DDB Chicago
Emotionally Charged Creativity
23.8K
Followers
822
Following
832
Posts
0.24%
Engagement Rate
Account Overview
Profile summary and post performance
This verified account ranks 1428 out of 1606 tracked creators and holds a follower count that is under the median size for our tracked accounts. The profile maintains over eight hundred posts and operates as a Micro tier creator. Engagement rates fall below the median at 0.24 percent. The following report details the specific performance metrics behind these numbers.
Account Info
| Account Size | Micro |
| Followers | 23,791 |
| Following | 822 |
| Posts | 832 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 53 |
| Avg Comments per Post | 3 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 0.24% |
Engagement Analysis
Based on 12 recent posts
Platform Context
The @ddbchicago account ranks 1168 out of 1390 for its engagement rate. This performance sits below the tracked median of 1.19% because it only reaches 0.24%. Such a low percentage means the audience interacts with content at a much lower frequency than the average creator in the corpus.
The engagement rate of 0.24% falls well below the 1.19% median and ranks 1168 out of 1390. This indicates that the audience reacts much less than usual. Video content earns more likes than photos, suggesting this format captures more attention from the followers. However, no recent posts reached double or five times the account average. The lack of high performers suggests a consistent but low level of interaction. This is a tap-and-scroll audience.
53
Avg Likes/Post
3
Avg Comments/Post
638
Total Likes
35
Total Comments
Engagement Rate
Compared to Micro tier benchmarks
0.24%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
59
Avg Likes on Videos (5)
49
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @ddbchicago's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @ddbchicago's single biggest post had going for it — the patterns worth replicating.
104 likes · 4 comments
1.9× @ddbchicago's average post · 2.1× the median post.
"When families face the unthinkable, support means everything. Today, DDB Chicago and Ronald McDonald House unveil Family Stays — a new global platform inspired by the extraordinary lengths families go to stay close when a child is in the hospital. The emotional piece honors the"
568 characters
Video
Format
Wednesday
Day Posted
16:00 UTC
Hour Posted
1.9K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over double the median engagement of other posts on this account. Its like to comment ratio suggests a broad reach that does not spark intense conversation. The recurring hashtags signal a focus on creativity and specific brand partnerships. A posting cadence of less than once a week suggests a strategy of quality over frequency. Average engagement is modest for an account of this size, so the goal should be steady consistency rather than rapid growth. This account has 23.8K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 564 chars |
| Posting Frequency | 0.7 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
When families face the unthinkable, support means everything. Today, DDB Chicago and Ronald McDonald House unveil Fam…
So grateful to She Runs It for hosting our very own Jaime McGill, Head of Strategy at DDB Chicago, at the 2025 Changing…
Skittles just dropped a Halloween campaign that’s turning content norms on their head. 🍭 Created by Team OMC (DDB Chi…
We’re excited to celebrate Colin Selikow, Chief Creative Officer of DDB Chicago, for being named to Campaign US’ 40 Ove…
“Strategists are gardeners of ideas and guardians of reality,” said Tomas Gonsorcik, our Global Chief Strategy Officer,…
DDB is officially OOO for the holiday. Catch you next week after some burgers, family time, and a healthy dose of sunsh…
The Army has been influencing fashion for decades. In partnership with Paramount, DDB x OMD are helping them reclaim th…
We were excited to attend @sherunsitorg's incredible event yesterday, Empowering Leaders, Inspiring Futures 🌟 One of t…
John Carstens (@carstensible), chief creative officer at Team DDB, discusses what he’s observed regarding the emotional…
Top Posts
Highest-liked recent posts from @ddbchicago
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
When families face the unthinkable, support means everything.
Today, DDB Chic…
|
104 | 4 | view |
| 2 |
So grateful to She Runs It for hosting our very own Jaime McGill, Head of Strat…
|
74 | 9 | view |
| 3 |
Skittles just dropped a Halloween campaign that’s turning content norms on thei…
|
72 | 1 | view |
| 4 |
We’re excited to celebrate Colin Selikow, Chief Creative Officer of DDB Chicago…
|
68 | 3 | view |
| 5 |
“Strategists are gardeners of ideas and guardians of reality,” said Tomas Gonso…
|
58 | 1 | view |
| 6 |
DDB is officially OOO for the holiday. Catch you next week after some burgers, …
|
52 | 0 | view |
| 7 |
The Army has been influencing fashion for decades. In partnership with Paramoun…
|
47 | 5 | view |
| 8 |
We were excited to attend @sherunsitorg's incredible event yesterday, Empowerin…
|
39 | 1 | view |
| 9 |
John Carstens (@carstensible), chief creative officer at Team DDB, discusses wh…
|
33 | 1 | view |
Posting Patterns & Optimal Timing
When @ddbchicago posts on Instagram
The account follows a sparse high-effort pace. The creator matches the median frequency of 0.7 posts per week but ranks poorly in follower reach relative to peers. This suggests a selective approach rather than a consistent volume strategy. A low consistency score of 38 indicates an erratic rhythm with frequent gaps between uploads. Content primarily lands on Thursday and Friday. The busiest hour for new posts is 16:00 UTC. Marketers should expect unpredictable windows for fresh content. Because the posting schedule lacks regularity, planning a campaign requires a flexible timeline rather than a fixed calendar.
0.7
Posts / week
281.3h
Avg gap between posts
Friday, Thursday, Monday
Peak posting days
16:00, 14:00, 15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @ddbchicago publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Thursday and Friday at 16:00 UTC. The posting frequency is low at 0.7 times per week.
Most Common Words
Frequent caption words across @ddbchicago's recent posts (excludes stopwords)
Best Day of the Week to Post
@ddbchicago's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 56 | 169 |
| Wednesday | 1 | 108 | 108 |
| Thursday | 4 | 52 | 208 |
| Friday | 4 | 47 | 188 |
Posting Consistency & Streaks
How steadily @ddbchicago maintains output
1
Longest streak (days)
38/100
Consistency score
Inverse of posting-gap variance
9.3%
Active days
Posted at least once
281.3h
Avg gap
Between posts
Caption Length & Performance
How @ddbchicago's caption length correlates with engagement
100.0%
Posts with Caption
564
Avg Caption Chars
568
Median Chars
1222
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 56 |
The audience rewards captions between 50 and 100 characters the most. This range achieved the highest engagement rates for the account.
Who This Audience Is
What @ddbchicago's reach and engagement mean for a brand.
The follower count sits at a fraction of the median for tracked creators on this platform. This low multiple indicates an audience that does not reach broadcast scale. The verified status confirms institutional authority despite the small reach. Engagement rates fall well below the typical average, meaning brand messages land softer than usual. Low interaction suggests a passive viewership rather than an active community. This profile fits corporate branding or B2B networking.
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Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @ddbchicago is brand partnerships, where a sponsored post sits in the $237 to $475 range. This account ranks in the bottom half of its peer group and represents a value buy for advertisers. The quoted band serves as a ceiling rather than a starting point because the creator sits well below the median rank. Engagement rates are low at 0.24% compared to the 1.19% average, which suggests the reach may not justify the higher end of the estimate. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 23.8K followers (Micro)
$238 – $476
Industry rate for micro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 23.8K followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.24% engagement rate trails the 1.19% median, the clearest area to improve
- ~ Sparse cadence of about 0.7 posts a week limits fresh reach
- ~ Low consistency score (38/100), posting rhythm is erratic
Summary
This analysis of @ddbchicago reveals a micro Instagram presence with 23,791 followers. The account demonstrates an engagement rate of 0.24%, averaging 53 likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @ddbchicago
How many followers does @ddbchicago have on Instagram?
@ddbchicago has 23,791 followers on Instagram, placing them in the micro creator tier.
What is @ddbchicago's Instagram engagement rate?
@ddbchicago has an engagement rate of 0.24% based on 12 recent posts, averaging 53 likes per post.
How much does @ddbchicago earn on Instagram?
Based on industry benchmarks, @ddbchicago's estimated sponsorship value is $238 - $476 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @ddbchicago published on Instagram?
@ddbchicago has published 832 posts on Instagram.
What is @ddbchicago's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 104 likes and 4 comments.
How often does @ddbchicago post on Instagram?
@ddbchicago posts approximately 0.7 times per week, with an average gap of 281.3 hours between posts. Peak posting days are Friday, Thursday, Monday.
How does @ddbchicago compare to other Instagram creators?
@ddbchicago sits in the Micro creator tier alongside accounts like @perreyreeves, @kotetehtt, @ayumi_kinoshita13121982.
Is @ddbchicago verified on Instagram?
Yes, @ddbchicago is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @ddbchicago's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026