Patagonia
We're in business to save our home planet.
5.5M
Followers
892
Following
4.4K
Posts
0.08%
Engagement Rate
Account Overview
Profile summary and post performance
@patagonia has 5,516,901 Instagram followers as of October 17, 2026 and 4,395 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 4.3K likes and 108 comments on average (median 3.7K likes), an engagement rate of 0.08% of followers. Over the 164 days we have tracked it, the account lost 7,768 followers (-0.1%).
Where these numbers come from: public Instagram profile data and @patagonia's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 5,516,901 |
| Following | 892 |
| Posts | 4,395 |
| Verified | Yes |
| Business Account | Yes |
| Category | CLOTHING |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 4,276 |
| Avg Comments per Post | 108 |
| Videos | 4 |
| Photos & carousels | 8 |
| Engagement Rate | 0.08% |
Follower Growth Over Time
How @patagonia's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-7.8K
Net Change
-0.1%
% Change
-47
Avg / Day
164
Days Tracked
75
Data Points
Tracked between May 6, 2026 (5,524,669 followers) and Oct 17, 2026 (5,516,901 followers).
| Date | Followers | Change |
|---|---|---|
| 5,516,901 | +122 | |
| 5,516,779 | +12,795 | |
| 5,503,984 | +9,563 | |
| 5,494,421 | +23,688 | |
| 5,470,733 | -6,506 | |
| 5,477,239 | -47,430 | |
| 5,524,669 | first reading |
Engagement Analysis
Based on 12 recent posts
4.3K
Avg Likes/Post
108
Avg Comments/Post
51.3K
Total Likes
1.3K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.08%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
3.7K
Avg Likes on Videos (4)
4.6K
Avg Likes on Photos & carousels (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @patagonia's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 3,840 likes and comments; 1 of the 12 reached twice that (7,680 or more).
Best-Performing Post, Decomposed
What @patagonia's single biggest recent post had going for it, measured against the account's other posts.
12,288 likes · 179 comments
2.8× @patagonia's average post · 3.2× the median post.
"Join us to protect the Great Lakes from oil pipeline expansion. If enough of us speak up, we can win. 🔗 Link in bio. #StopLine5 Photos: Jim West, Davis Huber"
158 characters
Photo or carousel
Format
Thursday
Day Posted
20:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Hashtags in the analysed posts
It appears in one post, so it is not a regular tag.
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 270 chars |
| Posting Frequency | 7.7 posts/week |
Content Mix
4
Videos / Reels
8
Photos & carousels
Top Posts
Highest-liked recent posts from @patagonia
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Join us to protect the Great Lakes from oil pipeline expansion. If enough of us…
|
12.3K | 179 | — | view |
| 2 |
New Zealand: great for fantasy nerds, great for sheep herders and even better f…
|
5.0K | 166 | — | view |
| 3 |
Pinner couloirs filled with spring pow? You can always count on Lucas Wachs (@l…
|
4.7K | 70 | 47.5K | view |
| 4 |
To nap or not to nap. That's the question every father figure must answer when …
|
4.6K | 74 | 56.0K | view |
| 5 |
Roads less traveled often end up with the best waves. Kyle Thiermann (@kyle_tma…
|
4.6K | 106 | — | view |
| 6 |
Hammah time with Hank Gaskell (@hippiehanahank).
Photo: Christa Funk (@instac…
|
4.0K | 86 | — | view |
| 7 |
Pack cinch or sandwich holder? Katie Newlove finds a creative way to keep lunch…
|
3.5K | 107 | — | view |
| 8 |
The first step to staying dry and comfortable on the water is buying quality wa…
|
3.2K | 111 | — | view |
| 9 |
“I have forever known that water and wilderness are where the true living happe…
|
2.8K | 108 | 16.5K | view |
Posting Patterns & Optimal Timing
When @patagonia posts on Instagram
7.7
Posts / week
23.8h
Avg gap between posts
Friday
Peak posting days
21:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @patagonia publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@patagonia's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 3,778 | 7,556 |
| Tuesday | 2 | 3,334 | 6,667 |
| Wednesday | 2 | 2,766 | 5,533 |
| Thursday | 1 | 12,467 | 12,467 |
| Friday | 3 | 4,036 | 12,108 |
| Saturday | 1 | 3,628 | 3,628 |
| Sunday | 1 | 4,648 | 4,648 |
Posting Consistency & Streaks
How steadily @patagonia maintains output
8
Longest streak (days)
91/100
Consistency score: regular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
100.0%
Active days
Posted at least once
23.8h
Avg gap
Between posts
Caption Length & Performance
How @patagonia's caption length correlates with engagement
100.0%
Posts with Caption
270
Avg Caption Chars
204
Median Chars
1135
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 2 | 3.4K |
| Long (100+) | 10 | 4.6K |
Compare & Discover Similar Creators
Stack @patagonia against any other Instagram creator we track, or jump to similar accounts.
Compare @patagonia to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @patagonia
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 5.5M followers (Mega)
$27,585 to $66,203
Our per-follower range for accounts this size (see methodology)
Download @patagonia's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 4 hours, 55 minutes ago.
Tracking
What we have recorded about @patagonia over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @patagonia's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @patagonia
How many followers does @patagonia have on Instagram?
@patagonia has 5,516,901 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @patagonia's Instagram engagement rate?
@patagonia has an engagement rate of 0.08% based on 12 recent posts, averaging 4.3K likes per post.
How much does @patagonia earn on Instagram?
From follower count only, we estimate @patagonia's sponsorship value at $27,585 to $66,203 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @patagonia published on Instagram?
@patagonia has published 4,395 posts on Instagram.
What is @patagonia's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 12,288 likes and 179 comments.
How often does @patagonia post on Instagram?
@patagonia posts approximately 7.7 times per week, with an average gap of 23.8h between posts. Peak posting days are Friday.
How does @patagonia compare to other Instagram creators?
@patagonia sits in the Mega-tier group alongside accounts like @daddyissues_, @joeyswoll, @lukaspodolski.
Is @patagonia verified on Instagram?
Yes, @patagonia is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @patagonia's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @patagonia Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/patagonia-instagram-profile-stats/