Paula S. Wallace
Founder + President of SCAD | @scaddotedu 🐝 Educator, Author, Podcast Host 🎙️ On Creativity with Paula Wallace 👇 Subscribe to my YouTube
58.6K
Followers
3.1K
Following
3.6K
Posts
1.93%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 1276 out of 1606 tracked accounts and holds a follower count that is 0.1x the median size, making this account smaller than the typical creator we track. Paula S. Wallace holds a verified status and has shared 3601 posts to date. Her profile identifies her as an educator and author. The engagement rate of 1.93% clears the 1.11% median mark for reach. The following report examines her specific audience interactions and content performance across different platforms.
Account Info
| Account Size | Mid-Tier |
| Followers | 58,603 |
| Following | 3,145 |
| Posts | 3,601 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,100 |
| Avg Comments per Post | 32 |
| Videos | 10 |
| Photos | 2 |
| Engagement Rate | 1.93% |
Follower Growth Over Time
How @paulaswallace's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+4.7K
Net Change
+8.7%
% Change
+66
Avg / Day
72
Days Tracked
15
Data Points
Tracked between May 6, 2026 (54,000 followers) and Jul 17, 2026 (58,716 followers).
The account grew from 54.0K to 58.6K followers over 52 days. The steady upward trend reached an 8.5% increase during this period.
What the trajectory means
The account grew by 4.6K followers over the tracked period. This upward trend makes @paulaswallace an account worth getting in on early. The steady pace of 89 new followers per day allows for predictable campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
@paulaswallace ranks 451 out of 1239 for its engagement rate. This performance sits above the tracked median of 1.11%. The 1.93% rate indicates that followers interact with content more frequently than the average creator in this set.
The engagement rate of 1.93% beats the median of 1.11%, placing the account in rank 451 of 1239. This confirms that followers interact with content more than the average user. The audience rewards both video and photo formats equally, as each format achieves a consistent average of 1.1K likes. While the core following is loyal, the growth engine is inconsistent. Only 8.3% of recent posts doubled the average engagement rate, and zero posts reached five times the average. This indicates that while the base audience is engaged, content rarely breaks out to reach new segments or creates high-intensity spikes in interaction. The consistent like counts across different media types suggest a stable community rather than a volatile trend-driven one. Because comments remain low relative to likes, the primary behavior is visual appreciation rather than dialogue. This is a tap-and-scroll audience.
1.1K
Avg Likes/Post
32
Avg Comments/Post
13.2K
Total Likes
390
Total Comments
Engagement Rate
Compared to Mid-Tier tier benchmarks
1.93%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
1.1K
Avg Likes on Videos (10)
1.1K
Avg Likes on Photos (2)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @paulaswallace's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @paulaswallace's single biggest post had going for it — the patterns worth replicating.
2,191 likes · 75 comments
2.0× @paulaswallace's average post · 2.0× the median post.
"Step inside elegant Eckburg Hall, one building in SCAD’s renowned School of Fashion. 💪 ✨ From seven design studios and accessory design labs to a dedicated graduate studio, fashion sketching classroom, and a CAD lab outfitted with Cintiq tablets, every space inspires bold, cre"
960 characters
Video
Format
Saturday
Day Posted
17:00 UTC
Hour Posted
24.4K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The top post earned 2.2K likes and 75 comments. This performance doubled the median engagement of other posts on this account. The high comment count relative to likes suggests strong audience interaction for that specific piece. Posting on a Saturday at 17:00 UTC yielded these peak results. Use the recurring hashtags like #scad and #savannaharchitecture to signal your niche clearly to the algorithm. These tags establish a consistent location and theme for followers. The posting cadence of roughly four times per week builds steady presence without over-saturating the feed. While average engagement is modest compared to the follower count, it remains stable. Focus on consistent output rather than seeking rapid growth. The caption length for top content included emojis and an inviting opening hook. This indicates that a mix of descriptive text and visual flair helps drive interaction. Paula Wallace has 58.6K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 708 chars |
| Posting Frequency | 3.8 posts/week |
Content Mix
10
Videos / Reels
2
Photos
Top Performing Posts
Step inside elegant Eckburg Hall, one building in SCAD’s renowned School of Fashion. 💪 ✨ From seven design studios a…
At the atelier of dear friend, empress of couture, Met Gala legend, and SCAD mom Guo Pei, where imagination takes form,…
Press Play has entered the chat. 🎧✨ Tucked inside the ground floor of Jen Library on Broughton Street, this chic new…
My father, Paul Poetter, believed so profoundly that education could change the course of a single human life that he d…
A dream from Venezuela found a home at SCAD. 🐝✨ Four years later, I leave with a degree, a brand and the confidence to…
Did you know that SCAD has a signature scent? If something as subtle as the fragrance of a room is so considered at our…
When ATL prepared for its biggest global audience yet, the FIFA World Cup Atlanta Host Committee turned to SCAD for our…
You’re strolling down Turner Street, enjoying a gorgeous Savannah day, when something catches your eye through a gleami…
🎪✨ Hive Highlight: Paula Gomez (B.F.A., fashion, 2026) transforms the drama of circus and theater into high-fashion eve…
Top Posts
Highest-liked recent posts from @paulaswallace
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Step inside elegant Eckburg Hall, one building in SCAD’s renowned School of Fas…
|
2.2K | 75 | view |
| 2 |
At the atelier of dear friend, empress of couture, Met Gala legend, and SCAD mo…
|
1.9K | 22 | view |
| 3 |
Press Play has entered the chat. 🎧✨
Tucked inside the ground floor of Jen Li…
|
1.8K | 70 | view |
| 4 |
My father, Paul Poetter, believed so profoundly that education could change the…
|
1.3K | 51 | view |
| 5 |
A dream from Venezuela found a home at SCAD. 🐝✨
Four years later, I leave with…
|
1.3K | 41 | view |
| 6 |
Did you know that SCAD has a signature scent? If something as subtle as the fra…
|
1.1K | 10 | view |
| 7 |
When ATL prepared for its biggest global audience yet, the FIFA World Cup Atlan…
|
840 | 41 | view |
| 8 |
You’re strolling down Turner Street, enjoying a gorgeous Savannah day, when som…
|
788 | 15 | view |
| 9 |
🎪✨ Hive Highlight: Paula Gomez (B.F.A., fashion, 2026) transforms the drama of …
|
747 | 48 | view |
Posting Patterns & Optimal Timing
When @paulaswallace posts on Instagram
This creator maintains a steady grind with three to four posts every week. This volume sits well above the median of less than one post per week. Her high output earns her a top tier ranking for frequency among similar accounts. The consistency score of 48 indicates an erratic rhythm rather than a clockwork schedule. Gaps between posts vary, and she often posts in short bursts followed by quiet periods. New content lands most often on Tuesday and Thursday. The peak upload window occurs at 21:00 UTC. Marketers can rely on her frequent output to keep the brand visible. However, the lack of a consistent cadence means you should not plan campaigns based on a predictable daily schedule. You must instead monitor her active bursts to align your tie-ins with her high volume periods. Her output ensures constant presence even if the timing fluctuates.
3.8
Posts / week
47.7h
Avg gap between posts
Tuesday, Thursday, Monday
Peak posting days
21:00, 0:00, 17:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @paulaswallace publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 3.8 times per week with a peak at 21:00 UTC. Tuesday and Thursday are the top posting days.
Most Common Words
Frequent caption words across @paulaswallace's recent posts (excludes stopwords)
Best Day of the Week to Post
@paulaswallace's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 1,280 | 2,560 |
| Tuesday | 3 | 1,009 | 3,027 |
| Wednesday | 1 | 1,125 | 1,125 |
| Thursday | 3 | 943 | 2,828 |
| Friday | 1 | 386 | 386 |
| Saturday | 1 | 2,266 | 2,266 |
| Sunday | 1 | 1,398 | 1,398 |
Posting Consistency & Streaks
How steadily @paulaswallace maintains output
2
Longest streak (days)
48/100
Consistency score
Inverse of posting-gap variance
50.3%
Active days
Posted at least once
47.7h
Avg gap
Between posts
Caption Length & Performance
How @paulaswallace's caption length correlates with engagement
100.0%
Posts with Caption
708
Avg Caption Chars
584
Median Chars
1884
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 1.1K |
The audience rewards captions of 50 to 75 characters the most. This length produces the highest engagement for @paulaswallace.
Who This Audience Is
What @paulaswallace's reach and engagement mean for a brand.
The follower count sits well below the typical creator average for this platform. This positioning indicates an audience that is small compared to broad broadcast standards. The verified status suggests a level of professional recognition despite the modest reach. Engagement rates are nearly double the median, which means brand messages land harder than they would with a standard account in this niche. Higher interaction relative to size often points toward more concentrated interest from those who do follow. Because no specific category is assigned to the profile, it is difficult to pin down a precise demographic focus. The data suggests a small but active group rather than a broad reach audience. This profile fits few brand categories without more specific content data.
Compare & Discover Similar Creators
Stack @paulaswallace against any other Instagram creator we track, or jump to similar accounts.
Compare @paulaswallace to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @paulaswallace
Estimated Earnings
Revenue estimates based on follower count and engagement
Paula Wallace generates revenue primarily through sponsored posts and can command a fee between $586 and $1,200 per post. Her rank places her in the lower half of the tracked cohort, meaning her quoted price range should be viewed as a ceiling for negotiations rather than a fixed rate. This position makes her a value buy for brands seeking cost efficiency. The 1.93% engagement rate exceeds the 1.11% median and justifies the higher end of her specific bracket. High interaction relative to peers suggests her audience is attentive enough to warrant a premium over basic reach metrics. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 58.6K followers (Mid-Tier)
$586 – $1,172
Industry rate for mid-tier Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 58.6K followers
- + 1.93% engagement rate beats the 1.11% tracked median
- + Active cadence of about 3.8 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
Summary
This analysis of @paulaswallace reveals a mid-tier Instagram presence with 58,603 followers. The account demonstrates an engagement rate of 1.93%, averaging 1.1K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @paulaswallace
How many followers does @paulaswallace have on Instagram?
@paulaswallace has 58,603 followers on Instagram, placing them in the mid-tier creator tier.
What is @paulaswallace's Instagram engagement rate?
@paulaswallace has an engagement rate of 1.93% based on 12 recent posts, averaging 1.1K likes per post.
How much does @paulaswallace earn on Instagram?
Based on industry benchmarks, @paulaswallace's estimated sponsorship value is $586 - $1,172 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @paulaswallace published on Instagram?
@paulaswallace has published 3,601 posts on Instagram.
What is @paulaswallace's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,191 likes and 75 comments.
How often does @paulaswallace post on Instagram?
@paulaswallace posts approximately 3.8 times per week, with an average gap of 47.7 hours between posts. Peak posting days are Tuesday, Thursday, Monday.
How does @paulaswallace compare to other Instagram creators?
@paulaswallace sits in the Mid-Tier creator tier alongside accounts like @sorezeband, @grahamagassiz, @brett_phillips8.
Is @paulaswallace verified on Instagram?
Yes, @paulaswallace is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @paulaswallace's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026