๐’Ÿ๐’ถ๐“ƒ๐’พ๐‘’๐“๐“๐‘’ ๐ต๐‘’๐“‡๐“ƒ๐“ˆ๐“‰๐‘’๐’พ๐“ƒ

๐’Ÿ๐’ถ๐“ƒ๐’พ๐‘’๐“๐“๐‘’ ๐ต๐‘’๐“‡๐“ƒ๐“ˆ๐“‰๐‘’๐’พ๐“ƒ

@weworewhat

Founder @shopweworewhat โฃ Giving @wegavewhat NYT Best Selling Authorโฃ โ€ข Angel Investor Inq: [email protected]

3.2M

Followers

2.5K

Following

14.9K

Posts

0.18%

Engagement Rate

โ†“ -2.5% over 72d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 573 out of 1,606 tracked accounts and holds a follower count that is 4.5 times the median size. The account is verified and operates in the Entrepreneur category with over 14,000 total posts to establish its presence as a Mega tier profile. While the audience scale is large, the engagement rate of 0.18% falls below the 0.93% median mark. The following report examines the specific content pillars and audience demographics driving these interactions.

Account Info

Account Size Mega
Followers 3,249,749
Following 2,463
Posts 14,936
Verified Yes
Category Entrepreneur

Post Performance

Posts Analyzed 12
Avg Likes per Post 5,892
Avg Comments per Post 95
Videos 5
Photos 7
Engagement Rate 0.18%

Follower Growth Over Time

How @weworewhat's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-81545

Net Change

-2.5%

% Change

-1133

Avg / Day

72

Days Tracked

15

Data Points

Tracked between May 6, 2026 (3,327,957 followers) and Jul 17, 2026 (3,246,412 followers).

The account lost 78.2K followers over 52 days. The count dropped by 2.4% at an average rate of 1.5K per day.

What the trajectory means

The account lost 78.2K followers over the tracked period. This downward trend makes the profile a risk to time carefully as the audience size is shrinking. The loss of roughly 1.5K followers per day provides a clear pace for planning your campaign timeline.

Engagement Analysis

Based on 12 recent posts

Platform Context

@weworewhat ranks 660 out of 778 because its engagement rate sits below the tracked median. This low performance indicates that the account fails to generate high levels of interaction relative to its size. The gap between its rate and the average shows a lower per-follower impact compared to most peers.

The engagement rate of 0.18% falls well below the median of 0.93%, ranking 660 out of 778 as an underperforming account in terms of interaction depth. While average likes reach 5.9K, the low comment volume suggests a passive relationship with the content. This audience rewards still imagery over motion, as photos earn nearly triple the engagement of video posts. The lack of high-performing outliers indicates inconsistent reach across the feed. Only 16.7% of recent posts surpassed double the average engagement, and no content achieved five times the typical reach. These figures suggest that while the brand maintains a large follower base, very few pieces of content break through to create genuine momentum or broad discovery. This is a tap-and-scroll audience.

5.9K

Avg Likes/Post

95

Avg Comments/Post

70.7K

Total Likes

1.1K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.18%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

3.0K

Avg Likes on Videos (5)

7.9K

Avg Likes on Photos (7)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @weworewhat's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @weworewhat's single biggest post had going for it — the patterns worth replicating.

Top post by @weworewhat

16,962 likes · 318 comments

2.9ร— @weworewhat's average post ยท 2.7ร— the median post.

"34 ๐ŸŽ‚ more grateful, more grounded, more me ๐Ÿค"

44 characters

Photo

Format

Thursday

Day Posted

14:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a multiplier of 2.7 over the median like count to reach 17.0K likes. This high engagement ratio and its strong comment volume suggest that personal milestones drive more interaction than standard posts. Use mid-length captions between 40 and 100 characters to capture the best engagement levels. Longer captions perform poorly, meaning you should keep your copy concise and punchy to maintain interest. The account maintains a steady presence by posting roughly three times per week. While average engagement is modest relative to the follower count, consistent output builds brand stability. This specific account has 3.2 million followers.

Top Keywords

swim (6) east (4) time (3) special (3) jewelry (3) spent (3) feel (3) night (3) without (2) first (2) martinis (2) summer (2) inspired (2) collaboration (2) designed (2) pieces (2) favorite (2) category (2) yours (2) thursday (2) city (2) coming (2) back (2) next (2) week (2) last (2) paris (1) schedule (1) maybe (1) ever (1)

Caption Analysis

Avg Caption Length 173 chars
Posting Frequency 2.9 posts/week

Content Mix

5

Videos / Reels

7

Photos

Top Performing Posts

Post thumbnail

34 ๐ŸŽ‚ more grateful, more grounded, more me ๐Ÿค

17.0K likes 318 comments
View
Post thumbnail

the word i kept coming back to last night is companionship.. 34 feels different when you look around a room and feel noโ€ฆ

12.4K likes 128 comments
View
Post thumbnail

birthday behavior ๐Ÿชฉ

10.2K likes 245 comments 188.6K views Video
View
Post thumbnail

Paris without a schedule for the first time in maybe ever. Fรชte de la Musique, the Louvre before the crowds, Matisse, Rโ€ฆ

8.2K likes 78 comments
View
Post thumbnail

upstate wedding wknd ๐ŸŒพ

7.6K likes 53 comments
View
Post thumbnail

introducing our jewelry collaboration with @hannahb_jewelry ๐ŸŸโœจ pieces that feel collected over summers well spent. colโ€ฆ

6.3K likes 127 comments
View
Post thumbnail

spent months on these, been wearing them in every outfit, and next week they're all yours. four frames, all NYC-inspireโ€ฆ

3.2K likes 70 comments
View
Post thumbnail

just Monday thingssssss ๐Ÿ“ฅ

1.9K likes 28 comments 47.3K views Video
View
Post thumbnail

meet us out east ๐Ÿ‡บ๐Ÿ‡ธโ›ต๏ธ๐Ÿฆž๐Ÿฆช๐ŸŒžyour favorite category coming back next week..

1.6K likes 21 comments 24.9K views Video
View

Top Posts

Highest-liked recent posts from @weworewhat

# Caption Likes Comments Link
1
34 ๐ŸŽ‚ more grateful, more grounded, more me ๐Ÿค
17.0K 318 view
2
the word i kept coming back to last night is companionship.. 34 feels differentโ€ฆ
12.4K 128 view
3
birthday behavior ๐Ÿชฉ
10.2K 245 view
4
Paris without a schedule for the first time in maybe ever. Fรชte de la Musique, โ€ฆ
8.2K 78 view
5
upstate wedding wknd ๐ŸŒพ
7.6K 53 view
6
introducing our jewelry collaboration with @hannahb_jewelry ๐ŸŸโœจ pieces that feeโ€ฆ
6.3K 127 view
7
spent months on these, been wearing them in every outfit, and next week they'reโ€ฆ
3.2K 70 view
8
just Monday thingssssss ๐Ÿ“ฅ
1.9K 28 view
9
meet us out east ๐Ÿ‡บ๐Ÿ‡ธโ›ต๏ธ๐Ÿฆž๐Ÿฆช๐ŸŒžyour favorite category coming back next week..
1.6K 21 view

Posting Patterns & Optimal Timing

When @weworewhat posts on Instagram

The account follows a steady grind with its nearly three posts every week. This frequency sits well above the creator median of just over one post per week. Despite this high volume, the rank of 573 out of 1606 suggests they are productive but not at the top tier of output for their peer group. A consistency score of zero indicates a very erratic rhythm rather than a predictable schedule. The short five day streak shows that content often drops in small bursts followed by long gaps. Marketers should expect unpredictable windows for fresh content despite the high weekly average. Content typically lands on Thursday and Friday. The busiest hour for new posts is 14:00 UTC. Because of the low consistency score, do not plan a campaign based on a predictable calendar. You must monitor the account closely to catch active bursts rather than relying on a steady cycle. The erratic nature makes it difficult to time a tie in with certainty.

2.9

Posts / week

63.1h

Avg gap between posts

Thursday, Friday, Wednesday

Peak posting days

14:00, 12:00, 13:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @weworewhat publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

3

4

5

6

7

8

9

10

11

3

12

2

13

3

14

1

15

1

16

17

18

19

20

21

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @weworewhat publishes more often. Their busiest hours are 14:00, 12:00, 13:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @weworewhat hasn't been active in our tracked sample.

The account posts 2.9 times per week with the most activity on Thursday and Friday. The busiest hour for these posts is 14:00 UTC.

Most Common Words

Frequent caption words across @weworewhat's recent posts (excludes stopwords)

swim (6) east (4) time (3) special (3) jewelry (3) spent (3) feel (3) night (3) without (2) first (2) martinis (2) summer (2) inspired (2) collaboration (2) designed (2) pieces (2) favorite (2) category (2) yours (2) thursday (2) city (2) coming (2) back (2) next (2) week (2) last (2) paris (1) schedule (1) maybe (1) ever (1)

Best Day of the Week to Post

@weworewhat's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 6,454 6,454
Tuesday 2 1,447 2,894
Wednesday 2 1,919 3,838
Thursday 3 9,518 28,554
Friday 3 7,478 22,434
Saturday 1 7,674 7,674

Posting Consistency & Streaks

How steadily @weworewhat maintains output

5

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

38.0%

Active days

Posted at least once

63.1h

Avg gap

Between posts

Caption Length & Performance

How @weworewhat's caption length correlates with engagement

100.0%

Posts with Caption

173

Avg Caption Chars

121

Median Chars

440

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 3 6.7K
Medium (40-100) 2 9.4K
Long (100+) 7 4.7K

The account audience rewards medium captions with an average of 9.4K engagements. These perform much better than long captions, which only reach 4.7K.

Who This Audience Is

What @weworewhat's reach and engagement mean for a brand.

The audience size ranks well above the median as a large scale reach with many followers. The verified entrepreneur status indicates an audience interested in professional growth or business ownership. While the follower count is high, the engagement rate falls far below the platform median. This gap suggests that while the content reaches a broad demographic, it does not generate typical levels of interaction from those viewers. A brand message here will land softer than average compared to smaller creators. The reach provides scale but lacks the concentrated activity seen in more niche communities. This audience fits the fashion and lifestyle category.

Compare & Discover Similar Creators

Stack @weworewhat against any other Instagram creator we track, or jump to similar accounts.

Compare @weworewhat to another creator

Get a side-by-side stats breakdown.

@weworewhat vs

Creators in the same tier as @weworewhat

Joey Swoll

Joey Swoll โœ“

@joeyswoll

5.5M followers

Krissy Cela

Krissy Cela โœ“

@krissycela

3.3M followers

Cassey Ho

Cassey Ho โœ“

@blogilates

3.2M followers

Fiorella Mattheis

Fiorella Mattheis โœ“

@fiorellamattheis

2.8M followers

Hayes

Hayes โœ“

@hayesgrier

6.4M followers

Naz Dej

Naz Dej โœ“

@nazdej

6.4M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for @weworewhat is sponsored content, with a typical post valued between $16.2K and $39.0K based on their follower count. Their rank of 573 puts them in a position where they command a premium over the median creator. However, this high ranking must be weighed against an engagement rate of 0.18%. This rate falls well below the 0.93% average for accounts of this size. While their reach is large, the low interaction frequency suggests that the higher end of the quoted price band may not represent a fair exchange for the actual engagement received. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 3.2M followers (Mega)

$16,249 – $38,997

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. This account maintains a follower count 4.5 times the median to secure a solid mid-market position. Engagement. The engagement rate falls well below the median, indicating a passive audience relationship. Hit-rate. Fewer than one in five posts break through to double the usual performance. Trajectory. A steady decline of about 1.5K followers daily shows a downward trend over the last few months.

Strengths

  • + Verified account with 3.2M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.18% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 2.9 posts a week limits fresh reach

Summary

This analysis of @weworewhat reveals a mega Instagram presence with 3,249,749 followers. The account demonstrates an engagement rate of 0.18%, averaging 5.9K likes per post across 12 analyzed posts. The account holds verified status.

Want Instagram Analytics for Your Research?

Search profiles, discover hashtags, and explore Instagram data for analysis.

Start Searching

Frequently Asked Questions About @weworewhat

How many followers does @weworewhat have on Instagram?

@weworewhat has 3,249,749 followers on Instagram, placing them in the mega creator tier.

What is @weworewhat's Instagram engagement rate?

@weworewhat has an engagement rate of 0.18% based on 12 recent posts, averaging 5.9K likes per post.

How much does @weworewhat earn on Instagram?

Based on industry benchmarks, @weworewhat's estimated sponsorship value is $16,249 - $38,997 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @weworewhat published on Instagram?

@weworewhat has published 14,936 posts on Instagram.

What is @weworewhat's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 16,962 likes and 318 comments.

How often does @weworewhat post on Instagram?

@weworewhat posts approximately 2.9 times per week, with an average gap of 63.1 hours between posts. Peak posting days are Thursday, Friday, Wednesday.

How does @weworewhat compare to other Instagram creators?

@weworewhat sits in the Mega creator tier alongside accounts like @joeyswoll, @krissycela, @blogilates.

Is @weworewhat verified on Instagram?

Yes, @weworewhat is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @weworewhat's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026