3.4M
Followers
1.3K
Following
4.3K
Posts
1.88%
Engagement Rate
Account Overview
Profile summary and post performance
Doug the Pug (@itsdougthepug) has 3,437,008 Instagram followers as of October 16, 2026 and 4,349 posts; the account is verified. Across the 12 recent posts we analysed for this report on August 29, 2026, a post got 56.2K likes and 249 comments on average (median 17.1K likes), an engagement rate of 1.88% of followers, an average its biggest posts pull up (the median post reached 0.57%). Over the 145 days we have tracked it, the account lost 29,074 followers (-0.8%).
Where these numbers come from: public Instagram profile data and @itsdougthepug's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 3,437,008 |
| Following | 1,305 |
| Posts | 4,349 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 56,208 |
| Avg Comments per Post | 249 |
| Videos | 12 |
| Photos & carousels | 0 |
| Engagement Rate | 1.88% |
Follower Growth Over Time
How @itsdougthepug's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-29.1K
Net Change
-0.8%
% Change
-201
Avg / Day
145
Days Tracked
52
Data Points
Tracked between May 24, 2026 (3,466,082 followers) and Oct 16, 2026 (3,437,008 followers).
| Date | Followers | Change |
|---|---|---|
| 3,437,008 | -3,681 | |
| 3,440,689 | -15,518 | |
| 3,456,207 | -3,349 | |
| 3,459,556 | -6,526 | |
| 3,466,082 | first reading |
Engagement Analysis
Based on 12 recent posts
56.2K
Avg Likes/Post
249
Avg Comments/Post
674.5K
Total Likes
3.0K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
1.88%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.57%.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @itsdougthepug's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 17,242 likes and comments; 4 of the 12 reached twice that (34,484 or more).
Best-Performing Post, Decomposed
What @itsdougthepug's single biggest recent post had going for it, measured against the account's other posts.
187,882 likes · 395 comments
3.3× @itsdougthepug's average post · 10.9× the median post.
"Did I kill it tho?? Honored is an understatement @colewalliser #glambot"
73 characters
Video
Format
Wednesday
Day Posted
3:00 UTC
Hour Posted
656.1K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 104 chars |
| Posting Frequency | not shown |
Content Mix
12
Videos / Reels
0
Photos & carousels
Top Posts
Highest-liked recent posts from @itsdougthepug
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Did I kill it tho?? Honored is an understatement @colewalliser
#glambot
|
187.9K | 395 | 656.1K | view |
| 2 |
“Ba-na-na” -Dory
#pug #dogsofinstagram #pugsofinstagram #minions #banana
|
163.7K | 298 | 295.2K | view |
| 3 |
Welcome to the sitcom that is Doug The Pug’s life! Who do you want to see him m…
|
145.6K | 733 | 720.5K | view |
| 4 |
GO DOUG 🥹 Cannot describe the feeling of seeing our baby when the @geico commer…
|
86.7K | 706 | 214.6K | view |
| 5 |
“How you’ll find me at the bbq 🍉” -Doug
#pug #dogsofinstagram #asmr
|
30.2K | 142 | 80.7K | view |
| 6 |
Haaland gives pug energy tbh ⚽️🇳🇴
#haaland #worldcup #norway #pug #funnydog
|
23.8K | 123 | — | view |
| 7 |
“This is the life”- Dory
#pug #rescue #dogsofinstagram #pugsofinstagram #dougt…
|
10.5K | 111 | 52.5K | view |
| 8 |
“Roo-ting for team USA! 🇺🇸” -Doug and Dory
Comment the flag of which team you …
|
7.2K | 127 | 16.1K | view |
| 9 |
“Who else can’t stop listening to the new @oliviarodrigo ?” -Doug
#pug #pugsof…
|
5.6K | 90 | 15.3K | view |
Posting Patterns & Optimal Timing
When @itsdougthepug posts on Instagram
Wednesday, Sunday
Peak posting days
15:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @itsdougthepug publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@itsdougthepug's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 85,699 | 171,398 |
| Wednesday | 3 | 65,740 | 197,219 |
| Thursday | 1 | 5,672 | 5,672 |
| Friday | 1 | 146,337 | 146,337 |
| Saturday | 2 | 27,140 | 54,279 |
| Sunday | 3 | 34,192 | 102,576 |
Caption Length & Performance
How @itsdougthepug's caption length correlates with engagement
100.0%
Posts with Caption
104
Avg Caption Chars
89
Median Chars
158
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 7 | 61.0K |
| Long (100+) | 5 | 50.1K |
Compare & Discover Similar Creators
Stack @itsdougthepug against any other Instagram creator we track, or jump to similar accounts.
Compare @itsdougthepug to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @itsdougthepug
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 3.4M followers (Mega)
$17,185 to $41,244
Our per-follower range for accounts this size (see methodology)
Download @itsdougthepug's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 21 hours, 14 minutes ago.
Tracking
What we have recorded about @itsdougthepug over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @itsdougthepug's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @itsdougthepug
How many followers does @itsdougthepug have on Instagram?
@itsdougthepug has 3,437,008 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @itsdougthepug's Instagram engagement rate?
@itsdougthepug has an engagement rate of 1.88% based on 12 recent posts, averaging 56.2K likes per post. That average is pulled up by its biggest posts: the median post reached 0.57%.
How much does @itsdougthepug earn on Instagram?
From follower count only, we estimate @itsdougthepug's sponsorship value at $17,185 to $41,244 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @itsdougthepug published on Instagram?
@itsdougthepug has published 4,349 posts on Instagram.
What is @itsdougthepug's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 187,882 likes and 395 comments.
How often does @itsdougthepug post on Instagram?
We don't show a weekly rate for @itsdougthepug: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Wednesday, Sunday.
How does @itsdougthepug compare to other Instagram creators?
@itsdougthepug sits in the Mega-tier group alongside accounts like @jimmychin, @diet_prada, @yarishna.
Is @itsdougthepug verified on Instagram?
Yes, @itsdougthepug is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @itsdougthepug's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 16, 2026 | Posts analysed Aug 29, 2026
Cite this page
IGDataHub (2026). @itsdougthepug Instagram stats and analytics, follower count as of 16 October 2026, posts analysed 29 August 2026. https://igdatahub.com/blog/itsdougthepug-instagram-profile-stats/