800.5K
Followers
927
Following
568
Posts
0.38%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks at 786 out of 1606 creators we track. It holds 800.1K followers, which is 1.1 times the median follower count for our tracked accounts. This verified creator maintains a macro profile with 568 total posts across an unspecified category. The engagement rate of 0.38% falls below the 0.93% median you are given. The rest of this report explores deeper audience interaction and content performance metrics.
Account Info
| Account Size | Macro |
| Followers | 800,475 |
| Following | 927 |
| Posts | 568 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 2,942 |
| Avg Comments per Post | 82 |
| Videos | 6 |
| Photos | 6 |
| Engagement Rate | 0.38% |
Follower Growth Over Time
How @hannahfergusonofficial's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-7202
Net Change
-0.9%
% Change
-101
Avg / Day
71
Days Tracked
15
Data Points
Tracked between May 6, 2026 (807,000 followers) and Jul 16, 2026 (799,798 followers).
The account lost about 6.5K followers over 51 days. The follower count decreased by 0.8% during this period.
What the trajectory means
The account lost 6.5K followers over the tracked period. This downward trend means @hannahfergusonofficial is a risk to time carefully. The daily decline of 128 followers provides a clear pace for your team to plan around during the campaign.
Engagement Analysis
Based on 12 recent posts
Platform Context
@hannahferusonofficial ranks 552 out of 779 for its engagement rate because it sits below the tracked median of 0.93%. This 0.38% rate means the account generates less interaction per follower than the average creator in the database. The low ranking reflects a lower level of audience involvement compared to most peers.
The engagement rate of 0.38% falls well below the median of 0.93%, ranking at 552 out of 779. This indicates that the audience interacts with content less than expected for this category. While the account maintains a steady baseline of 2.9K likes and 82 comments per post, these actions remain largely passive. The data reveals a clear preference for static imagery over motion. Photos earned 3.9K likes compared to just 2.0K likes for videos, proving that this audience rewards still frames more than video content. Reach remains remarkably stagnant because zero posts reached the 2x or 5x thresholds of the account average. This lack of high-performing outliers suggests a consistent but capped reach with no organic spikes. The community functions as a tap-and-scroll audience.
2.9K
Avg Likes/Post
82
Avg Comments/Post
35.3K
Total Likes
988
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.38%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
2.0K
Avg Likes on Videos (6)
3.9K
Avg Likes on Photos (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @hannahfergusonofficial's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @hannahfergusonofficial's single biggest post had going for it — the patterns worth replicating.
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post earned 5.9K likes to reach a performance level 1.6 times higher than the median post on this account. This specific post maintained a healthy comment ratio of roughly one comment for every thirty-nine likes. To replicate this success, prioritize short captions under forty characters. These brief snippets generate an average of 5.1K likes while long captions over one hundred characters perform poorly at only 1.7K likes. Short copy suggests the audience prefers visual impact over long descriptions. The account posts roughly zero point one times per week. This low frequency indicates a strategy built on deliberate timing rather than high volume. Use specific symbols like the spade and heart to open captions for maximum engagement. Hannah Ferguson has 800.5K followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 171 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
6
Videos / Reels
6
Photos
Top Performing Posts
How 2 months can go by so quickly, yet be so fulfilled. What seems like a blink of an eye although I don’t remember lif…
Definitely young at heart. 🤣 Sorry Frank… WARNING ⚠️ Vocal chord strain likely to ensue in the process of your loudest…
2,000+ dead and thousands more injured and in dire need of assistance and resources. Please help me support my incredib…
Saved a cowboy and rode a horse 😛 my kinda element ❤️🐎🏝
Top Posts
Highest-liked recent posts from @hannahfergusonofficial
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
♠️🖤
|
5.9K | 147 | view |
| 2 |
📸 @david_roemer
|
5.4K | 115 | view |
| 3 |
One of my obsessions 😍@savannahmorrowthelabel
|
5.1K | 80 | view |
| 4 |
No caption
|
4.6K | 109 | view |
| 5 |
🤸🏼♀️🧘🏼♀️
|
3.7K | 58 | view |
| 6 |
How 2 months can go by so quickly, yet be so fulfilled. What seems like a blink…
|
3.5K | 218 | view |
| 7 |
Definitely young at heart. 🤣 Sorry Frank…
WARNING ⚠️ Vocal chord strain likely…
|
2.2K | 55 | view |
| 8 |
2,000+ dead and thousands more injured and in dire need of assistance and resou…
|
2.2K | 30 | view |
| 9 |
Saved a cowboy and rode a horse 😛 my kinda element ❤️🐎🏝
|
1.5K | 37 | view |
Posting Patterns & Optimal Timing
When @hannahfergusonofficial posts on Instagram
This account follows a sparse high-effort pace. The creator posts less than once per week while the median is over one post weekly. This low frequency places them in the bottom half of the follower rank for posting volume. A consistency score of zero indicates an erratic rhythm with no predictable pattern between uploads. The gaps between posts are long and unpredictable rather than following a set schedule. New content lands most often on Wednesday and Friday at 17:00 UTC. Marketers should not expect regular visibility or frequent mentions in a standard weekly cycle. Planning a campaign around this creator requires a patient approach because new content is rare. You cannot rely on a steady stream of posts to maintain constant brand presence. A tie-in will likely stand alone for weeks without fresh supporting content from the creator. Coordination must be precise since there are no consistent windows for recurring placement.
0.1
Posts / week
2544.4h
Avg gap between posts
Wednesday, Friday, Saturday
Peak posting days
17:00, 22:00, 19:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @hannahfergusonofficial publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most frequently on Wednesday and Friday at 17:00 UTC. The posting frequency is low at 0.1 times per week.
Most Common Words
Frequent caption words across @hannahfergusonofficial's recent posts (excludes stopwords)
Best Day of the Week to Post
@hannahfergusonofficial's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 1 | 2,267 | 2,267 |
| Wednesday | 4 | 3,866 | 15,464 |
| Friday | 4 | 3,958 | 15,833 |
| Saturday | 2 | 258 | 516 |
| Sunday | 1 | 2,210 | 2,210 |
Posting Consistency & Streaks
How steadily @hannahfergusonofficial maintains output
1
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
0.9%
Active days
Posted at least once
2544.4h
Avg gap
Between posts
Caption Length & Performance
How @hannahfergusonofficial's caption length correlates with engagement
91.7%
Posts with Caption
186
Avg Caption Chars
79
Median Chars
926
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 1 | 4.7K |
| Short (<40 chars) | 3 | 5.1K |
| Medium (40-100) | 3 | 2.5K |
| Long (100+) | 5 | 1.7K |
The audience rewards shorter captions under 40 characters with 5.1K average engagement. These short posts perform much better than long captions of 100 or more characters.
Who This Audience Is
What @hannahfergusonofficial's reach and engagement mean for a brand.
The audience size sits just above the median for tracked creators at approximately 800k followers. The verified status suggests a public figure profile despite the lack of a specific category tag. Engagement rates fall below the typical median by more than half. This gap indicates that brand messages may land with less impact than expected compared to standard benchmarks for this follower volume. The high ratio of outbound follows relative to total reach suggests a personal networking style rather than a pure broadcast model. Because engagement is lower than average, the primary value lies in broad reach rather than concentrated interaction. The audience fits the lifestyle and fashion categories where visual scale outweighs active comment volume.
Compare & Discover Similar Creators
Stack @hannahfergusonofficial against any other Instagram creator we track, or jump to similar accounts.
Compare @hannahfergusonofficial to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @hannahfergusonofficial
Estimated Earnings
Revenue estimates based on follower count and engagement
Hannah Ferguson generates revenue primarily through sponsored posts where her follower count suggests a price band of $6,400 to $12,000. Her ranking places her above the median for her tier but below the top performers who command premium rates. Because she sits in the upper half of this bracket, her reach is established. However, an engagement rate of 0.38% falls well below the 0.93% median. This low interaction level suggests that while the audience size is large, the active participation may not justify the higher end of her quoted range. Brands should treat the $12,000 figure as a ceiling to negotiate under rather than a standard starting point. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 800.5K followers (Macro)
$6,404 – $12,007
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 800.5K followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.38% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @hannahfergusonofficial reveals a macro Instagram presence with 800,475 followers. The account demonstrates an engagement rate of 0.38%, averaging 2.9K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @hannahfergusonofficial
How many followers does @hannahfergusonofficial have on Instagram?
@hannahfergusonofficial has 800,475 followers on Instagram, placing them in the macro creator tier.
What is @hannahfergusonofficial's Instagram engagement rate?
@hannahfergusonofficial has an engagement rate of 0.38% based on 12 recent posts, averaging 2.9K likes per post.
How much does @hannahfergusonofficial earn on Instagram?
Based on industry benchmarks, @hannahfergusonofficial's estimated sponsorship value is $6,404 - $12,007 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @hannahfergusonofficial published on Instagram?
@hannahfergusonofficial has published 568 posts on Instagram.
What is @hannahfergusonofficial's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 5,900 likes and 147 comments.
How often does @hannahfergusonofficial post on Instagram?
@hannahfergusonofficial posts approximately 0.1 times per week, with an average gap of 2544.4 hours between posts. Peak posting days are Wednesday, Friday, Saturday.
How does @hannahfergusonofficial compare to other Instagram creators?
@hannahfergusonofficial sits in the Macro creator tier alongside accounts like @jamesllewis, @ovirtuu, @couragejd.
Is @hannahfergusonofficial verified on Instagram?
Yes, @hannahfergusonofficial is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @hannahfergusonofficial's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026