장도연

장도연

@jang.doyoun

장도연

855.8K

Followers

235

Following

198

Posts

3.51%

Engagement Rate

↓ -1.2% over 74d Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This account ranks 775 out of 1606 tracked creators and holds 855.8K followers, which is 1.2 times the median size for the creators we monitor. As a verified macro account with 198 total posts, the profile establishes a stable presence despite not having a specific category assigned. The engagement rate of 3.51% sits well above the 0.93% median. This high level of interaction suggests a loyal audience that connects deeply with the content produced. The following report breaks down the specific audience demographics and peak engagement windows to help inform your campaign strategy.

Account Info

Account Size Macro
Followers 855,840
Following 235
Posts 198
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 29,749
Avg Comments per Post 250
Videos 1
Photos 11
Engagement Rate 3.51%

Follower Growth Over Time

How @jang.doyoun's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-10188

Net Change

-1.2%

% Change

-138

Avg / Day

74

Days Tracked

16

Data Points

Tracked between May 3, 2026 (864,312 followers) and Jul 17, 2026 (854,124 followers).

The account lost 8.5K followers over 54 days. The count dropped from 864.3K to 855.8K at a rate of about 157 fewer followers per day.

What the trajectory means

The account lost 8.5K followers over the tracked period. This downward trend makes @jang.doyoun a risk to time carefully. The pace of loss is roughly 157 followers per day.

Engagement Analysis

Based on 12 recent posts

Platform Context

@jang.doyoun ranks 144 out of 779 for engagement rate because its 3.51% performance sits well above the 0.93% median. This high rate means the account generates much more interaction per follower than the average creator in the corpus. The gap between this profile and the median highlights a superior ability to capture audience attention.

The engagement rate of 3.51% sits well above the 0.93% median and places @jang.doyoun at rank 144 out of 779. This indicates a highly responsive audience that interacts with content more than typical accounts. While likes provide a base of passive approval, the consistent volume of comments confirms an active level of conversation. The audience rewards photos over videos as they pull in nearly four times the average likes per post. Despite this high engagement rate, the reach remains concentrated. Only 8.3% of recent posts surpassed twice the account average and zero posts reached five times the average. This suggests that while the core followers are very involved, content rarely breaks into new circles. The audience is an active one.

29.7K

Avg Likes/Post

250

Avg Comments/Post

357.0K

Total Likes

3.0K

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Above Average for Macro

3.51%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

8.9K

Avg Likes on Videos (1)

31.6K

Avg Likes on Photos (11)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @jang.doyoun's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @jang.doyoun's single biggest post had going for it — the patterns worth replicating.

Top post by @jang.doyoun

78,333 likes · 516 comments

2.6× @jang.doyoun's average post · 2.6× the median post.

"잘생겼다"

4 characters

Photo

Format

Friday

Day Posted

13:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved over 2.6 times the median likes for this account. Its like to comment ratio shows a high level of passive appreciation compared to active discussion. Use long captions of over 100 characters to drive engagement as they outperform medium length options by nearly three times. Medium length captions perform poorly and suggest that shorter copy fails to build a connection with this audience. The recurring hashtags signal specific project ties and personal branding for the creator. Post at a steady pace of about once every five days to maintain presence. This account maintains a modest engagement rate relative to its follower count. Focus on consistent quality over high frequency. The content performed best when posted on a Friday at 13:00 UTC.

Top Hashtags

#netflix (1) #jangdoyoun (1) #장도연 (1) #너의나라 (1) #장도바리바리 (1) #gqkorea (1)

Top Keywords

gqkorea (2) wkorea (1) netflix (1) jang (1) doyoun (1) jangdoyoun (1) feature (1) editor (1) photographer (1) stylist (1) fotodud (1) hair (1) ineedsoo (1) make (1) gmavec (1) community (1)

Caption Analysis

Avg Caption Length 39 chars
Posting Frequency 0.2 posts/week

Content Mix

1

Videos / Reels

11

Photos

Top Performing Posts

Post thumbnail

잘생겼다

78.3K likes 516 comments
View
Post thumbnail

좋았던 것 귀여웠던 것

46.5K likes 264 comments
View
Post thumbnail

새로이 빚어졌거나, 또는 미처 몰랐던 장도연의 장면들. 그리고 ‘좋은 영화’ 목록에 꽂아두고 자꾸 재생하고 싶은 슴슴하고 앙증맞고 짙은 장도연의 이야기를 <지큐> 7월호, gqkorea.co.kr에 담았습니다. …

44.8K likes 832 comments
View
Post thumbnail

(No caption)

32.9K likes 156 comments
View
Post thumbnail

룰루랄라 💃

29.7K likes 206 comments
View
Post thumbnail

🙋🏻‍♀️

29.6K likes 132 comments
View
Post thumbnail

@wkorea @marithe_kr 👖

27.1K likes 324 comments
View
Post thumbnail

(No caption)

24.9K likes 88 comments
View
Post thumbnail

장도바리바리 토요일 오후5시 #netflix @byunyohan_official 💨

20.9K likes 330 comments
View

Top Posts

Highest-liked recent posts from @jang.doyoun

# Caption Likes Comments Link
1
잘생겼다
78.3K 516 view
2
좋았던 것 귀여웠던 것
46.5K 264 view
3
새로이 빚어졌거나, 또는 미처 몰랐던 장도연의 장면들. 그리고 ‘좋은 영화’ 목록에 꽂아두고 자꾸 재생하고 싶은 슴슴하고 앙증맞고 짙은 장도연…
44.8K 832 view
4
No caption
32.9K 156 view
5
룰루랄라 💃
29.7K 206 view
6
🙋🏻‍♀️
29.6K 132 view
7
@wkorea @marithe_kr 👖
27.1K 324 view
8
No caption
24.9K 88 view
9
장도바리바리 토요일 오후5시 #netflix @byunyohan_official 💨
20.9K 330 view

Posting Patterns & Optimal Timing

When @jang.doyoun posts on Instagram

The creator follows a sparse high-effort pace. This profile posts much less frequently than the median account of 1.1 times per week. Her low frequency ranks her in the bottom half of the follower list. A consistency score of zero indicates an erratic rhythm with no predictable pattern between uploads. The gap between posts is unpredictable and varies wildly. Content typically lands on Saturday or Sunday. New content often appears around 02:00 UTC. Marketers should expect long lulls between posts rather than a steady flow. You cannot rely on a scheduled weekly cadence to time a campaign. Instead, you must plan for sporadic updates that appear in clusters or at irregular intervals. Any tie-in must be flexible enough to accommodate these gaps. Do not expect a constant presence to maintain a daily narrative. The lack of regularity means your brand presence will be infrequent and non-linear.

0.2

Posts / week

1188.4h

Avg gap between posts

Sunday, Saturday, Monday

Peak posting days

2:00, 5:00, 9:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @jang.doyoun publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

2

2

1

3

4

2

5

6

7

1

8

1

9

1

10

1

11

1

12

1

13

14

15

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @jang.doyoun publishes more often. Their busiest hours are 2:00, 5:00, 9:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @jang.doyoun hasn't been active in our tracked sample.

This account posts most on Saturday and Sunday with a peak at 02:00 UTC. The posting frequency is low at 0.2 times per week.

Most Common Words

Frequent caption words across @jang.doyoun's recent posts (excludes stopwords)

gqkorea (2) wkorea (1) netflix (1) jang (1) doyoun (1) jangdoyoun (1) feature (1) editor (1) photographer (1) stylist (1) fotodud (1) hair (1) ineedsoo (1) make (1) gmavec (1) community (1)

Best Day of the Week to Post

@jang.doyoun's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 27,358 54,715
Wednesday 2 36,524 73,048
Friday 2 41,436 82,872
Saturday 3 20,209 60,626
Sunday 3 29,575 88,724

Posting Consistency & Streaks

How steadily @jang.doyoun maintains output

1

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

2.2%

Active days

Posted at least once

1188.4h

Avg gap

Between posts

Caption Length & Performance

How @jang.doyoun's caption length correlates with engagement

83.3%

Posts with Caption

47

Avg Caption Chars

12

Median Chars

292

Longest Caption

Caption Length Posts Avg Engagement
No caption 2 29.0K
Short (<40 chars) 7 32.3K
Medium (40-100) 2 15.1K
Long (100+) 1 45.6K

The account audience rewards long captions with 45.6K average engagement. Medium captions perform the worst at 15.1K average engagement.

Who This Audience Is

What @jang.doyoun's reach and engagement mean for a brand.

The following audience size sits above the typical creator average by a factor of 1.2. This scale indicates a reach that exceeds standard micro-influencer benchmarks without reaching broad broadcast levels. The verified status confirms established authority despite the lack of a specific category tag. Engagement rates are nearly four times higher than the median. This high frequency suggests brand messages land with much more impact than average across this follower base. The discrepancy between the baseline and actual engagement indicates an active rather than passive viewer group. High interaction levels relative to size suggest a concentrated interest in the content creator's persona. This audience fits well within the entertainment category.

Compare & Discover Similar Creators

Stack @jang.doyoun against any other Instagram creator we track, or jump to similar accounts.

Compare @jang.doyoun to another creator

Get a side-by-side stats breakdown.

@jang.doyoun vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@jang.doyoun generates revenue primarily through sponsored posts. The estimated price for a single post sits between $6.8K and $12.8K based on their 855.8K followers. Because this account ranks below the median with only 775 of 1606 total positions, the quoted band serves as a ceiling to negotiate under rather than a fixed salary. The high engagement rate of 3.51% justifies the premium over the 0.93% market average. This level of interaction suggests that their audience is active and attentive despite their lower relative ranking among peers. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 855.8K followers (Macro)

$6,847 – $12,838

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A follower count slightly above the median places the account in the middle of the market. Engagement. The 3.51% rate is nearly four times higher than the median, meaning the audience is highly active. Hit-rate. Fewer than 9% of posts beat the double average mark, suggesting content performance is inconsistent. Trajectory. A slight downward trend in followers shows a minor decline in reach over the tracked period.

Strengths

  • + Verified account with 855.8K followers
  • + 3.51% engagement rate beats the 0.93% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.2 posts a week limits fresh reach

Summary

This analysis of @jang.doyoun reveals a macro Instagram presence with 855,840 followers. The account demonstrates an engagement rate of 3.51%, averaging 29.7K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @jang.doyoun

How many followers does @jang.doyoun have on Instagram?

@jang.doyoun has 855,840 followers on Instagram, placing them in the macro creator tier.

What is @jang.doyoun's Instagram engagement rate?

@jang.doyoun has an engagement rate of 3.51% based on 12 recent posts, averaging 29.7K likes per post.

How much does @jang.doyoun earn on Instagram?

Based on industry benchmarks, @jang.doyoun's estimated sponsorship value is $6,847 - $12,838 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @jang.doyoun published on Instagram?

@jang.doyoun has published 198 posts on Instagram.

What is @jang.doyoun's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 78,333 likes and 516 comments.

How often does @jang.doyoun post on Instagram?

@jang.doyoun posts approximately 0.2 times per week, with an average gap of 1188.4 hours between posts. Peak posting days are Sunday, Saturday, Monday.

How does @jang.doyoun compare to other Instagram creators?

@jang.doyoun sits in the Macro creator tier alongside accounts like @aryoficial, @thehillarystyle, @meowmeix.

Is @jang.doyoun verified on Instagram?

Yes, @jang.doyoun is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @jang.doyoun's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026