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Bio
My book How Not To Have Children (out 2028; Ebury Press) Head of Substack International I also write Things Worth Knowing on Substack. Sign up ⬇️
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farrah.substack.com-
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Recent posts
I’m so excited to announce something that I’ve been keeping under wraps for a while. How Not To Have Children will be published by @eburybooks in spring 2028. This is the book I wished someone had written for me when I was deciding whether to start a family or not. As it happened in the end I decided to step back from family life -a decision which surprised no one more than me. And so the last decade or so has become about trying to figure out how to create a life filled with meaning when children are absent from your story. Thanks so much to my wonderful agent @abigailbergstrom and publisher Robyn Drury. Now it’s time to write ✍️
24 Jun 2026
So many new faces here AND in my Things Worth Knowing community that I thought it a good idea to reintroduce myself. My name is Farrah and in a former life I was an editor of glossy magazines-Women’s Health, Cosmopolitan, Elle. Being an editor was all I ever wanted to do, until journalism became so hard. I am from a family of writers and have seen first hand how tough making a living from writing can be. (As well as how wonderful when it all works out!). So a little over a year ago I left magazines altogether and decided to go and work for Substack -a platform where writers and creatives can make actual £££ from their work. At the same, as a way do experiment, I started my own Substack called Things Worth Knowing. What started as a teeny newsletter is now a community of over 20k people sharing their stories and work as well as a place I can share my writing and the writing of others I admire. It drops every Sunday AND behind the paywall I have an entire writing group who meet once a month. What else? I’m a dog mother, a mad gardener and fanatical fashion lover. I married by best friend (the wisest decision I ever made) and I love meeting other creatives and helping them. Which sounds earnest and may make you want to be sick in a bucket! Reading that back I feel the same. I don’t post on Insta so much anymore because I’m a better storyteller through words. And I can’t stand seeing myself in photos. But you can find out much more about me and my thoughts at www.farrah.substack.com. Oh and thanks for being here
30 Jun 2023
The MOST perfect few days and nights in @wildland.scot new remote corner of the world-Hope. I’ve been coming to their properties for years (luxury AND dog friendly-the dream) but I’ve never been as far north as Sutherland. What a place. I wrote. I bathed. (Mainly indoors but also outdoors too). I made a fire under the stars. I celebrated turning 48 all by myself. (I highly recommend this -husbands can join later) I drove across lunar landscapes like a real grown up. ( Still scared of driving alone after all these years. Crazy, I know.) I saw eagles. And blanket bogs. And baby Highland cattle hugging the cliffs. And I was basically very very sad to leave. Thank you @wildland.scot and @perowneinternational for making it that extra bit special.
09 Nov 2026
October was good…Flowers (still!), art, @st.clementlondon with @williamstorr ; my garden-in a book (!), finally got to @margotmargotco little nook of a cottage, also finally got to The Hamptons and Jackson Pollock’s studio; NYC and the perfect black boots were found
01 Nov 2026
This was the longest-marinating Fast Five we’ve ever done. I asked @farrahstorr to do this back in June 2025 (!), and we’ve been playing email tag ever since. Tbh, I’m not completely surprised. Farrah is based in England but is always jetting off somewhere as Head of Substack International. The woman is *busy.*
We met at madison magazine in 2009. “I moved to Sydney in 2007 and was stuck in an utterly miserable job at another glossy magazine, a place that was ruled by fear and panic,” she recalls. “So madison was a complete breath of fresh air, filled with all these sunny, Australian goddesses who made me feel completely at home, even though home was 10,000 miles away.”
At the time, Farrah was in the features dept and I sat behind her (I hadn’t yet made it to the fashion and beauty side of the office). “I remember you had a very dry sense of humour, which of course I loved because I’m British; you made me laugh a lot in that very cutting way of yours.” I feel comfortable sharing this because Farrah has talked about it on her @substack, Things Worth Knowing (I’ll wait while you go subscribe): I remember her being hyper-focused on some rogue chin hairs. And as I was dealing with adult acne at the time and basically lasering a beard off every other month, we bonded in that way women dealing with unwanted facial hair do.
Farrah moved back home in 2011 to launch Women’s Health, then edit Cosmo and Elle, she wrote a book (her second is due in 2028), and was awarded an MBE in 2024 for services to media and diversity. So yeah, I’m not (totally) mad that pinning her down was so hard, especially when her beauty recs are so good.
Now, let’s see if we can organise an actual face-to-face catch-up the next time she’s in town…
–Sherine
#glossetc #thefastfive
29 Oct 2026
When I was 36 I decided that the life I thought I wanted was no longer the one I could envisage for myself. I was working long hours, had abandoned most of my friendships and believed (foolishly) that a child would give me the depth my life no longer contained. But when, after many years of trying, I decided to call time on starting a family I had to start reconfiguring the life I’d made for myself into something else completely . This is part of that story. Over, as always on my Substack. Link in stories.
28 Oct 2026
Sometimes a staycation is what is needed.
Huge thanks to the team @st.clementlondon and @lunette.london for the sneak preview of what is an utterly delicious menu @florence.knight and beautiful hotel interiors @eagle.hodges @eagletta Cannot believe I’ve also not been to @postcardteas before now. Lost an afternoon there. Plus the brand new @royalacademyarts Painting The Riviera is staggering.
17 Oct 2026
What an absolute privilege to have my garden featured in this beautiful book by @hortihack alongside true creative gardeners like @charlotte_molesworth_garden @sarahpricelandscapes @j.bruce.garden. I have a deep and very special relationship with my garden: it is, I imagine, both like a child and a trusted friend. What I love about this book is it’s about people who work their own land and gardens. These are not show gardens but rather intimate spaces that reveal as much about their owners as they do about the land on which they are build. (Shown here is the cutting garden and summer house but lots more pictures in the book of the rest of the space.)
11 Oct 2026
A quick dash to Substack HQ. With time for @rohe_frames jumper shopping. Pancakes @clintonstbakingco ; the city cutest little bolt hole of a hotel @publichotels (the beds are snug as you like) and an evening or two for a flaneur. (Serious work not shown)
02 Oct 2026
The most perfect five days in Italy at two hotels I have always wanted to stay in. The first, @villalamassaflorence - a romantic noble house in the Florentine hills that made me yearn to try and track Room With A View down on DVD. Second @villadestelakecomo which is still arguably the most glamorous hotel in all of Europe 150 years later. 🇮🇹
16 Sep 2026
Forgot how much I love Sweden. Sheep! Metro stations that double as art galleries. Perfect @etthemstockholm as well as perfect @svenskttenn. Brilliant bookstores (where we threw a @substack party to kick off our presence in The Nordics). Oh and the best drink on earth -Golden Cyder Company’s Rhubarb fizz.
12 Sep 2026
The most magical few days in the south of southern Gotland in Sweden. @sibbjans is just sublime. Everything from the vintage Nordic design pieces scattered about the farmhouse to the @iamcathynordstrom striped cushions in my favourite nook. I can think of no better place to spent a few days writing my forthcoming book taking breaks to walk amongst the sheep and cut flowers. Thank you @susannaronn for taking such good care of me.
31 Aug 2026
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