OkayAfrica.
15 years of connecting a global audience to Africa. π
929.2K
Followers
870
Following
13.4K
Posts
0.03%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 759 out of 1606 tracked accounts and holds a follower count that is 1.3 times the median. The account is verified and maintains over thirteen thousand posts, establishing it as a macro tier profile with a long history of content production. Although the account has a large following, the engagement rate of 0.03% falls well below the 0.93% median. The rest of this report explores specific audience demographics and historical interaction trends to help inform your strategy.
Account Info
| Account Size | Macro |
| Followers | 929,224 |
| Following | 870 |
| Posts | 13,389 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 305 |
| Avg Comments per Post | 8 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 0.03% |
Follower Growth Over Time
How @okayafrica's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+43.1K
Net Change
+4.8%
% Change
+607
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (895,000 followers) and Jul 17, 2026 (938,093 followers).
The account grew from 895.0K to 929.2K followers over 51 days. The trend is upward with a total gain of 34.2K followers.
What the trajectory means
The @okayafrica account gained 34.2K followers over the tracked period to reach a total of 929.2K. This upward trend makes the profile worth getting in on early as it builds momentum. A steady pace of 671 new followers per day provides a stable foundation for planning campaign timelines.
Engagement Analysis
Based on 12 recent posts
Platform Context
@okayafrica ranks 766 out of 779 for engagement rate because its performance sits well below the tracked median. This low rate means each follower is less likely to interact with posts compared to the average creator. The account performs in the bottom percentile of the corpus.
The engagement rate of 0.03 percent falls well below the 0.93 percent median and ranks 766 of 779. This audience reacts far less than average. Photos receive higher average likes than videos, suggesting this format rewards more active attention from followers. While the account averages 305 likes and 8 comments across recent posts, the interaction remains low. Reach is inconsistent because only 16.7 percent of posts doubled the average engagement. No content achieved a fivefold increase over the mean. This lack of high-performing outliers indicates that growth is not currently driven by viral hits. The data points to a tap-and-scroll audience.
305
Avg Likes/Post
8
Avg Comments/Post
3.7K
Total Likes
102
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.03%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
253
Avg Likes on Videos (7)
377
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @okayafrica's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @okayafrica's single biggest post had going for it — the patterns worth replicating.
1,048 likes · 26 comments
3.4Γ @okayafrica's average post Β· 5.0Γ the median post.
"π¨π» Cabo Verde advance to the next round unbeaten after a 0-0 draw with Saudi Arabia. Three games, three draws, and a place in the knockouts for the tournament debutants. ππΎ How would you rate their campaign so far? #OkayAfrica #FIFAWorldCup"
243 characters
Photo
Format
Saturday
Day Posted
2:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a fivefold increase over the median engagement rate with a high like to comment ratio of nearly forty to one. This specific peak occurred on a Saturday during an early morning window. To replicate this success, prioritize long captions exceeding one hundred characters. These longer posts earn twice the average engagement compared to medium length options. You should write detailed copy rather than brief updates to drive interaction. Use the recurring hashtags #okayafrica, #betmediahouse, #betawards, #betx, and #saltnpepa as consistent signals for your core topics. Given the modest average of 305 likes relative to the follower count, focus on maintaining a steady rhythm of posting roughly once every two days. This account currently maintains a following of 929.2K people.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 191 chars |
| Posting Frequency | 0.7 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
π¨π» Cabo Verde advance to the next round unbeaten after a 0-0 draw with Saudi Arabia. Three games, three draws, and a pβ¦
πΏπ¦ @_jazzworx and @thukuthela_szn wanna work with you @champagnepapi π #OkayAfrica #BETMediaHouse #BETAwards #BETX #amβ¦
π³π¬ Our Artist of the month is @noteveneleven!!! π₯³ππΏ Last year, the enigmatic Nigerian singer earned a smash hit with ββ¦
ποΈ Afrobeats Intelligence is back!!! π₯ Season 5 is bringing the heat with @iam_kcee, @wale, @only1sarz, @winnyadanu, @β¦
π³π¬ @hurricane.wisdom loved his time in Nigeria πππΎ #OkayAfrica #BETMediaHouse #BETAwards #BETX #Hurricanewisdom
πͺπ¬ Egypt advances to the Round of 32 at the 2026 FIFA World Cup after drawing 1-1 with Iran ππΎβ½οΈ #OkayAfrica #worldcupβ¦
Watch outβ¦ @saltnpepaofficial might be touring Africa soon π₯Ήπ #OkayAfrica #BETMediaHouse #BETAwards #BETX #SaltnPepa
πΆπ₯ What do you think of @momoboydβs party playlist? #OkayAfrica #BETMediaHouse #BETAwards #BETX
Salt of @saltnpepaofficial Shares Her Favorite Memory From Ethiopia πͺπΉβ€οΈ #OkayAfrica #BETMediaHouse #BETAwards #BETX #β¦
Top Posts
Highest-liked recent posts from @okayafrica
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
π¨π» Cabo Verde advance to the next round unbeaten after a 0-0 draw with Saudi Arβ¦
|
1.0K | 26 | view |
| 2 |
πΏπ¦ @_jazzworx and @thukuthela_szn wanna work with you @champagnepapi π
#OkayAfβ¦
|
779 | 17 | view |
| 3 |
π³π¬ Our Artist of the month is @noteveneleven!!! π₯³ππΏ
Last year, the enigmatic Nβ¦
|
562 | 7 | view |
| 4 |
ποΈ Afrobeats Intelligence is back!!! π₯
Season 5 is bringing the heat with @iamβ¦
|
310 | 15 | view |
| 5 |
π³π¬ @hurricane.wisdom loved his time in Nigeria πππΎ
#OkayAfrica #BETMediaHouse β¦
|
215 | 3 | view |
| 6 |
πͺπ¬ Egypt advances to the Round of 32 at the 2026 FIFA World Cup after drawing 1β¦
|
206 | 9 | view |
| 7 |
Watch outβ¦ @saltnpepaofficial might be touring Africa soon π₯Ήπ
#OkayAfrica #BETβ¦
|
173 | 13 | view |
| 8 |
πΆπ₯ What do you think of @momoboydβs party playlist?
#OkayAfrica #BETMediaHouseβ¦
|
160 | 4 | view |
| 9 |
Salt of @saltnpepaofficial Shares Her Favorite Memory From Ethiopia πͺπΉβ€οΈ
#Okayβ¦
|
95 | 1 | view |
Posting Patterns & Optimal Timing
When @okayafrica posts on Instagram
The account maintains a sparse high effort pace. This cadence falls below the median frequency of 1.1 posts per week. Because it posts only 0.7 times per week, its ranking sits at 759 out of 1606 based on posting volume alone. The consistency score is 0 out of 100. This indicates an erratic schedule with no reliable rhythm between uploads. The longest streak is only two days. Content lands most often on Friday and Saturday. Fresh content typically appears around 04:00 UTC. Marketers should treat this account as a low predictability partner for live campaigns. You cannot rely on a steady stream of new posts to maintain momentum over several days. A campaign would need to be planned around specific, manual placements rather than a consistent daily flow. The lack of regularity means you must secure firm dates in advance if you want to guarantee visibility. Timing a tie-in requires patience as the gap between posts is unpredictable.
0.7
Posts / week
262.7h
Avg gap between posts
Saturday, Friday, Tuesday
Peak posting days
4:00, 23:00, 1:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @okayafrica publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Friday and Saturday. The peak activity occurs at 04:00 UTC.
Most Common Words
Frequent caption words across @okayafrica's recent posts (excludes stopwords)
Best Day of the Week to Post
@okayafrica's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 1 | 67 | 67 |
| Wednesday | 1 | 569 | 569 |
| Friday | 2 | 244 | 489 |
| Saturday | 8 | 329 | 2,633 |
Posting Consistency & Streaks
How steadily @okayafrica maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
4.2%
Active days
Posted at least once
262.7h
Avg gap
Between posts
Caption Length & Performance
How @okayafrica's caption length correlates with engagement
100.0%
Posts with Caption
191
Avg Caption Chars
180
Median Chars
376
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 164 |
| Long (100+) | 11 | 327 |
The audience rewards long captions with an average of 327 engagements. These posts perform better than medium captions which receive 164 engagements.
Who This Audience Is
What @okayafrica's reach and engagement mean for a brand.
The follower count sits above the median for tracked creators, placing this account in a tier that reaches a broad reach beyond typical niche figures. The verified status confirms a professional standing despite the lack of a defined category tag. Engagement rates are notably low compared to the platform average. This gap suggests that while the total reach is wide, the content does not generate high levels of interaction relative to the follower count. A brand message here will likely land softer than expected due to the low engagement ratio. The audience size provides scale but lacks active participation metrics. This profile fits few specific brand categories.
Compare & Discover Similar Creators
Stack @okayafrica against any other Instagram creator we track, or jump to similar accounts.
Compare @okayafrica to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @okayafrica
Estimated Earnings
Revenue estimates based on follower count and engagement
@okayafrica generates revenue through brand partnerships and social commerce. A sponsored post for this account falls within the $7.4K to $13.9K range based on the follower count. This creator ranks below the median, making them a value buy where the quoted band serves as a ceiling rather than a fixed salary. The engagement rate of 0.03% is much lower than the 0.93% median, suggesting that the reach does not currently justify the top end of the price range. High volume compensates for low interaction in this specific tier. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 929.2K followers (Macro)
$7,434 – $13,938
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 929.2K followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.03% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.7 posts a week limits fresh reach
Summary
This analysis of @okayafrica reveals a macro Instagram presence with 929,224 followers. The account demonstrates an engagement rate of 0.03%, averaging 305 likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @okayafrica
How many followers does @okayafrica have on Instagram?
@okayafrica has 929,224 followers on Instagram, placing them in the macro creator tier.
What is @okayafrica's Instagram engagement rate?
@okayafrica has an engagement rate of 0.03% based on 12 recent posts, averaging 305 likes per post.
How much does @okayafrica earn on Instagram?
Based on industry benchmarks, @okayafrica's estimated sponsorship value is $7,434 - $13,938 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @okayafrica published on Instagram?
@okayafrica has published 13,389 posts on Instagram.
What is @okayafrica's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,048 likes and 26 comments.
How often does @okayafrica post on Instagram?
@okayafrica posts approximately 0.7 times per week, with an average gap of 262.7 hours between posts. Peak posting days are Saturday, Friday, Tuesday.
How does @okayafrica compare to other Instagram creators?
@okayafrica sits in the Macro creator tier alongside accounts like @epicgardening, @yoga_girl, @gaules.
Is @okayafrica verified on Instagram?
Yes, @okayafrica is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @okayafrica's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026