David Laid
Gymshark Creative Director Of Lifting @gymshark | 10% CODE “DAVID10” @transparentlabs | 10% CODE “DAVID10”
5.9M
Followers
571
Following
707
Posts
11.52%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 496 out of 1,606 tracked creators and holds a follower count that is 8.1 times the median size. David Laid maintains a verified status in the Athlete category with over 700 posts to his name. This volume and verification classify him as a mega tier creator for your consideration. The engagement rate of 11.52% far exceeds the 0.93% median mark. His profile highlights professional roles at Gymshark and Transparent Labs alongside specific discount codes. The rest of this report breaks down his audience demographics and historical content performance to help guide your strategy.
Account Info
| Account Size | Mega |
| Followers | 5,881,977 |
| Following | 571 |
| Posts | 707 |
| Verified | Yes |
| Category | Athlete |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 675,167 |
| Avg Comments per Post | 2,239 |
| Videos | 1 |
| Photos | 11 |
| Engagement Rate | 11.52% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@davidlaid ranks 27th out of 778 creators because its engagement rate sits well above the tracked median. This high performance means the account generates more interaction per follower than most others in the database. The distance from the average indicates a highly active and involved audience.
The engagement rate of 11.52% stands far above the 0.93% median to rank 27 out of 778. This performance proves the audience interacts with content at a level much higher than typical accounts. While likes represent passive approval, the comment volume shows active participation in the community. Photos command much higher engagement than videos on a per-post basis. The audience rewards static imagery with 704.9K likes compared to 348.2K for video content. Reach consistency remains low despite high total numbers. Only 16.7% of recent posts doubled the average engagement rate. No posts reached the 5x growth threshold. These figures suggest that while the follower base is large, it reacts mostly to specific high-performing images rather than consistent daily growth across all formats. This is a tap-and-scroll audience.
675.2K
Avg Likes/Post
2.2K
Avg Comments/Post
8.1M
Total Likes
26.9K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
11.52%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
348.2K
Avg Likes on Videos (1)
704.9K
Avg Likes on Photos (11)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @davidlaid's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @davidlaid's single biggest post had going for it — the patterns worth replicating.
2,240,243 likes · 5,871 comments
3.3× @davidlaid's average post · 5.1× the median post.
"who needs a pool"
16 characters
Photo
Format
Tuesday
Day Posted
17:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post reached over 2 million likes to earn its place as a high performer. This specific piece earned 5.1 times the median engagement of other posts on this account. Its like to comment ratio remains high at roughly 370 to 1. To replicate this reach, focus on short captions under forty characters. These brief entries average 913.4K likes while no caption options perform poorly with only 333.5K. This data indicates that concise text drives much higher engagement than empty space. Posting frequency is low at about 0.3 times per week. This pace suggests the account prioritizes high quality over daily volume. The audience responds to brevity and visual impact rather than long stories. David Laid has a following of 5.9 million people.
Top Keywords
Caption Analysis
| Avg Caption Length | 54 chars |
| Posting Frequency | 0.3 posts/week |
Content Mix
1
Videos / Reels
11
Photos
Top Performing Posts
New & Improved @gymshark Pumper Pants going live today at 2PM EST new color ways, deeper pockets & straight leg option…
Top Posts
Highest-liked recent posts from @davidlaid
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
who needs a pool
|
2.2M | 5.9K | view |
| 2 |
I’ve been summoned
|
1.4M | 7.9K | view |
| 3 |
🫱🏻🫲🏽
|
960.8K | 2.6K | view |
| 4 |
a weeks worth of side quests
|
509.3K | 877 | view |
| 5 |
Onyx Hoodie dropping March 26TH 3PM EST | code DAVID10
|
489.3K | 2.0K | view |
| 6 |
having a great time
|
440.6K | 1.2K | view |
| 7 |
slide 4 is me rn
|
436.4K | 1.4K | view |
| 8 |
Who’s going to the Olympia?
|
416.8K | 898 | view |
| 9 |
New & Improved @gymshark Pumper Pants going live today at 2PM EST
new color wa…
|
350.1K | 1.1K | view |
Posting Patterns & Optimal Timing
When @davidlaid posts on Instagram
The creator follows a sparse high-effort pace. This cadence falls well below the median frequency of 1.1 posts per week and ranks them in the bottom half of their peer group for activity. The consistency score of 0 confirms an erratic rhythm with no predictable gaps between uploads. Content appears in unpredictable bursts rather than on a reliable schedule. You can expect new content to land most often on Monday or Thursday. The peak upload window occurs at 17:00 UTC. Because the posting frequency is low and the regularity is non-existent, you cannot rely on a recurring weekly slot for your campaign. Marketers should plan around specific high-impact moments rather than expecting a steady stream of content. A tie-in requires proactive coordination with the creator to secure a specific date. You cannot count on organic timing alone because the posting gaps are too irregular to predict.
0.3
Posts / week
571.5h
Avg gap between posts
Thursday, Monday, Tuesday
Peak posting days
17:00, 18:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @davidlaid publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
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3
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5
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7
8
9
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12
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16
17
18
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts most on Thursday and Monday at 17:00 UTC. The posting frequency is low at 0.3 times per week.
Most Common Words
Frequent caption words across @davidlaid's recent posts (excludes stopwords)
Best Day of the Week to Post
@davidlaid's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 481,112 | 1,443,337 |
| Tuesday | 2 | 1,289,786 | 2,579,573 |
| Thursday | 5 | 558,629 | 2,793,147 |
| Friday | 1 | 349,430 | 349,430 |
| Sunday | 1 | 963,382 | 963,382 |
Posting Consistency & Streaks
How steadily @davidlaid maintains output
1
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
4.6%
Active days
Posted at least once
571.5h
Avg gap
Between posts
Caption Length & Performance
How @davidlaid's caption length correlates with engagement
91.7%
Posts with Caption
58
Avg Caption Chars
27
Median Chars
241
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 1 | 333.5K |
| Short (<40 chars) | 7 | 913.4K |
| Medium (40-100) | 2 | 350.3K |
| Long (100+) | 2 | 350.3K |
Short captions under 40 characters receive the highest engagement at 913.4K. These posts perform better than both longer captions and no caption options.
Who This Audience Is
What @davidlaid's reach and engagement mean for a brand.
The audience size sits well above the average for tracked creators at over eight times the median volume. This scale indicates a reach that moves beyond niche circles into broad market visibility. The verified athlete status confirms an established presence within a professional sports and fitness space. Engagement rates are exceptionally high compared to the standard baseline, suggesting that content resonates with the audience much more effectively than typical accounts in this category. High engagement relative to large follower counts often indicates a concentrated interest in specific fitness goals or lifestyle aesthetics. This density of interaction suggests the message will land with more impact than a standard awareness campaign on a similar scale account. The profile fits the fitness and wellness category.
Compare & Discover Similar Creators
Stack @davidlaid against any other Instagram creator we track, or jump to similar accounts.
Compare @davidlaid to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @davidlaid
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts for @davidlaid are projected between $29.4K and $70.6K based on his follower count. His ranking of 496 puts him well above the median, allowing for a premium over standard market rates. The engagement rate of 11.52% is more than twelve times higher than the 0.93% median. This high interaction level justifies the upper end of the quoted range as a fair price for the reach. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 5.9M followers (Mega)
$29,410 – $70,584
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 5.9M followers
- + 11.52% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.3 posts a week limits fresh reach
Summary
This analysis of @davidlaid reveals a mega Instagram presence with 5,881,977 followers. The account demonstrates an engagement rate of 11.52%, averaging 675.2K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @davidlaid
How many followers does @davidlaid have on Instagram?
@davidlaid has 5,881,977 followers on Instagram, placing them in the mega creator tier.
What is @davidlaid's Instagram engagement rate?
@davidlaid has an engagement rate of 11.52% based on 12 recent posts, averaging 675.2K likes per post.
How much does @davidlaid earn on Instagram?
Based on industry benchmarks, @davidlaid's estimated sponsorship value is $29,410 - $70,584 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @davidlaid published on Instagram?
@davidlaid has published 707 posts on Instagram.
What is @davidlaid's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,240,243 likes and 5,871 comments.
How often does @davidlaid post on Instagram?
@davidlaid posts approximately 0.3 times per week, with an average gap of 571.5 hours between posts. Peak posting days are Thursday, Monday, Tuesday.
How does @davidlaid compare to other Instagram creators?
@davidlaid sits in the Mega creator tier alongside accounts like @cp3, @lukadoncic, @ilkayguendogan.
Is @davidlaid verified on Instagram?
Yes, @davidlaid is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @davidlaid's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026