Eastpak
Born in 1952, we create durable, functional bags that are #BuiltToResist carrying a 30-year warranty.
184.7K
Followers
0
Following
2.8K
Posts
0.21%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1057 out of 1606 tracked creators and holds 0.3 times the median follower count. This indicates it is smaller than the typical creator we track. As a verified macro account with nearly three thousand posts, Eastpak maintains an established presence despite not having a set category. The engagement rate of 0.21% falls below the median of 1.04%. The following report details specific audience demographics and content performance metrics to help inform your strategy.
Account Info
| Account Size | Macro |
| Followers | 184,677 |
| Following | 0 |
| Posts | 2,843 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 382 |
| Avg Comments per Post | 7 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 0.21% |
Follower Growth Over Time
How @eastpak's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+2.4K
Net Change
+1.3%
% Change
+35
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (183,000 followers) and Jul 17, 2026 (185,440 followers).
The account grew from 183.0K to 184.7K followers over 51 days. The upward trend reflects an increase of 1.7K followers during this period.
What the trajectory means
The account gained 1.7K followers over the tracked period to reach a total of 184.7K. This upward trend makes the profile worth getting in on early as it builds momentum. A steady pace of 33 new followers per day allows for consistent planning within your campaign brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @eastpak account ranks 907 out of 1082 because its engagement rate sits below the tracked median. This lower percentage means the audience interacts less frequently with content compared to average accounts in the corpus. The gap between this profile and the median highlights a lower per-follower interaction level.
The engagement rate of 0.21% falls well below the 1.04% median and ranks 907 out of 1082, proving this audience reacts less than typical for the platform. While likes provide a baseline of passive approval, the low comment volume suggests a lack of active conversation. This community rewards static imagery more than motion content as photos earn nearly double the engagement of videos. The reach is largely inconsistent because only 25% of posts reached twice the average engagement while none hit the five times mark. These figures indicate that peaks are rare and not driven by repeatable trends. Most followers consume the content without interacting beyond a simple scroll. This is a tap-and-scroll audience.
382
Avg Likes/Post
7
Avg Comments/Post
4.6K
Total Likes
82
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.21%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
234
Avg Likes on Videos (5)
487
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @eastpak's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @eastpak's single biggest post had going for it — the patterns worth replicating.
1,252 likes · 14 comments
3.3× @eastpak's average post · 5.7× the median post.
"Through dance, Ricardo moves beyond what he imagined for himself, constantly redefining what is possible. From an early age, movement was instinctive and deeply personal. “It has always been joy of movement.” Travels holds a similar rhythm for Ricardo, it’s a quiet accumulation "
748 characters
Photo
Format
Monday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at a 5.7x multiplier over the median like count. This specific post achieved a high like to comment ratio of nearly 93 to 1. Focus on this type of content to drive engagement relative to your follower base. While average engagement is modest, consistent output is the strategy here. You should maintain a posting cadence of seven times per week to stay relevant. The caption length for this account shows that longerer copy containing narrative elements works best. Short captions perform poorly and fail to build connection. Use the recurring hashtags as clear signals for your niche topics. Eastpak currently has 184.7K followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 438 chars |
| Posting Frequency | 7.1 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
Through dance, Ricardo moves beyond what he imagined for himself, constantly redefining what is possible. From an early…
Shaped by discipline, responsibility, and the constant drive to move forward, Paloma’s journey becomes a continuous exp…
Eastpak x NDT Each shaped by their own journey, Nicole, Paloma, and Ricardo carry more than what is seen. In movement,…
Eastpak x NDT: A journey in motion Rooted in movement, NDT and Eastpak come together where dance and travel exist in a…
Eastpak x NDT Where dance meets travel, movement remains the constant. Along the way, the suitcase shifts beyond its …
EGONLAB x Eastpak Unveiled yesterday on the @egon_lab runway at Paris Fashion Week, EGONLAB x Eastpak redefine everyda…
EGONLAB x Eastpak Rooted in EGONLAB’s approach to silhouette, proportion, and fluid expression, the collaboration rede…
Eastpak on the move! We’re bringing a new travel experience to three cities across Europe. Can you guess where we’re h…
EGONLAB x Eastpak As seen during EGONLAB’s ATARAXIA show, EGONLAB x Eastpak explores craftmanship as a living language…
Top Posts
Highest-liked recent posts from @eastpak
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Through dance, Ricardo moves beyond what he imagined for himself, constantly re…
|
1.3K | 14 | view |
| 2 |
Shaped by discipline, responsibility, and the constant drive to move forward, P…
|
825 | 16 | view |
| 3 |
Eastpak x NDT
Each shaped by their own journey, Nicole, Paloma, and Ricardo ca…
|
790 | 3 | view |
| 4 |
Eastpak x NDT: A journey in motion
Rooted in movement, NDT and Eastpak come to…
|
758 | 19 | view |
| 5 |
Eastpak x NDT
Where dance meets travel, movement remains the constant.
Along …
|
297 | 4 | view |
| 6 |
EGONLAB x Eastpak
Unveiled yesterday on the @egon_lab runway at Paris Fashion …
|
216 | 7 | view |
| 7 |
EGONLAB x Eastpak
Rooted in EGONLAB’s approach to silhouette, proportion, and …
|
98 | 4 | view |
| 8 |
Eastpak on the move!
We’re bringing a new travel experience to three cities ac…
|
92 | 4 | view |
| 9 |
EGONLAB x Eastpak
As seen during EGONLAB’s ATARAXIA show, EGONLAB x Eastpak ex…
|
83 | 3 | view |
Posting Patterns & Optimal Timing
When @eastpak posts on Instagram
@eastpak maintains a steady grind with a high volume of content relative to the average creator. Posting over seven times weekly places this account well above the median frequency of less than one post per week. While its posting rank is 1057 out of 1606, the sheer volume ensures constant visibility for the brand. A consistency score of 54 indicates an uneven rhythm rather than a clockwork schedule. The profile experiences periods of activity followed by quiet stretches instead of perfectly spaced intervals. Most fresh content lands on Friday and Monday. New posts typically appear around 15:00 UTC. This high frequency means the account is almost always active, providing many opportunities for placement. Marketers can plan campaigns with confidence because the brand produces a constant stream of new material. The lack of strict regularity means you should not rely on specific gaps between posts to time your entry. Instead, lean into the high volume to ensure your tie-in lands during one of their frequent updates.
7.1
Posts / week
25.8h
Avg gap between posts
Friday, Monday, Thursday
Peak posting days
15:00, 17:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @eastpak publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts 7.1 times per week with the most activity on Friday and Monday. The busiest hour for posting is 15:00 UTC.
Most Common Words
Frequent caption words across @eastpak's recent posts (excludes stopwords)
Best Day of the Week to Post
@eastpak's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 668 | 1,335 |
| Tuesday | 1 | 67 | 67 |
| Wednesday | 1 | 841 | 841 |
| Thursday | 2 | 500 | 1,000 |
| Friday | 3 | 327 | 981 |
| Saturday | 2 | 170 | 341 |
| Sunday | 1 | 96 | 96 |
Posting Consistency & Streaks
How steadily @eastpak maintains output
7
Longest streak (days)
54/100
Consistency score
Inverse of posting-gap variance
92.9%
Active days
Posted at least once
25.8h
Avg gap
Between posts
Caption Length & Performance
How @eastpak's caption length correlates with engagement
100.0%
Posts with Caption
438
Avg Caption Chars
439
Median Chars
748
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 388 |
The audience rewards the shortest captions with the highest engagement. Captions under 50 characters perform better than longer options.
Who This Audience Is
What @eastpak's reach and engagement mean for a brand.
The audience size is below the typical creator average because it sits at less than half of the median follower count for tracked accounts. This indicates a niche reach rather than broadcast scale. The verified status confirms established brand authority despite the smaller follower volume. Engagement rates are notably lower than the platform median, suggesting that promotional content may land softer than it would with more active community hubs. The lack of reciprocal follows suggests a one way communication model typical of corporate entities. Because no specific category is assigned to the account, the data points toward a general lifestyle reach without a concentrated niche focus. This audience fits the apparel and accessories category.
Compare & Discover Similar Creators
Stack @eastpak against any other Instagram creator we track, or jump to similar accounts.
Compare @eastpak to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @eastpak
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts for @eastpak typically generate between $1,500 and $2,800 based on current follower counts. Because this account ranks below the median of 725.9K followers, it represents a value buy for brands seeking lower costs. The quoted band acts as a ceiling to negotiate under rather than a fixed salary. However, an engagement rate of 0.21% falls well below the 1.04% average. This low interaction suggests that while the reach is available at a discount, the active audience participation may not justify the top end of the price range. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 184.7K followers (Macro)
$1,477 – $2,770
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 184.7K followers
- + 25.0% of recent posts beat 2x the account's own average
- + Active cadence of about 7.1 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.21% engagement rate trails the 1.04% median, the clearest area to improve
Summary
This analysis of @eastpak reveals a macro Instagram presence with 184,677 followers. The account demonstrates an engagement rate of 0.21%, averaging 382 likes per post across 12 analyzed posts. The account holds verified status.
Want Instagram Analytics for Your Research?
Search profiles, discover hashtags, and explore Instagram data for analysis.
Start SearchingFrequently Asked Questions About @eastpak
How many followers does @eastpak have on Instagram?
@eastpak has 184,677 followers on Instagram, placing them in the macro creator tier.
What is @eastpak's Instagram engagement rate?
@eastpak has an engagement rate of 0.21% based on 12 recent posts, averaging 382 likes per post.
How much does @eastpak earn on Instagram?
Based on industry benchmarks, @eastpak's estimated sponsorship value is $1,477 - $2,770 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @eastpak published on Instagram?
@eastpak has published 2,843 posts on Instagram.
What is @eastpak's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,252 likes and 14 comments.
How often does @eastpak post on Instagram?
@eastpak posts approximately 7.1 times per week, with an average gap of 25.8 hours between posts. Peak posting days are Friday, Monday, Thursday.
How does @eastpak compare to other Instagram creators?
@eastpak sits in the Macro creator tier alongside accounts like @kasperdolberg, @thepottedjungle, @bettyzhou.
Is @eastpak verified on Instagram?
Yes, @eastpak is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @eastpak's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026