Grace VanderWaal

Grace VanderWaal ranks as the 487th creator among those we track, which means her audience is over eight times larger than the median follower count of our typical creators. This verified account holds a Mega tier status and contains 50 total posts despite not having a specific category assigned. Her engagement rate of 0.35% falls below the 0.93% median for accounts of this size. The following analysis examines her audience interaction patterns and content performance metrics.

The engagement rate of 0.35% falls below the 0.93% median and ranks 563 out of 778, indicating this audience reacts less than usual. Photos outperform videos by a wide margin in terms of raw interaction, with photos averaging 29.7K likes compared to 12.9K for video content. This preference suggests the audience rewards static imagery more than moving clips. Reach remains concentrated among standard followers because only 16.7% of recent posts doubled the average engagement rate. No posts reached the 5x threshold, which points toward a stable but less explosive reach. The lack of high-performing outliers means content rarely breaks into new circles beyond the existing base. This is a tap-and-scroll audience.

The standout post earned 86.5K likes and represents a 4.07 multiplier over the median performance of this account. This specific post achieved a high comment to like ratio of roughly 1 to 193. To replicate this success, prioritize long-form captions exceeding 100 characters. These longer posts average 52.1K likes while short captions under 40 characters perform poorly at 11.8K likes. This data suggests that the audience values deep storytelling and personal narrative over brief updates. The posting cadence is very low at 0.2 times per week, which indicates a strategy of quality over frequency. Because average engagement is modest relative to the follower count, focus on consistent high-quality content rather than rapid growth. @gracevanderwaal has 6.1M followers.

Top Keywords

@gracevanderwaal generates revenue primarily through brand sponsorships and influencer marketing. A single sponsored post for this account sits in the $30.7K to $73.8K range based on follower volume. Her rank of 487 places her well above the median, meaning she commands a premium price from brands seeking reach. However, an engagement rate of 0.35% falls below the 0.93% average for similar accounts. This low interaction rate suggests the quoted band represents a ceiling for negotiations rather than a guaranteed floor. Brands may find more value by negotiating toward the lower end of the estimate due to the laggard performance in audience participation. These are modelled estimates from public metrics, not disclosed earnings.