185.2K
Followers
208
Following
9.6K
Posts
0.36%
Engagement Rate
Account Overview
Profile summary and post performance
This verified account ranks 1057 out of 1606 tracked creators and holds a follower count that is 0.3x the median size. This puts the profile below the typical scale of the creators we track. With nearly ten thousand total posts, this macro creator maintains a prolific presence despite its modest reach relative to others. The engagement rate of 0.36% falls below the 1.00% median. The rest of this report explores specific audience interactions and content performance metrics.
Account Info
| Account Size | Macro |
| Followers | 185,174 |
| Following | 208 |
| Posts | 9,629 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 653 |
| Avg Comments per Post | 10 |
| Videos | 9 |
| Photos | 3 |
| Engagement Rate | 0.36% |
Follower Growth Over Time
How @velvetmusic's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-1225
Net Change
-0.7%
% Change
-17
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (187,000 followers) and Jul 17, 2026 (185,775 followers).
The account lost 1.8K followers over 51 days. This represents a downward trend of about 36 followers per day.
What the trajectory means
@velvetmusic lost approximately 1.8K followers over the 51 day period. This downward trend means the account is a risk to time carefully. The pace of loss is roughly 36 followers per day.
Engagement Analysis
Based on 12 recent posts
Platform Context
@velvetmusic ranks 739 of 1004 and sits below the tracked median for engagement rate. This lower position means the account generates less interaction per follower than the average creator in the IGDataHub corpus. The gap between its performance and the 1.00% benchmark indicates a need for more effective audience connection.
The engagement rate of 0.36% falls well below the 1.00% median, ranking the account 739 out of 1004. This indicates that the core audience interacts with content far less than the average user. While the account generates a steady flow of likes, the low comment volume suggests a passive relationship with the brand. The data reveals a stark preference for photos over video content. Photos earned 1.6K likes on average compared to just 340 likes for videos. This split proves that static imagery is the format this audience rewards most effectively. Reach reliability remains low and inconsistent across recent posts. Only 8.3% of posts achieved double the account average, while only 8.3% reached five times the average engagement. These figures suggest that growth relies on rare outliers rather than consistent organic momentum. The audience is a tap-and-scroll audience.
653
Avg Likes/Post
10
Avg Comments/Post
7.8K
Total Likes
125
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.36%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
340
Avg Likes on Videos (9)
1.6K
Avg Likes on Photos (3)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @velvetmusic's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @velvetmusic's single biggest post had going for it — the patterns worth replicating.
3,833 likes · 32 comments
5.8× @velvetmusic's average post · 8.8× the median post.
"Хотите присоединиться к нашей компании @velvetmusic?❤️ Встречаемся на Вельвет Фесте 16 августа, там будут все ваши любимые артисты и тайные сюрпризы🤫 Билеты в продаже 🎫 velvetmusic.ru/fest"
190 characters
Photo
Format
Tuesday
Day Posted
17:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median engagement by a factor of 8.8. This specific post maintains a high like-to-comment ratio to suggest it successfully drove reach without demanding heavy interaction. To replicate this success, prioritize long captions over medium ones. Longer copy generates roughly 6% more likes than the middle length bracket. This indicates that your audience values detailed context or storytelling rather than brief snippets. Use the hashtags #музконтент_пфки and #поддержано_пфки to signal your specific niche content to the algorithm. Your posting cadence is very high at over 15 posts per week. Because average engagement is modest relative to your follower count, focus on maintaining this high volume to build consistent reach rather than hunting for a single viral hit. This account currently has 185.2K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 245 chars |
| Posting Frequency | 15.3 posts/week |
Content Mix
9
Videos / Reels
3
Photos
Top Performing Posts
Хотите присоединиться к нашей компании @velvetmusic?❤️ Встречаемся на Вельвет Фесте 16 августа, там будут все ваши люб…
🔥 ПРЕМЬЕРА! Анна Немченко, Mikhail — Сложнее забыть Искренний и чувственный трек о воспоминаниях, которые остаются с н…
Уже видели клип Анны Немченко «По городам»? 🎬💫 А теперь показываем то, что обычно остаётся за кадром. Немного атмосфер…
В ритме нашего лета ☀️ Наслаждаемся дуэтом Владимира Преснякова и Натальи Подольской 🎶
Сегодня день рождения у человека, который показал нам, как можно красиво войти в чью-то «грешную жизнь» и остаться там …
Вельвет Фест всё ближе… 💛 Мы любим лето. Особенно август, ведь именно в августе проходит наш семейный музыкальный фест…
Премьера клипа! 🎬 Анна Немченко — По городам 💫 То самое видео, где всем добро передаётся. Смотрите 😎
Если ты вчера встретил Анну Немченко в метро — тебе не показалось 🚇😄 Потому что за один вечер она успела выступить сра…
✨ Премьера! Наталья Подольская и Регина Тодоренко — Подруга Долгожданная песня о женской дружбе 💖 Отмечай ту самую по…
Top Posts
Highest-liked recent posts from @velvetmusic
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Хотите присоединиться к нашей компании @velvetmusic?❤️
Встречаемся на Вельвет …
|
3.8K | 32 | view |
| 2 |
🔥 ПРЕМЬЕРА!
Анна Немченко, Mikhail — Сложнее забыть
Искренний и чувственный тр…
|
890 | 11 | view |
| 3 |
Уже видели клип Анны Немченко «По городам»? 🎬💫
А теперь показываем то, что обы…
|
658 | 5 | view |
| 4 |
В ритме нашего лета ☀️
Наслаждаемся дуэтом Владимира Преснякова и Натальи Подол…
|
619 | 10 | view |
| 5 |
Сегодня день рождения у человека, который показал нам, как можно красиво войти …
|
524 | 27 | view |
| 6 |
Вельвет Фест всё ближе… 💛
Мы любим лето. Особенно август, ведь именно в август…
|
425 | 13 | view |
| 7 |
Премьера клипа! 🎬
Анна Немченко — По городам 💫
То самое видео, где всем добро …
|
306 | 4 | view |
| 8 |
Если ты вчера встретил Анну Немченко в метро — тебе не показалось 🚇😄
Потому чт…
|
244 | 1 | view |
| 9 |
✨ Премьера!
Наталья Подольская и Регина Тодоренко — Подруга
Долгожданная песня…
|
219 | 10 | view |
Posting Patterns & Optimal Timing
When @velvetmusic posts on Instagram
The creator maintains a steady grind with 15.3 posts per week. This volume far exceeds the median of 1.0 posts per week and places them in a high-frequency bracket despite their follower rank. A consistency score of 8 indicates an erratic rhythm characterized by unpredictable gaps rather than a predictable schedule. Content does not follow a clockwork pattern, which makes planning around specific dates difficult. Fresh content lands most often on Tuesday and Thursday. The busiest upload window occurs at 21:00 UTC. Marketers should expect frequent new material but cannot rely on a stable calendar for timing a tie-in. Because the posting is so frequent yet inconsistent in its spacing, your team can rely on high volume to maintain presence but must remain agile to catch content as it drops. A campaign would work best as an ongoing integration rather than a single timed event.
15.3
Posts / week
12.0h
Avg gap between posts
Thursday, Tuesday, Sunday
Peak posting days
21:00, 8:00, 20:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @velvetmusic publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 15.3 times a week with the highest activity on Thursday and Tuesday. The most active hour is 21:00 UTC.
Most Common Words
Frequent caption words across @velvetmusic's recent posts (excludes stopwords)
Best Day of the Week to Post
@velvetmusic's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 3 | 1,575 | 4,726 |
| Wednesday | 1 | 438 | 438 |
| Thursday | 5 | 376 | 1,878 |
| Friday | 1 | 47 | 47 |
| Saturday | 1 | 245 | 245 |
| Sunday | 1 | 629 | 629 |
Posting Consistency & Streaks
How steadily @velvetmusic maintains output
5
Longest streak (days)
8/100
Consistency score
Inverse of posting-gap variance
100.0%
Active days
Posted at least once
12.0h
Avg gap
Between posts
Caption Length & Performance
How @velvetmusic's caption length correlates with engagement
100.0%
Posts with Caption
245
Avg Caption Chars
232
Median Chars
537
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 629 |
| Long (100+) | 11 | 667 |
The audience rewards long captions of 100 or more characters with an average of 667 engagements. These perform better than medium captions which receive only 629 engagements.
Who This Audience Is
What @velvetmusic's reach and engagement mean for a brand.
The follower count sits at less than half of the typical creator size for this platform. This indicates an audience that does not reach broadcast scale despite the verified status. The lack of a defined category means the profile lacks a specific niche designation in the system. Engagement rates fall well below the median, suggesting brand messages will land softer than average. While the verification provides a baseline of legitimacy, the low interaction frequency suggests a passive viewer base rather than an active community. The audience size and engagement metrics do not align with high-frequency conversion goals. This profile fits few specific brand categories based on current data.
Compare & Discover Similar Creators
Stack @velvetmusic against any other Instagram creator we track, or jump to similar accounts.
Compare @velvetmusic to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @velvetmusic
Большой театр / The Bolshoi theatre ✓
@bolshoi_theatre
369.5K followers
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @velvetmusic stems from sponsored posts. A post priced within the $1.5K to $2.8K band reflects the current follower count. Because the account ranks below the median, this quoted range serves as a ceiling rather than a baseline. This position makes the profile a value buy where negotiations can target the lower end of the bracket. The engagement rate of 0.36% falls well below the 1.00% median. Such low interaction suggests the reach is less effective at driving immediate action, which warrants a cautious approach to the premium pricing. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 185.2K followers (Macro)
$1,481 – $2,778
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 185.2K followers
- + Active cadence of about 15.3 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.36% engagement rate trails the 1.00% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (8/100), posting rhythm is erratic
Summary
This analysis of @velvetmusic reveals a macro Instagram presence with 185,174 followers. The account demonstrates an engagement rate of 0.36%, averaging 653 likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @velvetmusic
How many followers does @velvetmusic have on Instagram?
@velvetmusic has 185,174 followers on Instagram, placing them in the macro creator tier.
What is @velvetmusic's Instagram engagement rate?
@velvetmusic has an engagement rate of 0.36% based on 12 recent posts, averaging 653 likes per post.
How much does @velvetmusic earn on Instagram?
Based on industry benchmarks, @velvetmusic's estimated sponsorship value is $1,481 - $2,778 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @velvetmusic published on Instagram?
@velvetmusic has published 9,629 posts on Instagram.
What is @velvetmusic's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 3,833 likes and 32 comments.
How often does @velvetmusic post on Instagram?
@velvetmusic posts approximately 15.3 times per week, with an average gap of 12.0 hours between posts. Peak posting days are Thursday, Tuesday, Sunday.
How does @velvetmusic compare to other Instagram creators?
@velvetmusic sits in the Macro creator tier alongside accounts like @monanoguera, @sunnylipnitskaya, @bolshoi_theatre.
Is @velvetmusic verified on Instagram?
Yes, @velvetmusic is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @velvetmusic's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026