5.3M
Followers
581
Following
2.1K
Posts
1.53%
Engagement Rate
Account Overview
Profile summary and post performance
Marques Brownlee (@mkbhd) has 5,287,846 Instagram followers as of October 17, 2026 and 2,118 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 78.4K likes and 1K comments on average (median 77.5K likes), an engagement rate of 1.53% of followers. Over the 163 days we have tracked it, the account gained 74,247 followers (+1.4%).
Where these numbers come from: public Instagram profile data and @mkbhd's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 5,287,846 |
| Following | 581 |
| Posts | 2,118 |
| Verified | Yes |
| Business Account | Yes |
| Category | PROFILE |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 78,418 |
| Avg Comments per Post | 1,046 |
| Videos | 10 |
| Photos & carousels | 2 |
| Engagement Rate | 1.53% |
Follower Growth Over Time
How @mkbhd's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+74.2K
Net Change
+1.4%
% Change
+456
Avg / Day
163
Days Tracked
74
Data Points
Tracked between May 6, 2026 (5,213,599 followers) and Oct 17, 2026 (5,287,846 followers).
| Date | Followers | Change |
|---|---|---|
| 5,287,846 | -1,214 | |
| 5,289,060 | +77,373 | |
| 5,211,687 | +18,754 | |
| 5,192,933 | -3,600 | |
| 5,196,533 | +5,463 | |
| 5,191,070 | -22,529 | |
| 5,213,599 | first reading |
Engagement Analysis
Based on 12 recent posts
78.4K
Avg Likes/Post
1.0K
Avg Comments/Post
941.0K
Total Likes
12.6K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
1.53%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
81.1K
Avg Likes on Videos (10)
64.8K
Avg Likes on Photos & carousels (2)
Only 2 of the 12 posts we analysed are photos or carousels: too few to say which format does better.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @mkbhd's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 79,724 likes and comments; 1 of the 12 reached twice that (159,448 or more).
Best-Performing Post, Decomposed
What @mkbhd's single biggest recent post had going for it, measured against the account's other posts.
173,752 likes · 675 comments
2.1× @mkbhd's average post · 2.1× the median post.
"Yeah Wemby is good and everything, but he’s not the only ridiculously skilled person in this arena 🤯"
100 characters
Video
Format
Monday
Day Posted
2:00 UTC
Hour Posted
1.5M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Caption Analysis
| Avg Caption Length | 42 chars |
| Posting Frequency | 1.0 posts/week |
Content Mix
10
Videos / Reels
2
Photos & carousels
Top Posts
Highest-liked recent posts from @mkbhd
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Yeah Wemby is good and everything, but he’s not the only ridiculously skilled p…
|
173.8K | 675 | 1.5M | view |
| 2 |
Why everyone’s talking about the Fitbit Air
|
101.7K | 636 | 1.6M | view |
| 3 |
Samsung’s turn! Every generation of Galaxy S from S26 to S1. Holy HDR
|
90.8K | 1.3K | 682.2K | view |
| 4 |
🐐
|
85.4K | 425 | — | view |
| 5 |
Every iPhone Ever vs LOW light
|
79.5K | 1.4K | 603.9K | view |
| 6 |
How does @lewishamilton handle pressure? A conversation with @MKBHD
|
78.1K | 608 | 708.3K | view |
| 7 |
Sheesh
|
76.9K | 1.1K | 888.0K | view |
| 8 |
Ferrari’s Electric Car Looks Like…
|
76.2K | 4.5K | 867.5K | view |
| 9 |
Apple products that don’t exist… yet
|
68.6K | 784 | 583.8K | view |
Posting Patterns & Optimal Timing
When @mkbhd posts on Instagram
1.0
Posts / week
7.9 days
Avg gap between posts
Thursday, Monday
Peak posting days
16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @mkbhd publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@mkbhd's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 4 | 95,128 | 380,511 |
| Tuesday | 1 | 92,099 | 92,099 |
| Wednesday | 1 | 45,941 | 45,941 |
| Thursday | 5 | 66,531 | 332,657 |
| Friday | 1 | 102,367 | 102,367 |
Posting Consistency & Streaks
How steadily @mkbhd maintains output
2
Longest streak (days)
12/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
11.5%
Active days
Posted at least once
7.9 days
Avg gap
Between posts
Caption Length & Performance
How @mkbhd's caption length correlates with engagement
100.0%
Posts with Caption
42
Avg Caption Chars
36
Median Chars
100
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 7 | 65.7K |
| Medium (40-100) | 4 | 79.8K |
| Long (100+) | 1 | 174.4K |
Compare & Discover Similar Creators
Stack @mkbhd against any other Instagram creator we track, or jump to similar accounts.
Compare @mkbhd to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @mkbhd
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 5.3M followers (Mega)
$26,439 to $63,454
Our per-follower range for accounts this size (see methodology)
Download @mkbhd's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 10 hours, 53 minutes ago.
Tracking
What we have recorded about @mkbhd over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @mkbhd's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @mkbhd
How many followers does @mkbhd have on Instagram?
@mkbhd has 5,287,846 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @mkbhd's Instagram engagement rate?
@mkbhd has an engagement rate of 1.53% based on 12 recent posts, averaging 78.4K likes per post.
How much does @mkbhd earn on Instagram?
From follower count only, we estimate @mkbhd's sponsorship value at $26,439 to $63,454 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @mkbhd published on Instagram?
@mkbhd has published 2,118 posts on Instagram.
What is @mkbhd's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 173,752 likes and 675 comments.
How often does @mkbhd post on Instagram?
@mkbhd posts approximately 1.0 times per week, with an average gap of 7.9 days between posts. Peak posting days are Thursday, Monday.
How does @mkbhd compare to other Instagram creators?
@mkbhd sits in the Mega-tier group alongside accounts like @charlottewwe, @robinvanpersie, @hideo_kojima.
Is @mkbhd verified on Instagram?
Yes, @mkbhd is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @mkbhd's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @mkbhd Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/mkbhd-instagram-profile-stats/