Sophia Ferrari-Wills
🍭 Product Styling | UGC | Location Hire 🎀 Lifestyle, Interiors, Hosting 🍬 Pastel Maximalism 💘 ‘My Husband Said No’series 💌 [email protected]
714.8K
Followers
2.3K
Following
850
Posts
19.79%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 810 out of 1606 tracked creators and holds a follower count exactly at the median of our tracked data. Sophia Ferrari-Wills maintains a verified status as a Digital creator with 850 total posts. The content focuses on lifestyle, interiors, and product styling within a pastel maximalism aesthetic. This account achieves an engagement rate of 19.79% which sits well above the 0.93% median. The following report breaks down audience interaction patterns and content performance across specific categories.
Account Info
| Account Size | Macro |
| Followers | 714,756 |
| Following | 2,282 |
| Posts | 850 |
| Verified | Yes |
| Category | Digital creator |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 140,742 |
| Avg Comments per Post | 691 |
| Videos | 9 |
| Photos | 3 |
| Engagement Rate | 19.79% |
Follower Growth Over Time
How @thiscolourfulnest's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+6.9K
Net Change
+1.0%
% Change
+93
Avg / Day
74
Days Tracked
16
Data Points
Tracked between May 3, 2026 (711,000 followers) and Jul 17, 2026 (717,881 followers).
The account grew from 711.0K to 714.8K followers over 54 days. The trend is flat with only a 0.5% change.
What the trajectory means
@thiscolourfulnest maintained a stable follower count of 714.8K with a 0.5% change over the period. This flat trajectory marks the account as a known quantity for your campaign. The steady daily pace allows for predictable planning without risk of rapid fluctuation.
Engagement Analysis
Based on 12 recent posts
Platform Context
@thiscolourfulnest ranks 11 out of 779 for its 19.79% engagement rate, which sits well above the 0.93% median. This high performance means the account generates more interaction per follower than the average creator in the dataset. Such a gap highlights an exceptionally active audience compared to standard benchmarks.
The engagement rate of 19.79% outperforms the 0.93% median to rank 11 out of 779 accounts. This audience interacts with content far more than the average user. High comment counts relative to likes suggest a community that engages in active conversation rather than passive viewing. The data indicates a clear preference for video, which earns over four times the engagement of static photos. While these numbers are strong, the hit rate reveals inconsistent reach. Only 16.7% of posts doubled the average engagement and only 8.3% reached five times the standard. This suggests that while the core audience is highly involved, growth depends on specific high performing moments rather than a consistent baseline. The disparity between video and photo performance proves the audience rewards motion and depth over still images. This is an active audience.
140.7K
Avg Likes/Post
691
Avg Comments/Post
1.7M
Total Likes
8.3K
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
19.79%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
174.7K
Avg Likes on Videos (9)
38.8K
Avg Likes on Photos (3)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @thiscolourfulnest's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @thiscolourfulnest's single biggest post had going for it — the patterns worth replicating.
982,420 likes · 5,072 comments
7.0× @thiscolourfulnest's average post · 475.7× the median post.
"D o n t p a i n t i t h e s a i d 💕🌸💘🍭 • I know, I know, Chris actually said no??? 😂 I practised selective hearing and went to Homebase for paint… The fridge has irked me since first lockdown but he said ‘it’s too new, don’t ruin it’ 2 years later, I argued it’s not new an"
1197 characters
Video
Format
Saturday
Day Posted
8:00 UTC
Hour Posted
18.5M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over 475 times the engagement of the median post on this account. This peak performance maintains a high like to comment ratio despite its scale. To replicate this success, focus on high impact visuals that trigger immediate interaction. Short captions perform best for these types of posts as they keep the focus on the imagery. Long copy performs poorly and suggests more text distracts from the visual aesthetic. Use the recurring hashtags #homedecor, #pinkaesthetic, #dopaminedecor, #myhomevibe, and #moreismoredecor to signal your specific niche clearly. Because this account posts only about 0.1 times per week, growth relies on high quality visuals rather than frequent posting. This low frequency suggests each post must be visually perfect to maintain the current audience. The account currently maintains a large following with over 700k followers and averages over 140k likes per post.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 771 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
9
Videos / Reels
3
Photos
Top Performing Posts
D o n t p a i n t i t h e s a i d 💕🌸💘🍭 • I know, I know, Chris actually said no??? 😂 I practised selective hearing…
T h e j o u r n e y 🎀🌷🌿• 2025 has been a wonderful year of styling and creative details.. but 2026 is family bathroom …
O l d i e s b u t g o o d i e s 🦋🌻🎀• swipe for summer in decor as we can’t rely on the English weather 😏 I’m off to …
D o p a m i n e m o m e n t s ✨🫶🏻🌻🌸🌈🎀 • Life can be a lot. So some simple pleasures from the camera roll feel like the…
O r i g i n a l o w n e r v i s i t 🫶🏻🦋🩷• when the person who lived in it when it was first built visits… We had a …
S u m m e r i n s e c o n d s 🎀✨🌸 • this hurt my brain to edit 👵🏻 A summer home decor remix! Thanks for the inspir…
C h i l d h o o d d r e a m 🎀🌸🍭• forgive the semi archive edition! I’ve loved the house through all the stages of deco…
D o p a m i n e P i c k n m i x 🍬 🫶🏻🌻 • random snaps from my camera roll that ended up in my favourites folder and w…
W h i m s y m e t h o d 🎀🌿🌻 • whether it’s pink decor, fresh flowers, painted flowers or bows, I’ll take it all! 🫶🏻 O…
Top Posts
Highest-liked recent posts from @thiscolourfulnest
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
D o n t p a i n t i t h e s a i d 💕🌸💘🍭 • I know, I know, Chris actually sai…
|
982.4K | 5.1K | view |
| 2 |
T h e j o u r n e y 🎀🌷🌿• 2025 has been a wonderful year of styling and creativ…
|
581.0K | 1.5K | view |
| 3 |
O l d i e s b u t g o o d i e s 🦋🌻🎀• swipe for summer in decor as we can’t re…
|
107.9K | 445 | view |
| 4 |
D o p a m i n e m o m e n t s ✨🫶🏻🌻🌸🌈🎀 • Life can be a lot. So some simple plea…
|
7.5K | 232 | view |
| 5 |
O r i g i n a l o w n e r v i s i t 🫶🏻🦋🩷• when the person who lived in it whe…
|
2.6K | 56 | view |
| 6 |
S u m m e r i n s e c o n d s 🎀✨🌸 • this hurt my brain to edit 👵🏻
A summer …
|
2.0K | 122 | view |
| 7 |
C h i l d h o o d d r e a m 🎀🌸🍭• forgive the semi archive edition! I’ve loved …
|
1.6K | 94 | view |
| 8 |
D o p a m i n e P i c k n m i x 🍬 🫶🏻🌻 • random snaps from my camera roll tha…
|
1.2K | 185 | view |
| 9 |
W h i m s y m e t h o d 🎀🌿🌻 • whether it’s pink decor, fresh flowers, painted …
|
1.2K | 168 | view |
Posting Patterns & Optimal Timing
When @thiscolourfulnest posts on Instagram
This creator follows a sparse high-effort pace. The frequency of 0.1 posts per week falls well below the median of 1.1. This low volume places them at rank 810 out of 1606 based on posting frequency alone. A consistency score of 0 indicates an erratic schedule with no predictable rhythm. These gaps between posts are unpredictable and vary wildly in length. The longest streak is just one day, which highlights the lack of a regular routine. Content primarily lands on Thursday and Saturday. The busiest upload window occurs at 06:00 UTC. Marketers should not expect a constant stream of fresh content for daily engagement. Because the cadence is so sparse and inconsistent, planning a multi-day campaign or a series of coordinated posts is difficult. You must coordinate specific dates well in advance to ensure your tie-in aligns with their rare updates. Do not rely on a regular posting cycle to maintain momentum for a brand partnership.
0.1
Posts / week
3451.5h
Avg gap between posts
Saturday, Thursday, Tuesday
Peak posting days
6:00, 8:00, 5:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @thiscolourfulnest publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most on Saturday and Thursday at 06:00 UTC. The posting frequency is low at 0.1 times per week.
Most Common Words
Frequent caption words across @thiscolourfulnest's recent posts (excludes stopwords)
Best Day of the Week to Post
@thiscolourfulnest's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 3 | 1,419 | 4,258 |
| Wednesday | 1 | 582,542 | 582,542 |
| Thursday | 4 | 29,624 | 118,497 |
| Saturday | 4 | 247,972 | 991,890 |
Posting Consistency & Streaks
How steadily @thiscolourfulnest maintains output
1
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
0.8%
Active days
Posted at least once
3451.5h
Avg gap
Between posts
Caption Length & Performance
How @thiscolourfulnest's caption length correlates with engagement
100.0%
Posts with Caption
771
Avg Caption Chars
696
Median Chars
1266
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 141.4K |
The audience favors short captions of under 50 characters. This length receives more engagement than longer captions.
Who This Audience Is
What @thiscolourfulnest's reach and engagement mean for a brand.
The follower count sits exactly at the median for tracked creators. This position indicates an established reach that avoids the limitations of smaller accounts while remaining within a manageable scope for targeted campaigns. The verified status and digital creator classification suggest a broad professional reach rather than a niche hobbyist circle. Engagement rates are exceptionally high compared to the standard benchmark. While the typical audience interacts at less than one percent, this account sees nearly twenty percent engagement. This gap indicates that the content resonates with much higher frequency than the average creator in this size bracket. Such a discrepancy suggests that the message lands with more impact and resonance than standard industry averages. The high interaction relative to total reach points toward an active audience segment. This profile fits the home decor and lifestyle category.
Compare & Discover Similar Creators
Stack @thiscolourfulnest against any other Instagram creator we track, or jump to similar accounts.
Compare @thiscolourfulnest to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @thiscolourfulnest
Sergei Urban | Science Experiments for Kids ✓
@thedadlab
1.1M followers
Chelsea Yamase🌊✨🤸🏽 Adventure travel + mindfulness ✓
@chelseakauai
1.1M followers
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts drive primary revenue for @thiscolourfulnest with an expected range of $5.7K to $10.7K per post. Because this creator sits below the median rank, the quoted band serves as a ceiling rather than a fixed fee. This position makes them a value buy for brands seeking high visibility at lower costs. The engagement rate of 19.79% far exceeds the 0.93% median, justifying the higher end of their specific price bracket. High interaction levels suggest that the audience is active and attentive to content. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 714.8K followers (Macro)
$5,718 – $10,721
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 714.8K followers
- + 19.79% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @thiscolourfulnest reveals a macro Instagram presence with 714,756 followers. The account demonstrates an engagement rate of 19.79%, averaging 140.7K likes per post across 12 analyzed posts. The account holds verified status.
Want Instagram Analytics for Your Research?
Search profiles, discover hashtags, and explore Instagram data for analysis.
Start SearchingFrequently Asked Questions About @thiscolourfulnest
How many followers does @thiscolourfulnest have on Instagram?
@thiscolourfulnest has 714,756 followers on Instagram, placing them in the macro creator tier.
What is @thiscolourfulnest's Instagram engagement rate?
@thiscolourfulnest has an engagement rate of 19.79% based on 12 recent posts, averaging 140.7K likes per post.
How much does @thiscolourfulnest earn on Instagram?
Based on industry benchmarks, @thiscolourfulnest's estimated sponsorship value is $5,718 - $10,721 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @thiscolourfulnest published on Instagram?
@thiscolourfulnest has published 850 posts on Instagram.
What is @thiscolourfulnest's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 982,420 likes and 5,072 comments.
How often does @thiscolourfulnest post on Instagram?
@thiscolourfulnest posts approximately 0.1 times per week, with an average gap of 3451.5 hours between posts. Peak posting days are Saturday, Thursday, Tuesday.
How does @thiscolourfulnest compare to other Instagram creators?
@thiscolourfulnest sits in the Macro creator tier alongside accounts like @coyotelovesyou, @preawwnp, @olegmks.
Is @thiscolourfulnest verified on Instagram?
Yes, @thiscolourfulnest is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @thiscolourfulnest's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026