5.2M
Followers
572
Following
2.1K
Posts
1.53%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 512 out of 1606 tracked accounts and holds a follower count that is 7.1 times the median size. This puts them well above the typical creator in our database. The account is verified and categorized under profile with over two thousand total posts, marking it as a mega tier presence. Their engagement rate of 1.53% clears the 0.93% median for the category. The rest of this report breaks down audience demographics and content performance trends.
Account Info
| Account Size | Mega |
| Followers | 5,197,011 |
| Following | 572 |
| Posts | 2,108 |
| Verified | Yes |
| Business Account | Yes |
| Category | PROFILE |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 78,418 |
| Avg Comments per Post | 1,046 |
| Videos | 10 |
| Photos | 2 |
| Engagement Rate | 1.53% |
Follower Growth Over Time
How @mkbhd's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-20052
Net Change
-0.4%
% Change
-278
Avg / Day
72
Days Tracked
16
Data Points
Tracked between May 6, 2026 (5,213,599 followers) and Jul 17, 2026 (5,193,547 followers).
The account remained stable with a -0.3% change over the 52 day period. The follower count stayed flat from 5.2M to 5.2M.
What the trajectory means
The @mkbhd account maintained a flat trajectory with a -0.3% change over the 52 day period. This steady status establishes the profile as a known quantity for stable brand placement. The consistent pace allows for predictable planning within your campaign timeline.
Engagement Analysis
Based on 12 recent posts
Platform Context
@mkbhd ranks 294 out of 778 for engagement rate because its performance sits above the tracked median. This result indicates that the account generates more interaction per follower than the average creator in the corpus. The high engagement rate means the audience remains highly active and involved with the content.
The engagement rate of 1.53% outperforms the median and ranks 294 out of 778, proving this audience reacts more than average. Video content earns higher rewards with 81.1K likes compared to 64.8K for photos. This preference indicates a clear appetite for motion over still imagery. While reach is consistent, only 8.3% of posts doubled the account average while none reached five times the mean. These figures suggest that while the base audience is loyal, content rarely breaks into extreme viral territory. The presence of 1,000 comments per post confirms a level of active participation beyond passive scrolling. This community engages with the content rather than just glancing at it. It is an active audience.
78.4K
Avg Likes/Post
1.0K
Avg Comments/Post
941.0K
Total Likes
12.6K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
1.53%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
81.1K
Avg Likes on Videos (10)
64.8K
Avg Likes on Photos (2)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @mkbhd's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @mkbhd's single biggest post had going for it — the patterns worth replicating.
173,752 likes · 675 comments
2.2× @mkbhd's average post · 2.2× the median post.
"Yeah Wemby is good and everything, but he’s not the only ridiculously skilled person in this arena 🤯"
100 characters
Video
Format
Monday
Day Posted
2:00 UTC
Hour Posted
1.5M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median like count by a factor of 2.2. This high engagement ratio combined with its comment volume indicates that specific topics can trigger much higher interaction than the standard feed average. Long captions exceeding one hundred characters drive the highest engagement at 174.4K likes. Short captions under forty characters perform poorly and yield only 65.7K likes. Use longer copy to provide context or build a narrative rather than relying on brief punchy lines. The posting cadence is exactly once per week. This steady schedule suggests a focus on high production value over frequency. To replicate this success, prioritize detailed writing and deliberate timing. The account maintains a consistent presence with 5.2 million followers and an average of 78.4K likes per post.
Top Keywords
Caption Analysis
| Avg Caption Length | 42 chars |
| Posting Frequency | 1.0 posts/week |
Content Mix
10
Videos / Reels
2
Photos
Top Performing Posts
Yeah Wemby is good and everything, but he’s not the only ridiculously skilled person in this arena 🤯
Samsung’s turn! Every generation of Galaxy S from S26 to S1. Holy HDR
How does @lewishamilton handle pressure? A conversation with @MKBHD
Top Posts
Highest-liked recent posts from @mkbhd
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Yeah Wemby is good and everything, but he’s not the only ridiculously skilled p…
|
173.8K | 675 | view |
| 2 |
Why everyone’s talking about the Fitbit Air
|
101.7K | 636 | view |
| 3 |
Samsung’s turn! Every generation of Galaxy S from S26 to S1. Holy HDR
|
90.8K | 1.3K | view |
| 4 |
🐐
|
85.4K | 425 | view |
| 5 |
Every iPhone Ever vs LOW light
|
79.5K | 1.4K | view |
| 6 |
How does @lewishamilton handle pressure? A conversation with @MKBHD
|
78.1K | 608 | view |
| 7 |
Sheesh
|
76.9K | 1.1K | view |
| 8 |
Ferrari’s Electric Car Looks Like…
|
76.2K | 4.5K | view |
| 9 |
Apple products that don’t exist… yet
|
68.6K | 784 | view |
Posting Patterns & Optimal Timing
When @mkbhd posts on Instagram
The content cadence for @mkbhd is an erratic one. The account posts roughly once per week which sits just below the median creator average. This low frequency combined with a poor follower rank suggests a deliberate choice to prioritize quality over volume. A consistency score of 12 out of 100 confirms this irregular pattern. Gaps between uploads are unpredictable and often result in long silences punctuated by brief bursts of activity. The longest streak is only two days. Marketers should note that content typically lands on Monday or Thursday. The most frequent upload window occurs at 16:00 UTC. Because the posting rhythm is so inconsistent, planning a campaign around specific dates is difficult. You cannot rely on a predictable weekly cycle to time your tie-in. Instead, you must monitor the account for active windows of content production. A partnership would require a flexible timeline rather than a fixed calendar approach.
1.0
Posts / week
189.7h
Avg gap between posts
Thursday, Monday, Tuesday
Peak posting days
16:00, 20:00, 15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @mkbhd publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 1.0 times per week with the best results on Thursday and Monday. The busiest hour is 16:00 UTC.
Most Common Words
Frequent caption words across @mkbhd's recent posts (excludes stopwords)
Best Day of the Week to Post
@mkbhd's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 4 | 95,128 | 380,511 |
| Tuesday | 1 | 92,099 | 92,099 |
| Wednesday | 1 | 45,941 | 45,941 |
| Thursday | 5 | 66,531 | 332,657 |
| Friday | 1 | 102,367 | 102,367 |
Posting Consistency & Streaks
How steadily @mkbhd maintains output
2
Longest streak (days)
12/100
Consistency score
Inverse of posting-gap variance
11.5%
Active days
Posted at least once
189.7h
Avg gap
Between posts
Caption Length & Performance
How @mkbhd's caption length correlates with engagement
100.0%
Posts with Caption
42
Avg Caption Chars
36
Median Chars
100
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 7 | 65.7K |
| Medium (40-100) | 4 | 79.8K |
| Long (100+) | 1 | 174.4K |
The audience rewards long captions of 100+ characters with 174.4K average engagement. Short captions under 40 characters receive the lowest engagement at 65.7K.
Who This Audience Is
What @mkbhd's reach and engagement mean for a brand.
The audience size sits at over seven times the median for tracked creators. This scale indicates a broad reach that moves beyond niche circles into mainstream visibility. The verified status and profile category confirm an established persona with high credibility in their space. Engagement rates are roughly 60 percent higher than the platform median. This gap suggests a brand message lands harder here than it does on typical accounts of similar size. While most large creators see engagement drop as they scale, this account maintains a rate that beats the standard average. The data confirms an audience that interacts with content at a higher frequency than the general baseline. This specific profile fits the technology category.
Compare & Discover Similar Creators
Stack @mkbhd against any other Instagram creator we track, or jump to similar accounts.
Compare @mkbhd to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @mkbhd
Estimated Earnings
Revenue estimates based on follower count and engagement
@mkbhd generates revenue primarily through sponsored posts and brand partnerships. A single post commands a value band of $26,000 to $62,400 based on their 5.2M followers. Their rank places them well above the median in terms of reach. This high ranking justifies a premium price for every campaign. The engagement rate of 1.53% exceeds the 0.93% average, confirming that the audience is active and attentive. This reliable interaction makes the upper end of the quoted range a fair price for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 5.2M followers (Mega)
$25,985 – $62,364
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 5.2M followers
- + 1.53% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.0 posts a week limits fresh reach
- ~ Low consistency score (12/100), posting rhythm is erratic
Summary
This analysis of @mkbhd reveals a mega Instagram presence with 5,197,011 followers. The account demonstrates an engagement rate of 1.53%, averaging 78.4K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @mkbhd
How many followers does @mkbhd have on Instagram?
@mkbhd has 5,197,011 followers on Instagram, placing them in the mega creator tier.
What is @mkbhd's Instagram engagement rate?
@mkbhd has an engagement rate of 1.53% based on 12 recent posts, averaging 78.4K likes per post.
How much does @mkbhd earn on Instagram?
Based on industry benchmarks, @mkbhd's estimated sponsorship value is $25,985 - $62,364 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @mkbhd published on Instagram?
@mkbhd has published 2,108 posts on Instagram.
What is @mkbhd's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 173,752 likes and 675 comments.
How often does @mkbhd post on Instagram?
@mkbhd posts approximately 1.0 times per week, with an average gap of 189.7 hours between posts. Peak posting days are Thursday, Monday, Tuesday.
How does @mkbhd compare to other Instagram creators?
@mkbhd sits in the Mega creator tier alongside accounts like @camilacoelho, @belenrodriguezreal, @ardaturan.
Is @mkbhd verified on Instagram?
Yes, @mkbhd is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @mkbhd's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026