Patagonia
We're in business to save our home planet.
5.5M
Followers
870
Following
4.3K
Posts
0.08%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 505 out of 1606 tracked creators and holds 5.5 million followers, which is 7.5 times the median size for the creators we monitor. As a verified profile in the clothing category with over four thousand posts, Patagonia establishes itself as an established mega creator. The engagement rate of 0.08% falls below the 0.93% median mark. The following report analyzes and breaks down the specific performance metrics across their content history.
Account Info
| Account Size | Mega |
| Followers | 5,469,437 |
| Following | 870 |
| Posts | 4,299 |
| Verified | Yes |
| Business Account | Yes |
| Category | CLOTHING |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 4,276 |
| Avg Comments per Post | 108 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 0.08% |
Follower Growth Over Time
How @patagonia's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-42402
Net Change
-0.8%
% Change
-597
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (5,524,669 followers) and Jul 17, 2026 (5,482,267 followers).
The account lost 55.2k followers over 52 days. This represents a down trend of about 1.1k followers per day.
What the trajectory means
The account lost roughly 55.2K followers over the tracked period. This downward trend makes the profile a risk to time carefully because of its declining reach. A loss of about 1.1K followers every day suggests limited stability for upcoming campaigns.
Engagement Analysis
Based on 12 recent posts
Platform Context
@patagonia ranks 726 of 778 and sits below the tracked median. This low rate means the account generates less interaction per follower than most peers in the corpus. The performance reflects a much lower level of active engagement relative to the typical creator standard.
The engagement rate of 0.08% sits well below the 0.93% median and ranks 726 of 778, proving this audience reacts much less than average. While the account generates a steady flow of likes, the low ratio suggests most followers view content without interacting. Photos garner more appreciation with 4.6K likes compared to 3.7K for videos, indicating the audience rewards static imagery over motion. The comment count remains low at 108 per post despite consistent volume. Reach is largely stable but lacks explosive growth since no posts hit five times the average and only 8.3% cleared double the mean. This pattern suggests that while the brand maintains a presence, it fails to spark spontaneous conversation or widespread sharing. The data confirms a tap-and-scroll audience.
4.3K
Avg Likes/Post
108
Avg Comments/Post
51.3K
Total Likes
1.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.08%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
3.7K
Avg Likes on Videos (4)
4.6K
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @patagonia's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @patagonia's single biggest post had going for it — the patterns worth replicating.
12,288 likes · 179 comments
2.8Γ @patagonia's average post Β· 3.1Γ the median post.
"Join us to protect the Great Lakes from oil pipeline expansion. If enough of us speak up, we can win. π Link in bio. #StopLine5 Photos: Jim West, Davis Huber"
158 characters
Photo
Format
Thursday
Day Posted
20:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a 3.1x multiplier over the median engagement of this account. It maintained a healthy balance between likes and comments to drive community interaction. To replicate this success, focus on clear calls to action that invite direct participation from the audience. Long captions with over 100 words perform best and indicate that followers value deep storytelling and detailed advocacy. Medium length captions underperforming at 3.4K average suggests that brief copy fails to capture the intended depth of the message. Use the #stopline5 hashtag as a consistent signal for your core topics. Posting nearly every day keeps the brand visible in the feed. While the average engagement is modest relative to the total follower count, high frequency builds steady community loyalty. This account maintains a presence through consistent output and purpose driven messaging. Patagonia currently has 5.5M followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 270 chars |
| Posting Frequency | 7.7 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
Join us to protect the Great Lakes from oil pipeline expansion. If enough of us speak up, we can win. π Link in bio. #Sβ¦
New Zealand: great for fantasy nerds, great for sheep herders and even better for singletrack junkies. Few places are β¦
Pinner couloirs filled with spring pow? You can always count on Lucas Wachs (@lucas.wachs) to find the goods.
To nap or not to nap. That's the question every father figure must answer when wrestling young ones on the daily but thβ¦
Roads less traveled often end up with the best waves. Kyle Thiermann (@kyle_tman) is always down for both. Photo: Ryaβ¦
Hammah time with Hank Gaskell (@hippiehanahank). Photo: Christa Funk (@instaclamfunk)
Pack cinch or sandwich holder? Katie Newlove finds a creative way to keep lunch accessible before heading into the mistβ¦
The first step to staying dry and comfortable on the water is buying quality waders that will last you seasons of hard β¦
βI have forever known that water and wilderness are where the true living happens." Explore the wild with Riverhorse Nβ¦
Top Posts
Highest-liked recent posts from @patagonia
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Join us to protect the Great Lakes from oil pipeline expansion. If enough of usβ¦
|
12.3K | 179 | view |
| 2 |
New Zealand: great for fantasy nerds, great for sheep herders and even better fβ¦
|
5.0K | 166 | view |
| 3 |
Pinner couloirs filled with spring pow? You can always count on Lucas Wachs (@lβ¦
|
4.7K | 70 | view |
| 4 |
To nap or not to nap. That's the question every father figure must answer when β¦
|
4.6K | 74 | view |
| 5 |
Roads less traveled often end up with the best waves. Kyle Thiermann (@kyle_tmaβ¦
|
4.6K | 106 | view |
| 6 |
Hammah time with Hank Gaskell (@hippiehanahank).
Photo: Christa Funk (@instacβ¦
|
4.0K | 86 | view |
| 7 |
Pack cinch or sandwich holder? Katie Newlove finds a creative way to keep lunchβ¦
|
3.5K | 107 | view |
| 8 |
The first step to staying dry and comfortable on the water is buying quality waβ¦
|
3.2K | 111 | view |
| 9 |
βI have forever known that water and wilderness are where the true living happeβ¦
|
2.8K | 108 | view |
Posting Patterns & Optimal Timing
When @patagonia posts on Instagram
This creator maintains a steady grind with a high volume of content compared to the typical influencer. Posting nearly eight times per week puts them far above the median frequency of one post weekly. This heavy output correlates with their ranking in the top half of the follower list. The consistency score of 91 indicates a clockwork rhythm for brand planning. You can rely on a predictable flow of content because the gaps between posts remain uniform. Content lands most frequently on Friday and Monday. The busiest hour for new uploads is 21:00 UTC. Marketers can plan long term campaigns around this pace because the creator does not suffer from erratic bursts or quiet periods. This reliability makes it easy to time a tie in with their regular feed updates. You do not have to worry about missing windows of activity. The steady stream ensures your brand remains visible in a constant cycle of new posts.
7.7
Posts / week
23.8h
Avg gap between posts
Friday, Monday, Tuesday
Peak posting days
21:00, 20:00, 19:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @patagonia publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 7.7 times per week with the most activity on Friday and Monday. The busiest hour for these posts is 21:00 UTC.
Most Common Words
Frequent caption words across @patagonia's recent posts (excludes stopwords)
Best Day of the Week to Post
@patagonia's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 3,778 | 7,556 |
| Tuesday | 2 | 3,334 | 6,667 |
| Wednesday | 2 | 2,766 | 5,533 |
| Thursday | 1 | 12,467 | 12,467 |
| Friday | 3 | 4,036 | 12,108 |
| Saturday | 1 | 3,628 | 3,628 |
| Sunday | 1 | 4,648 | 4,648 |
Posting Consistency & Streaks
How steadily @patagonia maintains output
8
Longest streak (days)
91/100
Consistency score
Inverse of posting-gap variance
100.0%
Active days
Posted at least once
23.8h
Avg gap
Between posts
Caption Length & Performance
How @patagonia's caption length correlates with engagement
100.0%
Posts with Caption
270
Avg Caption Chars
204
Median Chars
1135
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 2 | 3.4K |
| Long (100+) | 10 | 4.6K |
Long captions of 100 or more characters receive the best engagement for this account. These posts reach 4.6K while medium lengths only reach 3.4K.
Who This Audience Is
What @patagonia's reach and engagement mean for a brand.
The audience size is substantial at over seven times the typical creator scale. This volume indicates a broad reach that operates far beyond niche circles. The verified status and clothing category confirm an established presence in the apparel space. Engagement rates are notably low compared to the median, meaning brand messages land much softer than usual for this follower count. While the reach is high, the interaction frequency suggests a passive audience rather than an active community of participants. This gap between large reach and low engagement often occurs with large corporate accounts where content serves as a broadcast rather than a conversation. The audience fits the apparel category perfectly but does not suggest high engagement for interactive campaigns.
Compare & Discover Similar Creators
Stack @patagonia against any other Instagram creator we track, or jump to similar accounts.
Compare @patagonia to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @patagonia
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts for this account fall within the $27.3K to $65.6K range based on its 5.5M followers. This creator sits well above the median rank of 730.0K, allowing them to command a premium for their reach. However, an engagement rate of 0.08% falls far below the 0.93% median. This disparity suggests that while the follower count is high, the actual interaction levels do not justify the top end of the quoted band. Brands should negotiate toward the lower end of the range to account for the low engagement relative to the audience size. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 5.5M followers (Mega)
$27,347 – $65,633
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 5.5M followers
- + Active cadence of about 7.7 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.08% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
Summary
This analysis of @patagonia reveals a mega Instagram presence with 5,469,437 followers. The account demonstrates an engagement rate of 0.08%, averaging 4.3K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @patagonia
How many followers does @patagonia have on Instagram?
@patagonia has 5,469,437 followers on Instagram, placing them in the mega creator tier.
What is @patagonia's Instagram engagement rate?
@patagonia has an engagement rate of 0.08% based on 12 recent posts, averaging 4.3K likes per post.
How much does @patagonia earn on Instagram?
Based on industry benchmarks, @patagonia's estimated sponsorship value is $27,347 - $65,633 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @patagonia published on Instagram?
@patagonia has published 4,299 posts on Instagram.
What is @patagonia's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 12,288 likes and 179 comments.
How often does @patagonia post on Instagram?
@patagonia posts approximately 7.7 times per week, with an average gap of 23.8 hours between posts. Peak posting days are Friday, Monday, Tuesday.
How does @patagonia compare to other Instagram creators?
@patagonia sits in the Mega creator tier alongside accounts like @gymshark, @underarmour, @cagatayulusoy.
Is @patagonia verified on Instagram?
Yes, @patagonia is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @patagonia's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026