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Bio
beauty business @bof ๐ nyc ๐ lip gloss apologist โฟ prev. @financialtimes @britishvogue @thecut
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Recent posts
do NOT swipe if u hate seeing me have fun ๐๐ธ๐๐๐ฌ๐
01 Nov 2026
about town! ๐๐ฉฐ๐๐ง
20 Sep 2026
๐๐ฉฐ๐ง๐ฅ๐ช๐จ
05 Jun 2026
Beauty has become AI millionairesโs new spending playground.
Silicon Valley is minting new multi-millionaires โ and billionaires โ at a rapid rate, as tech firms like target huge IPOs. According to investment bank UBS, around 441,078 new millionaires were minted in the US last year,The UK, Japan, India, France and Spain all added more than 30,000.
In her latest investigation, BoFโs Daniela Morosini examines how the rapid creation of AI-driven tech wealth is fuelling a surge in demand for premium beauty and wellness, with high spenders using eptides, one-off beauty goods and advanced aesthetic treatments as new markers of status.
Read the full article in the #linkinbio
17 Sep 2026
still here!
29 Mar 2026
start doing an english accent on dates and this could be you, too!
08 Aug 2026
do u want the house tour ?
06 Sep 2026
There are more extremely wealthy people in the US than ever before. According to investment bank UBS, the US added over 379,000 new millionaires in 2024, more than 1,000 every single day. Itโs also now home to over 10,000 individuals with a net worth of more than $100 million. This is largely due to continued stock market gains, where many wealthy folks have concentrated their fortunes, and the big pay cheques in the booming tech industry.
Unsurprisingly, across many consumer sectors, companies are targeting these super-wealthy customers. Beauty products can certainly be expensive, but with a few notable exceptions, including ultra-luxe brands like Clรฉ de Peau and Natura Bissรฉ which sell products for over $1,000, they arenโt that expensive.
So what are the super-rich shopping for in beauty?
In this week's Full Coverage newsletter, Daniela Morosini examines how the rise of the โeveryday millionaireโ is changing the industry, and read Liz Flora's explainer on all those ChatGPT beauty apps. #linkinbio
02 Apr 2026
one year of being an elitist manhattanite snob!!!!!!! ๐งก๐๐งก๐
14 Jun 2026
lookin n feelin my best ๐โโ๏ธ
08 Dec 2025
What separates good brands from great ones?
The standard is rising fast, with investors, acquirers and shoppers wanting value more than ever. But if anybody understands the changing dynamics, it's founders like Hourglass' Carisa Janes or Pulp Riot's Alexis Thurston, who successfully built businesses in a previous era and have come back to do it again.
In this week's Full Coverage, Daniela Morosini (@danielakmorosini) spoke to Janes and Thurston to understand their new bar for success, and parsed L'Orรฉalโs earnings. Read more and subscribe #linkinbio
๐ท @hourglasscosmetics, Shutterstock
31 Jul 2026
Last year, L'Orรฉal spent a reported $1 billion on Medik8, a pricey British skincare label with no US brick-and-mortar distribution. Now, the brand is gearing up to launch in Sephora stores across the US and Canada with a bang. It's the retailer's latest attempt to regain a foothold in the premium, science-backed skincare space.
This week in Full Coverage, Daniela Morosini (@danielakmorosini) spoke to Medik8's Simon Coble about its plans to supersize its business, while Priya Rao (@priyarao) gives her take on Estรฉe Lauder's collapsed brand sell-off. Read more and subscribe #linkinbio
๐ท @officialmedik8, @toofaced
17 Jul 2026
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