Chanon Santinatornkul

Chanon Santinatornkul

@nonkul

See Instagram photos and videos from Chanon Santinatornkul (@nonkul)

3.0M

Followers

998

Following

1.7K

Posts

2.46%

Engagement Rate

Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 585 out of 1,606 tracked accounts and holds a follower count over four times the median size. This scale places them well above the typical creator in our database. The verified account has posted 1657 times and is categorized as a Mega tier profile despite having no specific niche assigned. Their engagement rate of 2.46 percent comfortably exceeds the 0.93% median mark for accounts at this level. This high interaction rate suggests a loyal and active audience base. The following report breaks down the specific audience demographics and peak engagement windows to help you plan your campaign timing.

Account Info

Account Size Mega
Followers 3,000,000
Following 998
Posts 1,657
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 73,618
Avg Comments per Post 267
Videos 4
Photos 8
Engagement Rate 2.46%

Engagement Analysis

Based on 12 recent posts

Platform Context

@nonkul ranks 208 out of 778 and sits well above the median engagement rate. This performance exceeds the average benchmark by more than double. Such a high percentage means each follower is much more likely to interact with the content compared to typical accounts in the corpus.

The engagement rate of 2.46% outperforms the median of 0.93%, placing this account in the top third of the peer group. This indicates that the audience interacts with content more than the average user. While likes provide a baseline of approval, the consistent volume of comments suggests an active interest in the posted material. Photo posts earn higher average likes than video content, showing that this specific audience rewards static imagery with more frequent interactions. However, the reach is remarkably stable and lacks volatility. No recent posts surpassed double or five times the account average, which indicates a very consistent but non-explosive growth pattern. The lack of high outliers suggests the content resonates reliably with a steady core group rather than triggering unpredictable spikes in discovery. This audience is an active one.

73.6K

Avg Likes/Post

267

Avg Comments/Post

883.4K

Total Likes

3.2K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Above Average for Mega

2.46%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

62.1K

Avg Likes on Videos (4)

79.4K

Avg Likes on Photos (8)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @nonkul's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @nonkul's single biggest post had going for it — the patterns worth replicating.

Top post by @nonkul

145,556 likes · 250 comments

2.0× @nonkul's average post · 2.0× the median post.

"1 year 🤍🙏🏻 @phekhae.s"

21 characters

Photo

Format

Sunday

Day Posted

11:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post reached over double the median engagement of this account. This content peaked at a 2.0x multiplier compared to typical posts while maintaining a high like-to-comment ratio. Short captions under forty characters drive the highest engagement averages and suggest that minimal text works best for this audience. Medium length captions perform poorly, indicating you should avoid long blocks of copy. The recurring hashtags signal specific core topics to the algorithm and followers. Posting about 1.5 times per week builds a steady presence without over-saturating the feed. This account maintains a high engagement floor with an average of 73.6K likes per post. This creator has 3 million followers.

Top Hashtags

#เซ (1) #sixsix (1) #นาฏราชคร (1) #mouse (1) #เป (1) #สก (1) #บ (1)

Top Keywords

june (5) thank (3) happy (3) birthday (3) last (3) scotchthailand (2) phekhae (2) photographer (2) manao (1) soooooooooo (1) gooooooddddd (1) giving (1) opportunity (1) chance (1) finally (1) hahahahaha (1) sixsix (1) everyone (1) coming (1) inspire (1) today (1) looks (1) believe (1) turning (1) pathomrong (1) assistant (1) bright (1) make (1) applebehappy (1) hair (1)

Caption Analysis

Avg Caption Length 134 chars
Posting Frequency 1.5 posts/week

Content Mix

4

Videos / Reels

8

Photos

Top Performing Posts

Post thumbnail

1 year 🤍🙏🏻 @phekhae.s

145.6K likes 250 comments
View
Post thumbnail

Happy birthday to dad 🙆🏻‍♂️🎂

102.5K likes 228 comments
View
Post thumbnail

Happy Birthday to me. can't believe turning 30 now 🥲 เลขสามจนได้ 🥹 Photographer @pathomrong Assistant Photographer @bri…

98.2K likes 806 comments
View
Post thumbnail

หลอดมี ทำไมไม่ดูด! 😅 ว่าแต่เดี๋ยวนี้มันเริ่มน่ากลัวขึ้นทุกวัน 🙂‍↔️ Why not use the straw lol. (and so scary these days 🙂‍↔️)

87.9K likes 231 comments 518.2K views Video
View
Post thumbnail

ยำมะนาววโคตรจะแซ่บบบบบบบบ อร่อยโคตรรรรรรร ขอบคุณครับเชฟ @no_phuvanet ไปดูได้ในช่อง #เซียนหรั่ง เลยค้าบบบ 😋😋 Yum Manao sooooo…

83.4K likes 141 comments
View
Post thumbnail

น่ากัวกั่วกัว

71.8K likes 495 comments 313.5K views Video
View
Post thumbnail

🖤🩶🤍

60.0K likes 112 comments
View
Post thumbnail

Happy birthday to mom @phekhae.s 🤍🙏

54.3K likes 138 comments
View
Post thumbnail

เบื้องหลังทริป Xinjianggggg ที่ @looknumm ถูกขอแต่งงานมาแล้วนะคะ 💞 วันนี้เจอกัน 6 PM ที่ YouTube : PITCHA ได้เลยนะคะ ครบจบทุก EP…

52.3K likes 107 comments 468.9K views Video
View

Top Posts

Highest-liked recent posts from @nonkul

# Caption Likes Comments Link
1
1 year 🤍🙏🏻 @phekhae.s
145.6K 250 view
2
Happy birthday to dad 🙆🏻‍♂️🎂
102.5K 228 view
3
Happy Birthday to me. can't believe turning 30 now 🥲 เลขสามจนได้ 🥹 Photographer…
98.2K 806 view
4
หลอดมี ทำไมไม่ดูด! 😅 ว่าแต่เดี๋ยวนี้มันเริ่มน่ากลัวขึ้นทุกวัน 🙂‍↔️ Why not use the straw …
87.9K 231 view
5
ยำมะนาววโคตรจะแซ่บบบบบบบบ อร่อยโคตรรรรรรร ขอบคุณครับเชฟ @no_phuvanet ไปดูได้ในช่อง …
83.4K 141 view
6
น่ากัวกั่วกัว
71.8K 495 view
7
🖤🩶🤍
60.0K 112 view
8
Happy birthday to mom @phekhae.s 🤍🙏
54.3K 138 view
9
เบื้องหลังทริป Xinjianggggg ที่ @looknumm ถูกขอแต่งงานมาแล้วนะคะ 💞 วันนี้เจอกัน 6 PM …
52.3K 107 view

Posting Patterns & Optimal Timing

When @nonkul posts on Instagram

@nonkul maintains a steady grind with content landing roughly 1.5 times per week. This frequency sits above the median of 1.1 posts weekly and secures a top 40 percent ranking among peers. The consistency score of 18 indicates an erratic rhythm rather than a clockwork schedule. Gaps between posts vary wildly, which is evidenced by a short maximum streak of only one day. Content lands most frequently on Monday and Saturday. New material typically drops around 10:00 UTC. Marketers should note that the irregular gaps make it difficult to predict exactly when new content will appear. You cannot rely on a predictable weekly cycle for timing a tie-in. Instead, you must monitor the account actively to catch these sporadic updates as they happen. Because of the low consistency score, manual tracking is required rather than automated scheduling. This creator produces more volume than average but lacks a disciplined publishing routine.

1.5

Posts / week

119.7h

Avg gap between posts

Monday, Saturday, Tuesday

Peak posting days

10:00, 7:00, 15:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @nonkul publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

1

3

4

5

1

6

2

7

8

1

9

3

10

1

11

12

13

14

2

15

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @nonkul publishes more often. Their busiest hours are 10:00, 7:00, 15:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @nonkul hasn't been active in our tracked sample.

The account posts on Mondays and Saturdays with a peak at 10:00 UTC. The posting frequency is 1.5 times per week.

Most Common Words

Frequent caption words across @nonkul's recent posts (excludes stopwords)

june (5) thank (3) happy (3) birthday (3) last (3) scotchthailand (2) phekhae (2) photographer (2) manao (1) soooooooooo (1) gooooooddddd (1) giving (1) opportunity (1) chance (1) finally (1) hahahahaha (1) sixsix (1) everyone (1) coming (1) inspire (1) today (1) looks (1) believe (1) turning (1) pathomrong (1) assistant (1) bright (1) make (1) applebehappy (1) hair (1)

Best Day of the Week to Post

@nonkul's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 3 73,835 221,505
Tuesday 2 81,409 162,818
Wednesday 1 52,454 52,454
Friday 1 36,310 36,310
Saturday 3 71,105 213,314
Sunday 2 100,109 200,218

Posting Consistency & Streaks

How steadily @nonkul maintains output

1

Longest streak (days)

18/100

Consistency score

Inverse of posting-gap variance

18.2%

Active days

Posted at least once

119.7h

Avg gap

Between posts

Caption Length & Performance

How @nonkul's caption length correlates with engagement

100.0%

Posts with Caption

134

Avg Caption Chars

124

Median Chars

421

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 5 87.1K
Medium (40-100) 1 49.9K
Long (100+) 6 66.9K

The account performs best with short captions under 40 characters. These posts earned 87.1K engagement compared to 49.9K for medium lengths.

Who This Audience Is

What @nonkul's reach and engagement mean for a brand.

The follower count sits well above the typical creator average, placing this account in a high tier of reach relative to standard profiles. The verified status confirms a level of authority that suggests an established public persona despite the lack of a specific category tag. Engagement rates are more than double the median, which indicates that brand messages land with higher impact than they would on a standard account of this scale. This discrepancy between follower volume and interaction frequency means content resonates effectively with the existing base. The high engagement multiplier suggests that the audience is active enough to notice placements in a crowded feed. Because the reach is broad but the interaction is concentrated, the profile fits well within the entertainment and lifestyle category.

Compare & Discover Similar Creators

Stack @nonkul against any other Instagram creator we track, or jump to similar accounts.

Compare @nonkul to another creator

Get a side-by-side stats breakdown.

@nonkul vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for @nonkul is sponsored posts, which command a price band of $15,000 to $36,000 based on their 3.0M followers. Their rank puts them well above the median, meaning they command a premium over standard market rates for their reach. Because the engagement rate of 2.46% is more than double the 0.93% median, this price band represents a fair investment for the level of interaction received. High engagement validates the higher end of the estimate as a realistic target for brands seeking active audience participation. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 3.0M followers (Mega)

$15,000 – $36,000

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A following 4.1 times the median size places this account in the top half of the market. Engagement. The 2.46% rate is more than double the median, showing a highly active audience. Cadence. Posting 1.5 times per week creates a consistent but modest output. Hit-rate. A 0% hit rate shows that recent content fails to break out beyond the account's normal performance.

Strengths

  • + Verified account with 3.0M followers
  • + 2.46% engagement rate beats the 0.93% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Sparse cadence of about 1.5 posts a week limits fresh reach
  • ~ Low consistency score (18/100), posting rhythm is erratic

Summary

This analysis of @nonkul reveals a mega Instagram presence with 3,000,000 followers. The account demonstrates an engagement rate of 2.46%, averaging 73.6K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @nonkul

How many followers does @nonkul have on Instagram?

@nonkul has 3,000,000 followers on Instagram, placing them in the mega creator tier.

What is @nonkul's Instagram engagement rate?

@nonkul has an engagement rate of 2.46% based on 12 recent posts, averaging 73.6K likes per post.

How much does @nonkul earn on Instagram?

Based on industry benchmarks, @nonkul's estimated sponsorship value is $15,000 - $36,000 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @nonkul published on Instagram?

@nonkul has published 1,657 posts on Instagram.

What is @nonkul's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 145,556 likes and 250 comments.

How often does @nonkul post on Instagram?

@nonkul posts approximately 1.5 times per week, with an average gap of 119.7 hours between posts. Peak posting days are Monday, Saturday, Tuesday.

How does @nonkul compare to other Instagram creators?

@nonkul sits in the Mega creator tier alongside accounts like @celebrities_iqmag, @rabeecakhan, @bayashi_tv.

Is @nonkul verified on Instagram?

Yes, @nonkul is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @nonkul's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026