756.2K
Followers
67
Following
3.1K
Posts
0.3%
Engagement Rate
Account Overview
Profile summary and post performance
This account sits in the middle of our tracked creators with a follower count that is almost exactly at the median. Wikipedia holds a verified status as a non profit and maintains a macro presence through over three thousand total posts. The engagement rate falls below the median for this group. The following report explores how these interactions break down across specific content types and audience demographics.
Account Info
| Account Size | Macro |
| Followers | 756,226 |
| Following | 67 |
| Posts | 3,097 |
| Verified | Yes |
| Business Account | Yes |
| Category | NON_PROFIT |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 2,224 |
| Avg Comments per Post | 21 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 0.3% |
Follower Growth Over Time
How @wikipedia's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+40.5K
Net Change
+5.6%
% Change
+570
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (722,000 followers) and Jul 17, 2026 (762,502 followers).
The account grew from 722.0K to 756.2K followers over 52 days. The trend is upward as the total count increased by 34.2K.
What the trajectory means
The @wikipedia account gained 34.2K followers during the 52 day period. This upward trend makes the profile worth getting in on early. A steady pace of 658 new followers per day allows for consistent campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @wikipedia account ranks 584 out of 779 because its engagement rate sits below the tracked median. This lower performance means the account generates less interaction per follower than average creators in the corpus. The gap between its 0.3% rate and the 0.93% median indicates a lower level of active community involvement.
The engagement rate of 0.3% falls well below the median of 0.93%, ranking 584 out of 779. This indicates that the audience reacts less than usual to the content provided. While likes reach into the thousands, the low comment count suggests a passive relationship with the brand. The data shows this community prefers photos over video content as static images garnered 3.1K likes compared to 1.6K for videos. Reliability of reach is inconsistent because only 25% of posts doubled the average engagement while none reached five times the average. This lack of high-performing outliers suggests a stable but stagnant reach rather than explosive growth. The audience behaves as a tap-and-scroll audience.
2.2K
Avg Likes/Post
21
Avg Comments/Post
26.7K
Total Likes
257
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.30%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
1.6K
Avg Likes on Videos (7)
3.1K
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @wikipedia's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @wikipedia's single biggest post had going for it — the patterns worth replicating.
5,999 likes · 73 comments
2.7× @wikipedia's average post · 5.7× the median post.
"Nuclear waste but make it meow. 🎨 @renographics"
48 characters
Photo
Format
Tuesday
Day Posted
13:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over five times the average engagement of a standard post on this account. It maintains a healthy ratio of comments to likes which suggests it sparked active discussion among the audience. You should aim for middle length captions between 40 and 100 characters to maximize engagement. Long captions performed poorly and indicate that users prefer concise information over long blocks of text. The use of #wikipedia25 serves as a consistent signal to group content under this specific topic. With twenty posts per week, the account prioritizes high volume to maintain visibility. While the average engagement is modest relative to the total follower count, the strategy relies on frequent updates rather than occasional viral spikes. This account currently has 756.2K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 251 chars |
| Posting Frequency | 20.0 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
Learn more about the 2026 World Cup on Wikipedia ⚽ 🎥 @auziomf 🎨 @punkeydoodles8
Wikimedia Commons needs your help 📸 Share your photographs of the Murwillumbah Swamp Beer and help your fellow Wikimedi…
Never fear, this story has a hero. But first, you have to understand how bad it smelled. It was the summer of ‘58. A …
Yes, the moon controls the tides and the wind makes waves. But why are there waves even on calm days with no wind nearb…
Surely Wikipedia continues to make learning fun in 2083 🙂 🎥 @jesperonfilm
As the bard once wrote: “What cannot be eschewed must be embraced”. Or whatever that means. 🎥 @annaredhair_
How about joining the next Wikipedia conference happening close to your community? 😉 @wikimediaeseap 🎥@mattprebeg
Top Posts
Highest-liked recent posts from @wikipedia
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Nuclear waste but make it meow.
🎨 @renographics
|
6.0K | 73 | view |
| 2 |
This is not your regular tote bag... it is a Wikipede tote bag!
|
5.8K | 28 | view |
| 3 |
Learn more about the 2026 World Cup on Wikipedia ⚽
🎥 @auziomf
🎨 @punkeydoodles8
|
4.9K | 70 | view |
| 4 |
Wikimedia Commons needs your help 📸 Share your photographs of the Murwillumbah …
|
4.0K | 16 | view |
| 5 |
Never fear, this story has a hero. But first, you have to understand how bad it…
|
2.6K | 17 | view |
| 6 |
Yes, the moon controls the tides and the wind makes waves. But why are there wa…
|
1.0K | 11 | view |
| 7 |
Surely Wikipedia continues to make learning fun in 2083 🙂
🎥 @jesperonfilm
|
637 | 7 | view |
| 8 |
As the bard once wrote: “What cannot be eschewed must be embraced”. Or whatever…
|
531 | 6 | view |
| 9 |
How about joining the next Wikipedia conference happening close to your communi…
|
423 | 11 | view |
Posting Patterns & Optimal Timing
When @wikipedia posts on Instagram
The creator maintains a steady grind with twenty posts per week. This volume sits far above the median of one.1 posts per week and places them in the top half of the follower rank despite the high output. The consistency score of 8 indicates an erratic rhythm with frequent gaps between uploads. You will see bursts of activity followed by quiet periods rather than a predictable daily cycle. New content lands most often on Thursday and Friday. The busiest hour for fresh uploads is 18:00 UTC. Marketers should plan campaigns around these specific days to catch the highest volume of new posts. Because the cadence is high but the rhythm is erratic, you cannot rely on a clockwork schedule to time your tie-in. You must monitor their active bursts during the week to align your content with their most frequent posting windows.
20.0
Posts / week
9.2h
Avg gap between posts
Thursday, Friday, Tuesday
Peak posting days
18:00, 13:00, 15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @wikipedia publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 20.0 times per week with the most activity on Thursday and Friday. The busiest hour for posting is 18:00 UTC.
Most Common Words
Frequent caption words across @wikipedia's recent posts (excludes stopwords)
Best Day of the Week to Post
@wikipedia's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 2 | 3,358 | 6,716 |
| Wednesday | 2 | 3,130 | 6,261 |
| Thursday | 3 | 2,372 | 7,115 |
| Friday | 3 | 2,099 | 6,296 |
| Saturday | 2 | 277 | 554 |
Posting Consistency & Streaks
How steadily @wikipedia maintains output
5
Longest streak (days)
8/100
Consistency score
Inverse of posting-gap variance
100.0%
Active days
Posted at least once
9.2h
Avg gap
Between posts
Caption Length & Performance
How @wikipedia's caption length correlates with engagement
100.0%
Posts with Caption
251
Avg Caption Chars
115
Median Chars
1142
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 5 | 3.5K |
| Long (100+) | 7 | 1.3K |
The audience rewards medium captions with an average of 3.5K engagement. Long captions perform the worst at 1.3K engagement.
Who This Audience Is
What @wikipedia's reach and engagement mean for a brand.
The follower count sits at exactly the median for tracked creators. This positioning indicates a standard reach that does not lean toward niche micro-influencing or broad broadcast scale. The verified status and nonprofit classification confirm an institutional presence rather than a personal brand. Engagement rates fall well below the typical benchmark for this platform. This gap suggests the content reaches a wide audience but fails to generate active participation from the majority of viewers. The low interaction rate means a brand message will land softer than average compared to standard creator profiles. The scale is consistent with an educational resource rather than a community hub. Because the engagement is low and the status is institutional, this audience fits education or public service categories.
Compare & Discover Similar Creators
Stack @wikipedia against any other Instagram creator we track, or jump to similar accounts.
Compare @wikipedia to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @wikipedia
Estimated Earnings
Revenue estimates based on follower count and engagement
This account operates primarily through brand partnerships and educational content licensing. A sponsored post sits in the $6,000 to $11,300 range based on the follower count. Because the profile ranks below the median of 730,000 followers, it should be treated as a value buy for advertisers. The quoted band represents a ceiling to negotiate under rather than a fixed salary. However, the engagement rate of 0.3% falls well below the 0.93% median. This low interaction level suggests that the reach is passive and might not justify the top end of the pricing bracket. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 756.2K followers (Macro)
$6,050 – $11,343
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 756.2K followers
- + 25.0% of recent posts beat 2x the account's own average
- + Active cadence of about 20.0 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.3% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Low consistency score (8/100), posting rhythm is erratic
Summary
This analysis of @wikipedia reveals a macro Instagram presence with 756,226 followers. The account demonstrates an engagement rate of 0.30%, averaging 2.2K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @wikipedia
How many followers does @wikipedia have on Instagram?
@wikipedia has 756,226 followers on Instagram, placing them in the macro creator tier.
What is @wikipedia's Instagram engagement rate?
@wikipedia has an engagement rate of 0.30% based on 12 recent posts, averaging 2.2K likes per post.
How much does @wikipedia earn on Instagram?
Based on industry benchmarks, @wikipedia's estimated sponsorship value is $6,050 - $11,343 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @wikipedia published on Instagram?
@wikipedia has published 3,097 posts on Instagram.
What is @wikipedia's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 5,999 likes and 73 comments.
How often does @wikipedia post on Instagram?
@wikipedia posts approximately 20.0 times per week, with an average gap of 9.2 hours between posts. Peak posting days are Thursday, Friday, Tuesday.
How does @wikipedia compare to other Instagram creators?
@wikipedia sits in the Macro creator tier alongside accounts like @roublenagi, @kittenxlady, @colour_me_creative.
Is @wikipedia verified on Instagram?
Yes, @wikipedia is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @wikipedia's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026