Yotam Ottolenghi
Food everything: I write, cook & run restaurants. All the links you’ll ever need:
3.1M
Followers
950
Following
5.4K
Posts
0.24%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks at number 580 out of over 1600 tracked accounts and holds a follower count that is 4.2 times the median size. As a verified public figure with over five thousand posts, this account qualifies as a mega tier profile. The engagement rate falls below the 0.93% median mark for this category. The rest of this report breaks down the specific audience interactions and content performance.
Account Info
| Account Size | Mega |
| Followers | 3,064,291 |
| Following | 950 |
| Posts | 5,364 |
| Verified | Yes |
| Business Account | Yes |
| Category | Public figure |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 7,270 |
| Avg Comments per Post | 89 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 0.24% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@ottolenghi ranks 624 out of 778 for engagement because its rate sits below the tracked median. This low percentage means each follower is less likely to interact with content compared to average accounts in the corpus. The gap between this profile and the median indicates a lower level of active participation from its audience.
The engagement rate of 0.24% falls well below the 0.93% median and ranks 624 out of 778. This indicates that the audience reacts much less than usual for a profile of this size. Photos earn higher average likes than videos, suggesting followers reward still imagery more than moving content. The low hit rate for high performance means only 8.3% of posts doubled the account average while none reached five times that mark. These figures suggest a stable but passive reach rather than frequent explosive growth. This is a tap-and-scroll audience.
7.3K
Avg Likes/Post
89
Avg Comments/Post
87.2K
Total Likes
1.1K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.24%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
5.9K
Avg Likes on Videos (5)
8.3K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @ottolenghi's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @ottolenghi's single biggest post had going for it — the patterns worth replicating.
24,856 likes · 465 comments
3.4× @ottolenghi's average post · 4.4× the median post.
"SIMPLE TOO is here. Eight years after SIMPLE, it finally feels right to say this out loud. This book has been quietly bubbling away for a few years now (four if we want to be exact), and as we sit with the final proofs, my amazing co-author, @verenalochmuller and I can see it cl"
987 characters
Photo
Format
Wednesday
Day Posted
16:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at a 4.4x multiplier over the median engagement of this account. This high like to comment ratio suggests that the content drives visual appreciation more than active conversation. A posting cadence of 0.6 times per week indicates a strategy focused on quality and curation rather than frequency. The specific timing of Wednesday at 16:00 UTC for peak performance suggests a deliberate window for maximum reach. This account maintains a steady presence with 3.1 million followers and an average of 7.3K likes per post.
Top Keywords
Caption Analysis
| Avg Caption Length | 498 chars |
| Posting Frequency | 0.6 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
SIMPLE TOO is here. Eight years after SIMPLE, it finally feels right to say this out loud. This book has been quietly …
Watermelon with mint oil, pomegranate molasses and fennel salt. Sweet ripe watermelon sliced thick and dressed with a …
Heatwave food. Two for eating outside this week: both happy to sit in the sun, both better an hour after your made them…
Our new summer menu arrived in @ottolenghi_restaurants earlier this week. Here are two of my favourites, straight from …
A chocolate Dutch baby with cocoa in the batter, and caramelised bananas piled into the middle when it comes out of the…
Food that requires a little participation always tastes better. And summer’s exactly when I lean into it. Two recipes …
Two recipes this week, inspired by @therealchayamaya’s trip to Indonesia, with one sambal at the centre of both. It’s …
A tomato salad with miso mango dressing, on the counter across @ottolenghi_restaurants now. Miso and mango is an unlike…
This is a big one: I’m heading on tour! UK, North America, Europe. A lot of trains, a few planes, and (hopefully) some …
Top Posts
Highest-liked recent posts from @ottolenghi
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
SIMPLE TOO is here.
Eight years after SIMPLE, it finally feels right to say th…
|
24.9K | 465 | view |
| 2 |
Watermelon with mint oil, pomegranate molasses and fennel salt.
Sweet ripe wat…
|
12.5K | 103 | view |
| 3 |
Heatwave food. Two for eating outside this week: both happy to sit in the sun, …
|
8.8K | 38 | view |
| 4 |
Our new summer menu arrived in @ottolenghi_restaurants earlier this week. Here …
|
7.1K | 33 | view |
| 5 |
A chocolate Dutch baby with cocoa in the batter, and caramelised bananas piled …
|
7.1K | 98 | view |
| 6 |
Food that requires a little participation always tastes better. And summer’s ex…
|
5.7K | 20 | view |
| 7 |
Two recipes this week, inspired by @therealchayamaya’s trip to Indonesia, with …
|
5.1K | 48 | view |
| 8 |
A tomato salad with miso mango dressing, on the counter across @ottolenghi_rest…
|
4.7K | 52 | view |
| 9 |
This is a big one: I’m heading on tour! UK, North America, Europe. A lot of tra…
|
3.5K | 121 | view |
Posting Patterns & Optimal Timing
When @ottolenghi posts on Instagram
The @ottolenghi account follows a sparse high-effort pace. This frequency falls below the median of 1.1 posts per week and places it in the lower half of the follower rank for its peer group. A consistency score of zero indicates an erratic rhythm with no predictable pattern between uploads. Content appears sporadically rather than on a clockwork schedule. The creator favors Saturday and Wednesday as primary upload days, with content typically landing around 15:00 UTC. Marketers should expect irregular windows for new posts rather than a steady stream. Planning a campaign requires flexibility because the account does not follow a reliable posting cycle. You cannot rely on a consistent weekly cadence to time your tie-in.
0.6
Posts / week
311.1h
Avg gap between posts
Saturday, Wednesday, Thursday
Peak posting days
15:00, 7:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @ottolenghi publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Saturday and Wednesday at 15:00 UTC. It maintains a low frequency of about 0.6 posts per week.
Most Common Words
Frequent caption words across @ottolenghi's recent posts (excludes stopwords)
Best Day of the Week to Post
@ottolenghi's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 1 | 7,201 | 7,201 |
| Wednesday | 3 | 10,172 | 30,517 |
| Thursday | 2 | 4,224 | 8,448 |
| Friday | 1 | 2,607 | 2,607 |
| Saturday | 4 | 6,726 | 26,906 |
| Sunday | 1 | 12,628 | 12,628 |
Posting Consistency & Streaks
How steadily @ottolenghi maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
8.4%
Active days
Posted at least once
311.1h
Avg gap
Between posts
Caption Length & Performance
How @ottolenghi's caption length correlates with engagement
100.0%
Posts with Caption
498
Avg Caption Chars
489
Median Chars
987
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 7.4K |
The audience rewards captions between 40 and 60 characters the most. This range produces the highest engagement for the account.
Who This Audience Is
What @ottolenghi's reach and engagement mean for a brand.
The follower count sits at over four times the median for tracked creators. This volume indicates a broad reach that exceeds typical niche influencer scales. The verified status and public figure classification suggest a profile with established authority beyond a standard content creator. Engagement rates fall well below the median, meaning brand messages land much softer than average here. High follower counts combined with low interaction percentages suggest a passive audience rather than an active community of participants. This scale fits high-level lifestyle or luxury goods brands seeking broad visibility over direct conversation.
Compare & Discover Similar Creators
Stack @ottolenghi against any other Instagram creator we track, or jump to similar accounts.
Compare @ottolenghi to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @ottolenghi
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts for @ottolenghi fall within the $15.3K to $36.8K range based on their 3.1M followers. This account ranks above the median, meaning the top of that band represents a premium price for high-ranking creators. However, the 0.24% engagement rate sits well below the 0.93% median. This disparity suggests the high reach does not always translate to active interaction, making the upper end of the quote a ceiling rather than a guaranteed return. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 3.1M followers (Mega)
$15,321 – $36,771
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 3.1M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.24% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.6 posts a week limits fresh reach
Summary
This analysis of @ottolenghi reveals a mega Instagram presence with 3,064,291 followers. The account demonstrates an engagement rate of 0.24%, averaging 7.3K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @ottolenghi
How many followers does @ottolenghi have on Instagram?
@ottolenghi has 3,064,291 followers on Instagram, placing them in the mega creator tier.
What is @ottolenghi's Instagram engagement rate?
@ottolenghi has an engagement rate of 0.24% based on 12 recent posts, averaging 7.3K likes per post.
How much does @ottolenghi earn on Instagram?
Based on industry benchmarks, @ottolenghi's estimated sponsorship value is $15,321 - $36,771 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @ottolenghi published on Instagram?
@ottolenghi has published 5,364 posts on Instagram.
What is @ottolenghi's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 24,856 likes and 465 comments.
How often does @ottolenghi post on Instagram?
@ottolenghi posts approximately 0.6 times per week, with an average gap of 311.1 hours between posts. Peak posting days are Saturday, Wednesday, Thursday.
How does @ottolenghi compare to other Instagram creators?
@ottolenghi sits in the Mega creator tier alongside accounts like @nsyakieb85, @tokemakinwa, @graciaz14.
Is @ottolenghi verified on Instagram?
Yes, @ottolenghi is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @ottolenghi's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026