ootd.com
The official #ootd page 🤍 470 million hashtags & counting! Your go-to source for outfit inspo ✨
920.4K
Followers
399
Following
813
Posts
—
Engagement Rate
Account Overview
Profile summary and post performance
ootd.com (@ootd) has 920,421 Instagram followers as of October 25, 2026 and 813 posts; the account is verified. Instagram returned no like or comment counts for the 12 recent posts we analysed for this report on September 10, 2026, so this report has no engagement figures. Over the 46 days we have tracked it, the account gained 11,099 followers (+1.2%).
Where these numbers come from: public Instagram profile data and @ootd's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Macro |
| Followers | 920,421 |
| Following | 399 |
| Posts | 813 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | — |
| Avg Comments per Post | — |
| Videos | 12 |
| Photos & carousels | 0 |
| Engagement Rate | — |
Follower Growth Over Time
How @ootd's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+11.1K
Net Change
+1.2%
% Change
+241
Avg / Day
46
Days Tracked
46
Data Points
Tracked between Sep 9, 2026 (909,322 followers) and Oct 25, 2026 (920,421 followers).
| Date | Followers | Change |
|---|---|---|
| 920,421 | +6,309 | |
| 914,112 | +4,790 | |
| 909,322 | first reading |
Engagement Analysis
Instagram returned no like or comment counts for any of the 12 recent posts we analysed for this report on September 10, 2026, so there are no engagement figures for this account.
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 119 chars |
| Posting Frequency | not shown |
Content Mix
12
Videos / Reels
0
Photos & carousels
Top Posts
Recent posts from @ootd (Instagram returned no like or comment counts)
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
The outfits were out at Revolve Fest! #ootd #RevolveFestival #coachella #festiv…
|
— | — | view |
| 2 |
Ballet flats are here to stay ✨ #ootd #ballet #spring #outfitideas #nyc
|
— | — | view |
| 3 |
A long flowy skirt is a wardrobe must-have 🫶 #ootd #summer #spring #styleinspo …
|
— | — | view |
| 4 |
@cultgaia is fresh on our minds, but we’ll definitely be thinking about these l…
|
— | — | view |
| 5 |
The girls are breaking out their @marc.fisher boots and getting ready for fall …
|
— | — | view |
| 6 |
Loving the @boden looks we’ve been spotting as we start to enter the fall seaso…
|
— | — | view |
| 7 |
Dare we say we’re excited for light jack weather? Save this post as early inspo…
|
— | — | view |
| 8 |
Teal has definitely been the go-to pop of color everywhere this summer! #ootd #…
|
— | — | view |
| 9 |
🇫🇷 A roundup of some of our favorite looks spotted in Paris this summer #ootd #…
|
— | — | view |
Posting Patterns & Optimal Timing
When @ootd posts on Instagram
—
Peak posting days
—
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Instagram gave us the date of these posts but not the time, so there are no posting hours for this account. Peak days use the dates.
Caption Length & Performance
Caption length across @ootd's recent posts
100.0%
Posts with Caption
119
Avg Caption Chars
129
Median Chars
155
Longest Caption
Compare & Discover Similar Creators
Stack @ootd against any other Instagram creator we track, or jump to similar accounts.
Compare @ootd to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @ootd
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 920.4K followers (Macro)
$7,363 to $13,806
Our per-follower range for accounts this size (see methodology)
Download @ootd's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 4 hours, 5 minutes ago.
Tracking
What we have recorded about @ootd over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @ootd's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @ootd
How many followers does @ootd have on Instagram?
@ootd has 920,421 followers on Instagram, placing them in the Macro-tier group (100K to 1M followers).
How much does @ootd earn on Instagram?
From follower count only, we estimate @ootd's sponsorship value at $7,363 to $13,806 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @ootd published on Instagram?
@ootd has published 813 posts on Instagram.
How often does @ootd post on Instagram?
We don't show a weekly rate for @ootd: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts.
How does @ootd compare to other Instagram creators?
@ootd sits in the Macro-tier group alongside accounts like @mr.aifo, @studioolafureliasson, @kappa.
Is @ootd verified on Instagram?
Yes, @ootd is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @ootd's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 25, 2026 | Posts analysed Sep 10, 2026
Cite this page
IGDataHub (2026). @ootd Instagram stats and analytics, follower count as of 25 October 2026, posts analysed 10 September 2026. https://igdatahub.com/blog/ootd-instagram-profile-stats/