58.2K
Followers
2.4K
Following
4.4K
Posts
0.66%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 1277 out of 1606 tracked accounts and holds a follower count that is smaller than the typical creator we track. The account is verified and operates as a Journalist with over four thousand posts to its name. This high volume of content establishes her presence as an active professional in her field. Her engagement rate of 0.66% falls below the median of 1.11%. The following report details specific audience interactions and content performance metrics.
Account Info
| Account Size | Mid-Tier |
| Followers | 58,236 |
| Following | 2,428 |
| Posts | 4,377 |
| Verified | Yes |
| Category | Journalist |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 352 |
| Avg Comments per Post | 32 |
| Videos | 3 |
| Photos | 9 |
| Engagement Rate | 0.66% |
Follower Growth Over Time
How @lilahparsons's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-714
Net Change
-1.2%
% Change
-10
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (58,900 followers) and Jul 17, 2026 (58,186 followers).
The account lost 664 followers over 51 days. The count dropped from 58.9K to 58.2K at a rate of about 13 fewer followers per day.
What the trajectory means
The account lost approximately 664 followers over the 51 day period. This downward trend marks a declining audience size that represents a risk to time. The steady loss of about 13 followers per day allows for precise planning around the current reach.
Engagement Analysis
Based on 12 recent posts
Platform Context
@lilahparsons ranks 782 out of 1239 because its engagement rate sits below the tracked median. This lower performance means fewer followers interact with each post compared to the average creator in the corpus. The account underperforms relative to the standard for audience involvement.
The engagement rate of 0.66% falls below the 1.11% median and ranks 782 out of 1239, indicating this audience interacts less than usual. Photos command higher interest with 381 likes compared to 265 likes for videos, showing a clear preference for still imagery. While the average across all content includes 32 comments per post, the consistency of these interactions remains steady. Reliability of reach is low as only 8.3% of posts exceeded double the account average while none reached five times the average. This data suggests that most content reaches a stable core rather than achieving broad breakouts. The audience prefers static visuals over motion content. This is a tap-and-scroll audience.
352
Avg Likes/Post
32
Avg Comments/Post
4.2K
Total Likes
386
Total Comments
Engagement Rate
Compared to Mid-Tier tier benchmarks
0.66%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
265
Avg Likes on Videos (3)
381
Avg Likes on Photos (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @lilahparsons's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @lilahparsons's single biggest post had going for it — the patterns worth replicating.
747 likes · 71 comments
2.1× @lilahparsons's average post · 2.6× the median post.
"Looking back on 2025. At the start of the year I graduated with a Master’s in Television Journalism. At the time I wasn’t sure I wanted to go to the graduation itself. It felt like a bit of a waste of money to rent a gown and collect a piece of paper. But I’m so glad I went. I lo"
468 characters
Photo
Format
Tuesday
Day Posted
20:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at a 2.6x multiplier over the median engagement of this account. This specific post maintained a healthy ratio of comments to likes, indicating high community interaction. Use long captions of over 100 characters to maximize reach as they average 422 likes. Short captions under 40 characters perform poorly with only 107 likes, suggesting that detailed storytelling is necessary for the audience. Include #electoralcollege and #election as consistent hashtags to signal your specific topics. The posting cadence is very low at roughly once every five days. Because average engagement is modest relative to the follower count, focus on maintaining a steady output rather than chasing viral spikes. This account currently has 58.2K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 198 chars |
| Posting Frequency | 0.2 posts/week |
Content Mix
3
Videos / Reels
9
Photos
Top Performing Posts
Looking back on 2025. At the start of the year I graduated with a Master’s in Television Journalism. At the time I wasn…
Exciting to be presenting from the new ‘BBC News Live’ studio today for the first time! Hosting live coverage of the Wa…
My 1st story for the BBC News at Ten! 📺 Really exciting to see this story come to air. Over the last couple of months I…
Great to see my story exploring the impact of AI models on the fashion industry roll out across multiple BBC News platf…
With the US election fast approaching, here’s an explainer I’ve made on the electoral college system for @bbcnews! 🇺🇸 🎥…
A wet and windy night on the blue carpet for the Fashion Awards with @bbcnews! 🎥 I can confirm that my trainers were ou…
Happy birthday to the disco queen @pips_taylor! 🪩 💃🏻 🪩 What a night! Any excuse to pretend we’re in a noughties pop ban…
2026 camera roll so far 📸 (the unwelcome return of migraines, not pictured.. 🤯)
Top Posts
Highest-liked recent posts from @lilahparsons
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Looking back on 2025. At the start of the year I graduated with a Master’s in T…
|
747 | 71 | view |
| 2 |
What a night! Reporting live at the Fashion Awards for @bbcnews 🎥
|
592 | 43 | view |
| 3 |
Exciting to be presenting from the new ‘BBC News Live’ studio today for the fir…
|
457 | 40 | view |
| 4 |
My 1st story for the BBC News at Ten! 📺 Really exciting to see this story come …
|
418 | 73 | view |
| 5 |
Great to see my story exploring the impact of AI models on the fashion industry…
|
379 | 33 | view |
| 6 |
With the US election fast approaching, here’s an explainer I’ve made on the ele…
|
283 | 36 | view |
| 7 |
A wet and windy night on the blue carpet for the Fashion Awards with @bbcnews! …
|
282 | 25 | view |
| 8 |
Happy birthday to the disco queen @pips_taylor! 🪩 💃🏻 🪩 What a night! Any excuse…
|
277 | 15 | view |
| 9 |
2026 camera roll so far 📸 (the unwelcome return of migraines, not pictured.. 🤯)
|
240 | 13 | view |
Posting Patterns & Optimal Timing
When @lilahparsons posts on Instagram
The account follows a sparse high-effort pace. This creator posts less than once every five days which falls well below the median frequency of 0.8 per week. Her low follower rank of 1277 out of 1606 reflects this infrequent output. A consistency score of 0 indicates an erratic schedule with no predictable pattern between uploads. The longest posting streak of only two days confirms that content does not arrive in clusters or regular cycles. New posts land most often on Tuesday and Wednesday. The busiest hour for fresh content is 20:00 UTC. Marketers should expect long gaps between updates rather than a steady stream. Planning a campaign around this profile requires patience because the creator does not provide a reliable window for consistent visibility. You cannot rely on a recurring weekly slot to time a tie-in. A marketing partner must align with her specific, unpredictable moments of activity rather than expecting a constant presence in the feed.
0.2
Posts / week
1027.7h
Avg gap between posts
Wednesday, Tuesday, Sunday
Peak posting days
20:00, 21:00, 19:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @lilahparsons publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Tuesday and Wednesday at 20:00 UTC. The posting frequency is low at 0.2 times per week.
Most Common Words
Frequent caption words across @lilahparsons's recent posts (excludes stopwords)
Best Day of the Week to Post
@lilahparsons's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 238 | 238 |
| Tuesday | 2 | 726 | 1,453 |
| Wednesday | 4 | 242 | 970 |
| Thursday | 1 | 497 | 497 |
| Friday | 2 | 332 | 665 |
| Sunday | 2 | 392 | 783 |
Posting Consistency & Streaks
How steadily @lilahparsons maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
2.5%
Active days
Posted at least once
1027.7h
Avg gap
Between posts
Caption Length & Performance
How @lilahparsons's caption length correlates with engagement
100.0%
Posts with Caption
198
Avg Caption Chars
148
Median Chars
468
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 107 |
| Medium (40-100) | 3 | 375 |
| Long (100+) | 8 | 422 |
The audience rewards long captions of 100 or more characters with an average of 422 engagements. These posts perform much better than short captions, which only reach 107.
Who This Audience Is
What @lilahparsons's reach and engagement mean for a brand.
The follower count ranks in the lower tier of tracked creators and sits at a small fraction of the median size. This indicates an audience that does not reach broadcast scale. The verified status and journalist category suggest a professional circle rather than a mass market. Engagement rates fall below the median for this platform, meaning brand messages land softer than they would with typical creator profiles. The low interaction frequency relative to the follower count suggests the content serves as a primary information source rather than a community hub. This audience fits well within the news and press relations category.
Compare & Discover Similar Creators
Stack @lilahparsons against any other Instagram creator we track, or jump to similar accounts.
Compare @lilahparsons to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @lilahparsons
Estimated Earnings
Revenue estimates based on follower count and engagement
Lilah Parsons generates revenue primarily through sponsored posts on the platform. Her follower count places her in a bracket where a single post commands a band of $582 to $1,200. Because she ranks below the median for her size category, her profile is a value buy. The quoted range acts as a ceiling for negotiations rather than a fixed salary. At 0.66% engagement, her interaction rate falls below the 1.11% median, which suggests the reach may not justify the top end of her pricing bracket. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 58.2K followers (Mid-Tier)
$582 – $1,165
Industry rate for mid-tier Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 58.2K followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.66% engagement rate trails the 1.11% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.2 posts a week limits fresh reach
Summary
This analysis of @lilahparsons reveals a mid-tier Instagram presence with 58,236 followers. The account demonstrates an engagement rate of 0.66%, averaging 352 likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @lilahparsons
How many followers does @lilahparsons have on Instagram?
@lilahparsons has 58,236 followers on Instagram, placing them in the mid-tier creator tier.
What is @lilahparsons's Instagram engagement rate?
@lilahparsons has an engagement rate of 0.66% based on 12 recent posts, averaging 352 likes per post.
How much does @lilahparsons earn on Instagram?
Based on industry benchmarks, @lilahparsons's estimated sponsorship value is $582 - $1,165 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @lilahparsons published on Instagram?
@lilahparsons has published 4,377 posts on Instagram.
What is @lilahparsons's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 747 likes and 71 comments.
How often does @lilahparsons post on Instagram?
@lilahparsons posts approximately 0.2 times per week, with an average gap of 1027.7 hours between posts. Peak posting days are Wednesday, Tuesday, Sunday.
How does @lilahparsons compare to other Instagram creators?
@lilahparsons sits in the Mid-Tier creator tier alongside accounts like @ceciliavega60, @maku_city, @ibrahimelgarhi.
Is @lilahparsons verified on Instagram?
Yes, @lilahparsons is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @lilahparsons's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026