5.6M
Followers
1.1K
Following
2.9K
Posts
0.04%
Engagement Rate
Account Overview
Profile summary and post performance
The North Face (@thenorthface) has 5,612,012 Instagram followers as of October 17, 2026 and 2,897 posts; the account is verified. Across the 12 recent posts we analysed for this report on September 6, 2026, a post got 2.5K likes and 24 comments on average (median 2.4K likes), an engagement rate of 0.04% of followers. Over the 144 days we have tracked it, the account gained 43,267 followers (+0.8%).
Where these numbers come from: public Instagram profile data and @thenorthface's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 5,612,012 |
| Following | 1,144 |
| Posts | 2,897 |
| Verified | Yes |
| Business Account | Yes |
| Category | Community |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 2,462 |
| Avg Comments per Post | 24 |
| Videos | 4 |
| Photos & carousels | 8 |
| Engagement Rate | 0.04% |
Follower Growth Over Time
How @thenorthface's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+43.3K
Net Change
+0.8%
% Change
+300
Avg / Day
144
Days Tracked
53
Data Points
Tracked between May 26, 2026 (5,568,745 followers) and Oct 17, 2026 (5,612,012 followers).
| Date | Followers | Change |
|---|---|---|
| 5,612,012 | +13,323 | |
| 5,598,689 | +27,961 | |
| 5,570,728 | +179 | |
| 5,570,549 | +1,804 | |
| 5,568,745 | first reading |
Engagement Analysis
Based on 12 recent posts
2.5K
Avg Likes/Post
24
Avg Comments/Post
29.5K
Total Likes
283
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.04%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
1.8K
Avg Likes on Videos (4)
2.8K
Avg Likes on Photos & carousels (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @thenorthface's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 2,382 likes and comments; 0 of the 12 reached twice that (4,764 or more).
Best-Performing Post, Decomposed
What @thenorthface's single biggest recent post had going for it, measured against the account's other posts.
4,008 likes · 39 comments
1.6× @thenorthface's average post · 1.6× the median post.
"These boots rock."
17 characters
Photo or carousel
Format
Wednesday
Day Posted
20:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 113 chars |
| Posting Frequency | 6.5 posts/week |
Content Mix
4
Videos / Reels
8
Photos & carousels
Top Posts
Highest-liked recent posts from @thenorthface
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
These boots rock.
|
4.0K | 39 | — | view |
| 2 |
When the walk back to the trailhead is all downhill, SURFACE CTRL outsoles keep…
|
3.8K | 30 | — | view |
| 3 |
Y2K design. Modern tech. This is the Clyffe Ultra.
Select styles available wor…
|
3.6K | 32 | — | view |
| 4 |
Outfitters to the most curious minds...
On campus and off the grid.
Shop our …
|
3.4K | 22 | — | view |
| 5 |
School’s out(side) forever.
|
3.3K | 27 | 60.1K | view |
| 6 |
Muddy trails? Check.
Rocky scrambles? Check.
Long days? You don’t even have t…
|
2.9K | 34 | — | view |
| 7 |
Our student schedule looks a little different...
|
1.8K | 19 | — | view |
| 8 |
Welcome to the class you’ll never quit.
Where our tutors are the trails and t…
|
1.6K | 18 | 3.6K | view |
| 9 |
New term. New page. New packs.
Discover sturdy storage solutions built for wh…
|
1.5K | 5 | — | view |
Posting Patterns & Optimal Timing
When @thenorthface posts on Instagram
6.5
Posts / week
28.4h
Avg gap between posts
Wednesday
Peak posting days
15:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @thenorthface publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@thenorthface's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 2,368 | 4,737 |
| Tuesday | 2 | 2,367 | 4,734 |
| Wednesday | 3 | 2,388 | 7,165 |
| Thursday | 2 | 2,717 | 5,434 |
| Friday | 2 | 2,405 | 4,810 |
| Sunday | 1 | 2,942 | 2,942 |
Posting Consistency & Streaks
How steadily @thenorthface maintains output
6
Longest streak (days)
40/100
Consistency score: some variation
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
84.6%
Active days
Posted at least once
28.4h
Avg gap
Between posts
Caption Length & Performance
How @thenorthface's caption length correlates with engagement
100.0%
Posts with Caption
113
Avg Caption Chars
110
Median Chars
238
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 2 | 3.7K |
| Medium (40-100) | 2 | 2.7K |
| Long (100+) | 8 | 2.1K |
Compare & Discover Similar Creators
Stack @thenorthface against any other Instagram creator we track, or jump to similar accounts.
Compare @thenorthface to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @thenorthface
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 5.6M followers (Mega)
$28,060 to $67,344
Our per-follower range for accounts this size (see methodology)
Download @thenorthface's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 23 hours, 49 minutes ago.
Tracking
What we have recorded about @thenorthface over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @thenorthface's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @thenorthface
How many followers does @thenorthface have on Instagram?
@thenorthface has 5,612,012 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @thenorthface's Instagram engagement rate?
@thenorthface has an engagement rate of 0.04% based on 12 recent posts, averaging 2.5K likes per post.
How much does @thenorthface earn on Instagram?
From follower count only, we estimate @thenorthface's sponsorship value at $28,060 to $67,344 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @thenorthface published on Instagram?
@thenorthface has published 2,897 posts on Instagram.
What is @thenorthface's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 4,008 likes and 39 comments.
How often does @thenorthface post on Instagram?
@thenorthface posts approximately 6.5 times per week, with an average gap of 28.4h between posts. Peak posting days are Wednesday.
How does @thenorthface compare to other Instagram creators?
@thenorthface sits in the Mega-tier group alongside accounts like @sameer_mark, @nick__bateman, @netflixturkiye.
Is @thenorthface verified on Instagram?
Yes, @thenorthface is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @thenorthface's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed Sep 6, 2026
Cite this page
IGDataHub (2026). @thenorthface Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 6 September 2026. https://igdatahub.com/blog/thenorthface-instagram-profile-stats/