8.7M
Followers
774
Following
2.3K
Posts
1.09%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks at number 442 out of 1678 tracked accounts, with a follower count over 13 times the median size. The verified profile holds a mega tier status and contains 2255 total posts. While it lacks a specific category designation, the high volume of content establishes its long standing presence. The engagement rate of 1.09% falls below the 1.35% median for this group. The following report breaks down the specific audience interactions and reach metrics.
Account Info
| Account Size | Mega |
| Followers | 8,669,714 |
| Following | 774 |
| Posts | 2,255 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 94,660 |
| Avg Comments per Post | 142 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 1.09% |
Follower Growth Over Time
How @zoesugg's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-373275
Net Change
-4.1%
% Change
-3163
Avg / Day
118
Days Tracked
37
Data Points
Tracked between May 4, 2026 (9,041,647 followers) and Aug 30, 2026 (8,668,372 followers).
The account lost 371.9K followers over 115 days. The trend is down by 4.1% as the count dropped from 9.0M to 8.7M.
What the trajectory means
The account lost approximately 371.9K followers over the tracked period. This downward trend makes the profile a risk that requires careful time management. A loss of roughly 3.2K followers per day indicates a declining reach for your campaign.
Engagement Analysis
Based on 12 recent posts
Platform Context
@zoesugg ranks 938 out of 1678 because its engagement rate sits below the tracked median. This lower percentage means the account generates less interaction per follower than the average creator in the corpus. The performance indicates a lower level of active participation from its audience compared to typical peers.
The engagement rate of 1.09% falls below the median of 1.35%, ranking 938 out of 1678. This indicates that the audience reacts less than usual compared to similar accounts. While the average of 94.7K likes proves consistent passive approval, the 142 comments per post suggest a low level of active conversation. Reach reliability is stagnant because no recent posts reached double or five times the account average. The lack of high-performing outliers means growth is stable but lacks explosive momentum. This is a tap-and-scroll audience.
94.7K
Avg Likes/Post
142
Avg Comments/Post
1.1M
Total Likes
1.7K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
1.09%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @zoesugg's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @zoesugg's single biggest post had going for it — the patterns worth replicating.
133,706 likes · 75 comments
1.4× @zoesugg's average post · 1.5× the median post.
"Week 48 of 2025 ✨ 1. The week that Novie turned 2 🎈 2. Back the start of the week and the elf returned for advent! 3. The girls were VERY excited 4. Christmas sandwich from @socialboardsandwiches after seeing @picantegeorge Instagram post!! 5. Loves her books! 6. Headed to "
926 characters
Photo
Format
Wednesday
Day Posted
11:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a 1.5x multiplier over the median engagement for this account. It maintains a low like to comment ratio of roughly 1700 to 1. This suggests that while the content drives high reach and passive appreciation, it does not spark intense conversation. The caption length follows a long form structure. This preference for detailed copy indicates that followers value personal narrative over quick snippets. Use the recurring hashtags as your primary signal for topic consistency. Post roughly three times per week to maintain steady growth. Zoe Sugg has 8.7 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 902 chars |
| Posting Frequency | 2.7 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Performing Posts
Week 48 of 2025 ✨ 1. The week that Novie turned 2 🎈 2. Back the start of the week and the elf returned for advent! …
Week 41 of 2025 ✨ 1. Spending Sunday at the @prestonparkmarket with family! 2. I know I’m biased MY GOD I WANNA SQUI…
Week 52 of 2025 ✨ 1. That bit in between Christmas and the new year where you’re not too sure what day it is is hones…
Week 43 of 2025 ✨ 1. Lots of being outdoors! This coat is like wearing a sleeping bag 2. NEW CLOCK! (It finally tells…
Week 51 of 2025 ✨ 1. The week of Christmas! Heading out on Christmas Eve to start the celebrations 2. Uncle @seanell…
Week 50 of 2025 ✨ 1. A beach stroll on a rare sunny December day! 2. Pit stop at @readingroombrighton 3. Getting co…
Week 42 of 2025 ✨ (got to play catch up before the end of the year) 1. Playing at nanny and dadads house 2. Ottie wan…
Week 49 of 2025 ✨ 1. Novie waiting for Father Christmas 2. Nibbly bits for a festive evening 3. The big man himself…
Week 40 of 2025 ✨ 1. It was time to decorate the porch for Autumn so a trip to the garden center for all the gorgeous…
Top Posts
Highest-liked recent posts from @zoesugg
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Week 48 of 2025 ✨
1. The week that Novie turned 2 🎈
2. Back the start of the…
|
133.7K | 75 | view |
| 2 |
Week 41 of 2025 ✨
1. Spending Sunday at the @prestonparkmarket with family!
…
|
127.2K | 95 | view |
| 3 |
Week 52 of 2025 ✨
1. That bit in between Christmas and the new year where you…
|
125.0K | 965 | view |
| 4 |
Week 43 of 2025 ✨
1. Lots of being outdoors! This coat is like wearing a slee…
|
107.0K | 82 | view |
| 5 |
Week 51 of 2025 ✨
1. The week of Christmas! Heading out on Christmas Eve to s…
|
94.6K | 119 | view |
| 6 |
Week 50 of 2025 ✨
1. A beach stroll on a rare sunny December day!
2. Pit sto…
|
91.0K | 49 | view |
| 7 |
Week 42 of 2025 ✨ (got to play catch up before the end of the year)
1. Playin…
|
88.4K | 61 | view |
| 8 |
Week 49 of 2025 ✨
1. Novie waiting for Father Christmas
2. Nibbly bits for a…
|
88.0K | 62 | view |
| 9 |
Week 40 of 2025 ✨
1. It was time to decorate the porch for Autumn so a trip t…
|
76.9K | 49 | view |
Posting Patterns & Optimal Timing
When @zoesugg posts on Instagram
The content cadence for @zoesugg is a steady grind. The account posts roughly 2.7 times per week, which far exceeds the median frequency of 0.6. This high output correlates with a strong follower rank of 442 out of 1678. However, the consistency score of 0 indicates an erratic rhythm rather than a predictable cycle. Short bursts of activity are followed by long periods of silence, as evidenced by a maximum streak of only three days. Fresh content lands most often on Tuesday and Wednesday, with a peak upload window at 08:00 UTC. A marketer should plan for frequent opportunities to insert a tie-in but must remain agile. Because the gaps between posts are irregular, you cannot rely on a fixed calendar to predict exactly when the next post will appear. Plan your campaign around her high volume while monitoring her active windows for the best placement of new assets.
2.7
Posts / week
67.9h
Avg gap between posts
Tuesday, Wednesday, Monday
Peak posting days
8:00, 11:00, 19:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @zoesugg publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts on Tuesdays and Wednesdays at 08:00 UTC. The frequency of 2.7 posts per week is the most notable pattern.
Most Common Words
Frequent caption words across @zoesugg's recent posts (excludes stopwords)
Best Day of the Week to Post
@zoesugg's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 102,132 | 204,263 |
| Tuesday | 5 | 79,954 | 399,771 |
| Wednesday | 4 | 101,894 | 407,577 |
| Thursday | 1 | 126,015 | 126,015 |
Posting Consistency & Streaks
How steadily @zoesugg maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
12.9%
Active days
Posted at least once
67.9h
Avg gap
Between posts
Caption Length & Performance
How @zoesugg's caption length correlates with engagement
100.0%
Posts with Caption
902
Avg Caption Chars
916
Median Chars
1331
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 94.8K |
Short captions perform better than long ones for this account. Engagement peaks when the caption is under 50 characters.
Who This Audience Is
What @zoesugg's reach and engagement mean for a brand.
The follower count ranks this creator well above the average profile and establishes a scale far beyond typical independent creators. The verified status confirms established authority despite the lack of a specific category label. Engagement rates fall below the median for this platform. This suggests that while the reach is broad, the interaction rate per post is softer than the average peer. The audience size indicates a wide reach but the lower engagement suggests a passive viewing experience rather than high active participation. This profile fits lifestyle and beauty categories.
Compare & Discover Similar Creators
Stack @zoesugg against any other Instagram creator we track, or jump to similar accounts.
Compare @zoesugg to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @zoesugg
Estimated Earnings
Revenue estimates based on follower count and engagement
@zoesugg earns primarily through sponsored posts with an estimated value of $43.3K to $104.0K per post. Her rank places her well above the median, allowing for a premium price point based on high follower volume. However, the engagement rate of 1.09% falls below the 1.35% median. This lower interaction rate suggests that while reach is broad, the conversion value might not justify the top end of the quoted range. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 8.7M followers (Mega)
$43,349 – $104,037
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 8.7M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 1.09% engagement rate trails the 1.35% median, the clearest area to improve
- ~ Sparse cadence of about 2.7 posts a week limits fresh reach
Summary
This analysis of @zoesugg reveals a mega Instagram presence with 8,669,714 followers. The account demonstrates an engagement rate of 1.09%, averaging 94.7K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @zoesugg
How many followers does @zoesugg have on Instagram?
@zoesugg has 8,669,714 followers on Instagram, placing them in the mega creator tier.
What is @zoesugg's Instagram engagement rate?
@zoesugg has an engagement rate of 1.09% based on 12 recent posts, averaging 94.7K likes per post.
How much does @zoesugg earn on Instagram?
Based on industry benchmarks, @zoesugg's estimated sponsorship value is $43,349 - $104,037 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @zoesugg published on Instagram?
@zoesugg has published 2,255 posts on Instagram.
What is @zoesugg's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 133,706 likes and 75 comments.
How often does @zoesugg post on Instagram?
@zoesugg posts approximately 2.7 times per week, with an average gap of 67.9 hours between posts. Peak posting days are Tuesday, Wednesday, Monday.
How does @zoesugg compare to other Instagram creators?
@zoesugg sits in the Mega creator tier alongside accounts like @angeliqueboyer, @amandamanopo, @barstoolsports.
Is @zoesugg verified on Instagram?
Yes, @zoesugg is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @zoesugg's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Aug 27, 2026