Gymshark
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8.5M
Followers
71
Following
1.7K
Posts
0.61%
Engagement Rate
Account Overview
Profile summary and post performance
Gymshark ranks at number 440 among the creators we track and holds a follower count that is 11.7 times the median size of our typical accounts. This verified creator operates in the clothing category with over 1600 posts to establish its presence as a mega tier profile. The engagement rate for this account falls below the median of 0.93 percent. The following report examines the specific audience interactions and content performance that define their current reach.
Account Info
| Account Size | Mega |
| Followers | 8,535,218 |
| Following | 71 |
| Posts | 1,668 |
| Verified | Yes |
| Business Account | Yes |
| Category | CLOTHING |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 48,840 |
| Avg Comments per Post | 3,264 |
| Videos | 2 |
| Photos | 10 |
| Engagement Rate | 0.61% |
Follower Growth Over Time
How @gymshark's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+200.1K
Net Change
+2.4%
% Change
+2.8K
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (8,400,000 followers) and Jul 17, 2026 (8,600,116 followers).
The account grew from 8.4M to 8.5M followers over 51 days. The trend is upward as the account gained about 135.2K followers.
What the trajectory means
@gymshark gained 135.2K followers over the tracked period. This upward trend makes the account worth getting in on early as it builds momentum. The steady pace of 2.7K new followers per day provides a predictable baseline for campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @gymshark account ranks 470 out of 778 for engagement because its rate sits below the tracked median. This lower performance means the creator generates less interaction per follower than many others in the corpus. The gap between their current rate and the median suggests a need for higher audience participation.
The engagement rate of 0.61% falls below the 0.93% median and ranks 470 out of 778. This confirms that the community interacts with content less than the average peer. While the account generates high volume, the interaction is largely passive. Photos earn more likes than videos, showing a clear preference for still imagery over moving clips. The discrepancy between 52.2K likes on photos and 32.2K likes on videos suggests this audience rewards static visuals with higher approval. Reach remains stagnant because no recent posts achieved double or five times the account average. This lack of outliers indicates a stable but predictable reach that fails to break into new territory. The content performs consistently for existing followers without sparking unexpected growth spikes. The data confirms a tap-and-scroll audience.
48.8K
Avg Likes/Post
3.3K
Avg Comments/Post
586.1K
Total Likes
39.2K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.61%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
32.2K
Avg Likes on Videos (2)
52.2K
Avg Likes on Photos (10)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @gymshark's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @gymshark's single biggest post had going for it — the patterns worth replicating.
101,191 likes · 455 comments
2.0Γ @gymshark's average post Β· 1.7Γ the median post.
"Gymshark Sale is now LIVE π¨ π in bio to shop up to 50% off everything"
69 characters
Photo
Format
Thursday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median engagement by a factor of 1.7 and maintained a solid comment to like ratio for its reach. This peak occurred on a Thursday at 14:00 UTC. To replicate this success, focus your copy on medium length captions between 40 and 100 characters. These posts average 64.8K likes while short captions under 40 characters perform poorly at just 27.4K. This indicates that followers value a brief amount of context or specific instructions over minimal text. Use the recurring hashtags #reels, #viralreels, #fitness, #gymshark, and #trending to signal your content topics to the algorithm. Maintain a consistent posting cadence of approximately five times per week to build steady momentum. This account has 8.5 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 156 chars |
| Posting Frequency | 5.6 posts/week |
Content Mix
2
Videos / Reels
10
Photos
Top Performing Posts
Gymshark Sale is now LIVE π¨ π in bio to shop up to 50% off everything
Locked in for the Gymshark Sale π€ Up to 50% off EVERYTHING π Thursday 18th June, 4pm BST | 11am EDT | 8am PDT | 5pm CESβ¦
That first workout in your new gym fit >>> Get up to 50% off bestsellers in the Gymshark sale - π in bio
The Trifecta. Get an additional 20% off in the Gymshark sale, on top of up to 50% off everything - use code EXTRA20 π πβ¦
Recents from the camera roll πΈ P.S. Gymshark Sale launches soon π Up to 50% off everything, Thursday 18th June, 4pm BSTβ¦
π¨ ULTIMATE GYMSHARK SALE GIVEAWAY π¨ To celebrate the Gymshark Sale getting even better, weβre giving away a @hammerstrβ¦
Best friends by week 1 π P.S. @gymshark sale is inbound with up to 50% off everythingβ¨Sale goes live June 18th @ 11am β¦
Not wearing black gym clothes is kinda hard to do... Get up to 50% off black staples in the Gymshark Sale π Thursday 18β¦
Our athletes π€ doing big things. Thanks for inspiring us and everyone around you.
Top Posts
Highest-liked recent posts from @gymshark
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Gymshark Sale is now LIVE π¨
π in bio to shop up to 50% off everything
|
101.2K | 455 | view |
| 2 |
Locked in for the Gymshark Sale π€
Up to 50% off EVERYTHING π
Thursday 18th Juneβ¦
|
89.4K | 525 | view |
| 3 |
That first workout in your new gym fit >>>
Get up to 50% off bestsellers in theβ¦
|
77.2K | 118 | view |
| 4 |
The Trifecta.
Get an additional 20% off in the Gymshark sale, on top of up to 5β¦
|
69.8K | 219 | view |
| 5 |
Recents from the camera roll πΈ
P.S. Gymshark Sale launches soon π
Up to 50% offβ¦
|
59.9K | 255 | view |
| 6 |
π¨ ULTIMATE GYMSHARK SALE GIVEAWAY π¨
To celebrate the Gymshark Sale getting eveβ¦
|
46.4K | 36.8K | view |
| 7 |
Best friends by week 1 π
P.S. @gymshark sale is inbound with up to 50% off eveβ¦
|
37.0K | 335 | view |
| 8 |
Not wearing black gym clothes is kinda hard to do...
Get up to 50% off black stβ¦
|
34.7K | 140 | view |
| 9 |
Our athletes π€ doing big things.
Thanks for inspiring us and everyone around yoβ¦
|
27.9K | 151 | view |
Posting Patterns & Optimal Timing
When @gymshark posts on Instagram
The creator maintains a steady grind with a high volume of content compared to the median. Posting over five times weekly places them in the top half of the follower rank for frequency. This pace suggests a dedicated production cycle that keeps the brand visible daily. However, the low consistency score indicates an erratic rhythm despite the high volume. The gaps between posts are unpredictable and often result in irregular bursts followed by quiet periods. Marketers should expect content to land mostly on Monday and Thursday. New material frequently hits the feed around 18:00 UTC. Because the posting schedule is inconsistent, a marketer cannot rely on a predictable calendar for tie-ins. You must monitor the account closely to catch active windows rather than assuming a fixed weekly slot. The high output means there are many opportunities for placement, but the lack of regularity requires an agile approach to timing. Plan your campaign around these specific peak days to ensure alignment with their most active production cycles.
5.6
Posts / week
32.7h
Avg gap between posts
Thursday, Monday, Tuesday
Peak posting days
18:00, 15:00, 17:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @gymshark publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 5.6 times per week with the most activity on Thursday and Monday. The busiest hour is 18:00 UTC.
Most Common Words
Frequent caption words across @gymshark's recent posts (excludes stopwords)
Best Day of the Week to Post
@gymshark's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 31,445 | 62,890 |
| Tuesday | 2 | 32,362 | 64,723 |
| Wednesday | 2 | 71,673 | 143,346 |
| Thursday | 3 | 87,168 | 261,503 |
| Friday | 2 | 7,735 | 15,470 |
| Saturday | 1 | 77,314 | 77,314 |
Posting Consistency & Streaks
How steadily @gymshark maintains output
6
Longest streak (days)
35/100
Consistency score
Inverse of posting-gap variance
80.0%
Active days
Posted at least once
32.7h
Avg gap
Between posts
Caption Length & Performance
How @gymshark's caption length correlates with engagement
100.0%
Posts with Caption
156
Avg Caption Chars
134
Median Chars
530
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 27.4K |
| Medium (40-100) | 2 | 64.8K |
| Long (100+) | 9 | 52.0K |
The audience rewards medium captions with 64.8K average engagement. These perform better than short captions which reach only 27.4K.
Who This Audience Is
What @gymshark's reach and engagement mean for a brand.
The audience size is large and sits well above the typical creator average. The high multiplier indicates a scale far beyond standard influencer reach. Verification and the clothing category confirm an established commercial presence. Engagement rates fall below the median for this platform. This suggests that while the follower count is high, the message lands softer than it would with a smaller niche account. The lower engagement relative to the large following points toward a passive viewer base rather than an active community of interactors. Brand messaging here functions as broad reach rather than targeted conversion through high interaction. The audience fits the apparel category.
Compare & Discover Similar Creators
Stack @gymshark against any other Instagram creator we track, or jump to similar accounts.
Compare @gymshark to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @gymshark
Estimated Earnings
Revenue estimates based on follower count and engagement
Gymshark generates revenue through brand partnerships and fitness content. A sponsored post for this account falls within the $42.7K to $102.4K range based on its follower count. The creator ranks 440 out of 1606 accounts, placing them well above the median. This high rank allows for a premium price point compared to average creators. However, an engagement rate of 0.61% sits below the 0.93% median. This lower interaction rate suggests that the top end of the quoted band may be difficult to justify for some advertisers. The reach is wide but the active participation is less than average. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 8.5M followers (Mega)
$42,676 – $102,423
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 8.5M followers
- + Active cadence of about 5.6 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.61% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Low consistency score (35/100), posting rhythm is erratic
Summary
This analysis of @gymshark reveals a mega Instagram presence with 8,535,218 followers. The account demonstrates an engagement rate of 0.61%, averaging 48.8K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @gymshark
How many followers does @gymshark have on Instagram?
@gymshark has 8,535,218 followers on Instagram, placing them in the mega creator tier.
What is @gymshark's Instagram engagement rate?
@gymshark has an engagement rate of 0.61% based on 12 recent posts, averaging 48.8K likes per post.
How much does @gymshark earn on Instagram?
Based on industry benchmarks, @gymshark's estimated sponsorship value is $42,676 - $102,423 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @gymshark published on Instagram?
@gymshark has published 1,668 posts on Instagram.
What is @gymshark's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 101,191 likes and 455 comments.
How often does @gymshark post on Instagram?
@gymshark posts approximately 5.6 times per week, with an average gap of 32.7 hours between posts. Peak posting days are Thursday, Monday, Tuesday.
How does @gymshark compare to other Instagram creators?
@gymshark sits in the Mega creator tier alongside accounts like @underarmour, @patagonia, @vozinha1.
Is @gymshark verified on Instagram?
Yes, @gymshark is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @gymshark's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026