OkayAfrica.
15 years of connecting a global audience to Africa. 🌍
956.1K
Followers
879
Following
14.0K
Posts
0.03%
Engagement Rate
Account Overview
Profile summary and post performance
OkayAfrica. (@okayafrica) has 956,091 Instagram followers as of October 17, 2026 and 14,000 posts; the account is verified. Across the 12 recent posts we analysed for this report on May 26, 2026, a post got 305 likes and 8 comments on average (median 190 likes), an engagement rate of 0.03% of followers. Over the 143 days we have tracked it, the account gained 56,300 followers (+6.3%).
Where these numbers come from: public Instagram profile data and @okayafrica's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Macro |
| Followers | 956,091 |
| Following | 879 |
| Posts | 14,000 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 305 |
| Avg Comments per Post | 8 |
| Videos | 7 |
| Photos & carousels | 5 |
| Engagement Rate | 0.03% |
Follower Growth Over Time
How @okayafrica's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+56.3K
Net Change
+6.3%
% Change
+394
Avg / Day
143
Days Tracked
75
Data Points
Tracked between May 26, 2026 (899,791 followers) and Oct 17, 2026 (956,091 followers).
| Date | Followers | Change |
|---|---|---|
| 956,091 | +3,884 | |
| 952,207 | +2,039 | |
| 950,168 | +10,338 | |
| 939,830 | +9,135 | |
| 930,695 | +30,904 | |
| 899,791 | first reading |
Engagement Analysis
Based on 12 recent posts
305
Avg Likes/Post
8
Avg Comments/Post
3.7K
Total Likes
102
Total Comments
Engagement Rate
Compared with the 596 Macro-tier reports with an engagement rate (median 1.36%, middle half 0.51% to 3.51%)
0.03%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
253
Avg Likes on Videos (7)
377
Avg Likes on Photos & carousels (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @okayafrica's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 200 likes and comments; 3 of the 12 reached twice that (400 or more).
Best-Performing Post, Decomposed
What @okayafrica's single biggest recent post had going for it, measured against the account's other posts.
1,048 likes · 26 comments
3.4× @okayafrica's average post · 5.3× the median post.
"🇨🇻 Cabo Verde advance to the next round unbeaten after a 0-0 draw with Saudi Arabia. Three games, three draws, and a place in the knockouts for the tournament debutants. 👏🏾 How would you rate their campaign so far? #OkayAfrica #FIFAWorldCup"
243 characters
Photo or carousel
Format
Saturday
Day Posted
2:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 191 chars |
| Posting Frequency | not shown |
Content Mix
7
Videos / Reels
5
Photos & carousels
Top Posts
Highest-liked recent posts from @okayafrica
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
🇨🇻 Cabo Verde advance to the next round unbeaten after a 0-0 draw with Saudi Ar…
|
1.0K | 26 | — | view |
| 2 |
🇿🇦 @_jazzworx and @thukuthela_szn wanna work with you @champagnepapi 👀
#OkayAf…
|
779 | 17 | 6.1K | view |
| 3 |
🇳🇬 Our Artist of the month is @noteveneleven!!! 🥳🙌🏿
Last year, the enigmatic N…
|
562 | 7 | — | view |
| 4 |
🎙️ Afrobeats Intelligence is back!!! 🔥
Season 5 is bringing the heat with @iam…
|
310 | 15 | 5.1K | view |
| 5 |
🇳🇬 @hurricane.wisdom loved his time in Nigeria 😍🙌🏾
#OkayAfrica #BETMediaHouse …
|
215 | 3 | 3.5K | view |
| 6 |
🇪🇬 Egypt advances to the Round of 32 at the 2026 FIFA World Cup after drawing 1…
|
206 | 9 | — | view |
| 7 |
Watch out… @saltnpepaofficial might be touring Africa soon 🥹🌍
#OkayAfrica #BET…
|
173 | 13 | 3.2K | view |
| 8 |
🎶🔥 What do you think of @momoboyd’s party playlist?
#OkayAfrica #BETMediaHouse…
|
160 | 4 | 1.8K | view |
| 9 |
Salt of @saltnpepaofficial Shares Her Favorite Memory From Ethiopia 🇪🇹❤️
#Okay…
|
95 | 1 | 2.1K | view |
Posting Patterns & Optimal Timing
When @okayafrica posts on Instagram
Saturday
Peak posting days
—
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @okayafrica publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
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23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@okayafrica's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 1 | 67 | 67 |
| Wednesday | 1 | 569 | 569 |
| Friday | 2 | 244 | 489 |
| Saturday | 8 | 329 | 2,633 |
Caption Length & Performance
How @okayafrica's caption length correlates with engagement
100.0%
Posts with Caption
191
Avg Caption Chars
180
Median Chars
376
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 164 |
| Long (100+) | 11 | 327 |
Compare & Discover Similar Creators
Stack @okayafrica against any other Instagram creator we track, or jump to similar accounts.
Compare @okayafrica to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @okayafrica
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 956.1K followers (Macro)
$7,649 to $14,341
Our per-follower range for accounts this size (see methodology)
Download @okayafrica's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 12 hours, 29 minutes ago.
Tracking
What we have recorded about @okayafrica over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @okayafrica's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @okayafrica
How many followers does @okayafrica have on Instagram?
@okayafrica has 956,091 followers on Instagram, placing them in the Macro-tier group (100K to 1M followers).
What is @okayafrica's Instagram engagement rate?
@okayafrica has an engagement rate of 0.03% based on 12 recent posts, averaging 305 likes per post.
How much does @okayafrica earn on Instagram?
From follower count only, we estimate @okayafrica's sponsorship value at $7,649 to $14,341 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @okayafrica published on Instagram?
@okayafrica has published 14,000 posts on Instagram.
What is @okayafrica's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,048 likes and 26 comments.
How often does @okayafrica post on Instagram?
We don't show a weekly rate for @okayafrica: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Saturday.
How does @okayafrica compare to other Instagram creators?
@okayafrica sits in the Macro-tier group alongside accounts like @carlo_wiewaswo, @catandnat, @gamer_snack.
Is @okayafrica verified on Instagram?
Yes, @okayafrica is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @okayafrica's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed May 26, 2026
Cite this page
IGDataHub (2026). @okayafrica Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 26 May 2026. https://igdatahub.com/blog/okayafrica-instagram-profile-stats/