Martha Stewart
Elevating the everyday. marthastewart.com Link in bio👇🏼
6.0M
Followers
520
Following
13.6K
Posts
0.03%
Engagement Rate
Account Overview
Profile summary and post performance
Martha Stewart (@marthastewart) has 5,992,529 Instagram followers as of October 17, 2026 and 13,586 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 2K likes and 27 comments on average (median 1.9K likes), an engagement rate of 0.03% of followers. Over the 143 days we have tracked it, the account gained 90,873 followers (+1.5%).
Where these numbers come from: public Instagram profile data and @marthastewart's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 5,992,529 |
| Following | 520 |
| Posts | 13,586 |
| Verified | Yes |
| Business Account | Yes |
| Category | PERSON |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,965 |
| Avg Comments per Post | 27 |
| Videos | 4 |
| Photos & carousels | 8 |
| Engagement Rate | 0.03% |
Follower Growth Over Time
How @marthastewart's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+90.9K
Net Change
+1.5%
% Change
+635
Avg / Day
143
Days Tracked
72
Data Points
Tracked between May 26, 2026 (5,901,656 followers) and Oct 17, 2026 (5,992,529 followers).
| Date | Followers | Change |
|---|---|---|
| 5,992,529 | +9,660 | |
| 5,982,869 | +27,088 | |
| 5,955,781 | +27,316 | |
| 5,928,465 | +11,838 | |
| 5,916,627 | +14,971 | |
| 5,901,656 | first reading |
Engagement Analysis
Based on 12 recent posts
2.0K
Avg Likes/Post
27
Avg Comments/Post
23.6K
Total Likes
325
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.03%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
2.4K
Avg Likes on Videos (4)
1.8K
Avg Likes on Photos & carousels (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @marthastewart's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 1,924 likes and comments; 1 of the 12 reached twice that (3,848 or more).
Best-Performing Post, Decomposed
What @marthastewart's single biggest recent post had going for it, measured against the account's other posts.
4,380 likes · 24 comments
2.2× @marthastewart's average post · 2.2× the median post.
"This red, white, and blue no-bake dessert is ideal for hot summer days. It's a delicious mashup, somewhere between a trifle and a cake, and features juicy summer fruit, tender lady fingers, and a sweet-tangy mascarpone filling. While it's perfect for a Fourth of July cookout…"
378 characters
Photo or carousel
Format
Tuesday
Day Posted
22:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Hashtags in the analysed posts
It appears in one post, so it is not a regular tag.
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 460 chars |
| Posting Frequency | 22.3 posts/week |
Content Mix
4
Videos / Reels
8
Photos & carousels
Top Posts
Highest-liked recent posts from @marthastewart
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
This red, white, and blue no-bake dessert is ideal for hot summer days. It's a …
|
4.4K | 24 | — | view |
| 2 |
You don’t need to travel to the southernmost point of Florida to enjoy a slice …
|
3.1K | 28 | 39.7K | view |
| 3 |
Martha’s simple pan seared salmon recipe calls for skin-on salmon, which crisps…
|
2.6K | 38 | 39.8K | view |
| 4 |
Made with store-bought puff pastry and fresh blueberries, these homemade sweet …
|
2.4K | 21 | — | view |
| 5 |
Our recipe for homemade mayonnaise couldn’t be easier to whip—or rather whisk—u…
|
2.1K | 37 | 51.9K | view |
| 6 |
Martha's easy peach cobbler recipe is a summer dessert worth turning your oven …
|
1.9K | 9 | — | view |
| 7 |
For one of the simplest summer sides, look no further than this cucumber and re…
|
1.9K | 13 | — | view |
| 8 |
Okra is one of Martha’s favorite summer crops. She plants several kinds on her …
|
1.8K | 35 | — | view |
| 9 |
A martini with Splenda? Retta’s twist on Martha’s classic cocktail isn’t someth…
|
1.7K | 32 | 22.3K | view |
Posting Patterns & Optimal Timing
When @marthastewart posts on Instagram
22.3
Posts / week
8.2h
Avg gap between posts
Tuesday, Wednesday, Thursday
Peak posting days
11:00, 16:00, 22:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @marthastewart publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@marthastewart's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 1,920 | 1,920 |
| Tuesday | 3 | 2,435 | 7,306 |
| Wednesday | 3 | 1,750 | 5,249 |
| Thursday | 3 | 2,486 | 7,457 |
| Friday | 2 | 988 | 1,977 |
Posting Consistency & Streaks
How steadily @marthastewart maintains output
5
Longest streak (days)
59/100
Consistency score: some variation
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
100.0%
Active days
Posted at least once
8.2h
Avg gap
Between posts
Caption Length & Performance
How @marthastewart's caption length correlates with engagement
100.0%
Posts with Caption
460
Avg Caption Chars
443
Median Chars
718
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 2.0K |
Compare & Discover Similar Creators
Stack @marthastewart against any other Instagram creator we track, or jump to similar accounts.
Compare @marthastewart to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @marthastewart
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 6.0M followers (Mega)
$29,963 to $71,910
Our per-follower range for accounts this size (see methodology)
Download @marthastewart's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 5 hours, 7 minutes ago.
Tracking
What we have recorded about @marthastewart over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @marthastewart's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @marthastewart
How many followers does @marthastewart have on Instagram?
@marthastewart has 5,992,529 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @marthastewart's Instagram engagement rate?
@marthastewart has an engagement rate of 0.03% based on 12 recent posts, averaging 2.0K likes per post.
How much does @marthastewart earn on Instagram?
From follower count only, we estimate @marthastewart's sponsorship value at $29,963 to $71,910 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @marthastewart published on Instagram?
@marthastewart has published 13,586 posts on Instagram.
What is @marthastewart's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 4,380 likes and 24 comments.
How often does @marthastewart post on Instagram?
@marthastewart posts approximately 22.3 times per week, with an average gap of 8.2h between posts. Peak posting days are Tuesday, Wednesday, Thursday.
How does @marthastewart compare to other Instagram creators?
@marthastewart sits in the Mega-tier group alongside accounts like @andrejko.epta, @ozgecangurelofficial, @barmz_alhajjaj.
Is @marthastewart verified on Instagram?
Yes, @marthastewart is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @marthastewart's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @marthastewart Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/marthastewart-instagram-profile-stats/