Seb Lester

Seb Lester

@seblester

Calligraphy, Lettering & Type ✍️🙂👍 Heraldry @heraldicbeast - Limited edition prints:

779.6K

Followers

108

Following

1.5K

Posts

0.23%

Engagement Rate

↓ -0.8% over 70d Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This creator ranks 792 out of 1606 tracked accounts and holds a follower count that is 1.1 times the median size. The account is verified and has accumulated 1540 posts to date within the macro tier. While the account maintains a large following, the engagement rate of 0.23% falls below the 0.93% median. This indicates a disconnect between total reach and active audience interaction. The rest of this report explores specific content performance and audience demographics.

Account Info

Account Size Macro
Followers 779,597
Following 108
Posts 1,540
Verified Yes
Business Account Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 1,740
Avg Comments per Post 32
Videos 6
Photos 6
Engagement Rate 0.23%

Follower Growth Over Time

How @seblester's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-6480

Net Change

-0.8%

% Change

-93

Avg / Day

70

Days Tracked

16

Data Points

Tracked between May 7, 2026 (785,000 followers) and Jul 17, 2026 (778,520 followers).

The account lost about 5.4K followers over 51 days. The count decreased by roughly 106 per day.

What the trajectory means

The account lost approximately 5.4K followers during this period. This downward trend marks the profile as a risk to time carefully. The pace of roughly 106 fewer followers per day allows for precise planning around the current reach.

Engagement Analysis

Based on 12 recent posts

Platform Context

@seblester ranks 628 out of 779 for engagement rate because its performance falls below the tracked median. This lower percentage means the account generates less interaction per follower than most creators in the database. The gap between its rate and the average indicates a lower level of active participation from its audience.

The engagement rate of 0.23% sits well below the 0.93% median and ranks 628 of 779, proving this audience reacts much less than average. While the account maintains a steady base of likes, the low comment count indicates a lack of active conversation. The data reveals a clear preference for video content. Videos earn nearly five times the likes of photos, showing that followers reward movement and production over static imagery. Reach is inconsistent and lacks reliability based on viral hit rates. Only 8.3% of posts doubled the average engagement, while only 8.3% reached the fivefold mark. These figures suggest that growth relies on sporadic peaks rather than a consistent, engaged community. The audience is a tap-and-scroll audience.

1.7K

Avg Likes/Post

32

Avg Comments/Post

20.9K

Total Likes

388

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Below Average for Macro

0.23%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

2.9K

Avg Likes on Videos (6)

621

Avg Likes on Photos (6)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @seblester's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @seblester's single biggest post had going for it — the patterns worth replicating.

Top post by @seblester

14,077 likes · 208 comments

8.1× @seblester's average post · 21.3× the median post.

"Just echoing the sentiments of my previous post, bless you if you were following me back then. 🙂 I’m using a Pilot Parallel Pen in most of these, also a Manuscript Italic Fountain Pen for the Harry Potter one, and a big Coptic marker for Adidas. I’d really classify these as playf"

438 characters

Video

Format

Sunday

Day Posted

13:00 UTC

Hour Posted

119.1K

Views

Hashtags: #calligraphy #lettering #seblester #logos

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved over twenty times the median engagement of this account. This specific Sunday post reached a high like to comment ratio of roughly 68 to 1. Long captions exceeding one hundred characters drive much higher interaction than medium length posts. Writing extensive copy is a clear lever for engagement here because shorter mid-range descriptions underperform by nearly ten times. The hashtag set signals a focus on calligraphy, lettering, and logo design. Posting once every ten days allows for high quality production over frequent volume. Engagement rates are modest relative to the total follower count. Focus on creating long form captions to build connection with the existing audience. This account has 779.6K followers.

Top Hashtags

#seblester (4) #calligraphy (2) #lettering (2) #playingcards (2) #logos (1) #cassandre (1) #artdeco (1) #wip (1) #exlibris (1) #talks (1) #brighton (1) #avalonguitars (1) #craftsmanship (1) #flourishing (1) #emmawatson (1)

Top Keywords

lettering (7) seblester (5) heraldicbeast (5) project (5) calligraphy (4) playing (4) card (4) avalon (4) these (3) something (3) being (3) little (3) inspired (3) heraldic (3) mark (3) always (3) same (3) back (2) there (2) trying (2) different (2) cassandre (2) life (2) work (2) graphic (2) playingcards (2) noble (2) transcendent (2) bookplate (2) heraldry (2)

Caption Analysis

Avg Caption Length 300 chars
Posting Frequency 0.1 posts/week

Content Mix

6

Videos / Reels

6

Photos

Top Performing Posts

Post thumbnail

Just echoing the sentiments of my previous post, bless you if you were following me back then. 🙂 I’m using a Pilot Para…

14.1K likes 208 comments 119.1K views Video
View
Post thumbnail

Trying something a bit different, let me know if you like it. Cassandre designed the classic YSL logo. There’s a sad an…

1.6K likes 39 comments 24.7K views Video
View
Post thumbnail

I am an Artits. (2010)

1.0K likes 14 comments
View
Post thumbnail

Dignity has left the building.

845 likes 32 comments
View
Post thumbnail

Trying something a bit different. Any thoughts? This could be a fun and informative little series. #seblester #calligra…

746 likes 38 comments 1.1K views Video
View
Post thumbnail

Jokers should be fun. Duality — ‘King & Monkey’, ‘Noble Baron & Country Bumpkin’. Rotational drawings from my ‘Transcen…

660 likes 11 comments
View
Post thumbnail

A little update on this Heraldry-inspired playing card project. ‘Transcendent’ is a luxury playing card deck based on t…

484 likes 9 comments
View
Post thumbnail

Hi, all. A little work-in-progress. Tackling my first playing card project, inspired by Heraldic Art and 11th century R…

426 likes 7 comments
View
Post thumbnail

These @meetingroomevents normally sell out very quickly, and tickets have just become available. If you haven’t seen me…

411 likes 9 comments 8.6K views Video
View

Top Posts

Highest-liked recent posts from @seblester

# Caption Likes Comments Link
1
Just echoing the sentiments of my previous post, bless you if you were followin…
14.1K 208 view
2
Trying something a bit different, let me know if you like it. Cassandre designe…
1.6K 39 view
3
I am an Artits. (2010)
1.0K 14 view
4
Dignity has left the building.
845 32 view
5
Trying something a bit different. Any thoughts? This could be a fun and informa…
746 38 view
6
Jokers should be fun. Duality — ‘King & Monkey’, ‘Noble Baron & Country Bumpkin…
660 11 view
7
A little update on this Heraldry-inspired playing card project. ‘Transcendent’ …
484 9 view
8
Hi, all. A little work-in-progress. Tackling my first playing card project, ins…
426 7 view
9
These @meetingroomevents normally sell out very quickly, and tickets have just …
411 9 view

Posting Patterns & Optimal Timing

When @seblester posts on Instagram

The creator maintains a sparse high-effort pace. This cadence falls below the median of 1.1 posts per week and ranks them in the lower half of their peer group for frequency. A consistency score of zero indicates an erratic posting rhythm with no predictable pattern between uploads. Content appears sporadically rather than on a set schedule. The creator favors Sunday and Friday as primary upload days. New content typically lands around 13:00 UTC. Marketers should treat this account as a low-frequency partner for long-form or high-impact placements. Because the gaps between posts are irregular, do not expect a steady stream of daily impressions. Plan your campaign around specific, deliberate moments rather than trying to align with a recurring weekly cycle. The lack of consistency means you cannot rely on predictable windows for consistent visibility. You must coordinate directly with the creator to time any necessary tie-ins.

0.1

Posts / week

1881.0h

Avg gap between posts

Sunday, Friday, Tuesday

Peak posting days

13:00, 16:00, 17:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @seblester publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

11

12

3

13

1

14

1

15

3

16

2

17

1

18

1

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @seblester publishes more often. Their busiest hours are 13:00, 16:00, 17:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @seblester hasn't been active in our tracked sample.

The account posts most often on Sundays and Fridays at 13:00 UTC. The posting frequency is low at 0.1 times per week.

Most Common Words

Frequent caption words across @seblester's recent posts (excludes stopwords)

lettering (7) seblester (5) heraldicbeast (5) project (5) calligraphy (4) playing (4) card (4) avalon (4) these (3) something (3) being (3) little (3) inspired (3) heraldic (3) mark (3) always (3) same (3) back (2) there (2) trying (2) different (2) cassandre (2) life (2) work (2) graphic (2) playingcards (2) noble (2) transcendent (2) bookplate (2) heraldry (2)

Best Day of the Week to Post

@seblester's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 194 194
Tuesday 2 367 734
Wednesday 1 877 877
Friday 3 466 1,399
Saturday 1 493 493
Sunday 4 4,394 17,575

Posting Consistency & Streaks

How steadily @seblester maintains output

1

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

1.4%

Active days

Posted at least once

1881.0h

Avg gap

Between posts

Caption Length & Performance

How @seblester's caption length correlates with engagement

100.0%

Posts with Caption

300

Avg Caption Chars

297

Median Chars

894

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 2 948
Medium (40-100) 1 194
Long (100+) 9 2.1K

The audience rewards long captions with an average of 2.1K engagements. These posts perform much better than medium lengths which only reach 194.

Who This Audience Is

What @seblester's reach and engagement mean for a brand.

The follower count is slightly above the typical creator average for this platform. This positioning indicates an established reach that exceeds the baseline of standard accounts but does not reach a unique outlier status. The verified badge confirms a recognized public persona despite the lack of a defined category in the metadata. Engagement rates fall well below the median, suggesting the message lands much softer than average with this group. While the follower count is high, the low interaction rate indicates a passive audience that consumes content without frequent active participation. This gap between reach and engagement suggests a broad but unengaged following. The account fits best within general entertainment or lifestyle categories where high visibility is the primary goal rather than high-frequency community interaction.

Compare & Discover Similar Creators

Stack @seblester against any other Instagram creator we track, or jump to similar accounts.

Compare @seblester to another creator

Get a side-by-side stats breakdown.

@seblester vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for @seblester is sponsored content, which carries an estimated price band of $6.2K to $11.7K per post based on the follower count. Because this account ranks below the median position among peers, it represents a value buy where the quoted range acts as a ceiling rather than a starting point for negotiations. The engagement rate of 0.23% falls well below the 0.93% average, suggesting that the reach is less active than many similar accounts in this tier. This discrepancy means the high end of the price band may not be a fair reflection of the actual interaction levels. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 779.6K followers (Macro)

$6,237 – $11,694

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the middle of the field with a following near the median indicates average market penetration. Engagement. A 0.23% rate falls well below the median, showing the audience is currently passive. Hit-rate. Only 8.3% of posts beat double the average, meaning content rarely breaks through to new levels. Trajectory. The account is in a downward trend, losing followers every day for over 50 days.

Strengths

  • + Verified account with 779.6K followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.23% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach

Summary

This analysis of @seblester reveals a macro Instagram presence with 779,597 followers. The account demonstrates an engagement rate of 0.23%, averaging 1.7K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @seblester

How many followers does @seblester have on Instagram?

@seblester has 779,597 followers on Instagram, placing them in the macro creator tier.

What is @seblester's Instagram engagement rate?

@seblester has an engagement rate of 0.23% based on 12 recent posts, averaging 1.7K likes per post.

How much does @seblester earn on Instagram?

Based on industry benchmarks, @seblester's estimated sponsorship value is $6,237 - $11,694 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @seblester published on Instagram?

@seblester has published 1,540 posts on Instagram.

What is @seblester's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 14,077 likes and 208 comments.

How often does @seblester post on Instagram?

@seblester posts approximately 0.1 times per week, with an average gap of 1881.0 hours between posts. Peak posting days are Sunday, Friday, Tuesday.

How does @seblester compare to other Instagram creators?

@seblester sits in the Macro creator tier alongside accounts like @aline_sarakbii, @hesui923, @harlowandsage.

Is @seblester verified on Instagram?

Yes, @seblester is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @seblester's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026