The Addams Family Official
Everyone’s favourite kooky family are back on tour this summer! #TheAddamsFamilyMusical🕷🫰
23.5K
Followers
80
Following
443
Posts
4.2%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1428 out of 1606 tracked creators and holds a follower count that is less than the median size. It is an unverified profile in the Arts and Entertainment category with 443 total posts. The engagement rate of 4.2% clears the 1.19% median. This high level of interaction suggests a very loyal community despite the smaller following. The rest of this report covers specific audience demographics and content performance trends.
Account Info
| Account Size | Micro |
| Followers | 23,546 |
| Following | 80 |
| Posts | 443 |
| Verified | No |
| Business Account | Yes |
| Category | TOPIC_ARTS_ENTERTAINMENT |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 979 |
| Avg Comments per Post | 9 |
| Videos | 8 |
| Photos | 4 |
| Engagement Rate | 4.2% |
Follower Growth Over Time
How @theaddamsfamilyuk's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+29
Net Change
+0.1%
% Change
0
Avg / Day
71
Days Tracked
15
Data Points
Tracked between May 7, 2026 (23,500 followers) and Jul 17, 2026 (23,529 followers).
The account remained at 23.5K followers over 51 days. The count stayed flat with a change of only 0.2%.
What the trajectory means
The follower count remained stable at 23.5K throughout the tracking period. This flat trajectory identifies @theaddamsfamilyuk as a known quantity with a consistent reach. The steady daily pace allows for predictable campaign planning without concerns over volatility.
Engagement Analysis
Based on 12 recent posts
Platform Context
@theaddamsfamilyuk ranks 261 out of 1390 for its engagement rate of 4.2%. This performance sits well above the 1.19% median across tracked creators. Such high interaction indicates a loyal audience that engages with content much more frequently than average accounts.
The engagement rate of 4.2% outperforms the 1.19% median to rank 261 out of 1390. This confirms that followers interact with content much more than the typical user. Video posts earn a higher average of 1,000 likes while photos earn 890. The audience rewards video content as their preferred format for interaction. While engagement is high, the hit rate shows low reliability for consistent growth. Only 16.7% of recent posts reached double the account average and none reached five times the average. This suggests that while the core community is loyal, the content does not frequently break out into broader circles. The discrepancy between likes and comments indicates a preference for passive approval over public conversation. This is an active audience.
979
Avg Likes/Post
9
Avg Comments/Post
11.7K
Total Likes
111
Total Comments
Engagement Rate
Compared to Micro tier benchmarks
4.20%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
1.0K
Avg Likes on Videos (8)
890
Avg Likes on Photos (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @theaddamsfamilyuk's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @theaddamsfamilyuk's single biggest post had going for it — the patterns worth replicating.
2,271 likes · 26 comments
2.3× @theaddamsfamilyuk's average post · 2.6× the median post.
"The Addams Family: A Greek Tragedy #theaddamsfamily #theaddamsfamilymusical #hadestown #waitforme #wednesdayaddams #lucasbeineke #morticaaddams #gomezaddams #grandmaaddams #pugsleyaddams #festeraddams"
201 characters
Video
Format
Friday
Day Posted
9:00 UTC
Hour Posted
21.3K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over double the median engagement of a typical post on this account. This peak performance occurred on a Friday morning. It maintained a stable ratio between likes and comments to drive community interaction. Medium length captions between 40 and 100 words perform best for reaching a wide audience. Long captions exceeding 100 words result in the lowest engagement rates, suggesting that concise copy is more effective for this follower base. The recurring hashtags signal a specific focus on musical theater and core characters to define the niche. Posting roughly twice weekly builds steady momentum rather than seeking rapid growth through high frequency. This account maintains consistent engagement with a loyal audience of 23.5K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 161 chars |
| Posting Frequency | 1.6 posts/week |
Content Mix
8
Videos / Reels
4
Photos
Top Performing Posts
The Addams Family: A Greek Tragedy #theaddamsfamily #theaddamsfamilymusical #hadestown #waitforme #wednesdayaddams #lu…
A Blackpool ghost train date: one sigh, one scream, infinite chaos. 🕷️ 💘✨ #TheAddamsFamilyUK
Dance dance dance Thank you to @karalane90 for helping me film!! #wednesdayaddams #theaddamsfamily #theaddamsfamily…
When you predict you’ll be working together in Addams Family during your previous job, so film a little video JUST IN C…
Joseph has his dreamcoat. I prefer the cold embrace of a stray jacket @filipe.navidad #theaddamsfamily #wednesdayadda…
Black cat meets golden Labrador @theaddamsfamilyuk #theaddamsfamily #theaddamsfamilymusical #wednesdayaddams #lucasbe…
One last night. One last haunt. 🕷️💀✨ The family creeps together before one last snap. Thank you for joining the mayhe…
One last scream before the final bow… 💀 The Addams Family is live at Blackpool Opera House until this Saturday. Don’t …
This feud’s been going on so long my hair had time to grow @filipe.navidad #theaddamsfamily #josephandtheamazingtechn…
Top Posts
Highest-liked recent posts from @theaddamsfamilyuk
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
The Addams Family: A Greek Tragedy
#theaddamsfamily #theaddamsfamilymusical #h…
|
2.3K | 26 | view |
| 2 |
A Blackpool ghost train date: one sigh, one scream, infinite chaos. 🕷️ 💘✨
#The…
|
2.2K | 5 | view |
| 3 |
Dance dance dance
Thank you to @karalane90 for helping me film!!
#wednesday…
|
1.8K | 25 | view |
| 4 |
When you predict you’ll be working together in Addams Family during your previo…
|
1.0K | 16 | view |
| 5 |
Joseph has his dreamcoat. I prefer the cold embrace of a stray jacket @filipe.n…
|
962 | 6 | view |
| 6 |
Black cat meets golden Labrador @theaddamsfamilyuk
#theaddamsfamily #theaddam…
|
869 | 10 | view |
| 7 |
One last night. One last haunt. 🕷️💀✨
The family creeps together before one las…
|
681 | 7 | view |
| 8 |
One last scream before the final bow… 💀
The Addams Family is live at Blackpool…
|
556 | 4 | view |
| 9 |
This feud’s been going on so long my hair had time to grow @filipe.navidad
#t…
|
548 | 5 | view |
Posting Patterns & Optimal Timing
When @theaddamsfamilyuk posts on Instagram
The account follows a steady grind because it posts over twice as often as the median creator. While its rank sits in the lower half of the peer group, the frequency remains reliable for consistent visibility. The consistency score of zero indicates an erratic posting rhythm with irregular gaps between uploads. Content does not follow a predictable cycle but instead appears in unpredictable bursts. New content lands most frequently on Friday and Monday. The busiest hour for new posts is 16:00 UTC. Marketers should expect fresh content to appear at these specific windows rather than during peak engagement times. Because the cadence is steady despite the erratic gaps, you can plan a campaign around the high volume of output. However, the lack of consistent spacing means you cannot predict exactly which day an individual post will land within a weekly cycle. You should coordinate your tie-in based on these recurring days to capture the most frequent upload windows.
1.6
Posts / week
112.5h
Avg gap between posts
Friday, Monday, Tuesday
Peak posting days
16:00, 9:00, 10:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @theaddamsfamilyuk publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts approximately 1.6 times per week with the best engagement on Friday and Monday. The most active time for these posts is at 16:00 UTC.
Most Common Words
Frequent caption words across @theaddamsfamilyuk's recent posts (excludes stopwords)
Best Day of the Week to Post
@theaddamsfamilyuk's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 760 | 1,521 |
| Tuesday | 2 | 604 | 1,207 |
| Wednesday | 1 | 2,162 | 2,162 |
| Thursday | 2 | 435 | 870 |
| Friday | 2 | 1,332 | 2,663 |
| Saturday | 2 | 1,278 | 2,556 |
| Sunday | 1 | 879 | 879 |
Posting Consistency & Streaks
How steadily @theaddamsfamilyuk maintains output
7
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
17.4%
Active days
Posted at least once
112.5h
Avg gap
Between posts
Caption Length & Performance
How @theaddamsfamilyuk's caption length correlates with engagement
100.0%
Posts with Caption
161
Avg Caption Chars
165
Median Chars
232
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 2.2K |
| Long (100+) | 11 | 881 |
The audience rewards medium captions with an average of 2.2K engagements. Long captions perform the worst at 881 engagement.
Who This Audience Is
What @theaddamsfamilyuk's reach and engagement mean for a brand.
The follower count sits well below the median for tracked creators on this platform. This indicates an audience that is small and lacks broadcast scale. The account remains unverified within the arts and entertainment category. While the total reach is limited, the engagement rate sits at nearly four times the median level. This high participation ratio means a brand message lands much harder here than it would with a typical creator in this niche. High interaction relative to size suggests that while the circle is small, the active participants are highly responsive to content. The audience fits well within the entertainment and media category.
Compare & Discover Similar Creators
Stack @theaddamsfamilyuk against any other Instagram creator we track, or jump to similar accounts.
Compare @theaddamsfamilyuk to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @theaddamsfamilyuk
Seth Stewart | Performer, Speaker, Mentor ✓
@iamsethstewart
46.5K followers
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored post content is the primary revenue stream for this creator. The estimated price range for a single post sits between $235 and $470. Because the account ranks in the bottom half of the platform, the quoted band represents a ceiling rather than a fixed salary. This makes them a value buy for brands seeking efficiency. High engagement rates of 4.2% compared to the 1.19% median justify these figures as a fair price for the reach. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 23.5K followers (Micro)
$235 – $471
Industry rate for micro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + 4.2% engagement rate beats the 1.19% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.6 posts a week limits fresh reach
Summary
This analysis of @theaddamsfamilyuk reveals a micro Instagram presence with 23,546 followers. The account demonstrates an engagement rate of 4.20%, averaging 979 likes per post across 12 analyzed posts.
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Start SearchingFrequently Asked Questions About @theaddamsfamilyuk
How many followers does @theaddamsfamilyuk have on Instagram?
@theaddamsfamilyuk has 23,546 followers on Instagram, placing them in the micro creator tier.
What is @theaddamsfamilyuk's Instagram engagement rate?
@theaddamsfamilyuk has an engagement rate of 4.20% based on 12 recent posts, averaging 979 likes per post.
How much does @theaddamsfamilyuk earn on Instagram?
Based on industry benchmarks, @theaddamsfamilyuk's estimated sponsorship value is $235 - $471 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @theaddamsfamilyuk published on Instagram?
@theaddamsfamilyuk has published 443 posts on Instagram.
What is @theaddamsfamilyuk's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,271 likes and 26 comments.
How often does @theaddamsfamilyuk post on Instagram?
@theaddamsfamilyuk posts approximately 1.6 times per week, with an average gap of 112.5 hours between posts. Peak posting days are Friday, Monday, Tuesday.
How does @theaddamsfamilyuk compare to other Instagram creators?
@theaddamsfamilyuk sits in the Micro creator tier alongside accounts like @ayumi_kinoshita13121982, @rlopez_40, @iamsethstewart.
About This Analysis: This analysis is based on a snapshot of @theaddamsfamilyuk's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026