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Bio
Marketing Correspondent @bof Did you know that the Concorde gets you here in half the time? @tamsouth
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Recent posts
Fashion brands have long used cafes, restaurants and hospitality to sell a broader lifestyle. Increasingly, they’re looking to a less obvious partner: the gourmet grocery store. From branded smoothies and limited-edition tote bags to run clubs, labels are tapping destinations such as Erewhon, Happier Grocery and Meadow Lane to reach consumers in the course of their everyday routines. The draw is clear: these spaces sit at the intersection of food, wellness and community, while offering a highly-sensory environment for brand storytelling. But as more labels pile in, the challenge is making sure these collaborations amount to more than an expensive Instagram moment.
In this episode, senior correspondent Sheena Butler-Young (@sheena.butler.young) is joined by BoF marketing correspondent Haley Crawford (@haleycrawf) to discuss why fashion is moving into the grocery aisle and what brands need to do to get it right.
🎙️ Listen now #linkinbio #TheDebriefPodcast
📷 @PradaBeauty
25 Sep 2026
Endlessly grateful to have the best friends (and family, all of whom were present in unusual & perfect bachelorette fashion) in the whole wide world. Feeling all the love for my forever sistas ❤️❤️❤️
20 Sep 2026
My baby brother married the love of his life over the most epic weekend of all time - powered by espresso martinis and Ungava, captured on dad’s digi
04 Sep 2026
Water babies 🇨🇦
02 Aug 2026
Panelistas!
Talking all things fashion marketing & AI at our @bof panel earlier this week with the incredible @alicegividen and @sheena.butler.young
Read the full Fashion Marketer’s Guide to AI at the link in my bio 💫
22 May 2026
Lucky 7 years 💜🍀🫶🏻
10 May 2026
While the Olympics remain one of the world’s biggest sporting stages, they are also one of the most tightly controlled marketing environments. Rules limit how sponsors can interact with athletes and advertise during the Games. As a result, fashion and sportswear brands are finding alternative ways to capitalise on the moment, from outfitting national teams and launching capsule collections to sending squads of influencers to experience the Games.
BoF correspondents Haley Crawford (@haleycrawf) and Mike Sykes (@mikedsykes) join Sheena Butler-Young (@sheena.butler.young) and Brian Baskin (@bbaskin512) on The Debrief to unpack how the winterwear boom is reshaping the Olympic marketing playbook.
🎙️ Listen now #linkinbio
📷 BoF Studio
12 Feb 2026
Bébé il fait froid! ❄️
14 Dec 2025
A life-changing trip with my sister and best friend of 30 years - and my reemergence as a born-again horse girl
10 Nov 2025
Dreamtime in dreamland 🤍☁️
08 Jun 2025
L’uomo della mia vita ❤️
Last photo taken when Justin and I lived in Florence together 4 years ago - the most special place in the 🌍
16 May 2025
Mountain gorls 🤝 Cowgirls
16 Mar 2025
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