Kappa
Omini brand redefining sportswear since 1967
924.7K
Followers
70
Following
2.8K
Posts
0.21%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 760 out of 1606 tracked creators and holds more than one times the median follower count. It is a verified clothing brand with nearly three thousand total posts making it a macro profile in its space. The engagement rate falls below the median for this category. The following report explores content performance and audience interaction patterns to help guide your strategy.
Account Info
| Account Size | Macro |
| Followers | 924,686 |
| Following | 70 |
| Posts | 2,846 |
| Verified | Yes |
| Business Account | Yes |
| Category | Clothing (Brand) |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,913 |
| Avg Comments per Post | 37 |
| Videos | 2 |
| Photos | 10 |
| Engagement Rate | 0.21% |
Follower Growth Over Time
How @kappa's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-6907
Net Change
-0.7%
% Change
-93
Avg / Day
74
Days Tracked
16
Data Points
Tracked between May 3, 2026 (932,000 followers) and Jul 16, 2026 (925,093 followers).
The account lost 7.3K followers over 54 days. This represents a downward trend of about 135 followers every day.
What the trajectory means
The account lost 7.3K followers over the tracked period. This downward trend means you should weigh this profile as a risk to your time. The pace of 135 fewer followers per day allows for careful planning regarding the duration of a potential campaign.
Engagement Analysis
Based on 12 recent posts
Platform Context
@kappa ranks 638 of 779 because its engagement rate sits below the tracked median. This low performance means the account generates less interaction per follower than most others in the corpus. The gap between the current rate and the average indicates a lower level of audience involvement.
The engagement rate of 0.21% sits well below the median of 0.93%, ranking 638 out of 779. This indicates that the audience reacts much less than typical for a profile of this size. While the account generates consistent likes, the low percentage suggests these interactions are passive rather than driven by deep connection. Photo posts command more attention than video content, earning 2.2K likes compared to just 434 for videos. This preference reveals that the audience rewards static imagery over moving clips. Reliability of reach is low based on recent performance metrics. Only 8.3% of posts doubled the average engagement rate, and not a single post reached five times the average. These figures suggest that growth depends on rare hits rather than consistent organic momentum. The lack of high-performing outliers points to a stagnant reach pattern. This is a tap-and-scroll audience.
1.9K
Avg Likes/Post
37
Avg Comments/Post
23.0K
Total Likes
447
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.21%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
434
Avg Likes on Videos (2)
2.2K
Avg Likes on Photos (10)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @kappa's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @kappa's single biggest post had going for it — the patterns worth replicating.
9,571 likes · 110 comments
5.0× @kappa's average post · 10.4× the median post.
"For the Tunisia people. Every heartbeat, every dream, every match. #Kappa #Tunisia"
84 characters
Photo
Format
Friday
Day Posted
12:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a performance ten times higher than the median like count for this account. Its high engagement rate relative to comments suggests it resonated deeply with a specific audience. Focus on content that mirrors its structure and timing to capture similar peaks. Medium length captions between 40 and 100 characters are the most effective tool for driving interaction. Long captions over 100 characters perform poorly and should be avoided if you want to maintain steady engagement. Use the recurring hashtags #kappa, #tunisia, #junyawatanabeman, #bud, and #kff to signal your specific topics clearly. This account maintains a consistent presence by posting three times per week. While the average engagement is modest compared to the follower count, this cadence builds a reliable presence for the brand. @kappa has 924.7K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 177 chars |
| Posting Frequency | 3.0 posts/week |
Content Mix
2
Videos / Reels
10
Photos
Top Performing Posts
For the Tunisia people. Every heartbeat, every dream, every match. #Kappa #Tunisia
Quand le sportswear rencontre Naruto Shippuden 🔥 Courir et Kappa s’associent à Sébastien-Abdelhamid pour une collection…
Fútbol. Culture. Community. Kappa X Modelo come together once again for a collaboration built on a shared love for the…
Discover the vibe. Get ready for @Futur_Festival 2026. Shop the exclusive capsule collection online and in stores now. …
@junyawatanabe explores @kappa Banda Culture in the SS27 collection. Coming next spring. #Kappa #junyawatanabeman
Kappa X Modelo, beyond the pitch. Inspired by the spirit of the game, this collection blends vintage styles with moder…
Top Posts
Highest-liked recent posts from @kappa
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
For the Tunisia people. Every heartbeat, every dream, every match.
#Kappa #Tu…
|
9.6K | 110 | view |
| 2 |
We are Tunisia @ftf.tn
#Kappa #Tunisia
|
3.2K | 56 | view |
| 3 |
Quand le sportswear rencontre Naruto Shippuden 🔥
Courir et Kappa s’associent à …
|
2.9K | 68 | view |
| 4 |
From Tunis, for the beautiful game.
@ftf.tn
#Kappa
|
2.1K | 62 | view |
| 5 |
More than a game, تحيا تونس
#Kappa #Tunisia
|
1.1K | 29 | view |
| 6 |
Fútbol. Culture. Community.
Kappa X Modelo come together once again for a coll…
|
913 | 20 | view |
| 7 |
Discover the vibe. Get ready for @Futur_Festival 2026.
Shop the exclusive capsu…
|
737 | 22 | view |
| 8 |
@junyawatanabe explores @kappa Banda Culture in the SS27 collection.
Coming ne…
|
596 | 30 | view |
| 9 |
Kappa X Modelo, beyond the pitch.
Inspired by the spirit of the game, this col…
|
572 | 21 | view |
Posting Patterns & Optimal Timing
When @kappa posts on Instagram
This creator maintains a steady grind with three posts per week. This volume is well above the median of 1.1 posts weekly and secures a high follower rank of 760 out of 1606. While the output is frequent, the consistency score of 20 indicates an erratic rhythm. Long gaps between content blocks are common despite the short five day posting streaks. Fresh content lands most often on Tuesday and Friday. The busiest hour for new uploads occurs at 10:00 UTC. A marketer should expect regular volume but must account for unpredictable timing between posts. Planning a campaign requires monitoring these specific days to catch fresh uploads. Because of the low consistency score, do not assume a post will land every other day. You must track the active windows on Tuesday and Friday to align your tie in with new content. The high volume makes them a reliable source of material despite the irregular gaps.
3.0
Posts / week
61.3h
Avg gap between posts
Friday, Tuesday, Wednesday
Peak posting days
10:00, 15:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @kappa publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 3.0 times per week with the most activity on Friday and Tuesday. The busiest hour for posting is 10:00 UTC.
Most Common Words
Frequent caption words across @kappa's recent posts (excludes stopwords)
Best Day of the Week to Post
@kappa's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 642 | 1,285 |
| Tuesday | 3 | 761 | 2,283 |
| Wednesday | 3 | 1,888 | 5,665 |
| Thursday | 1 | 593 | 593 |
| Friday | 3 | 4,527 | 13,582 |
Posting Consistency & Streaks
How steadily @kappa maintains output
5
Longest streak (days)
20/100
Consistency score
Inverse of posting-gap variance
42.7%
Active days
Posted at least once
61.3h
Avg gap
Between posts
Caption Length & Performance
How @kappa's caption length correlates with engagement
100.0%
Posts with Caption
177
Avg Caption Chars
115
Median Chars
603
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 5 | 3.3K |
| Long (100+) | 7 | 962 |
The audience rewards medium captions with an average of 3.3K engagements. These perform much better than long captions which average only 962.
Who This Audience Is
What @kappa's reach and engagement mean for a brand.
The follower count sits above the median for this platform, providing a scale that reaches beyond niche circles. The verified status and clothing category classification indicate an established presence within the fashion space. While the total reach is substantial, the engagement rate falls well below the typical benchmark for creators of this size. This discrepancy suggests a broad but passive audience where brand messages land much softer than average. The high follower count provides visibility, but the low interaction rate indicates many users view content passively rather than actively participating. Most of the reach functions as a top of funnel awareness play rather than a high conversion engine. Because engagement is below the median while the scale is above it, this audience fits best within the apparel category for brand awareness campaigns.
Compare & Discover Similar Creators
Stack @kappa against any other Instagram creator we track, or jump to similar accounts.
Compare @kappa to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @kappa
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @kappa involves sponsored posts with an estimated value between $7.4K and $13.9K. This creator ranks above the median, which allows them to command a premium over standard market rates for their follower count. However, the engagement rate of 0.21% sits well below the 0.93% average. This disparity suggests that while the reach is high, the active interaction does not justify the top end of the quoted price band. Brands should negotiate toward the lower end of the estimate to account for the low engagement relative to the audience size. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 924.7K followers (Macro)
$7,397 – $13,870
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 924.7K followers
- + Active cadence of about 3.0 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.21% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (20/100), posting rhythm is erratic
Summary
This analysis of @kappa reveals a macro Instagram presence with 924,686 followers. The account demonstrates an engagement rate of 0.21%, averaging 1.9K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @kappa
How many followers does @kappa have on Instagram?
@kappa has 924,686 followers on Instagram, placing them in the macro creator tier.
What is @kappa's Instagram engagement rate?
@kappa has an engagement rate of 0.21% based on 12 recent posts, averaging 1.9K likes per post.
How much does @kappa earn on Instagram?
Based on industry benchmarks, @kappa's estimated sponsorship value is $7,397 - $13,870 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @kappa published on Instagram?
@kappa has published 2,846 posts on Instagram.
What is @kappa's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 9,571 likes and 110 comments.
How often does @kappa post on Instagram?
@kappa posts approximately 3.0 times per week, with an average gap of 61.3 hours between posts. Peak posting days are Friday, Tuesday, Wednesday.
How does @kappa compare to other Instagram creators?
@kappa sits in the Macro creator tier alongside accounts like @yoga_girl, @gaules, @ninaagdal.
Is @kappa verified on Instagram?
Yes, @kappa is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @kappa's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026