House Plant Club
A community for houseplant enthusiasts Our books: πͺ΄How To Raise A Plant | πΏHow To Plant A Room Creators: @cleverbloom @plantingpink
872.5K
Followers
2.2K
Following
4.3K
Posts
0.08%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 771 out of 1606 tracked accounts and holds a follower count that is 1.2 times the median size. As an unverified account with no set category and over four thousand posts, it functions as a high volume macro profile focused on houseplant enthusiasts. The engagement rate falls below the median for this group. The rest of this report breaks down audience interaction and content performance.
Account Info
| Account Size | Macro |
| Followers | 872,546 |
| Following | 2,226 |
| Posts | 4,332 |
| Verified | No |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 722 |
| Avg Comments per Post | 12 |
| Videos | 2 |
| Photos | 10 |
| Engagement Rate | 0.08% |
Follower Growth Over Time
How @houseplantclub's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-5723
Net Change
-0.7%
% Change
-81
Avg / Day
71
Days Tracked
15
Data Points
Tracked between May 6, 2026 (877,000 followers) and Jul 17, 2026 (871,277 followers).
The account held a flat follower count of roughly -0.5% over 52 days. The count stayed stable from 877.0K to 872.5K followers.
What the trajectory means
The @houseplantclub account remained stable with a 0.5% decrease over the tracking period. This flat trajectory establishes the creator as a known quantity rather than a rising or falling risk. The steady daily pace allows for predictable planning in your campaign brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
@houseplantclub ranks 726 of 779 because its engagement rate sits below the tracked median. This low percentage means the account generates less interaction per follower than most others in the corpus. The gap between this profile and the average indicates a much lower level of audience involvement.
The engagement rate of 0.08% falls well below the 0.93% median and ranks 726 of 779, proving this audience reacts much less than average. While the account generates steady likes, the low comment volume indicates a passive relationship with the content. Photos garner more likes than videos, suggesting the audience rewards static imagery over moving clips. This preference for photos reveals where their attention settles most frequently. Reliability of reach is low as only 8.3% of posts doubled the average engagement. No posts reached the five times growth threshold. These figures suggest that while some content finds a small niche, the majority of the feed fails to break through into broader circles. The lack of interaction in the comments shows little desire for conversation. This is a tap-and-scroll audience.
722
Avg Likes/Post
12
Avg Comments/Post
8.7K
Total Likes
145
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.08%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
670
Avg Likes on Videos (2)
732
Avg Likes on Photos (10)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @houseplantclub's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @houseplantclub's single biggest post had going for it — the patterns worth replicating.
1,556 likes · 15 comments
2.1Γ @houseplantclub's average post Β· 2.4Γ the median post.
"This little cutie rising to the occasion π± πΈ: @calebs.hideout thank you for sharing with #houseplantclub #stephaniaerecta"
121 characters
Photo
Format
Thursday
Day Posted
22:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post earned over double the typical engagement for this account. Its high like to comment ratio suggests it resonated well with a broad audience despite the low interaction volume. You should prioritize longer captions exceeding 100 characters to maximize engagement. Medium length copy performs poorly and indicates that detailed descriptions are necessary to connect with this specific community. Use the recurring hashtags as clear signals for indoor gardening and hoya varieties. Posting roughly three times per week maintains a steady presence. While the follower count is high, the average likes per post remain modest. Focus on consistent output rather than seeking immediate explosive growth. This account reached 872.5K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 122 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
2
Videos / Reels
10
Photos
Top Performing Posts
This little cutie rising to the occasion π± πΈ: @calebs.hideout thank you for sharing with #houseplantclub #stephaniaerecβ¦
Okay serious question- does it even matter what the leaves look like if the blooms look like this?!π€©π πΈ: @planty_auntyβ¦
All the colors!!π€©πΏ πΈ: @inkedplantmom_lina thank you for sharing with #houseplantclub
Why would you even want to get out of bed if this was your bedroom?!ππΏ πΈ: @munichjungle thank you for sharing with #hoβ¦
Happy healthy #hoyarotundiflora π #houseplantclub #terracotta
Our first book- How To Raise A Plant And Make It Love You Back πΏ is on sale for a limited time on Amazon! Link in bio. β¦
Rollinβ into 2024πΏπΏβ πΈ: @at_missyve thank you for sharing with #houseplantclub
Sinningia leucotricha has the fuzziest leaves π¨ #houseplantclub
Hmmβ¦can we fit any more plants in here?πͺ΄π± πΈ: @tamanhatijz thank you for sharing with #houseplantclub
Top Posts
Highest-liked recent posts from @houseplantclub
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
This little cutie rising to the occasion π±
πΈ: @calebs.hideout thank you for shaβ¦
|
1.6K | 15 | view |
| 2 |
Okay serious question- does it even matter what the leaves look like if the bloβ¦
|
970 | 13 | view |
| 3 |
All the colors!!π€©πΏ
πΈ: @inkedplantmom_lina thank you for sharing with #houseplanβ¦
|
758 | 7 | view |
| 4 |
Why would you even want to get out of bed if this was your bedroom?!ππΏ
πΈ: @munβ¦
|
742 | 15 | view |
| 5 |
Happy healthy #hoyarotundiflora π
#houseplantclub #terracotta
|
739 | 19 | view |
| 6 |
Our first book- How To Raise A Plant And Make It Love You Back πΏ is on sale forβ¦
|
650 | 7 | view |
| 7 |
Rollinβ into 2024πΏπΏβ
πΈ: @at_missyve thank you for sharing with #houseplantclub
|
633 | 7 | view |
| 8 |
Sinningia leucotricha has the fuzziest leaves π¨
#houseplantclub
|
601 | 17 | view |
| 9 |
Hmmβ¦can we fit any more plants in here?πͺ΄π±
πΈ: @tamanhatijz thank you for sharinβ¦
|
575 | 15 | view |
Posting Patterns & Optimal Timing
When @houseplantclub posts on Instagram
This creator follows a sparse high-effort pace. The low frequency of 0.1 posts per week falls well below the median of 1.1. This ranking places them in the lower half of their peer group for volume. A consistency score of 0 indicates an erratic rhythm with no predictable pattern. Long gaps are broken only by brief bursts, as shown by a maximum streak of two days. Fresh content lands most often on Monday and Thursday. The busiest upload window occurs at 15:00 UTC. Marketers should expect long periods of silence between posts. A campaign cannot rely on a steady stream of daily mentions or frequent content cycles. You must plan for manual outreach or specific, high-impact placements rather than relying on organic frequency to maintain brand presence. Because the posting schedule is unpredictable, you cannot time a tie-in based on a regular calendar. Coordination with the creator will be necessary to ensure your message aligns with their rare moments of activity.
0.1
Posts / week
1472.7h
Avg gap between posts
Monday, Thursday, Friday
Peak posting days
15:00, 3:00, 17:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @houseplantclub publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts most often on Monday and Thursday at 15:00 UTC. The frequency of posts is low at 0.1 times per week.
Most Common Words
Frequent caption words across @houseplantclub's recent posts (excludes stopwords)
Best Day of the Week to Post
@houseplantclub's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 4 | 634 | 2,534 |
| Wednesday | 1 | 757 | 757 |
| Thursday | 3 | 1,048 | 3,144 |
| Friday | 2 | 592 | 1,183 |
| Saturday | 1 | 548 | 548 |
| Sunday | 1 | 640 | 640 |
Posting Consistency & Streaks
How steadily @houseplantclub maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
1.6%
Active days
Posted at least once
1472.7h
Avg gap
Between posts
Caption Length & Performance
How @houseplantclub's caption length correlates with engagement
100.0%
Posts with Caption
122
Avg Caption Chars
101
Median Chars
267
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 5 | 635 |
| Long (100+) | 7 | 805 |
The audience rewards long captions with an average of 805 engagement. Medium captions perform the worst for this account at 635.
Who This Audience Is
What @houseplantclub's reach and engagement mean for a brand.
The follower count sits above the median for tracked creators but remains below the top tier of reach. This indicates an established presence that has moved beyond niche growth into a broader scale. Because the account is unverified and lacks a set category, the audience profile lacks a specific verified niche or professional certification. The engagement rate is very low compared to the platform average. A message here will land much softer than on typical accounts in this size bracket. Low interaction rates suggest that while the follower count is high, the content does not trigger frequent active participation from the base. This gap between reach and engagement suggests a passive viewership. The audience fits the home and garden category based on the handle name.
Compare & Discover Similar Creators
Stack @houseplantclub against any other Instagram creator we track, or jump to similar accounts.
Compare @houseplantclub to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @houseplantclub
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@isabeloliprats
1.7M followers
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @houseplantclub involves sponsored posts priced between $7,000 and $13,100 based on their follower count. Their rank of 771 places them above the median, which allows for a premium over basic reach metrics. However, the engagement rate of 0.08% falls well below the 0.93% average. This disparity suggests that while the audience size is large, the active interaction per post is low. The high end of the quoted band may be difficult to justify given these participation figures. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 872.5K followers (Macro)
$6,980 – $13,088
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.08% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @houseplantclub reveals a macro Instagram presence with 872,546 followers. The account demonstrates an engagement rate of 0.08%, averaging 722 likes per post across 12 analyzed posts.
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Start SearchingFrequently Asked Questions About @houseplantclub
How many followers does @houseplantclub have on Instagram?
@houseplantclub has 872,546 followers on Instagram, placing them in the macro creator tier.
What is @houseplantclub's Instagram engagement rate?
@houseplantclub has an engagement rate of 0.08% based on 12 recent posts, averaging 722 likes per post.
How much does @houseplantclub earn on Instagram?
Based on industry benchmarks, @houseplantclub's estimated sponsorship value is $6,980 - $13,088 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @houseplantclub published on Instagram?
@houseplantclub has published 4,332 posts on Instagram.
What is @houseplantclub's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,556 likes and 15 comments.
How often does @houseplantclub post on Instagram?
@houseplantclub posts approximately 0.1 times per week, with an average gap of 1472.7 hours between posts. Peak posting days are Monday, Thursday, Friday.
How does @houseplantclub compare to other Instagram creators?
@houseplantclub sits in the Macro creator tier alongside accounts like @isabeloliprats, @chrislovesjulia, @deborafalabellaoficial.
About This Analysis: This analysis is based on a snapshot of @houseplantclub's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026