DrLupo

DrLupo

@drlupo

Old man who yells at video games.

PROFESSIONAL_GAMER Business https://youtube.com/drlupo/live

3.3M

Followers

225

Following

1.7K

Posts

0.08%

Engagement Rate

↓ -1.0% over 70d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator sits at rank 570 out of 1606 and holds more than four times the follower count of the typical account we track. This verified professional gamer has built a substantial presence with over 1,700 total posts. While the audience size is large, the engagement rate of 0.08% falls well below the median of 0.93%. The following analysis explores the specific ways this audience interacts with his content and the consistency of his posting habits.

Account Info

Account Size Mega
Followers 3,273,645
Following 225
Posts 1,730
Verified Yes
Business Account Yes
Category PROFESSIONAL_GAMER

Post Performance

Posts Analyzed 12
Avg Likes per Post 2,516
Avg Comments per Post 141
Videos 8
Photos 4
Engagement Rate 0.08%

Follower Growth Over Time

How @drlupo's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-31521

Net Change

-1.0%

% Change

-450

Avg / Day

70

Days Tracked

16

Data Points

Tracked between May 7, 2026 (3,300,000 followers) and Jul 17, 2026 (3,268,479 followers).

The account lost about 26.4K followers over 51 days. This represents a downward trend of roughly 517 fewer followers per day.

What the trajectory means

@drlupo lost approximately 26.4K followers over the tracked period. This downward trend makes the account a risk to time carefully. The pace of roughly 517 fewer followers per day suggests a declining reach that complicates long term planning.

Engagement Analysis

Based on 12 recent posts

Platform Context

@drlupo ranks 726 out of 778 for engagement rate because its performance sits below the tracked median. This low percentage means the account generates very little interaction relative to its audience size. The gap between this creator and the average indicates a struggle to capture attention from followers.

The engagement rate of 0.08% falls well below the 0.93% median, ranking 726 out of 778 accounts. This indicates that the audience reacts much less than typical for this platform. While average likes sit at 2.5K, the interaction is largely passive rather than conversational. The data reveals a clear preference for static imagery over motion content. Photos earned 4.0K likes on average while videos only pulled in 1.8K. This split shows that followers reward still visuals with more frequent interactions. Reach reliability remains low and inconsistent across recent posts. Only 8.3% of the content doubled the account's own engagement average. Not a single post reached the 5x threshold. These figures suggest that hits are rare rather than consistent results of an engaged community. The lack of high-performing outliers points to a stagnant reach. This is a tap-and-scroll audience.

2.5K

Avg Likes/Post

141

Avg Comments/Post

30.2K

Total Likes

1.7K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.08%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

1.8K

Avg Likes on Videos (8)

4.0K

Avg Likes on Photos (4)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @drlupo's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @drlupo's single biggest post had going for it — the patterns worth replicating.

Top post by @drlupo

7,754 likes · 40 comments

2.9× @drlupo's average post · 3.5× the median post.

"Happy to see @drlupo and Sam Lupo beside this artwork that stands as a tribute to the amazing goals achieved by the BAC community. Ben and Sam have committed to raise $25 million by 2033 for the Build Against Cancer and GCX floor at the Domino’s Village."

255 characters

Photo

Format

Sunday

Day Posted

17:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post performed at a 3.5x multiplier over the median engagement of this account. It achieved a balanced ratio of forty comments to over seven thousand likes. This specific success occurred on a Sunday afternoon. Long captions exceeding one hundred characters drive the highest engagement by attracting nearly three thousand likes per post. Medium length captions perform poorly and suggest that shorter copy fails to build connection here. Use the recurring hashtags #mtg, #mtgcommunity, #magicthegathering, #marathon, and #marathonthegame to signal your specific topics clearly. With an average of only 2.5K likes for a following of 3.3 million, engagement is modest across the board. Focus on consistent volume rather than seeking rapid growth. The account maintains a low frequency by posting roughly zero point two times per week. @drlupo has over three million followers.

Top Hashtags

#mtg (1) #mtgcommunity (1) #magicthegathering (1) #marathon (1) #marathonthegame (1) #extraction (1) #teamdrlupo (1) #dreamhavenpartner (1) #reelrumblecontest (1) #buildagainstcancer (1) #bac2024 (1) #ad (1) #dualsenese (1)

Top Keywords

drlupo (9) https (6) time (5) using (3) lenovo (3) legion (3) link (3) community (3) chicago (3) build (3) inspired (2) mythic (2) tools (2) theme (2) chance (2) live (2) sure (2) marathonthegame (2) extraction (2) shooter (2) prizes (2) could (2) think (2) check (2) wildgate (2) today (2) weekend (2) first (2) city (2) brothers (2)

Caption Analysis

Avg Caption Length 273 chars
Posting Frequency 0.2 posts/week

Content Mix

8

Videos / Reels

4

Photos

Top Performing Posts

Post thumbnail

Happy to see @drlupo and Sam Lupo beside this artwork that stands as a tribute to the amazing goals achieved by the BAC…

7.8K likes 40 comments
View
Post thumbnail

Chicago! What a nuts, busy weekend, but so good. MagicCon, Indiana Dunes National Park, exploring Chicago with Griffin…

5.2K likes 49 comments
View
Post thumbnail

Get ready for #ReelRumbleContest – the ultimate frag reel challenge and community showdown, sponsored by Lenovo Legion …

2.4K likes 391 comments 1.2M views Video
View
Post thumbnail

New video is up, gameplay and early impressions of @marathonthegame which is the upcoming extraction shooter from @bung…

2.4K likes 216 comments 35.5K views Video
View
Post thumbnail

What do you think about space battles? Check out Wildgate today! #DreamhavenPartner https://wildgate.gg/DrLupo <- use …

2.3K likes 57 comments 36.3K views Video
View
Post thumbnail

🐋🐋🐋

2.2K likes 11 comments
View
Post thumbnail

Tomorrow - #BAC2024 supporting @StJude & @StJudePlayLive 💜❤️

2.1K likes 25 comments 19.4K views Video
View
Post thumbnail

We are honored to hear from @drlupo and to see a 7th year of Build Against Cancer rallying the community for the cause …

1.6K likes 15 comments 12.5K views Video
View
Post thumbnail

We’re over here getting wins in build mode. DONATE - https://tilt.fyi/SOjF2K4dXQ https://twitch.tv/drlupo https://yo…

1.5K likes 6 comments 16.1K views Video
View

Top Posts

Highest-liked recent posts from @drlupo

# Caption Likes Comments Link
1
Happy to see @drlupo and Sam Lupo beside this artwork that stands as a tribute …
7.8K 40 view
2
Chicago! What a nuts, busy weekend, but so good. MagicCon, Indiana Dunes Natio…
5.2K 49 view
3
Get ready for #ReelRumbleContest – the ultimate frag reel challenge and communi…
2.4K 391 view
4
New video is up, gameplay and early impressions of @marathonthegame which is th…
2.4K 216 view
5
What do you think about space battles? Check out Wildgate today! #DreamhavenPar…
2.3K 57 view
6
🐋🐋🐋
2.2K 11 view
7
Tomorrow - #BAC2024 supporting @StJude & @StJudePlayLive 💜❤️
2.1K 25 view
8
We are honored to hear from @drlupo and to see a 7th year of Build Against Canc…
1.6K 15 view
9
We’re over here getting wins in build mode. DONATE - https://tilt.fyi/SOjF2K4d…
1.5K 6 view

Posting Patterns & Optimal Timing

When @drlupo posts on Instagram

The creator maintains a sparse high-effort pace. This low frequency of 0.2 posts per week falls well below the median of 1.1. Such a slow cadence places them at rank 570 out of 1606 based on posting volume alone. The consistency score is 0 out of 100, which indicates an erratic rhythm rather than a predictable schedule. Gaps between posts are unpredictable with a maximum streak of only two days. Content lands most often on Saturday and Tuesday. New posts frequently appear around 17:00 UTC. Marketers should avoid planning time-sensitive campaigns based on routine. The lack of regular intervals means you cannot rely on a steady stream of fresh content to maintain a constant brand presence. You must coordinate specific dates for manual activations rather than expecting organic momentum from their posting cycle. A partnership will require proactive management to ensure your message aligns with their infrequent and sporadic updates.

0.2

Posts / week

1066.1h

Avg gap between posts

Saturday, Tuesday, Wednesday

Peak posting days

17:00, 21:00, 22:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @drlupo publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

3

4

5

6

7

8

9

10

11

12

1

13

14

15

1

16

3

17

1

18

1

19

1

20

2

21

1

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @drlupo publishes more often. Their busiest hours are 17:00, 21:00, 22:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @drlupo hasn't been active in our tracked sample.

The account posts most on Saturday and Tuesday at 17:00 UTC. The posting frequency is low at 0.2 times per week.

Most Common Words

Frequent caption words across @drlupo's recent posts (excludes stopwords)

drlupo (9) https (6) time (5) using (3) lenovo (3) legion (3) link (3) community (3) chicago (3) build (3) inspired (2) mythic (2) tools (2) theme (2) chance (2) live (2) sure (2) marathonthegame (2) extraction (2) shooter (2) prizes (2) could (2) think (2) check (2) wildgate (2) today (2) weekend (2) first (2) city (2) brothers (2)

Best Day of the Week to Post

@drlupo's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Tuesday 2 2,302 4,603
Wednesday 2 3,094 6,187
Thursday 1 1,057 1,057
Friday 1 2,801 2,801
Saturday 5 1,890 9,449
Sunday 1 7,794 7,794

Posting Consistency & Streaks

How steadily @drlupo maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

2.0%

Active days

Posted at least once

1066.1h

Avg gap

Between posts

Caption Length & Performance

How @drlupo's caption length correlates with engagement

100.0%

Posts with Caption

273

Avg Caption Chars

233

Median Chars

748

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 1 2.2K
Medium (40-100) 1 2.1K
Long (100+) 10 2.8K

The audience rewards long captions with 2.8K average engagement. Medium captions perform the worst at 2.1K.

Who This Audience Is

What @drlupo's reach and engagement mean for a brand.

The follower count of 3.3 million places this account well above the typical creator average. The high multiple relative to the median indicates a scale that reaches beyond niche circles into broader visibility. Verification and the professional gamer classification confirm an audience centered on established gaming content. Engagement rates are notably lower than the median, which suggests the message lands softer than usual for a profile of this size. This gap between reach and interaction is common in large accounts where the sheer volume of followers dilutes the impact of individual posts. The high follower count provides broad visibility while the low engagement rate indicates a passive viewer base rather than an active community. The audience fits the gaming hardware and peripheral category.

Compare & Discover Similar Creators

Stack @drlupo against any other Instagram creator we track, or jump to similar accounts.

Compare @drlupo to another creator

Get a side-by-side stats breakdown.

@drlupo vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for @drlupo is sponsored content from brands seeking high reach across their 3.3M followers. A single post fits into a projected band of $16.4K to $39.3K. While the account sits well above the median follower count, its ranking at 570 puts it in a position where luxury branding can command a premium price from advertisers. However, an engagement rate of 0.08% falls far below the 0.93% average for similar accounts. This low interaction suggests that while reach is high, the conversion efficiency per follower is lower than expected. The quoted range should be viewed as a ceiling based on visibility rather than a guarantee of high audience participation. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 3.3M followers (Mega)

$16,368 – $39,284

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A following 4.5 times the median places the account in the top half of the market despite a mid-tier rank. Engagement. The 0.08% rate falls well below the 0.93% median, indicating a struggle to capture audience attention. Hit-rate. Only 8.3% of posts beat double the average engagement, showing a lack of consistent high-performing content. Trajectory. A steady decline over the last 51 days shows a shrinking follower base.

Strengths

  • + Verified account with 3.3M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.08% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.2 posts a week limits fresh reach

Summary

This analysis of @drlupo reveals a mega Instagram presence with 3,273,645 followers. The account demonstrates an engagement rate of 0.08%, averaging 2.5K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @drlupo

How many followers does @drlupo have on Instagram?

@drlupo has 3,273,645 followers on Instagram, placing them in the mega creator tier.

What is @drlupo's Instagram engagement rate?

@drlupo has an engagement rate of 0.08% based on 12 recent posts, averaging 2.5K likes per post.

How much does @drlupo earn on Instagram?

Based on industry benchmarks, @drlupo's estimated sponsorship value is $16,368 - $39,284 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @drlupo published on Instagram?

@drlupo has published 1,730 posts on Instagram.

What is @drlupo's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 7,754 likes and 40 comments.

How often does @drlupo post on Instagram?

@drlupo posts approximately 0.2 times per week, with an average gap of 1066.1 hours between posts. Peak posting days are Saturday, Tuesday, Wednesday.

How does @drlupo compare to other Instagram creators?

@drlupo sits in the Mega creator tier alongside accounts like @lcwaikiki, @hayesgrier, @nazdej.

Is @drlupo verified on Instagram?

Yes, @drlupo is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @drlupo's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026