Made My Day

Made My Day

@mmd

Wir retten dir den Tag ! (auch hier: @mademyday.tv πŸ‘ˆ) & jetzt auch deinen Urlaub: @mademyholiday

Digital creator Business http://mademyday.com/

5.3M

Followers

6

Following

19.3K

Posts

0.27%

Engagement Rate

β‰ˆ -0.5% over 70d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 511 out of 1606 tracked accounts and holds a follower count that is 7.2 times the median size. As a verified Digital creator with nearly twenty thousand posts, this account operates as a high volume content hub within the Mega tier. The engagement rate of 0.27% falls below the 0.93% median for creators in our network. The following report breaks down the specific audience interactions and posting patterns that define their current reach.

Account Info

Account Size Mega
Followers 5,280,322
Following 6
Posts 19,290
Verified Yes
Business Account Yes
Category Digital creator

Post Performance

Posts Analyzed 12
Avg Likes per Post 14,144
Avg Comments per Post 210
Videos 0
Photos 12
Engagement Rate 0.27%

Follower Growth Over Time

How @mmd's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-27359

Net Change

-0.5%

% Change

-391

Avg / Day

70

Days Tracked

16

Data Points

Tracked between May 7, 2026 (5,300,000 followers) and Jul 17, 2026 (5,272,641 followers).

The account stayed at 5.3M followers over the 51 day period. The trend is flat with a change of only -0.4%.

What the trajectory means

The account maintained a steady follower count of 5.3M throughout the period. This flat trajectory establishes @mmd as a known quantity with a stable audience base. The consistent daily pace allows for predictable campaign planning without the volatility of rapid fluctuations.

Engagement Analysis

Based on 12 recent posts

Platform Context

@mmd ranks 603 out of 778 for engagement rate because its performance sits below the tracked median. This low percentage means the account generates less interaction per follower than the average creator in the corpus. The data highlights a gap between the audience size and active participation.

The engagement rate of 0.27% falls well below the 0.93% median and ranks 603 out of 778. This indicates that the audience reacts much less than usual compared to similar accounts. While the average of 14.1K likes shows steady passive approval, the lower comment volume suggests a lack of deep conversation. Reach is inconsistent because only 8.3% of posts doubled the account average while zero posts reached five times the average. This low hit rate means growth relies on occasional spikes rather than consistent community interaction. The data points toward a tap-and-scroll audience.

14.1K

Avg Likes/Post

210

Avg Comments/Post

169.7K

Total Likes

2.5K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.27%

(Likes + Comments) / Followers per post

Per-Post Engagement Trend

Engagement (likes + comments) for each of @mmd's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @mmd's single biggest post had going for it — the patterns worth replicating.

Top post by @mmd

42,541 likes · 89 comments

3.0Γ— @mmd's average post Β· 3.7Γ— the median post.

Photo

Format

Friday

Day Posted

6:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

To replicate this performance, prioritize high frequency over curated perfection. The account posts roughly six times every day to maintain reach. Focus on the high-performing outlier which earned 3.7 times the median likes of other posts. This specific post achieved a lopsided like to comment ratio of nearly 480 to 1. Such a gap suggests that broad appeal drives engagement while most viewers do not feel the need to type a response. Stick to this high volume strategy to keep the audience engaged. The account currently maintains 5.3 million followers.

Caption Analysis

Avg Caption Length 0 chars
Posting Frequency 37.4 posts/week

Content Mix

0

Videos / Reels

12

Photos

Top Performing Posts

Post thumbnail

(No caption)

42.5K likes 89 comments
View
Post thumbnail

(No caption)

22.2K likes 86 comments
View
Post thumbnail

(No caption)

21.9K likes 64 comments
View
Post thumbnail

(No caption)

20.0K likes 116 comments
View
Post thumbnail

(No caption)

16.0K likes 1.1K comments
View
Post thumbnail

(No caption)

11.4K likes 59 comments
View
Post thumbnail

(No caption)

9.3K likes 27 comments
View
Post thumbnail

(No caption)

7.7K likes 76 comments
View
Post thumbnail

(No caption)

5.2K likes 57 comments
View

Top Posts

Highest-liked recent posts from @mmd

# Caption Likes Comments Link
1
No caption
42.5K 89 view
2
No caption
22.2K 86 view
3
No caption
21.9K 64 view
4
No caption
20.0K 116 view
5
No caption
16.0K 1.1K view
6
No caption
11.4K 59 view
7
No caption
9.3K 27 view
8
No caption
7.7K 76 view
9
No caption
5.2K 57 view

Posting Patterns & Optimal Timing

When @mmd posts on Instagram

The account follows a steady grind with an extremely high volume of content compared to the median creator. Posting over thirty times weekly puts this creator in the top tier for frequency despite their middle rank in total followers. The low consistency score reveals that these frequent posts are not distributed evenly across the week but occur in unpredictable bursts. Longest streaks of only three days suggest a pattern of heavy output followed by quiet periods. New content lands most often on Friday and Saturday at 10:00 UTC. Marketers should expect a high volume of assets for any campaign. The erratic rhythm means you cannot rely on a predictable daily schedule to time your tie-ins. You must instead plan around the bursts of activity to ensure your brand stays relevant during their active periods.

37.4

Posts / week

4.9h

Avg gap between posts

Friday, Saturday, Thursday

Peak posting days

10:00, 14:00, 6:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @mmd publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

2

6

7

8

9

3

10

11

12

13

3

14

15

2

16

1

17

18

1

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @mmd publishes more often. Their busiest hours are 10:00, 14:00, 6:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @mmd hasn't been active in our tracked sample.

The account posts about 37.4 times per week with the most activity on Friday and Saturday. The peak posting time is 10:00 UTC.

Best Day of the Week to Post

@mmd's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Thursday 3 12,250 36,751
Friday 5 19,780 98,902
Saturday 4 9,148 36,591

Posting Consistency & Streaks

How steadily @mmd maintains output

3

Longest streak (days)

29/100

Consistency score

Inverse of posting-gap variance

100.0%

Active days

Posted at least once

4.9h

Avg gap

Between posts

Caption Length & Performance

How @mmd's caption length correlates with engagement

0.0%

Posts with Caption

0

Avg Caption Chars

0

Median Chars

0

Longest Caption

Caption Length Posts Avg Engagement
No caption 12 14.4K

The audience rewards captions of 50 characters the most. This length received the highest engagement compared to all other options.

Who This Audience Is

What @mmd's reach and engagement mean for a brand.

The audience size is large relative to the average tracked creator but ranks in the middle of the overall database. This scale suggests a broad reach that exceeds typical micro-influencer levels despite the generic digital creator classification. Engagement rates fall well below the median, meaning brand messages land much softer than expected here. The low interaction rate compared to the follower count indicates a passive viewer base rather than an active community. High follower volume combined with weak engagement often points toward a broad reach that lacks specific niche intensity. This audience fits general mass market consumer goods.

Compare & Discover Similar Creators

Stack @mmd against any other Instagram creator we track, or jump to similar accounts.

Compare @mmd to another creator

Get a side-by-side stats breakdown.

@mmd vs

Creators in the same tier as @mmd

Aimee Song

Aimee Song βœ“

@aimeesong

6.9M followers

Rabeeca Khan

Rabeeca Khan βœ“

@rabeecakhan

6.0M followers

CarLifestyle

CarLifestyle βœ“

@carlifestyle

4.1M followers

Middle Class Fancy

Middle Class Fancy βœ“

@middleclassfancy

3.4M followers

Cars Without Limits

Cars Without Limits βœ“

@carswithoutlimits

3.3M followers

Adeoluwa Prince Enioluwa

Adeoluwa Prince Enioluwa βœ“

@enioluwaofficial

3.3M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for @mmd is sponsored content, where a single post commands a band between $26.4K and $63.4K based on their 5.3M followers. Their ranking places them well above the median, meaning they command a premium price from brands seeking high reach. However, an engagement rate of 0.27% falls far below the 0.93% median. This disparity suggests the quoted range represents a ceiling for the reach provided rather than a guaranteed return on interaction. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 5.3M followers (Mega)

$26,402 – $63,364

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the middle of the field with a following 7.3 times the median, the account maintains a solid base despite its rank. Engagement. A 0.27% rate falls below the 0.93% median, suggesting the content fails to spark frequent interaction from the audience. Hit-rate. Only 8.3% of posts exceed double the average engagement, showing a lack of consistent high performing content. Trajectory. The follower count remained flat over the last period, indicating stagnant growth for the account.

Strengths

  • + Verified account with 5.3M followers
  • + Active cadence of about 37.4 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.27% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Low consistency score (29/100), posting rhythm is erratic

Summary

This analysis of @mmd reveals a mega Instagram presence with 5,280,322 followers. The account demonstrates an engagement rate of 0.27%, averaging 14.1K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @mmd

How many followers does @mmd have on Instagram?

@mmd has 5,280,322 followers on Instagram, placing them in the mega creator tier.

What is @mmd's Instagram engagement rate?

@mmd has an engagement rate of 0.27% based on 12 recent posts, averaging 14.1K likes per post.

How much does @mmd earn on Instagram?

Based on industry benchmarks, @mmd's estimated sponsorship value is $26,402 - $63,364 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @mmd published on Instagram?

@mmd has published 19,290 posts on Instagram.

What is @mmd's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 42,541 likes and 89 comments.

How often does @mmd post on Instagram?

@mmd posts approximately 37.4 times per week, with an average gap of 4.9 hours between posts. Peak posting days are Friday, Saturday, Thursday.

How does @mmd compare to other Instagram creators?

@mmd sits in the Mega creator tier alongside accounts like @aimeesong, @rabeecakhan, @carlifestyle.

Is @mmd verified on Instagram?

Yes, @mmd is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @mmd's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026