869.6K
Followers
295
Following
4.4K
Posts
0.43%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 772 out of the 1606 creators we track and holds more than double the follower count of many smaller accounts, making it larger than the median creator. It is a verified profile in the clothing category with over four thousand total posts. This volume defines it as a macro creator within its space. The engagement rate falls below the median for this group. The following analysis details specific audience interactions and content performance.
Account Info
| Account Size | Macro |
| Followers | 869,635 |
| Following | 295 |
| Posts | 4,391 |
| Verified | Yes |
| Business Account | Yes |
| Category | CLOTHING |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 3,621 |
| Avg Comments per Post | 79 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 0.43% |
Follower Growth Over Time
How @umbro's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+1.6K
Net Change
+0.2%
% Change
+23
Avg / Day
71
Days Tracked
15
Data Points
Tracked between May 6, 2026 (869,000 followers) and Jul 17, 2026 (870,607 followers).
The account stayed nearly constant from 869.0K to 869.6K followers over 51 days. The follower count remained flat with only a 0.1% change during this period.
What the trajectory means
The @umbro account remained stable with a 0.1% change over the tracked period. This steady trajectory establishes the profile as a known quantity for your campaign. The consistent daily pace allows for predictable planning in your marketing brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
@umbro ranks 527 out of 779 for engagement because its rate sits below the tracked median. This lower percentage means the account generates less interaction per follower than most creators in the corpus. The performance falls short of the average benchmark by a wide margin.
The engagement rate of 0.43% falls below the 0.93% median and ranks 527 out of 779, meaning this audience reacts less than usual. While likes reach a consistent floor of 3.6K per post, the low comment volume indicates a lack of deep interaction with the content. Video posts slightly outperform photos in raw like counts by a margin of 400. This suggests the audience rewards motion over static imagery even if they do not join the conversation. Reach reliability is low because only 16.7% of recent posts reached twice the account average. No posts achieved five times the average, which proves that the content fails to break through into broader circles consistently. The engagement profile points toward a tap-and-scroll audience.
3.6K
Avg Likes/Post
79
Avg Comments/Post
43.5K
Total Likes
945
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.43%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
3.9K
Avg Likes on Videos (4)
3.5K
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @umbro's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @umbro's single biggest post had going for it — the patterns worth replicating.
12,485 likes · 348 comments
3.5× @umbro's average post · 4.7× the median post.
"🏟️ Inspired By Ibrox. Your season 2026/27 @umbro away kit, inspired by our home. In all stores and online now. Links in our bio."
130 characters
Photo
Format
Friday
Day Posted
7:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved 12.5K likes and a strong ratio of comments to likes. This peak performed at 4.7 times the median engagement rate for this account. To replicate this success, prioritize long-form captions exceeding 100 characters. These longer entries pull in an average of 4.1K likes compared to only 2.4K likes for medium-length posts. Short descriptions do not provide enough context to drive interaction. The brand signals its core topics through consistent hashtag usage. A steady cadence of roughly three posts every week maintains the presence of the page. While engagement averages are modest relative to total follower count, the data suggests a loyal audience that responds well to detailed storytelling. This account has 869.6K followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 272 chars |
| Posting Frequency | 3.7 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
🏟️ Inspired By Ibrox. Your season 2026/27 @umbro away kit, inspired by our home. In all stores and online now. Links …
Half a century in the making. The wait is over, and the message is louder than ever. Kinshasa au monde 🌍
🔵 Worn With Pride. Bound By Blue. Our 2026/27 @umbro home kit is available now in-store and online.
Supreme® / Umbro Rhinestone Track Jacket and Pant Available via @supremenewyork
Wear black if you want to stand out this summer 🩷 Speciali Pro FG featured by @thebootchef @umbroanz
They would not let us use real ones. @fecofadrc arrives in Houston Houston n’était pas prêt pour de vrais léopa…
Umbro x Carnan No Brasil, olhar para o passado do futebol é transformar a nostalgia em um gesto de reconexão com aquil…
This is real football. Not polished, not packaged, not played for the cameras. Nor made for a broadcast or framed for t…
Top Posts
Highest-liked recent posts from @umbro
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
🏟️ Inspired By Ibrox.
Your season 2026/27 @umbro away kit, inspired by our hom…
|
12.5K | 348 | view |
| 2 |
Half a century in the making.
The wait is over, and the message is louder tha…
|
8.8K | 165 | view |
| 3 |
🔵 Worn With Pride. Bound By Blue.
Our 2026/27 @umbro home kit is available now…
|
4.5K | 24 | view |
| 4 |
Supreme® / Umbro Rhinestone Track Jacket and Pant
Available via @supremenewyo…
|
3.6K | 15 | view |
| 5 |
Starting 11 plus a sub. Who’s your captain?
|
3.0K | 59 | view |
| 6 |
Wear black if you want to stand out this summer 🩷
Speciali Pro FG featured by …
|
2.7K | 49 | view |
| 7 |
They would not let us use real ones.
@fecofadrc arrives in Houston
Hous…
|
2.1K | 91 | view |
| 8 |
Umbro x Carnan
No Brasil, olhar para o passado do futebol é transformar a nost…
|
1.9K | 113 | view |
| 9 |
This is real football. Not polished, not packaged, not played for the cameras. …
|
1.8K | 26 | view |
Posting Patterns & Optimal Timing
When @umbro posts on Instagram
The account follows a steady grind with a high volume of content compared to the industry average. Posting nearly four times weekly places this creator well above the median frequency and ranks them in the top half of their peer group. The consistency score is very low, indicating an erratic rhythm rather than a clockwork schedule. Content arrives in unpredictable bursts followed by long periods of silence. This volatility suggests that while volume is high, it is not distributed evenly across the calendar. New content most frequently lands on Wednesday and Thursday. The busiest hour for new uploads is 15:00 UTC. A marketer should expect fresh content to appear frequently but must account for unpredictable gaps between posts. Campaign timing requires flexibility because the creator does not follow a predictable daily cycle. You can rely on high volume to maintain visibility, but do not assume a post will land on a specific day every week. Plan your tie-in around these active windows rather than expecting a steady weekly rotation.
3.7
Posts / week
50.1h
Avg gap between posts
Wednesday, Thursday, Friday
Peak posting days
15:00, 7:00, 13:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @umbro publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 3.7 times per week with the most activity on Wednesday and Thursday. The busiest hour for these posts is 15:00 UTC.
Most Common Words
Frequent caption words across @umbro's recent posts (excludes stopwords)
Best Day of the Week to Post
@umbro's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 2,007 | 2,007 |
| Tuesday | 2 | 1,408 | 2,817 |
| Wednesday | 3 | 5,476 | 16,427 |
| Thursday | 3 | 2,141 | 6,422 |
| Friday | 3 | 5,575 | 16,724 |
Posting Consistency & Streaks
How steadily @umbro maintains output
4
Longest streak (days)
6/100
Consistency score
Inverse of posting-gap variance
52.3%
Active days
Posted at least once
50.1h
Avg gap
Between posts
Caption Length & Performance
How @umbro's caption length correlates with engagement
100.0%
Posts with Caption
272
Avg Caption Chars
130
Median Chars
1130
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 3 | 2.4K |
| Long (100+) | 9 | 4.1K |
The audience rewards long captions of over 100 characters with an average of 4.1K engagement. These posts perform better than medium lengths which average only 2.4K.
Who This Audience Is
What @umbro's reach and engagement mean for a brand.
The follower count sits above the median for tracked creators but remains in the middle of the pack relative to total rankings. This indicates a stable base that is larger than typical niche accounts but lacks top tier reach. The verified status and clothing category confirm an established presence in the apparel space. Engagement rates are less than half of the platform median. This suggests the content reaches many people but does not generate high interaction levels compared to standard benchmarks. Brand messages will likely have a wide reach but will land softer than they would on more active accounts. The audience functions primarily as a broad viewership for brand awareness rather than a highly interactive community. This profile fits the apparel and sports lifestyle category.
Compare & Discover Similar Creators
Stack @umbro against any other Instagram creator we track, or jump to similar accounts.
Compare @umbro to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @umbro
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @umbro is branded content via sponsored posts. A single post carries an estimated value of $7,000 to $13,000 based on the follower count. Because this account sits below the median rank with 772 out of 1606 total spots, the quoted band functions as a ceiling rather than a guaranteed salary. This position makes the profile a value buy for brands seeking reach without premium pricing. However, an engagement rate of 0.43% falls well below the 0.93% median. This low interaction level suggests that the high end of the $13,000 range may not be justified by active audience participation. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 869.6K followers (Macro)
$6,957 – $13,045
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 869.6K followers
- + Active cadence of about 3.7 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.43% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (6/100), posting rhythm is erratic
Summary
This analysis of @umbro reveals a macro Instagram presence with 869,635 followers. The account demonstrates an engagement rate of 0.43%, averaging 3.6K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @umbro
How many followers does @umbro have on Instagram?
@umbro has 869,635 followers on Instagram, placing them in the macro creator tier.
What is @umbro's Instagram engagement rate?
@umbro has an engagement rate of 0.43% based on 12 recent posts, averaging 3.6K likes per post.
How much does @umbro earn on Instagram?
Based on industry benchmarks, @umbro's estimated sponsorship value is $6,957 - $13,045 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @umbro published on Instagram?
@umbro has published 4,391 posts on Instagram.
What is @umbro's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 12,485 likes and 348 comments.
How often does @umbro post on Instagram?
@umbro posts approximately 3.7 times per week, with an average gap of 50.1 hours between posts. Peak posting days are Wednesday, Thursday, Friday.
How does @umbro compare to other Instagram creators?
@umbro sits in the Macro creator tier alongside accounts like @loveyourmelon, @chrislovesjulia, @deborafalabellaoficial.
Is @umbro verified on Instagram?
Yes, @umbro is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @umbro's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026