Martha Stewart
Elevating the everyday. marthastewart.com Link in bio👇🏼
5.9M
Followers
517
Following
13.2K
Posts
0.03%
Engagement Rate
Account Overview
Profile summary and post performance
Ranking at 491 out of 1606 tracked creators, this account holds a follower count that is 8.1 times the median size. This verified profile operates as a Person and maintains a high volume of content with over 13,000 posts. The engagement rate of 0.03% falls well below the 0.93% median for accounts in our network. You will find a deeper analysis of audience interaction and content consistency in the following report.
Account Info
| Account Size | Mega |
| Followers | 5,915,278 |
| Following | 517 |
| Posts | 13,245 |
| Verified | Yes |
| Business Account | Yes |
| Category | PERSON |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,965 |
| Avg Comments per Post | 27 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 0.03% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@marthastewart ranks 765 of 778 for engagement rate because its performance sits below the tracked median. This low percentage indicates that the account generates very little interaction relative to its reach. The gap between this profile and the average suggests a much lower level of active participation from the audience per follower than most creators in the corpus.
The engagement rate of 0.03% falls well below the 0.93% median and ranks 765 out of 778. This indicates that the vast majority of followers do not interact with content beyond passive viewing. While the account maintains a consistent base of 2,000 likes per post, the low comment volume suggests a lack of active conversation. Video content earns more engagement than photos by a margin of 600 likes per post. This preference shows that moving images capture more attention from this specific demographic. Reliability of reach is hindered by a stagnant hit rate. Only 8.3% of posts doubled the average engagement, and no posts reached the five times threshold. These figures suggest that while the content reaches many people, it rarely breaks through to create a spike in interaction. The audience is a tap-and-scroll audience.
2.0K
Avg Likes/Post
27
Avg Comments/Post
23.6K
Total Likes
325
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.03%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
2.4K
Avg Likes on Videos (4)
1.8K
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @marthastewart's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @marthastewart's single biggest post had going for it — the patterns worth replicating.
4,380 likes · 24 comments
2.2× @marthastewart's average post · 2.3× the median post.
"This red, white, and blue no-bake dessert is ideal for hot summer days. It's a delicious mashup, somewhere between a trifle and a cake, and features juicy summer fruit, tender lady fingers, and a sweet-tangy mascarpone filling. While it's perfect for a Fourth of July cookout, it'"
378 characters
Photo
Format
Tuesday
Day Posted
22:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post earned more than double the median engagement of other posts on this feed. Its high like to comment ratio suggests a passive audience that enjoys viewing content without active discussion. Use the #makeitlikemartha hashtag as your primary signal for topic consistency and brand recognition. The account maintains an aggressive posting cadence of over twenty times per week. This frequency indicates a strategy built on consistent volume rather than waiting for individual posts to go viral. Because average engagement is modest compared to the total follower count, focus on building steady visibility through high-frequency updates. The caption length for the top post suggests that descriptive copy helps context but does not necessarily drive deep conversation. Martha Stewart has 5.9 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 460 chars |
| Posting Frequency | 22.3 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
This red, white, and blue no-bake dessert is ideal for hot summer days. It's a delicious mashup, somewhere between a tr…
You don’t need to travel to the southernmost point of Florida to enjoy a slice of Key Lime Pie. You don’t even need to …
Martha’s simple pan seared salmon recipe calls for skin-on salmon, which crisps up beautifully with this technique. Sta…
Made with store-bought puff pastry and fresh blueberries, these homemade sweet treats are so much better than boxed toa…
Our recipe for homemade mayonnaise couldn’t be easier to whip—or rather whisk—up. It only requires a few basic ingredie…
Martha's easy peach cobbler recipe is a summer dessert worth turning your oven on for. The juicy fruit base gets a subt…
For one of the simplest summer sides, look no further than this cucumber and red onion salad. It calls for just six ing…
Okra is one of Martha’s favorite summer crops. She plants several kinds on her farm and harvests them in August. “Best …
A martini with Splenda? Retta’s twist on Martha’s classic cocktail isn’t something you see everyday. 😉 We asked the act…
Top Posts
Highest-liked recent posts from @marthastewart
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
This red, white, and blue no-bake dessert is ideal for hot summer days. It's a …
|
4.4K | 24 | view |
| 2 |
You don’t need to travel to the southernmost point of Florida to enjoy a slice …
|
3.1K | 28 | view |
| 3 |
Martha’s simple pan seared salmon recipe calls for skin-on salmon, which crisps…
|
2.6K | 38 | view |
| 4 |
Made with store-bought puff pastry and fresh blueberries, these homemade sweet …
|
2.4K | 21 | view |
| 5 |
Our recipe for homemade mayonnaise couldn’t be easier to whip—or rather whisk—u…
|
2.1K | 37 | view |
| 6 |
Martha's easy peach cobbler recipe is a summer dessert worth turning your oven …
|
1.9K | 9 | view |
| 7 |
For one of the simplest summer sides, look no further than this cucumber and re…
|
1.9K | 13 | view |
| 8 |
Okra is one of Martha’s favorite summer crops. She plants several kinds on her …
|
1.8K | 35 | view |
| 9 |
A martini with Splenda? Retta’s twist on Martha’s classic cocktail isn’t someth…
|
1.7K | 32 | view |
Posting Patterns & Optimal Timing
When @marthastewart posts on Instagram
The account follows a steady grind with a high volume of content. Posting over twenty times per week places this creator well above the median frequency of one post per week. This high output secures a top ranking in follower rank despite the sheer quantity of posts. The consistency score of fifty nine indicates some volatility in the rhythm. While the brand maintains a frequent presence, the gaps between uploads are not perfectly uniform. Content lands most often on Tuesday and Wednesday. New material consistently hits the feed at 22:00 UTC. Marketers can rely on a constant stream of content to maintain visibility. The steady grind allows for consistent integration because new posts land nearly every day. You can plan multi-day campaigns with confidence as the volume ensures frequent touchpoints. This high frequency provides ample opportunities for brand placement across a wide variety of daily updates.
22.3
Posts / week
8.2h
Avg gap between posts
Tuesday, Wednesday, Thursday
Peak posting days
22:00, 16:00, 11:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @marthastewart publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 22.3 times per week with the highest volume on Tuesday and Wednesday. The busiest hour is 22:00 UTC.
Most Common Words
Frequent caption words across @marthastewart's recent posts (excludes stopwords)
Best Day of the Week to Post
@marthastewart's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 1,920 | 1,920 |
| Tuesday | 3 | 2,435 | 7,306 |
| Wednesday | 3 | 1,750 | 5,249 |
| Thursday | 3 | 2,486 | 7,457 |
| Friday | 2 | 988 | 1,977 |
Posting Consistency & Streaks
How steadily @marthastewart maintains output
5
Longest streak (days)
59/100
Consistency score
Inverse of posting-gap variance
100.0%
Active days
Posted at least once
8.2h
Avg gap
Between posts
Caption Length & Performance
How @marthastewart's caption length correlates with engagement
100.0%
Posts with Caption
460
Avg Caption Chars
443
Median Chars
718
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 2.0K |
The audience rewards captions between 40 and 60 characters the most. Engagement peaks at these shorter lengths compared to longer posts.
Who This Audience Is
What @marthastewart's reach and engagement mean for a brand.
The audience size is large relative to the typical creator. The follower count sits at over eight times the median, placing this account in a tier that operates well beyond standard influencer scale. Verification as a person indicates a public figure with established authority in her field. Engagement rates fall far below the median, meaning brand messages land much softer than average here. This discrepancy suggests a passive audience that follows for archival content or legacy recognition rather than active interaction. The low engagement relative to the high follower count means reach is wide but participation is sparse. A message reaching this many people will have broad visibility but lacks the punch of an active community. This profile fits the lifestyle brand category where high-level awareness is the primary goal.
Compare & Discover Similar Creators
Stack @marthastewart against any other Instagram creator we track, or jump to similar accounts.
Compare @marthastewart to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @marthastewart
Estimated Earnings
Revenue estimates based on follower count and engagement
@marthastewart generates revenue primarily through brand partnerships and sponsored posts. A single post commands a range of $29.6K to $71.0K based on her 5.9M followers. Her rank puts her in the top third of the platform, which justifies a premium over the median creator. However, the engagement rate of 0.03% falls well below the 0.93% average for similar accounts. This low interaction rate suggests that while reach is high, the audience is passive. The quoted band represents a ceiling for what the reach provides rather than a guaranteed return on investment. Brands should negotiate aggressively due to the gap between follower volume and active participation. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 5.9M followers (Mega)
$29,576 – $70,983
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 5.9M followers
- + Active cadence of about 22.3 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.03% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
Summary
This analysis of @marthastewart reveals a mega Instagram presence with 5,915,278 followers. The account demonstrates an engagement rate of 0.03%, averaging 2.0K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @marthastewart
How many followers does @marthastewart have on Instagram?
@marthastewart has 5,915,278 followers on Instagram, placing them in the mega creator tier.
What is @marthastewart's Instagram engagement rate?
@marthastewart has an engagement rate of 0.03% based on 12 recent posts, averaging 2.0K likes per post.
How much does @marthastewart earn on Instagram?
Based on industry benchmarks, @marthastewart's estimated sponsorship value is $29,576 - $70,983 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @marthastewart published on Instagram?
@marthastewart has published 13,245 posts on Instagram.
What is @marthastewart's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 4,380 likes and 24 comments.
How often does @marthastewart post on Instagram?
@marthastewart posts approximately 22.3 times per week, with an average gap of 8.2 hours between posts. Peak posting days are Tuesday, Wednesday, Thursday.
How does @marthastewart compare to other Instagram creators?
@marthastewart sits in the Mega creator tier alongside accounts like @inagarten, @7_luhan_m, @fenerbahce.
Is @marthastewart verified on Instagram?
Yes, @marthastewart is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @marthastewart's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026