Mac Williamson
Husband | Dad | Real Estate & Development Owner: @mkcoastalproperties Co-Owner: Sell The Coast NC Bringing dream homes to the NC Coast!
12.8K
Followers
701
Following
194
Posts
1.56%
Engagement Rate
Account Overview
Profile summary and post performance
Mac Williamson (@willjm7) has 12,825 Instagram followers as of October 18, 2026 and 194 posts; the account is verified. Across the 12 recent posts we analysed for this report on May 26, 2026, a post got 191 likes and 10 comments on average (median 128 likes), an engagement rate of 1.56% of followers. Over the 166 days we have tracked it, the account lost 340 followers (-2.6%).
Where these numbers come from: public Instagram profile data and @willjm7's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Micro |
| Followers | 12,825 |
| Following | 701 |
| Posts | 194 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 191 |
| Avg Comments per Post | 10 |
| Videos | 1 |
| Photos & carousels | 11 |
| Engagement Rate | 1.56% |
Follower Growth Over Time
How @willjm7's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-340
Net Change
-2.6%
% Change
-2
Avg / Day
166
Days Tracked
76
Data Points
Tracked between May 5, 2026 (13,165 followers) and Oct 18, 2026 (12,825 followers).
| Date | Followers | Change |
|---|---|---|
| 12,825 | -13 | |
| 12,838 | -13 | |
| 12,851 | -25 | |
| 12,876 | -30 | |
| 12,906 | -259 | |
| 13,165 | first reading |
Engagement Analysis
Based on 12 recent posts
191
Avg Likes/Post
10
Avg Comments/Post
2.3K
Total Likes
123
Total Comments
Engagement Rate
Compared with the 419 Micro-tier reports with an engagement rate (median 2.48%, middle half 0.94% to 6.0%)
1.56%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
230
Avg Likes on Videos (1)
188
Avg Likes on Photos & carousels (11)
Only 1 of the 12 posts we analysed is a video: too few to say which format does better.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @willjm7's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 135 likes and comments; 1 of the 12 reached twice that (270 or more).
Best-Performing Post, Decomposed
What @willjm7's single biggest recent post had going for it, measured against the account's other posts.
794 likes · 61 comments
4.2× @willjm7's average post · 6.3× the median post.
"Our precious miracle arrived on March 14th — a sweet baby BOY!!! Johnathan Dutton Williamson 🩵 We waited 9 whole months for this surprise but in my heart & soul I somehow KNEW I was carrying a boy from day 1. There are so many things to say about the last few days but above…"
358 characters
Photo or carousel
Format
Sunday
Day Posted
19:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 160 chars |
| Posting Frequency | 0.2 posts/week |
Content Mix
1
Videos / Reels
11
Photos & carousels
Top Posts
Highest-liked recent posts from @willjm7
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Our precious miracle arrived on March 14th — a sweet baby BOY!!! Johnathan Dutt…
|
794 | 61 | — | view |
| 2 |
All was calm in Arendelle… until Olaf struck again 😂
|
252 | 10 | — | view |
| 3 |
Happy Mother’s Day to the real boss of the house. Somehow you manage to juggle …
|
245 | 2 | — | view |
| 4 |
One whole year of Dutty loving!!!! 💙🥺🌈
|
230 | 14 | 2.1K | view |
| 5 |
Another year celebrating the most incredible woman. Happy birthday to my love—m…
|
185 | 3 | — | view |
| 6 |
4 years. 48 months. 208 weeks. No matter how we count it, it’s gone by in the b…
|
140 | 8 | — | view |
| 7 |
Happy 30th birthday to my beautiful wife. Watching you as a mom to Dutton and H…
|
116 | 6 | — | view |
| 8 |
Another spec sold on Emerald Isle
|
101 | 6 | — | view |
| 9 |
Happy Mother’s Day to our MVP! Thank you for keeping the chaos beautiful and fo…
|
90 | 4 | — | view |
Posting Patterns & Optimal Timing
When @willjm7 posts on Instagram
0.2
Posts / week
48 days
Avg gap between posts
Monday, Saturday
Peak posting days
1:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @willjm7 publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@willjm7's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 4 | 142 | 570 |
| Tuesday | 2 | 30 | 61 |
| Wednesday | 1 | 148 | 148 |
| Saturday | 4 | 196 | 783 |
| Sunday | 1 | 855 | 855 |
Posting Consistency & Streaks
How steadily @willjm7 maintains output
1
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
2.1%
Active days
Posted at least once
48 days
Avg gap
Between posts
Caption Length & Performance
How @willjm7's caption length correlates with engagement
100.0%
Posts with Caption
160
Avg Caption Chars
190
Median Chars
358
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 3 | 125 |
| Medium (40-100) | 2 | 150 |
| Long (100+) | 7 | 249 |
Compare & Discover Similar Creators
Stack @willjm7 against any other Instagram creator we track, or jump to similar accounts.
Compare @willjm7 to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @willjm7
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 12.8K followers (Micro)
$128 to $256
Our per-follower range for accounts this size (see methodology)
Download @willjm7's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 6 hours, 51 minutes ago.
Tracking
What we have recorded about @willjm7 over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @willjm7's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @willjm7
How many followers does @willjm7 have on Instagram?
@willjm7 has 12,825 followers on Instagram, placing them in the Micro-tier group (10K to 50K followers).
What is @willjm7's Instagram engagement rate?
@willjm7 has an engagement rate of 1.56% based on 12 recent posts, averaging 191 likes per post.
How much does @willjm7 earn on Instagram?
From follower count only, we estimate @willjm7's sponsorship value at $128 to $256 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @willjm7 published on Instagram?
@willjm7 has published 194 posts on Instagram.
What is @willjm7's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 794 likes and 61 comments.
How often does @willjm7 post on Instagram?
@willjm7 posts approximately 0.2 times per week, with an average gap of 48 days between posts. Peak posting days are Monday, Saturday.
How does @willjm7 compare to other Instagram creators?
@willjm7 sits in the Micro-tier group alongside accounts like @aaloboda, @j.legras, @babulinayat.
Is @willjm7 verified on Instagram?
Yes, @willjm7 is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @willjm7's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 18, 2026 | Posts analysed May 26, 2026
Cite this page
IGDataHub (2026). @willjm7 Instagram stats and analytics, follower count as of 18 October 2026, posts analysed 26 May 2026. https://igdatahub.com/blog/willjm7-instagram-profile-stats/