Mac Williamson
Husband | Dad | Real Estate & Development Owner: @mkcoastalproperties Co-Owner: Sell The Coast NC Bringing dream homes to the NC Coast!
12.9K
Followers
665
Following
194
Posts
1.56%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 1548 out of 1606 tracked accounts and holds a follower count that is 0.02 times the median size, meaning this account is smaller than the typical creator we track. The profile is verified and contains 194 posts across an unset category to establish its presence as a micro influencer. Engagement rates for this account are positive as the 1.56% rate clears the 1.27% median mark. The following report examines audience interaction and content consistency.
Account Info
| Account Size | Micro |
| Followers | 12,910 |
| Following | 665 |
| Posts | 194 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 191 |
| Avg Comments per Post | 10 |
| Videos | 1 |
| Photos | 11 |
| Engagement Rate | 1.56% |
Follower Growth Over Time
How @willjm7's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-283
Net Change
-2.1%
% Change
-4
Avg / Day
73
Days Tracked
15
Data Points
Tracked between May 4, 2026 (13,165 followers) and Jul 17, 2026 (12,882 followers).
The account lost 255 followers over 53 days, which is a decrease of 1.9%. The trend shows a decline of about 5 followers per day.
What the trajectory means
The account lost 255 followers during the tracked period. This downward trend makes the profile a risk to time carefully. The loss of roughly 5 followers per day allows for precise planning regarding current reach.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @willjm7 account ranks 690 of 1541 for its engagement rate because it sits above the tracked median. This means the creator generates more interaction per follower than the average profile in the dataset. The performance indicates a higher level of audience connection relative to the broader benchmark.
The engagement rate of 1.56% outperforms the 1.27% median and places the account in the top half of peer rankings. This confirms that the followers interact with content more than typical accounts in this bracket. While likes provide a base level of approval, the comment count indicates a smaller but consistent group participating in conversations. Video content rewards the audience more than photos, yielding an extra 42 likes per post on average. This preference highlights where users prefer to spend their attention. Reliability of reach remains low as only 8.3% of posts doubled the account average and zero posts reached five times the average. These figures suggest that while the core community is engaged, content rarely breaks out into broader waves of discovery. The audience is a loyal but contained group rather than a broad reaching one. This is an active audience.
191
Avg Likes/Post
10
Avg Comments/Post
2.3K
Total Likes
123
Total Comments
Engagement Rate
Compared to Micro tier benchmarks
1.56%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
230
Avg Likes on Videos (1)
188
Avg Likes on Photos (11)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @willjm7's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @willjm7's single biggest post had going for it — the patterns worth replicating.
794 likes · 61 comments
4.3× @willjm7's average post · 5.8× the median post.
"Our precious miracle arrived on March 14th — a sweet baby BOY!!! Johnathan Dutton Williamson 🩵 We waited 9 whole months for this surprise but in my heart & soul I somehow KNEW I was carrying a boy from day 1. There are so many things to say about the last few days but above all"
358 characters
Photo
Format
Sunday
Day Posted
19:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved 794 likes and 61 comments. This performance was 5.8 times higher than the median post on this account. The high ratio of comments to likes suggests a strong emotional connection with the audience during that specific moment. Long captions of over 100 characters drive much higher engagement than short snippets under 40 characters. Use longer copy to build a deeper narrative rather than just providing brief updates. Posting roughly every five days creates a steady presence for this size of following. Because average engagement is modest, focus on consistent quality to maintain the current community. This account currently has 12.9K followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 160 chars |
| Posting Frequency | 0.2 posts/week |
Content Mix
1
Videos / Reels
11
Photos
Top Performing Posts
Our precious miracle arrived on March 14th — a sweet baby BOY!!! Johnathan Dutton Williamson 🩵 We waited 9 whole mont…
Happy Mother’s Day to the real boss of the house. Somehow you manage to juggle two kids, one needy husband, and a dog w…
Another year celebrating the most incredible woman. Happy birthday to my love—may your light always shine as bright as …
4 years. 48 months. 208 weeks. No matter how we count it, it’s gone by in the blink of an eye. Happy birthday to the gi…
Happy 30th birthday to my beautiful wife. Watching you as a mom to Dutton and Hayden is my favorite thing in the world,…
Happy Mother’s Day to our MVP! Thank you for keeping the chaos beautiful and for being the best mama Hayden and Dutton …
Top Posts
Highest-liked recent posts from @willjm7
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Our precious miracle arrived on March 14th — a sweet baby BOY!!! Johnathan Dutt…
|
794 | 61 | view |
| 2 |
All was calm in Arendelle… until Olaf struck again 😂
|
252 | 10 | view |
| 3 |
Happy Mother’s Day to the real boss of the house. Somehow you manage to juggle …
|
245 | 2 | view |
| 4 |
One whole year of Dutty loving!!!! 💙🥺🌈
|
230 | 14 | view |
| 5 |
Another year celebrating the most incredible woman. Happy birthday to my love—m…
|
185 | 3 | view |
| 6 |
4 years. 48 months. 208 weeks. No matter how we count it, it’s gone by in the b…
|
140 | 8 | view |
| 7 |
Happy 30th birthday to my beautiful wife. Watching you as a mom to Dutton and H…
|
116 | 6 | view |
| 8 |
Another spec sold on Emerald Isle
|
101 | 6 | view |
| 9 |
Happy Mother’s Day to our MVP! Thank you for keeping the chaos beautiful and fo…
|
90 | 4 | view |
Posting Patterns & Optimal Timing
When @willjm7 posts on Instagram
The content cadence for @willjm7 is a sparse high-effort pace. This creator posts far less frequently than the median of 0.7 times per week. The low frequency places them at rank 1548 out of 1606 based on posting volume relative to their follower base. A consistency score of 0 indicates an erratic rhythm with no predictable pattern. Gaps between posts are irregular and unpredictable. Fresh content lands most often on Monday and Saturday. The busiest hour for new uploads is 01:00 UTC. Because the creator rarely posts, a marketer cannot rely on a regular schedule to time a campaign. You should treat each post as a rare event rather than part of a steady cycle. Planning a tie-in requires reacting to their sporadic activity rather than pre-scheduling content around a reliable weekly flow. The lack of consistency means you must monitor the account manually for any new uploads.
0.2
Posts / week
1157.2h
Avg gap between posts
Monday, Saturday, Tuesday
Peak posting days
1:00, 15:00, 19:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @willjm7 publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Monday and Saturday. The peak activity occurs at 01:00 UTC.
Most Common Words
Frequent caption words across @willjm7's recent posts (excludes stopwords)
Best Day of the Week to Post
@willjm7's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 4 | 142 | 570 |
| Tuesday | 2 | 30 | 61 |
| Wednesday | 1 | 148 | 148 |
| Saturday | 4 | 196 | 783 |
| Sunday | 1 | 855 | 855 |
Posting Consistency & Streaks
How steadily @willjm7 maintains output
1
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
2.1%
Active days
Posted at least once
1157.2h
Avg gap
Between posts
Caption Length & Performance
How @willjm7's caption length correlates with engagement
100.0%
Posts with Caption
160
Avg Caption Chars
190
Median Chars
358
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 3 | 125 |
| Medium (40-100) | 2 | 150 |
| Long (100+) | 7 | 249 |
The audience rewards long captions of 100 or more characters with an average engagement of 249. These posts perform much better than short captions which average 125.
Who This Audience Is
What @willjm7's reach and engagement mean for a brand.
The follower count is well below the typical creator average for this platform. This scale suggests a niche reach rather than broad market exposure. The verified status confirms established identity despite the low follower volume relative to the median. Engagement rates are slightly above the median, meaning brand messages land more effectively here than on a standard account of similar size. This indicates that while the total reach is limited, the active interactions from those present are higher than average. The lack of a defined category makes broad targeting difficult. Given the verified status and stable engagement, this audience fits the travel or lifestyle categories where personal brand authority matters more than sheer volume.
Compare & Discover Similar Creators
Stack @willjm7 against any other Instagram creator we track, or jump to similar accounts.
Compare @willjm7 to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @willjm7
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts drive the primary revenue stream for this creator. The estimated range for a single post sits between $129 and $258. Because this account ranks near the bottom of the peer group, the quoted band serves as a ceiling rather than a starting point. Negotiators should treat these figures as a maximum limit to bargain under to secure a value buy. While the 1.56% engagement rate exceeds the 1.27% median, it does not justify a premium over the average for this niche. The reach is modest and consistent with the lower rank. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 12.9K followers (Micro)
$129 – $258
Industry rate for micro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 12.9K followers
- + 1.56% engagement rate beats the 1.27% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.2 posts a week limits fresh reach
Summary
This analysis of @willjm7 reveals a micro Instagram presence with 12,910 followers. The account demonstrates an engagement rate of 1.56%, averaging 191 likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @willjm7
How many followers does @willjm7 have on Instagram?
@willjm7 has 12,910 followers on Instagram, placing them in the micro creator tier.
What is @willjm7's Instagram engagement rate?
@willjm7 has an engagement rate of 1.56% based on 12 recent posts, averaging 191 likes per post.
How much does @willjm7 earn on Instagram?
Based on industry benchmarks, @willjm7's estimated sponsorship value is $129 - $258 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @willjm7 published on Instagram?
@willjm7 has published 194 posts on Instagram.
What is @willjm7's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 794 likes and 61 comments.
How often does @willjm7 post on Instagram?
@willjm7 posts approximately 0.2 times per week, with an average gap of 1157.2 hours between posts. Peak posting days are Monday, Saturday, Tuesday.
How does @willjm7 compare to other Instagram creators?
@willjm7 sits in the Micro creator tier alongside accounts like @vitrychenko, @danieldescalso, @bianca_faroz.
Is @willjm7 verified on Instagram?
Yes, @willjm7 is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @willjm7's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026