Marina Abramović Institute

Marina Abramović Institute

@abramovicinstitute

Dedicated to long durational performance ‎ ‎ Mutual Gaze - @centrepompidoumetz_ Counting the Rice @emmamuseum

Art Business http://www.mai.art/cth

618.8K

Followers

1.7K

Following

724

Posts

0.74%

Engagement Rate

Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

The Marina Abramović Institute holds a position at rank 828 out of 1,606 tracked creators. Its follower count is 0.9 times the median size of the accounts we monitor. This verified account operates in the Art category with 724 total posts making it a macro tier profile. The engagement rate of 0.74% falls below the 0.94% median for this group. The following report analyzes audience interaction patterns and content performance metrics.

Account Info

Account Size Macro
Followers 618,769
Following 1,707
Posts 724
Verified Yes
Business Account Yes
Category Art

Post Performance

Posts Analyzed 12
Avg Likes per Post 4,523
Avg Comments per Post 52
Videos 2
Photos 10
Engagement Rate 0.74%

Engagement Analysis

Based on 12 recent posts

Platform Context

@abramovicinstitute ranks 471 out of 850 for engagement and falls below the median rate. This lower performance indicates that followers interact less frequently with their content than the average creator in the dataset. The gap between its rate and the benchmark means it struggles to capture attention relative to peer accounts.

The engagement rate of 0.74% falls below the 0.94% median as rank 471 of 850 indicates a lower than average level of interaction. This audience reacts less than typical for this category. Photos garner much higher interest than videos with 5.2K likes compared to 890. The data confirms that followers reward static imagery over moving content. While the account generates steady volume, only 16.7% of posts doubled the average engagement rate. No posts reached five times the average performance. This lack of high-performing outliers suggests a stable but predictable reach rather than explosive growth. Low comment counts relative to likes point toward passive consumption. The audience prefers to view and like without starting conversations. This is a tap-and-scroll audience.

4.5K

Avg Likes/Post

52

Avg Comments/Post

54.3K

Total Likes

624

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Below Average for Macro

0.74%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

890

Avg Likes on Videos (2)

5.2K

Avg Likes on Photos (10)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @abramovicinstitute's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @abramovicinstitute's single biggest post had going for it — the patterns worth replicating.

Top post by @abramovicinstitute

13,092 likes · 154 comments

2.9× @abramovicinstitute's average post · 3.2× the median post.

"The death of Valie Export, a true pioneer of performance art, is extremely sad news. She will be missed immensely in our performance community. -Marina Abramović @valieexportfoundation"

187 characters

Photo

Format

Monday

Day Posted

17:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a 3.2x multiplier over the median like count with a high comment volume of 154. This indicates that specific news-driven content can spark much deeper conversation than standard posts. To replicate this success, prioritize long captions exceeding 100 characters. These longer pieces earn nearly six times more engagement than medium-length captions. Short copy clearly fails to build the necessary connection with this audience. Use the recurring hashtags as a targeted signal for contemporary art and local exhibition spaces in Berlin. Posting roughly once every four days maintains a steady presence without overfilling the feed. Engagement levels are modest relative to the follower count, so focus on consistent quality rather than chasing high-frequency growth. The account currently maintains 618.8K followers.

Top Hashtags

#marinaabramovic (4) #gropiusbau (3) #exhibitionhall (3) #ontheerotic (2) #contemporaryartberlin (2) #museumberlin (2) #performingartsseason (2) #artbasel (1) #baselsocialclub (1) #baselsocialclub2026 (1) #marinaabramović (1) #berlinerfestspiele (1) #artmuseum (1) #unveilingart (1)

Top Keywords

marina (28) erotic (12) exhibition (11) balkan (8) epic (8) ulay (7) performance (6) link (6) season (6) basel (6) social (6) cukrarna (6) part (5) available (5) abramovicinstitute (5) performing (5) arts (5) office (5) until (5) gallery (5) bierkebooks (4) book (4) artists (4) eroticism (4) love (4) jennyschlenzka (4) julia (4) grosse (4) marinaabramovic (4) berlinerfestspiele (4)

Caption Analysis

Avg Caption Length 1009 chars
Posting Frequency 1.2 posts/week

Content Mix

2

Videos / Reels

10

Photos

Top Performing Posts

Post thumbnail

The death of Valie Export, a true pioneer of performance art, is extremely sad news. She will be missed immensely in ou…

13.1K likes 154 comments
View
Post thumbnail

Dal 6 maggio apre al pubblico la mostra Transforming Energy di Marina Abramović alle Gallerie dell'Accademia di Venezia…

9.4K likes 106 comments
View
Post thumbnail

“On the Erotic” – in the hands the artist herself 💛 Published as part of our exhibition “Marina Abramović: Balkan Erot…

7.7K likes 129 comments
View
Post thumbnail

MARINA ABRAMOVIĆ – EXTENDED UNTIL 30 AUGUST 🎊 In response to the high demand, we are extending the runtime of the exhib…

7.5K likes 23 comments
View
Post thumbnail

In Memory of Robert Thurman, I was so lucky to read his books, to listen to his lectures, to meet him and spend time …

5.6K likes 43 comments
View
Post thumbnail

Excited to announce the release of “Marina Abramović: On the Erotic“, published by @bierkebooks, as part of our exhibit…

4.1K likes 71 comments
View
Post thumbnail

// 🟡 𝗕𝗥𝗘𝗔𝗧𝗛𝗜𝗡𝗚 𝗜𝗡 / 𝗕𝗥𝗘𝗔𝗧𝗛𝗜𝗡𝗚 𝗢𝗨𝗧 (𝟭𝟵𝟳𝟳) 𝗩 𝗱𝗮𝗻𝗲𝗺 𝗽𝗿𝗼𝘀𝘁𝗼𝗿𝘂. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝘀. 𝗞𝗹𝗲𝗰̌𝗶𝘃𝗮, 𝗼𝗯𝗿𝗻𝗷𝗲𝗻𝗮 𝗱𝗿𝘂𝗴 𝗽𝗿𝗼𝘁𝗶 𝗱𝗿𝘂𝗴𝗲𝗺𝘂, 𝘂𝘀𝘁𝗮 𝘁𝗶𝘀̌𝗰̌…

2.4K likes 9 comments
View
Post thumbnail

//🟡 𝗧𝗛𝗘 𝗔𝗥𝗧 𝗩𝗜𝗧𝗔𝗟 𝗖𝗔𝗧𝗔𝗟𝗢𝗚𝗨𝗘 presents the most comprehensive study to date of the twelve-year collaboration between Ula…

1.5K likes 13 comments
View
Post thumbnail

// 🟡 𝗔𝗥𝗧 𝗩𝗜𝗧𝗔𝗟 – 𝟭𝟮 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗨𝗹𝗮𝘆 / 𝗠𝗮𝗿𝗶𝗻𝗮 𝗔𝗯𝗿𝗮𝗺𝗼𝘃𝗶𝗰́ #UnveilingArt 30. 11. 2025—10. 5. 2026 at Cukrarna Gallery The ex…

920 likes 43 comments 11.7K views Video
View

Top Posts

Highest-liked recent posts from @abramovicinstitute

# Caption Likes Comments Link
1
The death of Valie Export, a true pioneer of performance art, is extremely sad …
13.1K 154 view
2
Dal 6 maggio apre al pubblico la mostra Transforming Energy di Marina Abramović…
9.4K 106 view
3
“On the Erotic” – in the hands the artist herself 💛 Published as part of our e…
7.7K 129 view
4
MARINA ABRAMOVIĆ – EXTENDED UNTIL 30 AUGUST 🎊 In response to the high demand, w…
7.5K 23 view
5
In Memory of Robert Thurman, I was so lucky to read his books, to listen to h…
5.6K 43 view
6
Excited to announce the release of “Marina Abramović: On the Erotic“, published…
4.1K 71 view
7
// 🟡 𝗕𝗥𝗘𝗔𝗧𝗛𝗜𝗡𝗚 𝗜𝗡 / 𝗕𝗥𝗘𝗔𝗧𝗛𝗜𝗡𝗚 𝗢𝗨𝗧 (𝟭𝟵𝟳𝟳) 𝗩 𝗱𝗮𝗻𝗲𝗺 𝗽𝗿𝗼𝘀𝘁𝗼𝗿𝘂. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝘀. 𝗞𝗹𝗲𝗰̌𝗶𝘃𝗮…
2.4K 9 view
8
//🟡 𝗧𝗛𝗘 𝗔𝗥𝗧 𝗩𝗜𝗧𝗔𝗟 𝗖𝗔𝗧𝗔𝗟𝗢𝗚𝗨𝗘 presents the most comprehensive study to date of t…
1.5K 13 view
9
// 🟡 𝗔𝗥𝗧 𝗩𝗜𝗧𝗔𝗟 – 𝟭𝟮 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗨𝗹𝗮𝘆 / 𝗠𝗮𝗿𝗶𝗻𝗮 𝗔𝗯𝗿𝗮𝗺𝗼𝘃𝗶𝗰́ #UnveilingArt 30. 11. 2025…
920 43 view

Posting Patterns & Optimal Timing

When @abramovicinstitute posts on Instagram

This account follows a sparse high-effort pace. The creator posts roughly once every five days, which sits slightly above the median frequency of 1.1 per week. Despite this volume, their rank is low at 828 out of 1606 because they do not post enough to dominate the feed. A consistency score of 32 indicates a very erratic rhythm rather than a predictable schedule. Gaps between posts are inconsistent and unpredictable. Content lands most often on Monday and Wednesday. The busiest hour for new uploads is 07:00 UTC. Marketers should prepare for an unpredictable timeline when planning a campaign. Because the gaps vary so much, you cannot rely on a recurring weekly slot to time your tie-in perfectly. You must monitor their active window rather than expecting a steady flow of content to support a multi-day push. The lack of regularity means any partnership will likely depend on individual high-impact posts rather than a consistent presence in the feed.

1.2

Posts / week

148.8h

Avg gap between posts

Monday, Wednesday, Tuesday

Peak posting days

7:00, 17:00, 16:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @abramovicinstitute publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

2

7

1

8

9

1

10

1

11

1

12

13

1

14

15

2

16

2

17

18

19

20

1

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @abramovicinstitute publishes more often. Their busiest hours are 7:00, 17:00, 16:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @abramovicinstitute hasn't been active in our tracked sample.

The account posts on Monday and Wednesday with the most activity at 07:00 UTC. Posting frequency averages 1.2 times per week.

Most Common Words

Frequent caption words across @abramovicinstitute's recent posts (excludes stopwords)

marina (28) erotic (12) exhibition (11) balkan (8) epic (8) ulay (7) performance (6) link (6) season (6) basel (6) social (6) cukrarna (6) part (5) available (5) abramovicinstitute (5) performing (5) arts (5) office (5) until (5) gallery (5) bierkebooks (4) book (4) artists (4) eroticism (4) love (4) jennyschlenzka (4) julia (4) grosse (4) marinaabramovic (4) berlinerfestspiele (4)

Best Day of the Week to Post

@abramovicinstitute's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 5 6,868 34,338
Tuesday 2 5,176 10,352
Wednesday 2 3,297 6,594
Thursday 1 874 874
Saturday 1 2,458 2,458
Sunday 1 285 285

Posting Consistency & Streaks

How steadily @abramovicinstitute maintains output

2

Longest streak (days)

32/100

Consistency score

Inverse of posting-gap variance

17.6%

Active days

Posted at least once

148.8h

Avg gap

Between posts

Caption Length & Performance

How @abramovicinstitute's caption length correlates with engagement

100.0%

Posts with Caption

1009

Avg Caption Chars

1132

Median Chars

1833

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 1 850
Long (100+) 11 4.9K

The audience rewards long captions with an average of 4.9K engagements. These posts perform much better than medium captions which only reach 850.

Who This Audience Is

What @abramovicinstitute's reach and engagement mean for a brand.

The audience size sits just below the median for tracked creators in this category. This positioning suggests an established reach that does not yet hit broadcast scale. Verification and the art classification indicate a professional peer group and institutional followers rather than a casual consumer base. Engagement rates fall below the median, meaning brand messages may land with less impact compared to typical accounts in the space. The lower interaction rate relative to the average implies a more passive viewership. This audience fits the fine art and gallery category.

Compare & Discover Similar Creators

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Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for @abramovicinstitute stems from sponsored content and brand partnerships. A single post is estimated to command between $5,000 and $9,300 based on the current follower count. Because this account ranks in the lower half of the peer group, the quoted range acts as a ceiling rather than a starting point. Negotiators can treat the upper end of that bracket as the maximum value for a standard post. The engagement rate sits below the 0.94% median, which suggests the reach is less active than average peers. This lower interaction level means the audience may not justify the top end of the price band. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 618.8K followers (Macro)

$4,950 – $9,282

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A follower count below the median places this account in the middle of the competitive field. Engagement. The 0.74% rate falls below the median, indicating a weaker connection with the current audience. Hit-rate. Only 16.7% of posts beat their own average by double, showing few instances of high performing content.

Strengths

  • + Verified account with 618.8K followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.74% engagement rate trails the 0.94% median, the clearest area to improve
  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 1.2 posts a week limits fresh reach
  • ~ Low consistency score (32/100), posting rhythm is erratic

Summary

This analysis of @abramovicinstitute reveals a macro Instagram presence with 618,769 followers. The account demonstrates an engagement rate of 0.74%, averaging 4.5K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @abramovicinstitute

How many followers does @abramovicinstitute have on Instagram?

@abramovicinstitute has 618,769 followers on Instagram, placing them in the macro creator tier.

What is @abramovicinstitute's Instagram engagement rate?

@abramovicinstitute has an engagement rate of 0.74% based on 12 recent posts, averaging 4.5K likes per post.

How much does @abramovicinstitute earn on Instagram?

Based on industry benchmarks, @abramovicinstitute's estimated sponsorship value is $4,950 - $9,282 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @abramovicinstitute published on Instagram?

@abramovicinstitute has published 724 posts on Instagram.

What is @abramovicinstitute's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 13,092 likes and 154 comments.

How often does @abramovicinstitute post on Instagram?

@abramovicinstitute posts approximately 1.2 times per week, with an average gap of 148.8 hours between posts. Peak posting days are Monday, Wednesday, Tuesday.

How does @abramovicinstitute compare to other Instagram creators?

@abramovicinstitute sits in the Macro creator tier alongside accounts like @studioolafureliasson, @terryrunyan, @ayushita.

Is @abramovicinstitute verified on Instagram?

Yes, @abramovicinstitute is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @abramovicinstitute's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026