Durham Public Schools
The official profile of Durham Public Schools, serving 30,000+ students and their families. #WeAreDPS #DPSBuildingOurFuture
23.9K
Followers
181
Following
4.2K
Posts
1.63%
Engagement Rate
Account Overview
Profile summary and post performance
Durham Public Schools (@durham_public_schools) has 23,864 Instagram followers as of October 17, 2026 and 4,241 posts. Across the 12 recent posts we analysed for this report on May 26, 2026, a post got 381 likes and 6 comments on average (median 311 likes), an engagement rate of 1.63% of followers. Over the 162 days we have tracked it, the account gained 64 followers (+0.3%).
Where these numbers come from: public Instagram profile data and @durham_public_schools's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Micro |
| Followers | 23,864 |
| Following | 181 |
| Posts | 4,241 |
| Verified | No |
| Business Account | Yes |
| Category | Education |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 381 |
| Avg Comments per Post | 6 |
| Videos | 1 |
| Photos & carousels | 11 |
| Engagement Rate | 1.63% |
Follower Growth Over Time
How @durham_public_schools's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+64
Net Change
+0.3%
% Change
0
Avg / Day
162
Days Tracked
65
Data Points
Tracked between May 7, 2026 (23,800 followers) and Oct 17, 2026 (23,864 followers).
| Date | Followers | Change |
|---|---|---|
| 23,864 | +81 | |
| 23,783 | -217 | |
| 24,000 | +309 | |
| 23,691 | -96 | |
| 23,787 | -78 | |
| 23,865 | +65 | |
| 23,800 | first reading |
Engagement Analysis
Based on 12 recent posts
381
Avg Likes/Post
6
Avg Comments/Post
4.6K
Total Likes
78
Total Comments
Engagement Rate
Compared with the 419 Micro-tier reports with an engagement rate (median 2.48%, middle half 0.94% to 6.0%)
1.63%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
647
Avg Likes on Videos (1)
357
Avg Likes on Photos & carousels (11)
Only 1 of the 12 posts we analysed is a video: too few to say which format does better.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @durham_public_schools's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 321 likes and comments; 2 of the 12 reached twice that (642 or more).
Best-Performing Post, Decomposed
What @durham_public_schools's single biggest recent post had going for it, measured against the account's other posts.
1,434 likes · 16 comments
3.7× @durham_public_schools's average post · 4.5× the median post.
"As the Class of 2026 crossed the stage and celebrated a special milestone, our School Resource Officers were there every step of the way—helping ensure a safe, memorable, and successful graduation season for students, families, and staff. Thank you to our dedicated SROs for…"
449 characters
Photo or carousel
Format
Friday
Day Posted
22:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 901 chars |
| Posting Frequency | not shown |
Content Mix
1
Videos / Reels
11
Photos & carousels
Top Posts
Highest-liked recent posts from @durham_public_schools
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
As the Class of 2026 crossed the stage and celebrated a special milestone, our …
|
1.4K | 16 | — | view |
| 2 |
Classes have ended, but what never goes away are favorite teacher memories. Tel…
|
647 | 9 | 4.2K | view |
| 3 |
🎓 Congratulations to the Durham Public Schools Class of 2026! 🎓
Over the past …
|
476 | 1 | — | view |
| 4 |
Destiny’s favorite memory from attending Hillside High School was performing in…
|
395 | 0 | — | view |
| 5 |
The Durham Public Schools Board of Education has approved several leadership ap…
|
366 | 4 | — | view |
| 6 |
Riverside High School's Bryan Christopher, English/journalism teacher and advis…
|
336 | 16 | — | view |
| 7 |
Today, Durham Public Schools celebrates Juneteenth, a day that commemorates the…
|
286 | 4 | — | view |
| 8 |
“My favorite school memory is spending time with my friends and teachers during…
|
274 | 3 | — | view |
| 9 |
☀️ DPS Summer Hours Begin Today, June 15.
Durham Public Schools will operate o…
|
144 | 1 | — | view |
Posting Patterns & Optimal Timing
When @durham_public_schools posts on Instagram
Friday, Monday
Peak posting days
15:00, 20:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @durham_public_schools publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@durham_public_schools's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 325 | 974 |
| Tuesday | 2 | 76 | 152 |
| Thursday | 2 | 373 | 746 |
| Friday | 5 | 556 | 2,782 |
Caption Length & Performance
How @durham_public_schools's caption length correlates with engagement
100.0%
Posts with Caption
901
Avg Caption Chars
729
Median Chars
1921
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 388 |
Compare & Discover Similar Creators
Stack @durham_public_schools against any other Instagram creator we track, or jump to similar accounts.
Compare @durham_public_schools to another creator
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Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 23.9K followers (Micro)
$239 to $477
Our per-follower range for accounts this size (see methodology)
Download @durham_public_schools's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 17 hours, 28 minutes ago.
Tracking
What we have recorded about @durham_public_schools over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @durham_public_schools's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @durham_public_schools
How many followers does @durham_public_schools have on Instagram?
@durham_public_schools has 23,864 followers on Instagram, placing them in the Micro-tier group (10K to 50K followers).
What is @durham_public_schools's Instagram engagement rate?
@durham_public_schools has an engagement rate of 1.63% based on 12 recent posts, averaging 381 likes per post.
How much does @durham_public_schools earn on Instagram?
From follower count only, we estimate @durham_public_schools's sponsorship value at $239 to $477 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @durham_public_schools published on Instagram?
@durham_public_schools has published 4,241 posts on Instagram.
What is @durham_public_schools's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,434 likes and 16 comments.
How often does @durham_public_schools post on Instagram?
We don't show a weekly rate for @durham_public_schools: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Friday, Monday.
How does @durham_public_schools compare to other Instagram creators?
@durham_public_schools sits in the Micro-tier group alongside accounts like @igetpoints, @visitcentralbohemia, @jordypoggi.
About This Analysis: This analysis is based on a snapshot of @durham_public_schools's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed May 26, 2026
Cite this page
IGDataHub (2026). @durham_public_schools Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 26 May 2026. https://igdatahub.com/blog/durham_public_schools-instagram-profile-stats/