1.0M
Followers
2.2K
Following
1.3K
Posts
0.95%
Engagement Rate
Account Overview
Profile summary and post performance
Malena holds the 781st position among the creators we track. Her follower count is 2.3 times the median, placing her well above the average creator in our database. This verified account has a total of 1288 posts and sits within the Mega tier despite not having a defined category. The engagement rate of 0.95% falls below the 1.44% median for accounts of this size. The rest of this report breaks down audience demographics and content performance trends.
Account Info
| Account Size | Mega |
| Followers | 1,000,000 |
| Following | 2,178 |
| Posts | 1,288 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 9,424 |
| Avg Comments per Post | 106 |
| Videos | 10 |
| Photos | 2 |
| Engagement Rate | 0.95% |
Follower Growth Over Time
How @malena's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
0
Net Change
0.0%
% Change
0
Avg / Day
99
Days Tracked
39
Data Points
Tracked between May 24, 2026 (1,000,000 followers) and Sep 1, 2026 (1,000,000 followers).
The account maintained a steady count of 1.0M followers over 99 days. The growth line stayed flat with no change during this period.
What the trajectory means
The @malena account remained flat at 1.0M followers throughout the tracked period. This stable trajectory establishes the profile as a known quantity for consistent reach. The steady daily pace allows for predictable campaign planning without risk of rapid fluctuation.
Engagement Analysis
Based on 12 recent posts
Platform Context
@malena ranks 1138 out of 1889 for engagement because its rate sits below the tracked median. This position places the account in the lower half of the cohort. The low percentage means each follower interacts with content at a lower frequency than the average creator.
The engagement rate of 0.95% falls below the 1.44% median and ranks 1138 out of 1889, indicating that this audience reacts less than the typical user. While consistent likes provide a baseline of passive approval, the lower comment volume suggests a lack of deep interaction. The data shows a clear preference for photos as the primary format rewarded by the audience. These images generated over three times the engagement of the video content. Reach is inconsistent and lacks reliability based on high-performing peaks. Only 16.7% of posts doubled the account average, while zero posts reached the fivefold milestone. This indicates that most growth comes from steady output rather than breakout hits. The audience behaves as a tap-and-scroll audience.
9.4K
Avg Likes/Post
106
Avg Comments/Post
113.1K
Total Likes
1.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.95%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
6.6K
Avg Likes on Videos (10)
23.6K
Avg Likes on Photos (2)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @malena's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @malena's single biggest post had going for it — the patterns worth replicating.
35,718 likes · 54 comments
3.8× @malena's average post · 4.9× the median post.
"o melhor presente que eu ganhei nos últimos tempos! sdds migos, bagunçar com vcs é bom demais"
93 characters
Photo
Format
Thursday
Day Posted
15:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of 4.9 over the median engagement of this account. It maintained a high like to comment ratio with 54 comments against its total likes. To replicate this success, focus on medium length captions between 40 and 100 characters. This specific range produces an average of 23.7K likes while long captions result in poor performance at only 6.7K. Use the recurring hashtags #publi, #teamgalaxy, #querfanta, #publicidade, and #wantafanta to signal your core topics clearly. The current posting cadence is about 0.1 posts per week. This low frequency suggests a strategy focused on high quality curation rather than frequent updates. @malena has 1.0M followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 252 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
10
Videos / Reels
2
Photos
Top Performing Posts
o melhor presente que eu ganhei nos últimos tempos! sdds migos, bagunçar com vcs é bom demais
Hoje eu decidi abrir o jogo com vocês e ser 100% sincera. Tem coisas que simplesmente vão virando uma bola de neve e el…
Contigo é muito mais fácil se divertir. Feliz dia das namoradas! Te amo 💜
Muitos anos de conteúdo sendo comemorados com respeito: junto com a @fantabrasil. Me conta aqui nos comentários qual de…
Eu to em choque até agora que eu que fiz essas imagens! Diretamente do meu lugar favorito do mundo, com a minha mais no…
Os Simpsons invadiram o Fortnite (E EU TAMBÉM!). Até dia 29/11 Springfield ta o puro caos! E se liga que tem um evento …
2026 e você ainda tá com esse papo de que não tem console ou PC pra jogar? IRMÃO! Vem conhecer o GeForce Now Powered by…
ME CONVENÇA A ESCOLHER OUTRO! Eu duvido! E te refuto! O Galaxy Z Flip7 FE é a pedida, a escolha, o momento! @samsung…
Eu sei que é difícil de acreditar, mas com o Galaxy Z Fold7 é assim! Da pra fazer tudo ao mesmo tempo! Além de mais con…
Top Posts
Highest-liked recent posts from @malena
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
o melhor presente que eu ganhei nos últimos tempos! sdds migos, bagunçar com vc…
|
35.7K | 54 | view |
| 2 |
Hoje eu decidi abrir o jogo com vocês e ser 100% sincera. Tem coisas que simple…
|
21.9K | 440 | view |
| 3 |
Contigo é muito mais fácil se divertir. Feliz dia das namoradas! Te amo 💜
|
11.6K | 25 | view |
| 4 |
Muitos anos de conteúdo sendo comemorados com respeito: junto com a @fantabrasi…
|
9.1K | 157 | view |
| 5 |
Eu to em choque até agora que eu que fiz essas imagens! Diretamente do meu luga…
|
9.0K | 60 | view |
| 6 |
Os Simpsons invadiram o Fortnite (E EU TAMBÉM!). Até dia 29/11 Springfield ta o…
|
7.2K | 99 | view |
| 7 |
2026 e você ainda tá com esse papo de que não tem console ou PC pra jogar? IRMÃ…
|
6.3K | 77 | view |
| 8 |
ME CONVENÇA A ESCOLHER OUTRO! Eu duvido! E te refuto! O Galaxy Z Flip7 FE é a p…
|
3.3K | 201 | view |
| 9 |
Eu sei que é difícil de acreditar, mas com o Galaxy Z Fold7 é assim! Da pra faz…
|
2.7K | 53 | view |
Posting Patterns & Optimal Timing
When @malena posts on Instagram
The content cadence for @malena is a sparse high-effort pace. This profile posts less than once every ten days while the average creator maintains more frequent updates. Her lower follower rank of 781 out of 1889 reflects this infrequent output. The consistency score of 0 confirms an erratic rhythm with no predictable pattern. Long gaps between uploads mean content does not land on a reliable cycle. New posts appear most often on Tuesday and Friday. Content usually lands around 22:00 UTC. Marketers should not expect regular updates or easy timing for reactive campaigns. Planning requires patience because the creator operates on her own timeline rather than a set schedule. You cannot rely on a steady flow of assets to maintain a constant presence. A campaign must be planned far in advance to align with these rare posting windows. The lack of regularity makes spontaneous tie-ins difficult to coordinate.
0.1
Posts / week
2145.0h
Avg gap between posts
Friday, Tuesday, Wednesday
Peak posting days
22:00, 15:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @malena publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Friday and Tuesday at 22:00 UTC. The posting frequency is low at 0.1 times per week.
Most Common Words
Frequent caption words across @malena's recent posts (excludes stopwords)
Best Day of the Week to Post
@malena's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 5,930 | 11,861 |
| Tuesday | 2 | 14,826 | 29,653 |
| Wednesday | 2 | 2,610 | 5,219 |
| Thursday | 2 | 19,618 | 39,236 |
| Friday | 4 | 7,098 | 28,391 |
Posting Consistency & Streaks
How steadily @malena maintains output
1
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
1.2%
Active days
Posted at least once
2145.0h
Avg gap
Between posts
Caption Length & Performance
How @malena's caption length correlates with engagement
100.0%
Posts with Caption
252
Avg Caption Chars
298
Median Chars
421
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 2 | 23.7K |
| Long (100+) | 10 | 6.7K |
The audience rewards medium captions with 23.7K average engagement. Long captions perform the worst at 6.7K average engagement.
Who This Audience Is
What @malena's reach and engagement mean for a brand.
The audience size ranks well above the median, confirming this creator has reached a scale that exceeds typical niche accounts. The verification status confirms professional standing despite the lack of a specific category label in the metadata. While the follower count is high, the engagement rate falls below the median. This indicates that brand messages may land softer than average compared to smaller creators with higher relative interaction. The gap between reach and engagement suggests a broad audience where individual message resonance is diluted by volume. Because the account lacks a defined category but maintains a large verified following, it functions as a general interest profile rather than a specialized niche hub. This audience fits best within high-level lifestyle or general entertainment categories where sheer reach outweighs specific community depth.
Compare & Discover Similar Creators
Stack @malena against any other Instagram creator we track, or jump to similar accounts.
Compare @malena to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @malena
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts drive the primary revenue stream for @malena with a quoted band of $5,000 to $12,000 per post. Her ranking puts her well above the median, allowing her to command a premium over standard market rates for her follower count. Because she ranks in the top half of the platform, her position justifies the higher end of the price range. However, her engagement rate of 0.95% falls below the 1.44% average. This lower interaction level suggests that the upper limit of her quoted band represents a ceiling for negotiations rather than a guaranteed minimum. Advertisers should weigh this lower engagement against her high reach to determine if the top price is justified for their specific goals. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 1.0M followers (Mega)
$5,000 – $12,000
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 1.0M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.95% engagement rate trails the 1.44% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @malena reveals a mega Instagram presence with 1,000,000 followers. The account demonstrates an engagement rate of 0.95%, averaging 9.4K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @malena
How many followers does @malena have on Instagram?
@malena has 1,000,000 followers on Instagram, placing them in the mega creator tier.
What is @malena's Instagram engagement rate?
@malena has an engagement rate of 0.95% based on 12 recent posts, averaging 9.4K likes per post.
How much does @malena earn on Instagram?
Based on industry benchmarks, @malena's estimated sponsorship value is $5,000 - $12,000 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @malena published on Instagram?
@malena has published 1,288 posts on Instagram.
What is @malena's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 35,718 likes and 54 comments.
How often does @malena post on Instagram?
@malena posts approximately 0.1 times per week, with an average gap of 2145.0 hours between posts. Peak posting days are Friday, Tuesday, Wednesday.
How does @malena compare to other Instagram creators?
@malena sits in the Mega creator tier alongside accounts like @mayapolarbear, @tuulavintage, @real.be.
Is @malena verified on Instagram?
Yes, @malena is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @malena's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Sep 1, 2026