58.8K
Followers
2.6K
Following
4.4K
Posts
0.66%
Engagement Rate
Account Overview
Profile summary and post performance
Lilah Parsons (@lilahparsons) has 58,838 Instagram followers as of October 15, 2026 and 4,365 posts; the account is verified. Across the 12 recent posts we analysed for this report on May 26, 2026, a post got 352 likes and 32 comments on average (median 282 likes), an engagement rate of 0.66% of followers. Over the 161 days we have tracked it, the account lost 62 followers (-0.1%).
Where these numbers come from: public Instagram profile data and @lilahparsons's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mid-Tier |
| Followers | 58,838 |
| Following | 2,572 |
| Posts | 4,365 |
| Verified | Yes |
| Category | Journalist |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 352 |
| Avg Comments per Post | 32 |
| Videos | 3 |
| Photos & carousels | 9 |
| Engagement Rate | 0.66% |
Follower Growth Over Time
How @lilahparsons's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-62
Net Change
-0.1%
% Change
0
Avg / Day
161
Days Tracked
75
Data Points
Tracked between May 7, 2026 (58,900 followers) and Oct 15, 2026 (58,838 followers).
| Date | Followers | Change |
|---|---|---|
| 58,838 | +769 | |
| 58,069 | -67 | |
| 58,136 | -9 | |
| 58,145 | -82 | |
| 58,227 | -152 | |
| 58,379 | -521 | |
| 58,900 | first reading |
Engagement Analysis
Based on 12 recent posts
352
Avg Likes/Post
32
Avg Comments/Post
4.2K
Total Likes
386
Total Comments
Engagement Rate
Compared with the 196 Mid-Tier reports with an engagement rate (median 1.72%, middle half 0.76% to 4.13%)
0.66%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
265
Avg Likes on Videos (3)
381
Avg Likes on Photos & carousels (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @lilahparsons's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 313 likes and comments; 2 of the 12 reached twice that (626 or more).
Best-Performing Post, Decomposed
What @lilahparsons's single biggest recent post had going for it, measured against the account's other posts.
747 likes · 71 comments
2.1× @lilahparsons's average post · 2.6× the median post.
"Looking back on 2025. At the start of the year I graduated with a Master’s in Television Journalism. At the time I wasn’t sure I wanted to go to the graduation itself. It felt like a bit of a waste of money to rent a gown and collect a piece of paper. But I’m so glad I went. I…"
468 characters
Photo or carousel
Format
Tuesday
Day Posted
20:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Hashtags in the analysed posts
Each one appears in a single post, so none stands out as a regular tag.
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 198 chars |
| Posting Frequency | not shown |
Content Mix
3
Videos / Reels
9
Photos & carousels
Top Posts
Highest-liked recent posts from @lilahparsons
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Looking back on 2025. At the start of the year I graduated with a Master’s in T…
|
747 | 71 | — | view |
| 2 |
What a night! Reporting live at the Fashion Awards for @bbcnews 🎥
|
592 | 43 | — | view |
| 3 |
Exciting to be presenting from the new ‘BBC News Live’ studio today for the fir…
|
457 | 40 | — | view |
| 4 |
My 1st story for the BBC News at Ten! 📺 Really exciting to see this story come …
|
418 | 73 | 6.3K | view |
| 5 |
Great to see my story exploring the impact of AI models on the fashion industry…
|
379 | 33 | — | view |
| 6 |
With the US election fast approaching, here’s an explainer I’ve made on the ele…
|
283 | 36 | 3.6K | view |
| 7 |
A wet and windy night on the blue carpet for the Fashion Awards with @bbcnews! …
|
282 | 25 | — | view |
| 8 |
Happy birthday to the disco queen @pips_taylor! 🪩 💃🏻 🪩 What a night! Any excuse…
|
277 | 15 | — | view |
| 9 |
2026 camera roll so far 📸 (the unwelcome return of migraines, not pictured.. 🤯)
|
240 | 13 | — | view |
Posting Patterns & Optimal Timing
When @lilahparsons posts on Instagram
Wednesday
Peak posting days
20:00, 19:00, 21:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @lilahparsons publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
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23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@lilahparsons's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 238 | 238 |
| Tuesday | 2 | 726 | 1,453 |
| Wednesday | 4 | 242 | 970 |
| Thursday | 1 | 497 | 497 |
| Friday | 2 | 332 | 665 |
| Sunday | 2 | 392 | 783 |
Caption Length & Performance
How @lilahparsons's caption length correlates with engagement
100.0%
Posts with Caption
198
Avg Caption Chars
148
Median Chars
468
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 107 |
| Medium (40-100) | 3 | 375 |
| Long (100+) | 8 | 422 |
Compare & Discover Similar Creators
Stack @lilahparsons against any other Instagram creator we track, or jump to similar accounts.
Compare @lilahparsons to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @lilahparsons
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 58.8K followers (Mid-Tier)
$588 to $1,177
Our per-follower range for accounts this size (see methodology)
Download @lilahparsons's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 21 hours, 31 minutes ago.
Tracking
What we have recorded about @lilahparsons over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @lilahparsons's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @lilahparsons
How many followers does @lilahparsons have on Instagram?
@lilahparsons has 58,838 followers on Instagram, placing them in the Mid-Tier group (50K to 100K followers).
What is @lilahparsons's Instagram engagement rate?
@lilahparsons has an engagement rate of 0.66% based on 12 recent posts, averaging 352 likes per post.
How much does @lilahparsons earn on Instagram?
From follower count only, we estimate @lilahparsons's sponsorship value at $588 to $1,177 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @lilahparsons published on Instagram?
@lilahparsons has published 4,365 posts on Instagram.
What is @lilahparsons's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 747 likes and 71 comments.
How often does @lilahparsons post on Instagram?
We don't show a weekly rate for @lilahparsons: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Wednesday.
How does @lilahparsons compare to other Instagram creators?
@lilahparsons sits in the Mid-Tier group alongside accounts like @jimmy_havoc, @chimpendale, @grillcheese49.
Is @lilahparsons verified on Instagram?
Yes, @lilahparsons is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @lilahparsons's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 15, 2026 | Posts analysed May 26, 2026
Cite this page
IGDataHub (2026). @lilahparsons Instagram stats and analytics, follower count as of 15 October 2026, posts analysed 26 May 2026. https://igdatahub.com/blog/lilahparsons-instagram-profile-stats/