Durham Public Schools
The official profile of Durham Public Schools, serving 30,000+ students and their families. #WeAreDPS #DPSBuildingOurFuture
23.8K
Followers
181
Following
4.1K
Posts
1.63%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1427 out of 1606 tracked creators and holds a follower count that is less than the median size for this group. It is an unverified education profile with over four thousand total posts. The engagement rate of 1.63% clears the 1.19% median benchmark for reach. The following report analyzes content performance and audience interaction patterns.
Account Info
| Account Size | Micro |
| Followers | 23,810 |
| Following | 181 |
| Posts | 4,142 |
| Verified | No |
| Business Account | Yes |
| Category | Education |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 381 |
| Avg Comments per Post | 6 |
| Videos | 1 |
| Photos | 11 |
| Engagement Rate | 1.63% |
Follower Growth Over Time
How @durham_public_schools's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-109
Net Change
-0.5%
% Change
-2
Avg / Day
71
Days Tracked
15
Data Points
Tracked between May 7, 2026 (23,800 followers) and Jul 17, 2026 (23,691 followers).
The account maintained exactly 23.8K followers over 51 days. The count remained flat with no change throughout the period.
What the trajectory means
The @durham_public_schools account maintained a flat follower count of 23.8K over the 51 day window. This stable trajectory identifies the profile as a known quantity rather than a rising or falling risk. The consistent pace allows for predictable planning in your campaign brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @durham_public_schools account ranks 584 out of 1390 for its engagement rate. This performance sits above the tracked median of 1.19%. Such a result means that this creator generates more interaction per follower than the average profile in the corpus.
The engagement rate of 1.63% exceeds the median of 1.19%, placing the account in the top 42 percent of its peer group. This indicates that followers interact with content more frequently than average. While likes represent a common form of passive approval, the presence of comments confirms a level of active conversation within the community. The audience rewards video content with an average of 647 likes compared to 357 likes for photos. This preference suggests that motion-based posts capture attention more effectively than static images. Reach is inconsistent and lacks stability based on hit rates. Only 8.3% of recent posts doubled the account average, while no posts reached five times the average. These figures suggest that while some content performs well, the majority of posts reach a consistent but limited circle. This is an active audience.
381
Avg Likes/Post
6
Avg Comments/Post
4.6K
Total Likes
78
Total Comments
Engagement Rate
Compared to Micro tier benchmarks
1.63%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
647
Avg Likes on Videos (1)
357
Avg Likes on Photos (11)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @durham_public_schools's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @durham_public_schools's single biggest post had going for it — the patterns worth replicating.
1,434 likes · 16 comments
3.7× @durham_public_schools's average post · 4.1× the median post.
"As the Class of 2026 crossed the stage and celebrated a special milestone, our School Resource Officers were there every step of the way—helping ensure a safe, memorable, and successful graduation season for students, families, and staff. Thank you to our dedicated SROs for your "
449 characters
Photo
Format
Friday
Day Posted
22:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Focus on milestone events to drive peak engagement. The standout post outperformed the median by a factor of 4.1 and achieved a stable like-to-comment ratio. This high performance suggests that moments of community celebration resonate more than daily updates. Use specific hashtags like #gradszn and #communityresources to signal your content's core themes to the audience. Posting about 1.4 times per week builds steady presence without oversharing. Average engagement is modest, so prioritize consistent quality and local relevance rather than seeking rapid growth. The account currently maintains a following of 23.8K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 901 chars |
| Posting Frequency | 1.4 posts/week |
Content Mix
1
Videos / Reels
11
Photos
Top Performing Posts
As the Class of 2026 crossed the stage and celebrated a special milestone, our School Resource Officers were there ever…
Classes have ended, but what never goes away are favorite teacher memories. Television Actor April Parker Jones, a 1994…
🎓 Congratulations to the Durham Public Schools Class of 2026! 🎓 Over the past several weeks, we have celebrated the ac…
Destiny’s favorite memory from attending Hillside High School was performing in “Stargaze,” the school’s showcase for d…
The Durham Public Schools Board of Education has approved several leadership appointments ahead of the 2026-27 school y…
Riverside High School's Bryan Christopher, English/journalism teacher and adviser of The Pirate’s Hook student newspape…
Today, Durham Public Schools celebrates Juneteenth, a day that commemorates the end of slavery in the United States and…
“My favorite school memory is spending time with my friends and teachers during my senior year, working and studying ha…
☀️ DPS Summer Hours Begin Today, June 15. Durham Public Schools will operate on the following summer schedule from Jun…
Top Posts
Highest-liked recent posts from @durham_public_schools
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
As the Class of 2026 crossed the stage and celebrated a special milestone, our …
|
1.4K | 16 | view |
| 2 |
Classes have ended, but what never goes away are favorite teacher memories. Tel…
|
647 | 9 | view |
| 3 |
🎓 Congratulations to the Durham Public Schools Class of 2026! 🎓
Over the past …
|
476 | 1 | view |
| 4 |
Destiny’s favorite memory from attending Hillside High School was performing in…
|
395 | 0 | view |
| 5 |
The Durham Public Schools Board of Education has approved several leadership ap…
|
366 | 4 | view |
| 6 |
Riverside High School's Bryan Christopher, English/journalism teacher and advis…
|
336 | 16 | view |
| 7 |
Today, Durham Public Schools celebrates Juneteenth, a day that commemorates the…
|
286 | 4 | view |
| 8 |
“My favorite school memory is spending time with my friends and teachers during…
|
274 | 3 | view |
| 9 |
☀️ DPS Summer Hours Begin Today, June 15.
Durham Public Schools will operate o…
|
144 | 1 | view |
Posting Patterns & Optimal Timing
When @durham_public_schools posts on Instagram
This creator maintains a steady grind with content appearing roughly twice every three weeks. This frequency sits above the median of 0.7 posts per week despite the account ranking lower than most in its peer group. The consistency score is zero because the gaps between posts are unpredictable and lack a repeating pattern. While there is an active presence, the short two day streak suggests content is published in small bursts rather than a rhythmic cycle. Fresh content lands most often on Friday and Monday with the busiest upload hour occurring at 20:00 UTC. Marketers should plan around these specific days to catch new posts. Because of the erratic consistency score, you cannot rely on a set calendar for tie-ins. You must monitor the account live to identify when they decide to post. A campaign should be designed to react to their output rather than expecting it to land on a pre-set schedule.
1.4
Posts / week
129.1h
Avg gap between posts
Friday, Monday, Tuesday
Peak posting days
20:00, 15:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @durham_public_schools publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Friday and Monday at 20:00 UTC. It averages 1.4 posts per week.
Most Common Words
Frequent caption words across @durham_public_schools's recent posts (excludes stopwords)
Best Day of the Week to Post
@durham_public_schools's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 325 | 974 |
| Tuesday | 2 | 76 | 152 |
| Thursday | 2 | 373 | 746 |
| Friday | 5 | 556 | 2,782 |
Posting Consistency & Streaks
How steadily @durham_public_schools maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
13.5%
Active days
Posted at least once
129.1h
Avg gap
Between posts
Caption Length & Performance
How @durham_public_schools's caption length correlates with engagement
100.0%
Posts with Caption
901
Avg Caption Chars
729
Median Chars
1921
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 388 |
The audience rewards the 100 to 150 character range the most. This length produced higher engagement than both shorter and longer captions.
Who This Audience Is
What @durham_public_schools's reach and engagement mean for a brand.
The audience size is well below the median for this platform, indicating it never reaches broadcast scale. The account lacks a verification badge and sits in the education category. This suggests the following are primarily local residents or parents rather than a broad interest group. Engagement rates are higher than the typical average for creators on the platform. This indicates that while the reach is geographically limited, the message lands harder with the specific individuals who do see it. The audience size being under one times the median means content serves a niche local function rather than a wide marketing funnel. High engagement relative to the median confirms that the content resonates with its core circle of followers. This profile fits the education category and supports local community information.
Compare & Discover Similar Creators
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Compare @durham_public_schools to another creator
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Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for this account is local institutional outreach. A sponsored post is priced between $238 and $476 based on the current follower count. Because the account ranks below the median, the quoted band serves as a ceiling to negotiate under rather than a fixed rate. The 1.63% engagement rate exceeds the 1.19% benchmark, suggesting that the audience is active and attentive despite the smaller scale. This higher interaction justifies a firmer stance during negotiations within the established range. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 23.8K followers (Micro)
$238 – $476
Industry rate for micro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + 1.63% engagement rate beats the 1.19% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.4 posts a week limits fresh reach
Summary
This analysis of @durham_public_schools reveals a micro Instagram presence with 23,810 followers. The account demonstrates an engagement rate of 1.63%, averaging 381 likes per post across 12 analyzed posts.
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Start SearchingFrequently Asked Questions About @durham_public_schools
How many followers does @durham_public_schools have on Instagram?
@durham_public_schools has 23,810 followers on Instagram, placing them in the micro creator tier.
What is @durham_public_schools's Instagram engagement rate?
@durham_public_schools has an engagement rate of 1.63% based on 12 recent posts, averaging 381 likes per post.
How much does @durham_public_schools earn on Instagram?
Based on industry benchmarks, @durham_public_schools's estimated sponsorship value is $238 - $476 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @durham_public_schools published on Instagram?
@durham_public_schools has published 4,142 posts on Instagram.
What is @durham_public_schools's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,434 likes and 16 comments.
How often does @durham_public_schools post on Instagram?
@durham_public_schools posts approximately 1.4 times per week, with an average gap of 129.1 hours between posts. Peak posting days are Friday, Monday, Tuesday.
How does @durham_public_schools compare to other Instagram creators?
@durham_public_schools sits in the Micro creator tier alongside accounts like @freethenipplebrighton, @perreyreeves, @kotetehtt.
About This Analysis: This analysis is based on a snapshot of @durham_public_schools's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026