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All the news, insights and inspiration you need to know in advertising, marketing, media, and tech.

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Charles D. King knew early on that he had a talent for seeing potential in others. He leveraged it to become an agent, producer, and founder of multi-platform media company @staymacro, which is dedicated to bringing BIPOC stories to life. @iamcharlesdking’s vision for the company started as a student at Howard University’s School of Law. During an internship at @MTV, a lawyer told him he’d make “a good lawyer—but a great agent.” Years later, he’d go on to sign multi-hyphenates like Ryan Coogler and @TylerPerry before they became household names, and become the first Black partner at @WME. King was also part of the team that negotiated the historic deal for @SinnersMovie, giving Coogler final cut, first-dollar gross participation, and ownership of the film’s rights after 25 years. “I hope this deal serves as a reminder to Hollywood and beyond of the enormous potential upside of partnering with extraordinary storytellers and original voices," said King. Read the full cover story on King, the recipient of the @Adcolor | ADWEEK 2027 Beacon Award at the 🔗 in bio 📷 @phyliciajphotography 03 Nov 2026 From advancing emerging technologies to delivering breakthrough ideas that drive real business impact, the 2026 ADWEEK Innovator 50 recognizes the executives shaping the future of marketing and advertising by pushing the boundaries of what’s possible. These innovative leaders across disciplines at agencies, brands, tech firms, and media companies are moving at the speed of technological and cultural change, ensuring their businesses remain relevant tomorrow. Congratulations to the honorees! 🌟 03 Nov 2026 Women are all too familiar with the feeling of unease when using rideshare services. @Waymo wants to call attention to that. The Alphabet-owned company has launched a new ad campaign rooted in research showing that women feel safer riding in driverless vehicles. Waymo’s new national brand campaign, “Because Women,” is the next phase of its larger “Because” brand platform, launched in June. Waymo CMO Suzanne Philion said the ad is a direct response to customer feedback. In company surveys, women were more likely than men to say that Waymo improved their sense of personal safety. Recurring themes for women surveyed included the need to maintain situational awareness when traveling and the associated mental load that comes with staying safe, including tactics like sharing rides and calling someone while en route. Although its research shows many women riders feel more secure in a driverless car, Waymo, launched by @Google in 2009, must also convince a skeptical public that its service is safe in general. There are no shortage of stories about Waymo errors disrupting traffic, impeding first responders, and making riders feel powerless if something unexpected happens during a ride. Learn more about the campaign at the 🔗 in bio 06 Nov 2026 Democratic candidates are increasingly selling personality alongside policy. Michigan’s @abdulelsayed now the first Muslim elected to the U.S. Senate, turned Taylor Swift and Travis Kelce wedding rumors into a tribute video with new lyrics mocking Republican opponent Mike Rogers, which drew 6 million views. His campaign then built a creator-driven push, reaching about 200 mostly apolitical creators and releasing explainer videos and a @loveislandusa parody. Strategists say the approach treats candidates as brands in a fragmented attention economy. After being criticized as too slow online in 2024, Democrats have loosened their approval process and courted creators, with the DNC aiming for a 10,000-creator network by the end of November. 🔗 in bio for more 05 Nov 2026 Who’s that neighbor? @jakefromstatefarm has a few guesses. See how he did in ADWEEK’s edition of “Guess That Neighbor” with @statefarm. 05 Nov 2026 We must bring salvation back 🫶 @Gap's holiday campaign features three choirs from across the U.S. singing a rendition of Jackson 5’s “I’ll Be There”: @acappellacademy, @ourtonality, and @saintedtrapchoir. Dressed in stylish Gap knitwear and sweats, they move gently as they sing an arrangement by conductor @AlexanderLBlake. @carissajg directed the spot, and it’s just the first touchpoint in Gap’s holiday campaign, led by CMO @FabyT. She said the goal is to unite different generations through the “universal language of giving.” “Give Your Gift” will extend into stores with a series of in-store experiences designed to give shoppers a little more reason to visit. Starting in November, a multi-day pop-up in New York City will put Gap’s CashSoft range front and center, alongside accessories, fragrance, and other giftable picks. Shoppers can also expect gifts with purchase, complimentary wrapping, and product customization. Read more at the 🔗 in bio 04 Nov 2026 The post Harryween sadness has hit us! In honor of @harrystyles last New York residency show and Harryween, @spotify threw the ultimate closing party featuring Despacio at Hammerstein Ballroom. And yes he partied there after the concert. ☺️ 02 Nov 2026 @JudeBellingham makes his debut for @CalvinKlein in ads promoting its Icon Cotton Stretch underwear, with a message about celebrating “the icon underneath.” Photographer and director @OliverHadleePearch captured Bellingham in Madrid, where he plays for the soccer club @RealMadrid, in August. “I liked the idea of ‘the icon underneath’—that confidence starts with feeling comfortable in yourself. Calvin Klein is such an iconic brand, so it was great to bring that idea to life in my own way," said Bellingham. The global campaign launches November 2 and will run across retail, out of home, online, and social platforms. Read more on the campaign at the 🔗 in bio 02 Nov 2026 While some people are waking up today a little groggy from a late night Halloween party, others are on their way to Staten Island for the start of the @NYCMarathon. Last year, @anthonyramosofficial took part in the race in partnership with @BrooksRunning. Earlier this year at @Cannes_Lions, he spoke with us about the partnership, sharing how it came about, his non-negotiable to shoot all the spots, and what running the race meant to him. 01 Nov 2026 [Sensitive content: SA] On November 1, college students across more than 40 campuses will take part in the National Campus Take Back The Night Rally in support of @CornellUniversity’s Jane Doe and survivors of sexual assault everywhere. This year's event features a campaign titled “Every University," which juxtaposes university-approved lines with sobering statistics on campus sexual assault. The @tbtnfoundation campaign was created pro bono by @MischiefUSA. The Take Back The Night National Campus Rally will begin at 8pm ET on November 1. Students from @Yale University, @Stanford University, @GeorgetownUniversity Law School, and more than 40 additional universities will march through their campuses and conclude with a reading and signing of The National Student Mandate to End Campus Rape Culture, an open letter to universities outlining five standards for sexual assault prevention, accountability, and survivor support. Read more at the 🔗 in bio 31 Oct 2026 It’s beginning to look a lot like you-know-what out there, with @waltongogginsbonafide playing Ebenezer Scrooge for @walmart and @sethrogen seeking gifting help at @sephora. Other standouts include singer @lalalalisa_m for @playstation and @owenthiele, @tovelo, and @keneurich for @tinder. Elsewhere, @7eleven debuts a K-drama-inspired miniseries, @elfcosmetics’nhaircare ad features an astronaut protecting her good hair day, and @gustohq salutes small businesses. Finally, @tbtnfoundation spotlights sexual assault on American campuses. 🔗 in bio for more. 31 Oct 2026 Legendary actor @sirpatstew passed away yesterday at the age of 86. From @startrek to @xmenofficial, Stewart leaves behind a catalogue of film work that’s inspired generations. His commanding presence and voice made him one of the most sought-after brand endorsers of his era. From Pontiac and @porsche in the 1990s to @ubereats, @directv, and @paramountplus, his gravitas and humor lent respectability to products. Read more at the link in our bio. 30 Oct 2026

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DfR1aX3F3wSCharles D. King knew early on that he had a tale…
DfSyUrRGzBmFrom advancing emerging technologies to deliveri…
DfZ0GDfnBvVWomen are all too familiar with the feeling of u…

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