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Founder @shopweworewhat โฃ Giving @wegavewhat NYT Best Selling Authorโฃ โข Angel Investor Inq: [email protected]
3.2M
Followers
2.5K
Following
14.9K
Posts
0.18%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 573 out of 1,606 tracked accounts and holds a follower count that is 4.5 times the median size. The account is verified and operates in the Entrepreneur category with over 14,000 total posts to establish its presence as a Mega tier profile. While the audience scale is large, the engagement rate of 0.18% falls below the 0.93% median mark. The following report examines the specific content pillars and audience demographics driving these interactions.
Account Info
| Account Size | Mega |
| Followers | 3,249,749 |
| Following | 2,463 |
| Posts | 14,936 |
| Verified | Yes |
| Category | Entrepreneur |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 5,892 |
| Avg Comments per Post | 95 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 0.18% |
Follower Growth Over Time
How @weworewhat's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-81545
Net Change
-2.5%
% Change
-1133
Avg / Day
72
Days Tracked
15
Data Points
Tracked between May 6, 2026 (3,327,957 followers) and Jul 17, 2026 (3,246,412 followers).
The account lost 78.2K followers over 52 days. The count dropped by 2.4% at an average rate of 1.5K per day.
What the trajectory means
The account lost 78.2K followers over the tracked period. This downward trend makes the profile a risk to time carefully as the audience size is shrinking. The loss of roughly 1.5K followers per day provides a clear pace for planning your campaign timeline.
Engagement Analysis
Based on 12 recent posts
Platform Context
@weworewhat ranks 660 out of 778 because its engagement rate sits below the tracked median. This low performance indicates that the account fails to generate high levels of interaction relative to its size. The gap between its rate and the average shows a lower per-follower impact compared to most peers.
The engagement rate of 0.18% falls well below the median of 0.93%, ranking 660 out of 778 as an underperforming account in terms of interaction depth. While average likes reach 5.9K, the low comment volume suggests a passive relationship with the content. This audience rewards still imagery over motion, as photos earn nearly triple the engagement of video posts. The lack of high-performing outliers indicates inconsistent reach across the feed. Only 16.7% of recent posts surpassed double the average engagement, and no content achieved five times the typical reach. These figures suggest that while the brand maintains a large follower base, very few pieces of content break through to create genuine momentum or broad discovery. This is a tap-and-scroll audience.
5.9K
Avg Likes/Post
95
Avg Comments/Post
70.7K
Total Likes
1.1K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.18%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
3.0K
Avg Likes on Videos (5)
7.9K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @weworewhat's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @weworewhat's single biggest post had going for it — the patterns worth replicating.
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of 2.7 over the median like count to reach 17.0K likes. This high engagement ratio and its strong comment volume suggest that personal milestones drive more interaction than standard posts. Use mid-length captions between 40 and 100 characters to capture the best engagement levels. Longer captions perform poorly, meaning you should keep your copy concise and punchy to maintain interest. The account maintains a steady presence by posting roughly three times per week. While average engagement is modest relative to the follower count, consistent output builds brand stability. This specific account has 3.2 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 173 chars |
| Posting Frequency | 2.9 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
the word i kept coming back to last night is companionship.. 34 feels different when you look around a room and feel noโฆ
Paris without a schedule for the first time in maybe ever. Fรชte de la Musique, the Louvre before the crowds, Matisse, Rโฆ
introducing our jewelry collaboration with @hannahb_jewelry ๐โจ pieces that feel collected over summers well spent. colโฆ
spent months on these, been wearing them in every outfit, and next week they're all yours. four frames, all NYC-inspireโฆ
meet us out east ๐บ๐ธโต๏ธ๐ฆ๐ฆช๐your favorite category coming back next week..
Top Posts
Highest-liked recent posts from @weworewhat
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
34 ๐ more grateful, more grounded, more me ๐ค
|
17.0K | 318 | view |
| 2 |
the word i kept coming back to last night is companionship.. 34 feels differentโฆ
|
12.4K | 128 | view |
| 3 |
birthday behavior ๐ชฉ
|
10.2K | 245 | view |
| 4 |
Paris without a schedule for the first time in maybe ever. Fรชte de la Musique, โฆ
|
8.2K | 78 | view |
| 5 |
upstate wedding wknd ๐พ
|
7.6K | 53 | view |
| 6 |
introducing our jewelry collaboration with @hannahb_jewelry ๐โจ
pieces that feeโฆ
|
6.3K | 127 | view |
| 7 |
spent months on these, been wearing them in every outfit, and next week they'reโฆ
|
3.2K | 70 | view |
| 8 |
just Monday thingssssss ๐ฅ
|
1.9K | 28 | view |
| 9 |
meet us out east ๐บ๐ธโต๏ธ๐ฆ๐ฆช๐your favorite category coming back next week..
|
1.6K | 21 | view |
Posting Patterns & Optimal Timing
When @weworewhat posts on Instagram
The account follows a steady grind with its nearly three posts every week. This frequency sits well above the creator median of just over one post per week. Despite this high volume, the rank of 573 out of 1606 suggests they are productive but not at the top tier of output for their peer group. A consistency score of zero indicates a very erratic rhythm rather than a predictable schedule. The short five day streak shows that content often drops in small bursts followed by long gaps. Marketers should expect unpredictable windows for fresh content despite the high weekly average. Content typically lands on Thursday and Friday. The busiest hour for new posts is 14:00 UTC. Because of the low consistency score, do not plan a campaign based on a predictable calendar. You must monitor the account closely to catch active bursts rather than relying on a steady cycle. The erratic nature makes it difficult to time a tie in with certainty.
2.9
Posts / week
63.1h
Avg gap between posts
Thursday, Friday, Wednesday
Peak posting days
14:00, 12:00, 13:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @weworewhat publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 2.9 times per week with the most activity on Thursday and Friday. The busiest hour for these posts is 14:00 UTC.
Most Common Words
Frequent caption words across @weworewhat's recent posts (excludes stopwords)
Best Day of the Week to Post
@weworewhat's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 6,454 | 6,454 |
| Tuesday | 2 | 1,447 | 2,894 |
| Wednesday | 2 | 1,919 | 3,838 |
| Thursday | 3 | 9,518 | 28,554 |
| Friday | 3 | 7,478 | 22,434 |
| Saturday | 1 | 7,674 | 7,674 |
Posting Consistency & Streaks
How steadily @weworewhat maintains output
5
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
38.0%
Active days
Posted at least once
63.1h
Avg gap
Between posts
Caption Length & Performance
How @weworewhat's caption length correlates with engagement
100.0%
Posts with Caption
173
Avg Caption Chars
121
Median Chars
440
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 3 | 6.7K |
| Medium (40-100) | 2 | 9.4K |
| Long (100+) | 7 | 4.7K |
The account audience rewards medium captions with an average of 9.4K engagements. These perform much better than long captions, which only reach 4.7K.
Who This Audience Is
What @weworewhat's reach and engagement mean for a brand.
The audience size ranks well above the median as a large scale reach with many followers. The verified entrepreneur status indicates an audience interested in professional growth or business ownership. While the follower count is high, the engagement rate falls far below the platform median. This gap suggests that while the content reaches a broad demographic, it does not generate typical levels of interaction from those viewers. A brand message here will land softer than average compared to smaller creators. The reach provides scale but lacks the concentrated activity seen in more niche communities. This audience fits the fashion and lifestyle category.
Compare & Discover Similar Creators
Stack @weworewhat against any other Instagram creator we track, or jump to similar accounts.
Compare @weworewhat to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @weworewhat
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @weworewhat is sponsored content, with a typical post valued between $16.2K and $39.0K based on their follower count. Their rank of 573 puts them in a position where they command a premium over the median creator. However, this high ranking must be weighed against an engagement rate of 0.18%. This rate falls well below the 0.93% average for accounts of this size. While their reach is large, the low interaction frequency suggests that the higher end of the quoted price band may not represent a fair exchange for the actual engagement received. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 3.2M followers (Mega)
$16,249 – $38,997
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 3.2M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.18% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 2.9 posts a week limits fresh reach
Summary
This analysis of @weworewhat reveals a mega Instagram presence with 3,249,749 followers. The account demonstrates an engagement rate of 0.18%, averaging 5.9K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @weworewhat
How many followers does @weworewhat have on Instagram?
@weworewhat has 3,249,749 followers on Instagram, placing them in the mega creator tier.
What is @weworewhat's Instagram engagement rate?
@weworewhat has an engagement rate of 0.18% based on 12 recent posts, averaging 5.9K likes per post.
How much does @weworewhat earn on Instagram?
Based on industry benchmarks, @weworewhat's estimated sponsorship value is $16,249 - $38,997 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @weworewhat published on Instagram?
@weworewhat has published 14,936 posts on Instagram.
What is @weworewhat's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 16,962 likes and 318 comments.
How often does @weworewhat post on Instagram?
@weworewhat posts approximately 2.9 times per week, with an average gap of 63.1 hours between posts. Peak posting days are Thursday, Friday, Wednesday.
How does @weworewhat compare to other Instagram creators?
@weworewhat sits in the Mega creator tier alongside accounts like @joeyswoll, @krissycela, @blogilates.
Is @weworewhat verified on Instagram?
Yes, @weworewhat is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @weworewhat's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026