Tûba Büyüküstün

Tûba Büyüküstün

@tubabustun.official

Actress . Artist . Unicef Goodwill Ambassador 📍Paris & İstanbul @people.talent.management

6.3M

Followers

1.3K

Following

737

Posts

1.01%

Engagement Rate

↑ +2.0% over 98d Mega tier Updated Aug 31, 2026

Account Overview

Profile summary and post performance

This account ranks 497 among the creators we track and holds a follower count that is 13.1 times the median size of our typical creator_base. As a verified Artist with over seven hundred posts, this profile functions as a mega tier presence for her brand. The engagement rate of 1.01% falls below the 1.43% median. The following report details the specific audience interactions and content performance across her recent posts.

Account Info

Account Size Mega
Followers 6,254,264
Following 1,291
Posts 737
Verified Yes
Category Artist

Post Performance

Posts Analyzed 12
Avg Likes per Post 61,879
Avg Comments per Post 1,284
Videos 4
Photos 8
Engagement Rate 1.01%

Follower Growth Over Time

How @tubabustun.official's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+124.1K

Net Change

+2.0%

% Change

+1.3K

Avg / Day

98

Days Tracked

37

Data Points

Tracked between May 24, 2026 (6,130,169 followers) and Aug 31, 2026 (6,254,264 followers).

The account gained about 124.1K followers over 98 days. The steady growth of approximately 1.3K followers per day creates an upward trend.

What the trajectory means

The account gained 124.1K followers over the tracked period, moving from 6.1M to 6.3M. This upward trend makes it a candidate for early involvement as the audience expands. A steady pace of roughly 1.3K new followers per day allows for stable campaign planning.

Engagement Analysis

Based on 12 recent posts

Platform Context

@tubabustun.official ranks 1077 out of 1834 creators because its engagement rate sits below the tracked median. This lower percentage means the account generates less interaction per follower than the average creator in the corpus. The performance falls short of the 1.43% benchmark.

The engagement rate of 1.01% falls below the 1.43% median and ranks 1077 out of 1834, indicating this audience reacts less than average. While the account generates steady volume with over sixty thousand likes per post, the low comment count relative to likes suggests a passive relationship with the content. The data reveals a clear preference for static imagery, as photos earn nearly double the engagement of video posts. This split shows that the audience rewards still visuals more than motion. Reach remains highly predictable and stable because no recent posts reached 2x or 5x the account average. Every piece of content performs within a narrow expected range rather than experiencing outlier growth. The lack of high-performing outliers means the brand relies on consistent baseline visibility rather than unpredictable spikes. This is a tap-and-scroll audience.

61.9K

Avg Likes/Post

1.3K

Avg Comments/Post

742.5K

Total Likes

15.4K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Average for Mega

1.01%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

25.6K

Avg Likes on Videos (4)

80.0K

Avg Likes on Photos (8)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @tubabustun.official's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @tubabustun.official's single biggest post had going for it — the patterns worth replicating.

Top post by @tubabustun.official

113,403 likes · 1,829 comments

1.8× @tubabustun.official's average post · 1.9× the median post.

"Diving into our wild selves with #cartier Wildly elegant.. 🐆🌴 @cartier ✨ #intothewild Styled by dear @buraksanuk Dress by @lugvonsiga Hairstylist @mustafa_akguul Photo credit @ertugrultaban #reklam #davet"

213 characters

Photo

Format

Saturday

Day Posted

16:00 UTC

Hour Posted

Hashtags: #cartier #intothewild #reklam #davet

Content Analysis

Hashtags, keywords, captions, and top posts

The top post achieved a performance multiplier of 1.9 over the median engagement of this account. This specific peak occurred on a Saturday at 16:00 UTC and maintained a high like to comment ratio. To replicate this success, focus on medium length captions between 40 and 100 characters. These posts average 97.5K likes while longer captions over 100 characters perform poorly with only 53.2K likes. This suggests the audience prefers punchy copy that gets straight to the point. Use the recurring hashtags #reklam, #intothewild, #davet, #laisla, and #cartier to signal your core topics clearly. Your posting cadence should be steady at one post per week. While engagement figures are high, they represent a consistent and established audience rather than erratic spikes. The account currently holds 6.3 million followers.

Top Hashtags

#reklam (3) #intothewild (2) #davet (2) #laisla (2) #cartier (1) #emelözuğuryoutube (1) #yargısız (1) #tubabuyukustun (1) #emelözuğur (1) #zeytinağacı (1) #season3 (1) #anotherself (1) #miotrayo (1) #lechemindeloliver (1) #maxmara (1) #maxmara75 (1) #maxmararesort27 (1) #styledbyced (1) #summer (1) #island (1)

Top Keywords

editor (7) cartier (6) tubabustun (6) official (6) talent (6) management (6) screen (4) people (4) producer (4) styled (3) reklam (3) hair (3) jewellery (3) career (3) life (3) direction (3) maxmara (3) intothewild (2) dear (2) buraksanuk (2) dress (2) lugvonsiga (2) davet (2) summer (2) small (2) silver (2) harpersbazaarsaudi (2) joined (2) turkish (2) actress (2)

Caption Analysis

Avg Caption Length 309 chars
Posting Frequency 1.0 posts/week

Content Mix

4

Videos / Reels

8

Photos

Top Performing Posts

Post thumbnail

Diving into our wild selves with #cartier Wildly elegant.. 🐆🌴 @cartier ✨ #intothewild Styled by dear @buraksanuk …

113.4K likes 1.8K comments
View
Post thumbnail

Shanghai with @maxmara for Resort 2027 Show 💫 #maxmara #maxmara75 #maxmararesort27 Styled by dear @cedrichaddad #sty…

112.1K likes 1.7K comments
View
Post thumbnail

So lucky to be back to my cacoon 🐣 After some “C’est la vie” stuff :) #summer #island #laisla

99.8K likes 1.6K comments
View
Post thumbnail

Cunda, Ağustos 2025 🎞️ Zeytin Ağacı son sezonuyla Netflix’te yayında!♥️ @netflixturkiye

91.9K likes 1.6K comments
View
Post thumbnail

🦋 Summer.. same but different ..

82.8K likes 1.9K comments
View
Post thumbnail

@cartier ❤️ #intothewild Styled by my dearest @buraksanuk Dress @lugvonsiga ✨ Hair @mustafa_akguul #reklam #davet

60.9K likes 848 comments
View
Post thumbnail

🏖️ #laisla

51.1K likes 1.3K comments
View
Post thumbnail

Link Hikaye ve #emelözuğuryoutube ‘da✨✨ Oyuncu Tûba Büyüküstün✨ @tubabustun.official ❤️ Tüm samimiyetiyle #yargısız ‘a…

41.7K likes 1.4K comments 68.1K views Video
View
Post thumbnail

Behind the scenes #ZeytinAğacı #Season3 @netflixturkiye @ogm.pictures Enjoy cause we enjoyed a lot 💚 #AnotherSelf #Mi…

29.4K likes 1.1K comments 166.9K views Video
View

Top Posts

Highest-liked recent posts from @tubabustun.official

# Caption Likes Comments Link
1
Diving into our wild selves with #cartier Wildly elegant.. 🐆🌴 @cartier ✨ #in…
113.4K 1.8K view
2
Shanghai with @maxmara for Resort 2027 Show 💫 #maxmara #maxmara75 #maxmararesor…
112.1K 1.7K view
3
So lucky to be back to my cacoon 🐣 After some “C’est la vie” stuff :) #summer #…
99.8K 1.6K view
4
Cunda, Ağustos 2025 🎞️ Zeytin Ağacı son sezonuyla Netflix’te yayında!♥️ @netfli…
91.9K 1.6K view
5
🦋 Summer.. same but different ..
82.8K 1.9K view
6
@cartier ❤️ #intothewild Styled by my dearest @buraksanuk Dress @lugvonsiga …
60.9K 848 view
7
🏖️ #laisla
51.1K 1.3K view
8
Link Hikaye ve #emelözuğuryoutube ‘da✨✨ Oyuncu Tûba Büyüküstün✨ @tubabustun.of…
41.7K 1.4K view
9
Behind the scenes #ZeytinAğacı #Season3 @netflixturkiye @ogm.pictures Enjoy ca…
29.4K 1.1K view

Posting Patterns & Optimal Timing

When @tubabustun.official posts on Instagram

The creator maintains a steady grind with one post every week. This frequency places them above the median of 0.6 posts per week and ranks them 497 out of 1834 based on posting volume. A consistency score of 0 indicates an erratic rhythm with no predictable patterns between uploads. The content appears in unpredictable bursts rather than a clockwork schedule. Content lands most often on Wednesday and Thursday. The busiest upload window occurs at 14:00 UTC. Marketers should note that the lack of regularity makes it difficult to predict exactly when fresh content will land. You cannot rely on a set weekly slot for your campaign timing. Because the creator is active more than average but lacks a stable schedule, you must monitor their profile daily to catch new posts. A tie-in requires real-time monitoring rather than pre-planned scheduling based on a fixed calendar. Plan for flexibility since the gaps between posts vary wildly.

1.0

Posts / week

174.9h

Avg gap between posts

Wednesday, Thursday, Sunday

Peak posting days

14:00, 10:00, 12:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @tubabustun.official publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

1

7

1

8

9

2

10

1

11

1

12

13

3

14

1

15

1

16

17

1

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @tubabustun.official publishes more often. Their busiest hours are 14:00, 10:00, 12:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @tubabustun.official hasn't been active in our tracked sample.

The account posts about 1.0 times per week with the best engagement on Wednesday and Thursday. The busiest hour for this account is 14:00 UTC.

Most Common Words

Frequent caption words across @tubabustun.official's recent posts (excludes stopwords)

editor (7) cartier (6) tubabustun (6) official (6) talent (6) management (6) screen (4) people (4) producer (4) styled (3) reklam (3) hair (3) jewellery (3) career (3) life (3) direction (3) maxmara (3) intothewild (2) dear (2) buraksanuk (2) dress (2) lugvonsiga (2) davet (2) summer (2) small (2) silver (2) harpersbazaarsaudi (2) joined (2) turkish (2) actress (2)

Best Day of the Week to Post

@tubabustun.official's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Wednesday 3 78,687 236,061
Thursday 3 49,216 147,647
Friday 2 52,432 104,863
Saturday 1 115,232 115,232
Sunday 3 51,384 154,153

Posting Consistency & Streaks

How steadily @tubabustun.official maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

15.0%

Active days

Posted at least once

174.9h

Avg gap

Between posts

Caption Length & Performance

How @tubabustun.official's caption length correlates with engagement

100.0%

Posts with Caption

309

Avg Caption Chars

144

Median Chars

1496

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 2 68.5K
Medium (40-100) 2 97.5K
Long (100+) 8 53.2K

The audience rewards medium captions with 97.5K average engagement. These posts perform much better than long captions which only reach 53.2K.

Who This Audience Is

What @tubabustun.official's reach and engagement mean for a brand.

The follower count is more than thirteen times the median size of tracked creators on this platform. This high multiplier places the account in a different tier of reach compared to standard influencers. The verified artist status confirms a professional standing within the entertainment industry. While the raw following count is large, the engagement rate falls below the median for the platform. A lower percentage suggests that brand messages may land less frequently among this specific audience than they would with smaller, niche creators. The disparity between large reach and lower relative interaction indicates a broad, passive viewership rather than an active community of high interactors. This profile fits the entertainment and celebrity branding category.

Compare & Discover Similar Creators

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Compare @tubabustun.official to another creator

Get a side-by-side stats breakdown.

@tubabustun.official vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for @tubabustun.official is sponsored content, with a projected post value between $31.3K and $75.1K based on their follower count. Their rank of 497 places them well above the median, allowing them to command a premium over standard market rates. Because they sit in the top tier of the platform, they can charge higher fees than the average creator. The engagement rate of 1.01% falls below the 1.43% median, which suggests that while their reach is expansive, the interaction level may cap the upper end of the quoted range. Brands should treat the high end of the estimate as a ceiling for negotiation given the lower relative engagement. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 6.3M followers (Mega)

$31,271 – $75,051

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A following 13.1 times the median puts this account in the top third of its peer group. Engagement. The 1.01% rate falls below the median, suggesting a passive audience at this scale. Hit-rate. No recent posts have reached double the average engagement, indicating a lack of breakout content. Trajectory. Growing by over 124k followers in three months shows steady upward momentum.

Strengths

  • + Verified account with 6.3M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 1.01% engagement rate trails the 1.43% median, the clearest area to improve
  • ~ Sparse cadence of about 1.0 posts a week limits fresh reach

Summary

This analysis of @tubabustun.official reveals a mega Instagram presence with 6,254,264 followers. The account demonstrates an engagement rate of 1.01%, averaging 61.9K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @tubabustun.official

How many followers does @tubabustun.official have on Instagram?

@tubabustun.official has 6,254,264 followers on Instagram, placing them in the mega creator tier.

What is @tubabustun.official's Instagram engagement rate?

@tubabustun.official has an engagement rate of 1.01% based on 12 recent posts, averaging 61.9K likes per post.

How much does @tubabustun.official earn on Instagram?

Based on industry benchmarks, @tubabustun.official's estimated sponsorship value is $31,271 - $75,051 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @tubabustun.official published on Instagram?

@tubabustun.official has published 737 posts on Instagram.

What is @tubabustun.official's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 113,403 likes and 1,829 comments.

How often does @tubabustun.official post on Instagram?

@tubabustun.official posts approximately 1.0 times per week, with an average gap of 174.9 hours between posts. Peak posting days are Wednesday, Thursday, Sunday.

How does @tubabustun.official compare to other Instagram creators?

@tubabustun.official sits in the Mega creator tier alongside accounts like @richthekid, @bellapoarch, @muratboz.

Is @tubabustun.official verified on Instagram?

Yes, @tubabustun.official is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @tubabustun.official's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Aug 31, 2026