DDB Chicago
Emotionally Charged Creativity
23.7K
Followers
819
Following
832
Posts
0.24%
Engagement Rate
Account Overview
Profile summary and post performance
DDB Chicago (@ddbchicago) has 23,736 Instagram followers as of October 18, 2026 and 832 posts; the account is verified. Across the 12 recent posts we analysed for this report on May 26, 2026, a post got 53 likes and 3 comments on average (median 50 likes), an engagement rate of 0.24% of followers. Over the 163 days we have tracked it, the account lost 164 followers (-0.7%).
Where these numbers come from: public Instagram profile data and @ddbchicago's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Micro |
| Followers | 23,736 |
| Following | 819 |
| Posts | 832 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 53 |
| Avg Comments per Post | 3 |
| Videos | 5 |
| Photos & carousels | 7 |
| Engagement Rate | 0.24% |
Follower Growth Over Time
How @ddbchicago's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-164
Net Change
-0.7%
% Change
-1
Avg / Day
163
Days Tracked
76
Data Points
Tracked between May 7, 2026 (23,900 followers) and Oct 18, 2026 (23,736 followers).
| Date | Followers | Change |
|---|---|---|
| 23,736 | -24 | |
| 23,760 | -6 | |
| 23,766 | -17 | |
| 23,783 | -4 | |
| 23,787 | -20 | |
| 23,807 | -93 | |
| 23,900 | first reading |
Engagement Analysis
Based on 12 recent posts
53
Avg Likes/Post
3
Avg Comments/Post
638
Total Likes
35
Total Comments
Engagement Rate
Compared with the 419 Micro-tier reports with an engagement rate (median 2.48%, middle half 0.94% to 6.0%)
0.24%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
59
Avg Likes on Videos (5)
49
Avg Likes on Photos & carousels (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @ddbchicago's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 52 likes and comments; 1 of the 12 reached twice that (104 or more).
Best-Performing Post, Decomposed
What @ddbchicago's single biggest recent post had going for it, measured against the account's other posts.
104 likes · 4 comments
1.9× @ddbchicago's average post · 2.0× the median post.
"When families face the unthinkable, support means everything. Today, DDB Chicago and Ronald McDonald House unveil Family Stays — a new global platform inspired by the extraordinary lengths families go to stay close when a child is in the hospital. The emotional piece honors…"
568 characters
Video
Format
Wednesday
Day Posted
16:00 UTC
Hour Posted
1.9K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 564 chars |
| Posting Frequency | 0.7 posts/week |
Content Mix
5
Videos / Reels
7
Photos & carousels
Top Posts
Highest-liked recent posts from @ddbchicago
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
When families face the unthinkable, support means everything.
Today, DDB Chic…
|
104 | 4 | 1.9K | view |
| 2 |
So grateful to She Runs It for hosting our very own Jaime McGill, Head of Strat…
|
74 | 9 | — | view |
| 3 |
Skittles just dropped a Halloween campaign that’s turning content norms on thei…
|
72 | 1 | 925 | view |
| 4 |
We’re excited to celebrate Colin Selikow, Chief Creative Officer of DDB Chicago…
|
68 | 3 | — | view |
| 5 |
“Strategists are gardeners of ideas and guardians of reality,” said Tomas Gonso…
|
58 | 1 | 906 | view |
| 6 |
DDB is officially OOO for the holiday. Catch you next week after some burgers, …
|
52 | 0 | — | view |
| 7 |
The Army has been influencing fashion for decades. In partnership with Paramoun…
|
47 | 5 | — | view |
| 8 |
We were excited to attend @sherunsitorg's incredible event yesterday, Empowerin…
|
39 | 1 | — | view |
| 9 |
John Carstens (@carstensible), chief creative officer at Team DDB, discusses wh…
|
33 | 1 | 1.3K | view |
Posting Patterns & Optimal Timing
When @ddbchicago posts on Instagram
0.7
Posts / week
12 days
Avg gap between posts
Thursday, Friday, Monday
Peak posting days
14:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @ddbchicago publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@ddbchicago's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 56 | 169 |
| Wednesday | 1 | 108 | 108 |
| Thursday | 4 | 52 | 208 |
| Friday | 4 | 47 | 188 |
Posting Consistency & Streaks
How steadily @ddbchicago maintains output
1
Longest streak (days)
38/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
9.3%
Active days
Posted at least once
12 days
Avg gap
Between posts
Caption Length & Performance
How @ddbchicago's caption length correlates with engagement
100.0%
Posts with Caption
564
Avg Caption Chars
568
Median Chars
1222
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 56 |
Compare & Discover Similar Creators
Stack @ddbchicago against any other Instagram creator we track, or jump to similar accounts.
Compare @ddbchicago to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @ddbchicago
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 23.7K followers (Micro)
$237 to $475
Our per-follower range for accounts this size (see methodology)
Download @ddbchicago's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 3 hours, 5 minutes ago.
Tracking
What we have recorded about @ddbchicago over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @ddbchicago's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @ddbchicago
How many followers does @ddbchicago have on Instagram?
@ddbchicago has 23,736 followers on Instagram, placing them in the Micro-tier group (10K to 50K followers).
What is @ddbchicago's Instagram engagement rate?
@ddbchicago has an engagement rate of 0.24% based on 12 recent posts, averaging 53 likes per post.
How much does @ddbchicago earn on Instagram?
From follower count only, we estimate @ddbchicago's sponsorship value at $237 to $475 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @ddbchicago published on Instagram?
@ddbchicago has published 832 posts on Instagram.
What is @ddbchicago's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 104 likes and 4 comments.
How often does @ddbchicago post on Instagram?
@ddbchicago posts approximately 0.7 times per week, with an average gap of 12 days between posts. Peak posting days are Thursday, Friday, Monday.
How does @ddbchicago compare to other Instagram creators?
@ddbchicago sits in the Micro-tier group alongside accounts like @taylormotter, @durham_public_schools, @desihoppers.
Is @ddbchicago verified on Instagram?
Yes, @ddbchicago is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @ddbchicago's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 18, 2026 | Posts analysed May 26, 2026
Cite this page
IGDataHub (2026). @ddbchicago Instagram stats and analytics, follower count as of 18 October 2026, posts analysed 26 May 2026. https://igdatahub.com/blog/ddbchicago-instagram-profile-stats/