5.9M

Followers

1.2K

Following

6.3K

Posts

1.61%

Engagement Rate

≈ +0.1% over 71d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 493 out of over 1,600 tracked accounts and holds a follower count that is 8.1 times the median size. The account holds a verified status in the Beauty, cosmetic, and personal care category with over six thousand total posts. This volume of content establishes the profile as a Mega tier presence within its niche. The engagement rate of 1.61% sits comfortably above the 0.93% median for this group. The following report details specific audience interactions and content performance trends.

Account Info

Account Size Mega
Followers 5,903,940
Following 1,214
Posts 6,319
Verified Yes
Category Beauty, cosmetic & personal care

Post Performance

Posts Analyzed 12
Avg Likes per Post 90,890
Avg Comments per Post 4,070
Videos 12
Photos 0
Engagement Rate 1.61%

Follower Growth Over Time

How @mariale's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+5.0K

Net Change

+0.1%

% Change

+70

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 6, 2026 (5,900,000 followers) and Jul 17, 2026 (5,904,954 followers).

The account stayed at 5.9M followers over 51 days. The count remained flat with a change of only 0.1 percent.

What the trajectory means

The @mariale account maintained a flat follower count of 5.9M over the 51 day period. This stable trajectory identifies the creator as a known quantity for your campaign. The steady daily pace allows for predictable planning without the risk of rapid fluctuations.

Engagement Analysis

Based on 12 recent posts

Platform Context

@mariale ranks 288 out of 778 for engagement because her rate of 1.61% sits well above the 0.93% median. This performance indicates that her audience interacts with her content much more frequently than the average creator in the corpus. Her high standing reflects a highly active and loyal following relative to other accounts.

The engagement rate of 1.61% beats the 0.93% median and ranks 288 out of 778 accounts. This indicates that followers interact with content more than the average user. While the high volume of likes suggests broad appeal, the lower comment count points to a preference for passive consumption over conversation. Reliability of reach is low because none of the recent posts reached double or five times the account average. The lack of breakout hits means growth relies on steady performance rather than sporadic spikes. This is a tap-and-scroll audience.

90.9K

Avg Likes/Post

4.1K

Avg Comments/Post

1.1M

Total Likes

48.8K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Average for Mega

1.61%

(Likes + Comments) / Followers per post

Per-Post Engagement Trend

Engagement (likes + comments) for each of @mariale's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @mariale's single biggest post had going for it — the patterns worth replicating.

Top post by @mariale

123,043 likes · 4,105 comments

1.3× @mariale's average post · 1.2× the median post.

"Come with me to the new @oliveyoung_us store in Pasadena! ✨ K-beauty heaven is finally here and the @kajabeauty display is an absolute must visit 🩷 #OliveYoungUS #OliveYoungPasadena #OliveYoung #KajaBeauty #BeautyBento"

218 characters

Video

Format

Monday

Day Posted

16:00 UTC

Hour Posted

269.4K

Views

Hashtags: #oliveyoungus #oliveyoungpasadena #oliveyoung #kajabeauty #beautybento

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a 1.2x multiplier over the median engagement of this account. Its like to comment ratio sits at roughly 30 to 1. This indicates that while the content reaches a wide audience, it does not spark intense conversation compared to its reach. Use the recurring hashtags like #kbeauty and #sensitiveskin to signal your niche clearly to the algorithm. Posting about 3.8 times per week suggests a strategy of consistent presence rather than daily flooding. The account maintains steady engagement with an average of 90.9K likes per post across a large following.

Top Hashtags

#retinal (2) #kbeauty (2) #sensitiveskin (2) #centellian24 (2) #pdrn (2) #teca (2) #pharmacybeauty (2) #clarinspartner (2) #arencia (1) #amazonfinds (1) #ad (1) #meditherapy (1) #pdrneyecream (1) #partner (1) #vtcosmetics (1) #skinbarrier (1) #madecacream (1) #antiagingcream (1) #tirtir (1) #milkytoner (1)

Top Keywords

retinal (4) pdrn (4) cream (4) teca (3) time (3) sale (2) during (2) amazon (2) prime (2) days (2) serum (2) kbeauty (2) sensitiveskin (2) using (2) around (2) eyes (2) pharmacybeauty (2) madeca (2) routine (2) clarinsusa (2) clarinspartner (2) bobbibrown (2) unove (2) kajabeauty (2) made (1) rethink (1) breakouts (1) completely (1) arencia (1) amazonfinds (1)

Caption Analysis

Avg Caption Length 180 chars
Posting Frequency 3.8 posts/week

Content Mix

12

Videos / Reels

0

Photos

Top Performing Posts

Post thumbnail

Come with me to the new @oliveyoung_us store in Pasadena! ✨ K-beauty heaven is finally here and the @kajabeauty display…

123.0K likes 4.1K comments 269.4K views Video
View
Post thumbnail

Routine when I have zero time @clarinsusa ✨☁️ #ClarinsPartner @centellian24_global madeca derma shield spf @rocskinca…

119.8K likes 6.5K comments 244.9K views Video
View
Post thumbnail

Powered by TECA technology ❤️ @centellian24_global Madeca Cream is one of those products that quietly became a permanen…

113.1K likes 3.7K comments 265.3K views Video
View
Post thumbnail

The chokehold this @anua_global SPF has on me #koreansunscreen #spf #sunscreenrecommendation #nowhitecastsunscreen #anu…

109.0K likes 3.5K comments 244.3K views Video
View
Post thumbnail

Me adding the same @tirtir_global duo to my cart for the 47th time. Their Milk Toner & Ampoule gives you a glass-glow a…

102.7K likes 4.1K comments 231.5K views Video
View
Post thumbnail

all that moisturizer and the answer was @vtcosmetics_global Vegan PDRN Cream the whole time 😭 You can shop it on sale d…

99.1K likes 4.0K comments 234.9K views Video
View
Post thumbnail

respectfully, bring sunglasses 🕶️🪩🤍 @clarinsusa #ClarinsPartner Also using @bobbibrown crystal eyes @tirtir_official hi…

96.9K likes 4.5K comments 213.8K views Video
View
Post thumbnail

the @meditherapy_official_global Retinal Skin Booster Serum is beginner-friendly retinal serum i recommend to anyone wh…

94.3K likes 3.4K comments 252.0K views Video
View
Post thumbnail

Protecting my straw habit at all costs 😌
I’ve been using @centellian24_global PDRN Firming Eye Cream not only around my…

87.0K likes 3.9K comments 230.7K views Video
View

Top Posts

Highest-liked recent posts from @mariale

# Caption Likes Comments Link
1
Come with me to the new @oliveyoung_us store in Pasadena! ✨ K-beauty heaven is …
123.0K 4.1K view
2
Routine when I have zero time @clarinsusa ✨☁️ #ClarinsPartner @centellian24_g…
119.8K 6.5K view
3
Powered by TECA technology ❤️ @centellian24_global Madeca Cream is one of those…
113.1K 3.7K view
4
The chokehold this @anua_global SPF has on me #koreansunscreen #spf #sunscreenr…
109.0K 3.5K view
5
Me adding the same @tirtir_global duo to my cart for the 47th time. Their Milk …
102.7K 4.1K view
6
all that moisturizer and the answer was @vtcosmetics_global Vegan PDRN Cream th…
99.1K 4.0K view
7
respectfully, bring sunglasses 🕶️🪩🤍 @clarinsusa #ClarinsPartner Also using @bob…
96.9K 4.5K view
8
the @meditherapy_official_global Retinal Skin Booster Serum is beginner-friendl…
94.3K 3.4K view
9
Protecting my straw habit at all costs 😌
I’ve been using @centellian24_global P…
87.0K 3.9K view

Posting Patterns & Optimal Timing

When @mariale posts on Instagram

@mariale maintains a steady grind with three posts per week. This volume exceeds the median of one post per week and places her in the top half of follower rankings by frequency. Her consistency score of 40 indicates an erratic rhythm rather than a clockwork schedule. You will notice gaps between content bursts followed by periods of silence. Content lands most often on Monday and Wednesday. The busiest upload window occurs at 18:00 UTC. Marketers should plan campaigns around these specific days to align with fresh uploads. Because the posting intervals are inconsistent, do not expect a predictable daily flow for sponsored placements.

3.8

Posts / week

47.9h

Avg gap between posts

Wednesday, Monday, Thursday

Peak posting days

18:00, 21:00, 20:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @mariale publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

1

16

1

17

3

18

2

19

2

20

2

21

1

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @mariale publishes more often. Their busiest hours are 18:00, 21:00, 20:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @mariale hasn't been active in our tracked sample.

The account posts about 3.8 times per week with a peak at 18:00 UTC. The most frequent posting days are Monday and Wednesday.

Most Common Words

Frequent caption words across @mariale's recent posts (excludes stopwords)

retinal (4) pdrn (4) cream (4) teca (3) time (3) sale (2) during (2) amazon (2) prime (2) days (2) serum (2) kbeauty (2) sensitiveskin (2) using (2) around (2) eyes (2) pharmacybeauty (2) madeca (2) routine (2) clarinsusa (2) clarinspartner (2) bobbibrown (2) unove (2) kajabeauty (2) made (1) rethink (1) breakouts (1) completely (1) arencia (1) amazonfinds (1)

Best Day of the Week to Post

@mariale's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 3 108,286 324,857
Tuesday 1 62,651 62,651
Wednesday 4 91,164 364,655
Thursday 2 91,420 182,841
Friday 2 102,260 204,519

Posting Consistency & Streaks

How steadily @mariale maintains output

5

Longest streak (days)

40/100

Consistency score

Inverse of posting-gap variance

54.6%

Active days

Posted at least once

47.9h

Avg gap

Between posts

Caption Length & Performance

How @mariale's caption length correlates with engagement

100.0%

Posts with Caption

180

Avg Caption Chars

198

Median Chars

229

Longest Caption

Caption Length Posts Avg Engagement
Long (100+) 12 95.0K

The audience rewards captions with 10 to 20 characters the most. Engagement peaks at these shorter lengths compared to longer options.

Who This Audience Is

What @mariale's reach and engagement mean for a brand.

The follower count places this account well above average for its category. The high multiplier relative to the median indicates a reach that exceeds typical niche creators. Verification confirms an established presence within the beauty and personal care space. Engagement rates are nearly double the platform median, meaning brand messages land with more impact than standard benchmarks in this sector. The scale of the following suggests a broad reach while the engagement rate confirms active interaction among those followers. This audience fits the beauty and cosmetic category.

Compare & Discover Similar Creators

Stack @mariale against any other Instagram creator we track, or jump to similar accounts.

Compare @mariale to another creator

Get a side-by-side stats breakdown.

@mariale vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Sponsored post estimates for @mariale fall between $29.5K and $70.8K based on her follower count. Her rank of 493 places her well above the median, meaning she commands a premium over standard rates for her reach. The engagement rate of 1.61% outperforms the 0.93% median, justifying the higher end of the quote. This active participation from her audience makes the investment a fair price for the expected exposure. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 5.9M followers (Mega)

$29,520 – $70,847

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A following 8.1 times the median puts the account in the top half of the market. Engagement. The 1.61% rate is well above the 0.93% median, showing a loyal and active audience. Hit-rate. No recent posts have cleared double the average engagement, indicating a lack of breakout content. Trajectory. Follower numbers remained flat over the last 51 days, suggesting a stable but stagnant base.

Strengths

  • + Verified account with 5.9M followers
  • + 1.61% engagement rate beats the 0.93% tracked median
  • + Active cadence of about 3.8 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

Summary

This analysis of @mariale reveals a mega Instagram presence with 5,903,940 followers. The account demonstrates an engagement rate of 1.61%, averaging 90.9K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @mariale

How many followers does @mariale have on Instagram?

@mariale has 5,903,940 followers on Instagram, placing them in the mega creator tier.

What is @mariale's Instagram engagement rate?

@mariale has an engagement rate of 1.61% based on 12 recent posts, averaging 90.9K likes per post.

How much does @mariale earn on Instagram?

Based on industry benchmarks, @mariale's estimated sponsorship value is $29,520 - $70,847 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @mariale published on Instagram?

@mariale has published 6,319 posts on Instagram.

What is @mariale's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 123,043 likes and 4,105 comments.

How often does @mariale post on Instagram?

@mariale posts approximately 3.8 times per week, with an average gap of 47.9 hours between posts. Peak posting days are Wednesday, Monday, Thursday.

How does @mariale compare to other Instagram creators?

@mariale sits in the Mega creator tier alongside accounts like @7_luhan_m, @fenerbahce, @tahaozer.

Is @mariale verified on Instagram?

Yes, @mariale is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @mariale's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026