8.6M
Followers
775
Following
2.3K
Posts
1.09%
Engagement Rate
Account Overview
Profile summary and post performance
Zoë Sugg (@zoesugg) has 8,635,912 Instagram followers as of October 18, 2026 and 2,255 posts; the account is verified. Across the 12 recent posts we analysed for this report on August 27, 2026, a post got 94.7K likes and 142 comments on average (median 89.7K likes), an engagement rate of 1.09% of followers. Over the 167 days we have tracked it, the account lost 405,735 followers (-4.5%).
Where these numbers come from: public Instagram profile data and @zoesugg's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 8,635,912 |
| Following | 775 |
| Posts | 2,255 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 94,660 |
| Avg Comments per Post | 142 |
| Videos | 0 |
| Photos & carousels | 12 |
| Engagement Rate | 1.09% |
Follower Growth Over Time
How @zoesugg's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-405.7K
Net Change
-4.5%
% Change
-2.4K
Avg / Day
167
Days Tracked
76
Data Points
Tracked between May 4, 2026 (9,041,647 followers) and Oct 18, 2026 (8,635,912 followers).
| Date | Followers | Change |
|---|---|---|
| 8,635,912 | -12,897 | |
| 8,648,809 | -19,563 | |
| 8,668,372 | -15,810 | |
| 8,684,182 | -12,757 | |
| 8,696,939 | -344,708 | |
| 9,041,647 | first reading |
Engagement Analysis
Based on 12 recent posts
94.7K
Avg Likes/Post
142
Avg Comments/Post
1.1M
Total Likes
1.7K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
1.09%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @zoesugg's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 89,760 likes and comments; 0 of the 12 reached twice that (179,520 or more).
Best-Performing Post, Decomposed
What @zoesugg's single biggest recent post had going for it, measured against the account's other posts.
133,706 likes · 75 comments
1.4× @zoesugg's average post · 1.4× the median post.
"Week 48 of 2025 ✨ 1. The week that Novie turned 2 🎈 2. Back the start of the week and the elf returned for advent! 3. The girls were VERY excited 4. Christmas sandwich from @socialboardsandwiches after seeing @picantegeorge Instagram post!! 5. Loves her books! 6. Headed…"
926 characters
Photo or carousel
Format
Wednesday
Day Posted
11:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 902 chars |
| Posting Frequency | 2.7 posts/week |
Content Mix
0
Videos / Reels
12
Photos & carousels
Top Posts
Highest-liked recent posts from @zoesugg
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Week 48 of 2025 ✨
1. The week that Novie turned 2 🎈
2. Back the start of the…
|
133.7K | 75 | view |
| 2 |
Week 41 of 2025 ✨
1. Spending Sunday at the @prestonparkmarket with family!
…
|
127.2K | 95 | view |
| 3 |
Week 52 of 2025 ✨
1. That bit in between Christmas and the new year where you…
|
125.0K | 965 | view |
| 4 |
Week 43 of 2025 ✨
1. Lots of being outdoors! This coat is like wearing a slee…
|
107.0K | 82 | view |
| 5 |
Week 51 of 2025 ✨
1. The week of Christmas! Heading out on Christmas Eve to s…
|
94.6K | 119 | view |
| 6 |
Week 50 of 2025 ✨
1. A beach stroll on a rare sunny December day!
2. Pit sto…
|
91.0K | 49 | view |
| 7 |
Week 42 of 2025 ✨ (got to play catch up before the end of the year)
1. Playin…
|
88.4K | 61 | view |
| 8 |
Week 49 of 2025 ✨
1. Novie waiting for Father Christmas
2. Nibbly bits for a…
|
88.0K | 62 | view |
| 9 |
Week 40 of 2025 ✨
1. It was time to decorate the porch for Autumn so a trip t…
|
76.9K | 49 | view |
Posting Patterns & Optimal Timing
When @zoesugg posts on Instagram
2.7
Posts / week
2.8 days
Avg gap between posts
Tuesday, Wednesday
Peak posting days
—
Peak posting hours
Posting Activity by Hour (UTC)
How often @zoesugg publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@zoesugg's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 102,132 | 204,263 |
| Tuesday | 5 | 79,954 | 399,771 |
| Wednesday | 4 | 101,894 | 407,577 |
| Thursday | 1 | 126,015 | 126,015 |
Posting Consistency & Streaks
How steadily @zoesugg maintains output
3
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
12.9%
Active days
Posted at least once
2.8 days
Avg gap
Between posts
Caption Length & Performance
How @zoesugg's caption length correlates with engagement
100.0%
Posts with Caption
902
Avg Caption Chars
916
Median Chars
1331
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 94.8K |
Compare & Discover Similar Creators
Stack @zoesugg against any other Instagram creator we track, or jump to similar accounts.
Compare @zoesugg to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @zoesugg
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 8.6M followers (Mega)
$43,180 to $103,631
Our per-follower range for accounts this size (see methodology)
Download @zoesugg's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 4 hours, 37 minutes ago.
Tracking
What we have recorded about @zoesugg over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @zoesugg's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @zoesugg
How many followers does @zoesugg have on Instagram?
@zoesugg has 8,635,912 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @zoesugg's Instagram engagement rate?
@zoesugg has an engagement rate of 1.09% based on 12 recent posts, averaging 94.7K likes per post.
How much does @zoesugg earn on Instagram?
From follower count only, we estimate @zoesugg's sponsorship value at $43,180 to $103,631 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @zoesugg published on Instagram?
@zoesugg has published 2,255 posts on Instagram.
What is @zoesugg's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 133,706 likes and 75 comments.
How often does @zoesugg post on Instagram?
@zoesugg posts approximately 2.7 times per week, with an average gap of 2.8 days between posts. Peak posting days are Tuesday, Wednesday.
How does @zoesugg compare to other Instagram creators?
@zoesugg sits in the Mega-tier group alongside accounts like @iremderici, @rolaofficial, @gymshark.
Is @zoesugg verified on Instagram?
Yes, @zoesugg is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @zoesugg's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 18, 2026 | Posts analysed Aug 27, 2026
Cite this page
IGDataHub (2026). @zoesugg Instagram stats and analytics, follower count as of 18 October 2026, posts analysed 27 August 2026. https://igdatahub.com/blog/zoesugg-instagram-profile-stats/