These infrequent spikes suggest that while some pieces catch wider interest, the majority of the content does not break through to new circles. The audience is a tap-and-scroll audience.
2.8K
Avg Likes/Post
76
Avg Comments/Post
33.5K
Total Likes
907
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.09%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
5.2K
Avg Likes on Videos (5)
1.1K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @reesesbookclub's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @reesesbookclub's single biggest post had going for it — the patterns worth replicating.
19,814 likes · 587 comments
7.1× @reesesbookclub's average post · 11.0× the median post.
"Happy June! 🌺 This month, @reesesbookclub is reading A Pair of Aces by @authormariebenedict & @victoriachristophermurray. Two women, two very different worlds, and one shared mission. Read or listen on @applebooks, our official ebook and audiobook partner."
256 characters
Video
Format
Tuesday
Day Posted
16:00 UTC
Hour Posted
502.9K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at a multiplier of 11.0 over the median like count for this account. Its high comment volume relative to likes suggests it sparked active discussion among followers. To replicate this success, prioritize long captions exceeding 100 characters. This length band achieves the highest engagement average while medium length posts underperform. You should write extensive copy to build a connection with your audience rather than brief updates. Use #1 and #ad as consistent hashtag signals for your content topics. Stick to a steady posting cadence of one post per week. While the total follower count is high, the average engagement remains modest relative to that scale. Focus on consistency over rapid growth. The account currently has 3.2 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 213 chars |
| Posting Frequency | 1.0 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
Happy June! 🌺 This month, @reesesbookclub is reading A Pair of Aces by @authormariebenedict & @victoriachristophermurra…
We’re thrilled to welcome @authormariebenedict and @victoriachristophermurray, and their page-turning historical fictio…
Big ideas. Unforgettable stories. And the conversations that stay with you long after the last page 🎧✨ Step inside Boo…
Welcome to summer aka Cancer season where every read becomes an emotional support book ♋📚🌊 Did we read you correctly? T…
Reading, hiking, and cold plunging while surrounded by book lovers? Sign me up! 🙋♀️ #ad You can experience this yours…
Last. Current. Next. 💛 Comment your lineup below 👇 and grab a copy of the paperback edition of Gone Before Goodbye at t…
A Pair of Aces, IRL 👀 What’s a location from our June pick that you’d love to visit? 👇
An Elle Woods approved reading day 📚✨ Tag the bestie you're spending National Pink Day reading with! 💕
We’re here for changing the narrative around queer female athletes 💛 Read the rest of this incredible piece by guest …
Top Posts
Highest-liked recent posts from @reesesbookclub
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Happy June! 🌺 This month, @reesesbookclub is reading A Pair of Aces by @authorm…
|
19.8K | 587 | view |
| 2 |
We’re thrilled to welcome @authormariebenedict and @victoriachristophermurray, …
|
2.0K | 48 | view |
| 3 |
Big ideas. Unforgettable stories. And the conversations that stay with you long…
|
2.0K | 73 | view |
| 4 |
Welcome to summer aka Cancer season where every read becomes an emotional suppo…
|
1.9K | 13 | view |
| 5 |
Reading, hiking, and cold plunging while surrounded by book lovers? Sign me up!…
|
1.9K | 57 | view |
| 6 |
Last. Current. Next. 💛 Comment your lineup below 👇 and grab a copy of the paper…
|
1.8K | 15 | view |
| 7 |
A Pair of Aces, IRL 👀
What’s a location from our June pick that you’d love to …
|
1.6K | 44 | view |
| 8 |
An Elle Woods approved reading day 📚✨
Tag the bestie you're spending National P…
|
887 | 33 | view |
| 9 |
We’re here for changing the narrative around queer female athletes 💛
Read the…
|
777 | 13 | view |
Posting Patterns & Optimal Timing
When @reesesbookclub posts on Instagram
The account follows a sparse high-effort pace. Posting roughly once per week places this creator just below the median frequency for their peer group. While the volume is low, it remains consistent with established niche creators at the 573 rank. The consistency score of zero indicates an erratic rhythm rather than a steady grind. This lack of regularity suggests that content drops occur in unpredictable intervals rather than on a fixed schedule. Content lands most often on Monday and Wednesday. New posts typically appear around 16:00 UTC. Marketers should not expect a predictable weekly cycle when planning a campaign. Because the gaps between posts are inconsistent, a tie-in requires proactive monitoring of their feed rather than a pre-planned calendar. You cannot rely on a clockwork rhythm to time your assets. Coordination will require manual tracking to catch fresh content as it appears.
1.0
Posts / week
178.5h
Avg gap between posts
Wednesday, Monday, Tuesday
Peak posting days
16:00, 18:00, 22:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @reesesbookclub publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 1.0 times per week with the most activity on Wednesday and Monday. The busiest hour for posting is 16:00 UTC.
Most Common Words
Frequent caption words across @reesesbookclub's recent posts (excludes stopwords)
Best Day of the Week to Post
@reesesbookclub's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 1,984 | 3,968 |
| Tuesday | 2 | 10,660 | 21,321 |
| Wednesday | 3 | 1,341 | 4,024 |
| Thursday | 1 | 1,860 | 1,860 |
| Friday | 2 | 546 | 1,092 |
| Saturday | 1 | 204 | 204 |
| Sunday | 1 | 1,930 | 1,930 |
Posting Consistency & Streaks
How steadily @reesesbookclub maintains output
7
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
12.2%
Active days
Posted at least once
178.5h
Avg gap
Between posts
Caption Length & Performance
How @reesesbookclub's caption length correlates with engagement
100.0%
Posts with Caption
213
Avg Caption Chars
193
Median Chars
493
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 1.7K |
| Long (100+) | 11 | 3.0K |
The audience rewards long captions with 3.0K average engagement. Medium captions perform the worst at 1.7K.
Who This Audience Is
What @reesesbookclub's reach and engagement mean for a brand.
The audience size sits well above the typical creator average at more than four times the median volume. This scale indicates a broad reach that exceeds standard niche influencer metrics. The verified status and community categorization suggest a formalized organization rather than an individual personality. Engagement rates fall below the median by a factor of ten. This gap suggests a brand message lands much softer here than on typical creator accounts. High follower counts coupled with low interaction rates indicate a passive viewership base. Most followers likely consume content as a one-way broadcast rather than participating in active dialogue. The sheer scale provides high visibility for awareness campaigns. However, the low engagement rate means less impact for conversion or community driven tactics. This audience fits the publishing and book retail category.
Compare & Discover Similar Creators
Stack @reesesbookclub against any other Instagram creator we track, or jump to similar accounts.
Compare @reesesbookclub to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @reesesbookclub
Estimated Earnings
Revenue estimates based on follower count and engagement
@reesesbookclub earns primarily from brand partnerships and sponsorships. A sponsored post for this account falls within a range of $16,100 to $38,500 based on their follower count. Their rank of 573 places them well above the median, allowing them to command a premium over standard market rates. However, an engagement rate of 0.09% sits far below the 0.93% average for similar accounts. This low interaction rate suggests that while the reach is broad, the conversion potential may not justify the highest end of the quoted price band. Advertisers should view the upper limit as a ceiling rather than a standard starting point due to the diluted engagement. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 3.2M followers (Mega)
$16,053 – $38,528
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 3.2M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.09% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.0 posts a week limits fresh reach
Summary
This analysis of @reesesbookclub reveals a mega Instagram presence with 3,210,691 followers. The account demonstrates an engagement rate of 0.09%, averaging 2.8K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @reesesbookclub
How many followers does @reesesbookclub have on Instagram?
@reesesbookclub has 3,210,691 followers on Instagram, placing them in the mega creator tier.
What is @reesesbookclub's Instagram engagement rate?
@reesesbookclub has an engagement rate of 0.09% based on 12 recent posts, averaging 2.8K likes per post.
How much does @reesesbookclub earn on Instagram?
Based on industry benchmarks, @reesesbookclub's estimated sponsorship value is $16,053 - $38,528 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @reesesbookclub published on Instagram?
@reesesbookclub has published 4,883 posts on Instagram.
What is @reesesbookclub's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 19,814 likes and 587 comments.
How often does @reesesbookclub post on Instagram?
@reesesbookclub posts approximately 1.0 times per week, with an average gap of 178.5 hours between posts. Peak posting days are Wednesday, Monday, Tuesday.
How does @reesesbookclub compare to other Instagram creators?
@reesesbookclub sits in the Mega creator tier alongside accounts like @thenorthface, @janellemonae, @thespeedhunters.
Is @reesesbookclub verified on Instagram?
Yes, @reesesbookclub is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @reesesbookclub's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026