6.4M
Followers
198
Following
2.7K
Posts
0.12%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks at number 483 out of 1606 tracked accounts and holds a follower count that is 8.7 times the median size. As a verified Mega tier account with over 2,600 posts, this profile maintains a large established presence despite the absence of a specific category or bio. The engagement rate of 0.12% falls below the 0.93% median for creators in our network. The following report breaks down the audience interaction patterns and content performance metrics to help inform your strategy.
Account Info
| Account Size | Mega |
| Followers | 6,364,300 |
| Following | 198 |
| Posts | 2,699 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 7,339 |
| Avg Comments per Post | 170 |
| Videos | 1 |
| Photos | 11 |
| Engagement Rate | 0.12% |
Follower Growth Over Time
How @mariotestino's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-38714
Net Change
-0.6%
% Change
-545
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (6,400,000 followers) and Jul 17, 2026 (6,361,286 followers).
The account lost about 35.7K followers over 51 days. The count decreased by roughly 700 every day.
What the trajectory means
The account lost approximately 35.7K followers over the tracked period. This downward trend makes @mariostino a risk to time carefully rather than an emerging opportunity. The decline of roughly 700 followers per day allows for precise planning regarding the pace of engagement.
Engagement Analysis
Based on 12 recent posts
Platform Context
@mariotestino ranks 697 of 778 for engagement rate because its 0.12% rate sits well below the 0.93% median. This low performance means the account generates very little interaction per follower compared to the average creator. Such a low percentage indicates that most followers are passive observers rather than active participants in the content.
The engagement rate of 0.12% falls well below the median of 0.93%, ranking 697 out of 778. This indicates that the audience reacts much less than typical accounts in this category. While likes are consistent, the low comment volume suggests a passive relationship with the content. The preference for photos over videos is clear as images earned 7.6K likes compared to 4.8K for video content. This specific format rewards visual consumption rather than interactive viewing. Reach reliability is low because only 8.3% of posts doubled the average engagement while none reached five times the average. These figures suggest that growth relies on standard posts rather than consistent viral spikes. Most interactions are fleeting and do not spark deep conversation. This is a tap-and-scroll audience.
7.3K
Avg Likes/Post
170
Avg Comments/Post
88.1K
Total Likes
2.0K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.12%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
4.8K
Avg Likes on Videos (1)
7.6K
Avg Likes on Photos (11)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @mariotestino's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @mariotestino's single biggest post had going for it — the patterns worth replicating.
30,367 likes · 721 comments
4.1× @mariotestino's average post · 5.6× the median post.
"When Michael Roberts asked me to photograph a special Brazil issue of Vanity Fair, I was incredibly excited. We both shared a deep love for Brazil, especially Rio de Janeiro, and had many friends and acquaintances in common. It was extraordinary to bring together such a diverse "
1988 characters
Photo
Format
Saturday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over five times the median engagement of the account. This high performance correlates with a Saturday afternoon posting time and an opening line that creates immediate narrative intrigue. The high comment count relative to likes on this peak post suggests that storytelling drives community interaction. Long captions exceeding one hundred characters are your best tool for engagement, while medium lengths perform poorly. You should prioritize long-form copy to build a connection with the audience rather than brief snippets. Use the recurring hashtags as specific markers for archive content and fashion photography themes. Posting roughly twice a week allows for quality over quantity. While the average engagement is modest relative to the total follower count, consistency provides steady visibility. Maria Testino has 6.4 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 1002 chars |
| Posting Frequency | 1.6 posts/week |
Content Mix
1
Videos / Reels
11
Photos
Top Performing Posts
When Michael Roberts asked me to photograph a special Brazil issue of Vanity Fair, I was incredibly excited. We both sh…
I often find inspiration in the most unexpected places. One night in Moscow, while on a photo assignment, I ended up in…
With Versace, there was always an element of surprise in the casting. Versace had a unique ability to bring together ex…
Isabeli Fontana and Eddie Irvine, Monaco, British Vogue, 2002. #TestinoArchive #MarioTestino #Monaco #GrandPrix
HEATWAVE. Anja Rubik and Edita Vilkevičiūtė beating the heatwave in Monaco, Vogue Paris, 2013. Image 1: On view with …
My visit to Ethiopia was full of surprises. The Mursi live simply, in small huts, with very limited means, yet there is…
Unboxing The Archive: Met Gala 2012 #TestinoArchive #MarioTestino #MetBall #MetGala
On your horses! Horses have always been part of my life. With my father’s family deeply involved in horse racing, a we…
Codes of Honour. 1-4. President’s BodyGuard, Pakistan 5. Pontifical Swiss Guards, The Vatican 6. National Republican …
Top Posts
Highest-liked recent posts from @mariotestino
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
When Michael Roberts asked me to photograph a special Brazil issue of Vanity Fa…
|
30.4K | 721 | view |
| 2 |
I often find inspiration in the most unexpected places. One night in Moscow, wh…
|
9.9K | 163 | view |
| 3 |
With Versace, there was always an element of surprise in the casting. Versace h…
|
6.4K | 97 | view |
| 4 |
Isabeli Fontana and Eddie Irvine, Monaco, British Vogue, 2002.
#TestinoArchiv…
|
5.9K | 116 | view |
| 5 |
HEATWAVE.
Anja Rubik and Edita Vilkevičiūtė beating the heatwave in Monaco, Vog…
|
5.4K | 132 | view |
| 6 |
My visit to Ethiopia was full of surprises. The Mursi live simply, in small hut…
|
5.4K | 165 | view |
| 7 |
Unboxing The Archive: Met Gala 2012
#TestinoArchive #MarioTestino #MetBall #Me…
|
4.8K | 132 | view |
| 8 |
On your horses!
Horses have always been part of my life. With my father’s fami…
|
4.7K | 101 | view |
| 9 |
Codes of Honour.
1-4. President’s BodyGuard, Pakistan
5. Pontifical Swiss Gua…
|
4.7K | 97 | view |
Posting Patterns & Optimal Timing
When @mariotestino posts on Instagram
The creator maintains a steady grind by posting roughly 1.6 times per week. This exceeds the median frequency of 1.1 posts per week and secures her a rank of 483 out of 1606 in follower ranking for volume. Her consistency score of 50 indicates an erratic rhythm rather than a clockwork schedule. The gaps between uploads vary, and she has only maintained a streak of 2 days at any given time. New content typically lands on Tuesday and Wednesday. The busiest hour for new uploads is 15:00 UTC. Marketers can expect fresh content more often than the average creator but must account for the irregular intervals between those posts. Because the cadence lacks strict regularity, a campaign should not rely on predictable weekly windows. Instead, plan your tie-in around the specific days she favors to capture her active posting cycles. The steady volume provides enough opportunities for placement, while the inconsistent gaps mean you must monitor her feed closely to catch the exact moment content goes live.
1.6
Posts / week
113.7h
Avg gap between posts
Wednesday, Tuesday, Thursday
Peak posting days
15:00, 16:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @mariotestino publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts most often on Tuesday and Wednesday with a peak at 15:00 UTC. The frequency of posts is approximately 1.6 times per week.
Most Common Words
Frequent caption words across @mariotestino's recent posts (excludes stopwords)
Best Day of the Week to Post
@mariotestino's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 4,882 | 4,882 |
| Tuesday | 3 | 6,555 | 19,666 |
| Wednesday | 3 | 4,670 | 14,010 |
| Thursday | 3 | 4,808 | 14,424 |
| Saturday | 1 | 31,088 | 31,088 |
| Sunday | 1 | 6,045 | 6,045 |
Posting Consistency & Streaks
How steadily @mariotestino maintains output
2
Longest streak (days)
50/100
Consistency score
Inverse of posting-gap variance
23.0%
Active days
Posted at least once
113.7h
Avg gap
Between posts
Caption Length & Performance
How @mariotestino's caption length correlates with engagement
100.0%
Posts with Caption
1002
Avg Caption Chars
981
Median Chars
2110
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 4.9K |
| Long (100+) | 11 | 7.7K |
Long captions perform best for this account with an average of 7.7K engagements. Medium captions receive the lowest engagement at 4.9K.
Who This Audience Is
What @mariotestino's reach and engagement mean for a brand.
The follower count of over six million places this account well above the typical creator profile. The high multiple compared to the median indicates a reach that exceeds standard influencer tiers. Verification status confirms established authority despite the lack of a specific category tag. Engagement rates are notably low when measured against the median. This gap suggests a broadcast style where messages land much softer than they would on smaller, niche accounts. The scale implies a broad reach but with lower per-user interaction. The high follower count and verification suggest a public figure profile rather than a community influencer. This audience fits luxury goods or global lifestyle brands.
Compare & Discover Similar Creators
Stack @mariotestino against any other Instagram creator we track, or jump to similar accounts.
Compare @mariotestino to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @mariotestino
Estimated Earnings
Revenue estimates based on follower count and engagement
Mariotestino earns primarily through brand partnerships and sponsored posts, where her reach commands a band between $31.8K and $76.4K per post. Her ranking in the top 30 percent of tracked creators allows for a premium price point based on total follower volume. However, an engagement rate of 0.12% falls well below the 0.93% median. This low interaction level suggests that while her reach is high, the cost per active engagement is expensive compared to average accounts. Advertisers should view the quoted band as a ceiling for negotiations rather than a guaranteed starting point due to the diluted engagement. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 6.4M followers (Mega)
$31,822 – $76,372
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 6.4M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.12% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.6 posts a week limits fresh reach
Summary
This analysis of @mariotestino reveals a mega Instagram presence with 6,364,300 followers. The account demonstrates an engagement rate of 0.12%, averaging 7.3K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @mariotestino
How many followers does @mariotestino have on Instagram?
@mariotestino has 6,364,300 followers on Instagram, placing them in the mega creator tier.
What is @mariotestino's Instagram engagement rate?
@mariotestino has an engagement rate of 0.12% based on 12 recent posts, averaging 7.3K likes per post.
How much does @mariotestino earn on Instagram?
Based on industry benchmarks, @mariotestino's estimated sponsorship value is $31,822 - $76,372 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @mariotestino published on Instagram?
@mariotestino has published 2,699 posts on Instagram.
What is @mariotestino's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 30,367 likes and 721 comments.
How often does @mariotestino post on Instagram?
@mariotestino posts approximately 1.6 times per week, with an average gap of 113.7 hours between posts. Peak posting days are Wednesday, Tuesday, Thursday.
How does @mariotestino compare to other Instagram creators?
@mariotestino sits in the Mega creator tier alongside accounts like @anahi, @emirhanozhan, @markiplier.
Is @mariotestino verified on Instagram?
Yes, @mariotestino is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @mariotestino's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026