Lisa Bunnage - Parenting Coach
Parenting Like a Calm Leader BratBusters Parenting Podcast 🎙️ Courses, Coaching, & Behaviour Board ⬇️
864.5K
Followers
0
Following
2.5K
Posts
0.23%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 774 out of 1606 tracked accounts and holds 864.5K followers, which is 1.2 times the median follower count for our tracked creators. The unverified account has shared 2506 posts to date and is classified as a macro creator. While the audience size is substantial, the engagement rate of 0.23% falls below the 0.93% median. The rest of this report breaks down specific audience demographics and content performance.
Account Info
| Account Size | Macro |
| Followers | 864,466 |
| Following | 0 |
| Posts | 2,506 |
| Verified | No |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,973 |
| Avg Comments per Post | 19 |
| Videos | 11 |
| Photos | 1 |
| Engagement Rate | 0.23% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@bratbustersparenting ranks 628 out of 779 for engagement because its rate sits below the tracked median. This lower performance means the account generates less interaction per follower than most creators in the database. The low engagement indicates a struggle to capture audience attention relative to peers.
The engagement rate of 0.23% falls well below the 0.93% median, ranking 628 out of 779. This indicates that the audience interacts with content far less than average. Video posts garner more attention than photos, which receive roughly one third of the likes seen in video format. The low volume of comments relative to likes suggests a passive following. Reliability of reach is inconsistent as only 8.3% of posts exceeded double the average engagement and another 8.3% reached five times the average. This indicates that growth relies on rare spikes rather than steady community interaction. This is a tap-and-scroll audience.
2.0K
Avg Likes/Post
19
Avg Comments/Post
23.7K
Total Likes
227
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.23%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
2.1K
Avg Likes on Videos (11)
767
Avg Likes on Photos (1)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @bratbustersparenting's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @bratbustersparenting's single biggest post had going for it — the patterns worth replicating.
14,310 likes · 109 comments
7.2× @bratbustersparenting's average post · 26.0× the median post.
"I wouldn’t tease your child about this. Want to know more about my thoughts on this topic? Check out the full episode of the BratBusters Parenting Podcast that this clip is from 🎙️ Episode 183: Will My Child Be Embarrassed By Me Listen now on your favourite podcast player 🎧 "
753 characters
Video
Format
Wednesday
Day Posted
12:00 UTC
Hour Posted
218.3K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post reached a 26.0x multiplier over the median like count for this account. This high engagement and positive like to comment ratio suggests that specific hooks drive much higher interaction than standard posts. Use long captions to provide depth, as shorter copy fails to engage the audience. The recurring hashtags signal clear topics to the algorithm. You should focus on consistent output rather than aiming for viral spikes because the average engagement is modest relative to the total follower count. This account has 864.5K followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 785 chars |
| Posting Frequency | 0.4 posts/week |
Content Mix
11
Videos / Reels
1
Photos
Top Performing Posts
I wouldn’t tease your child about this. Want to know more about my thoughts on this topic? Check out the full episode …
This is an example of what calm leadership parenting looks like to me. ▶️ Want to know more about my approach to calm…
Starting focusing on this as a parent. Want to know more about my thoughts on this topic? Check out the full episode o…
My general approach to keeping a toddler entertained all day. Want to know more about my thoughts on this topic? Chec…
One million 🎉

We honestly never thought we would be saying this today but … This month the BratBusters Parenting Podc…
Connecting with your teen. Want to know more about my thoughts on this topic? Check out the full episode of the BratBu…
I believe parents should stop focusing on bad behaviour. Want to know more about my thoughts on this topic? Check out …
I find that parents are sometimes too focused on this. Want to know more about my thoughts on this topic? Check out th…
My general approach if your child won’t tell you about their day. Want to know more about my thoughts on this topic? C…
Top Posts
Highest-liked recent posts from @bratbustersparenting
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
I wouldn’t tease your child about this.
Want to know more about my thoughts on…
|
14.3K | 109 | view |
| 2 |
This is an example of what calm leadership parenting looks like to me.
▶️ Wan…
|
3.4K | 56 | view |
| 3 |
Starting focusing on this as a parent.
Want to know more about my thoughts on …
|
1.8K | 8 | view |
| 4 |
My general approach to keeping a toddler entertained all day.
Want to know mo…
|
1.0K | 10 | view |
| 5 |
One million 🎉

We honestly never thought we would be saying this today but …
T…
|
767 | 19 | view |
| 6 |
Connecting with your teen.
Want to know more about my thoughts on this topic? …
|
549 | 5 | view |
| 7 |
I believe parents should stop focusing on bad behaviour.
Want to know more abo…
|
413 | 3 | view |
| 8 |
I find that parents are sometimes too focused on this.
Want to know more about…
|
358 | 2 | view |
| 9 |
My general approach if your child won’t tell you about their day.
Want to know…
|
330 | 6 | view |
Posting Patterns & Optimal Timing
When @bratbustersparenting posts on Instagram
The creator maintains a sparse high-effort pace with only 0.4 posts per week. This frequency falls well below the median of 1.1 and places them in the lower half of the follower rank. A consistency score of zero indicates an erratic schedule marked by long gaps and short bursts. Content appears most often on Monday and Tuesday at 14:00 UTC. Marketers should expect irregular windows for fresh content rather than a predictable flow. Because posts are infrequent and unpredictable, planning a campaign around a specific upload date is difficult. You should coordinate with the creator directly to secure a dedicated slot if timing is critical for your tie-in.
0.4
Posts / week
423.0h
Avg gap between posts
Monday, Tuesday, Wednesday
Peak posting days
14:00, 12:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @bratbustersparenting publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Monday and Tuesday at 14:00 UTC. The frequency is low at 0.4 posts per week.
Most Common Words
Frequent caption words across @bratbustersparenting's recent posts (excludes stopwords)
Best Day of the Week to Post
@bratbustersparenting's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 2,136 | 4,271 |
| Tuesday | 2 | 734 | 1,469 |
| Wednesday | 2 | 8,094 | 16,189 |
| Thursday | 2 | 264 | 529 |
| Friday | 2 | 457 | 914 |
| Saturday | 2 | 265 | 530 |
Posting Consistency & Streaks
How steadily @bratbustersparenting maintains output
5
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
3.6%
Active days
Posted at least once
423.0h
Avg gap
Between posts
Caption Length & Performance
How @bratbustersparenting's caption length correlates with engagement
100.0%
Posts with Caption
785
Avg Caption Chars
764
Median Chars
1738
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 2.0K |
The audience rewards captions of 40 to 60 characters the most. These short captions receive more engagement than longer options for this account.
Who This Audience Is
What @bratbustersparenting's reach and engagement mean for a brand.
The follower count sits above the typical creator average but ranks in the lower half of the total tracked pool. This indicates a broad reach that lacks the specific density found in top tier accounts. The lack of verification and a missing category suggest an unpolished profile or one not seeking official platform status. Engagement rates fall well below the median, meaning brand messages will likely land softer than average here. The low interaction rate relative to the follower base suggests a passive viewer base rather than an active community. This audience fits the parenting niche but lacks the engagement depth for high impact campaigns.
Compare & Discover Similar Creators
Stack @bratbustersparenting against any other Instagram creator we track, or jump to similar accounts.
Compare @bratbustersparenting to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @bratbustersparenting
Ary Steinkopf| Nutri para mulheres âś“
@aryoficial
1.7M followers
Hillary | Design | LifeStyle | Content Creator âś“
@thehillarystyle
1.7M followers
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts drive the primary revenue stream for @bratbustersparenting. The estimated band for a single post sits between $6,900 and $13,000 based on their follower count. Because this account ranks below the median, the quoted figures represent a ceiling rather than a guaranteed rate. This position makes them a value buy for brands seeking high reach at a lower cost. However, an engagement rate of 0.23% falls well below the 0.93% average. This low interaction suggests that while the reach is broad, the audience may not be highly active with the content. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 864.5K followers (Macro)
$6,916 – $12,967
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.23% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.4 posts a week limits fresh reach
Summary
This analysis of @bratbustersparenting reveals a macro Instagram presence with 864,466 followers. The account demonstrates an engagement rate of 0.23%, averaging 2.0K likes per post across 12 analyzed posts.
Want Instagram Analytics for Your Research?
Search profiles, discover hashtags, and explore Instagram data for analysis.
Start SearchingFrequently Asked Questions About @bratbustersparenting
How many followers does @bratbustersparenting have on Instagram?
@bratbustersparenting has 864,466 followers on Instagram, placing them in the macro creator tier.
What is @bratbustersparenting's Instagram engagement rate?
@bratbustersparenting has an engagement rate of 0.23% based on 12 recent posts, averaging 2.0K likes per post.
How much does @bratbustersparenting earn on Instagram?
Based on industry benchmarks, @bratbustersparenting's estimated sponsorship value is $6,916 - $12,967 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @bratbustersparenting published on Instagram?
@bratbustersparenting has published 2,506 posts on Instagram.
What is @bratbustersparenting's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 14,310 likes and 109 comments.
How often does @bratbustersparenting post on Instagram?
@bratbustersparenting posts approximately 0.4 times per week, with an average gap of 423.0 hours between posts. Peak posting days are Monday, Tuesday, Wednesday.
How does @bratbustersparenting compare to other Instagram creators?
@bratbustersparenting sits in the Macro creator tier alongside accounts like @funnyordie, @tenzofficial, @tikatheiggy.
About This Analysis: This analysis is based on a snapshot of @bratbustersparenting's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026