714.4K
Followers
492
Following
507
Posts
2.87%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 810 out of 1606 tracked creators and holds a follower count that is exactly at the median for our network. The profile is verified and contains 507 posts across its macro category status. Engagement rates reach well above the median average. The following report breaks down the specific audience demographics and content performance metrics.
Account Info
| Account Size | Macro |
| Followers | 714,411 |
| Following | 492 |
| Posts | 507 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 20,493 |
| Avg Comments per Post | 36 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 2.87% |
Follower Growth Over Time
How @tobinheath's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-1482
Net Change
-0.2%
% Change
-21
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 7, 2026 (717,000 followers) and Jul 17, 2026 (715,518 followers).
The account stayed nearly level from 717.0K to 714.4K followers over 51 days. The trend is flat with a change of only -0.4%.
What the trajectory means
The account maintained a flat trajectory of -0.4% over the tracked period. This stability identifies @tobinheath as a known quantity rather than a high-growth risk or opportunity. The steady pace allows for predictable campaign planning without fluctuations in reach.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @tobinheath account ranks 184 out of 779 for its 2.87% engagement rate. This performance sits well above the tracked median of 0.93%. Such a high percentage means each follower interacts with the content at a much higher frequency than average creators.
The engagement rate of 2.87% beats the 0.93% median to rank 184 out of 779, proving this audience reacts more than typical accounts. While likes provide a baseline of approval, the consistent volume of comments shows the community actively participates in conversation. The data reveals a clear preference for static imagery over motion content. Photos earn 27.2K likes on average compared to just 7.1K for videos, meaning this audience rewards still photography. Growth is not driven by explosive outliers but by steady performance. Only 16.7% of recent posts exceeded the account's own average by double, and no posts hit the five times mark. This indicates a loyal base that responds reliably to the brand rather than random viral spikes. The engagement pattern suggests an active audience.
20.5K
Avg Likes/Post
36
Avg Comments/Post
245.9K
Total Likes
430
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
2.87%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
7.1K
Avg Likes on Videos (4)
27.2K
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @tobinheath's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @tobinheath's single biggest post had going for it — the patterns worth replicating.
62,440 likes · 85 comments
3.0× @tobinheath's average post · 5.3× the median post.
"Happy game day happy happy pride happyx3 Juneteenth !!"
54 characters
Photo
Format
Friday
Day Posted
20:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over five times the average engagement of other posts on this account. This high performance occurred on a Friday evening and suggests that timing remains a factor for reach. The like to comment ratio on this top post is nearly 730 to 1, indicating that while it reached many people, it prompted very little conversation. You should prioritize longer captions over short ones to drive engagement. Short captions under forty characters perform poorly, while long posts of over one hundred characters earn more than double the average likes. This suggests the audience prefers detailed copy rather than brief updates. Use #airbnbpartner as a consistent signal for your niche and topic. Posting six times per week provides a steady volume that maintains visibility without overwhelming followers. While the engagement rate is modest relative to the total follower count, a consistent schedule builds a stable presence. Tobin Heath has 714.4K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 93 chars |
| Posting Frequency | 6.0 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
She’s having déjà vu ✨🏆 Back to where it all began. Remembering 2015 in 2026… thank you, Vancouver.
The dream to see all three host countries play on their own soil… It was never just about being in the stadium. It’s …
We took a seaplane from Vancouver to a glacier for a pre-match dip. 🛩️🏔️🥶 Tobin put her legs in Lake Lovely Waters bef…
the summer is heating up…let TRS keep you cool with guest star @amberglenniceskater
Top Posts
Highest-liked recent posts from @tobinheath
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Happy game day happy happy pride happyx3 Juneteenth !!
|
62.4K | 85 | view |
| 2 |
She’s having déjà vu ✨🏆
Back to where it all began. Remembering 2015 in 2026… …
|
55.4K | 70 | view |
| 3 |
great job boys
|
31.8K | 39 | view |
| 4 |
The dream to see all three host countries play on their own soil…
It was neve…
|
30.0K | 37 | view |
| 5 |
tobin&christen do the boys world cup… game # 5
|
16.0K | 43 | view |
| 6 |
We took a seaplane from Vancouver to a glacier for a pre-match dip. 🛩️🏔️🥶
Tobi…
|
11.7K | 66 | view |
| 7 |
TRS live at pride house LA
|
11.0K | 20 | view |
| 8 |
the summer is heating up…let TRS keep you cool with guest star @amberglennicesk…
|
9.2K | 20 | view |
| 9 |
Family studio day 🤎
|
6.7K | 13 | view |
Posting Patterns & Optimal Timing
When @tobinheath posts on Instagram
This creator maintains a steady grind with six posts every week. This volume is far above the median of 1.1 posts per week. The high output places them in the top half of creators by follower rank. A consistency score of 48 indicates an erratic rhythm rather than clockwork regularity. They often post in bursts followed by quiet stretches, as seen in their four day maximum streak. Fresh content lands most frequently on Friday and Saturday. The busiest upload window occurs at 15:00 UTC. Marketers should expect a high volume of new assets to work with during the weekend. However, the low consistency score means you cannot rely on a predictable daily schedule for your campaign timing. Plan your tie-ins around the heavy weekend output rather than expecting a steady flow every day. The frequent posting suggests an active presence that provides many opportunities for integration. You should monitor the weekend windows to catch new content as it goes live.
6.0
Posts / week
30.5h
Avg gap between posts
Friday, Saturday, Sunday
Peak posting days
15:00, 1:00, 2:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @tobinheath publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 6.0 times per week with a peak at 15:00 UTC. Friday and Saturday are the top posting days.
Most Common Words
Frequent caption words across @tobinheath's recent posts (excludes stopwords)
Best Day of the Week to Post
@tobinheath's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 30,072 | 30,072 |
| Tuesday | 1 | 6,712 | 6,712 |
| Wednesday | 2 | 8,881 | 17,762 |
| Thursday | 1 | 9,228 | 9,228 |
| Friday | 3 | 26,740 | 80,221 |
| Saturday | 2 | 17,932 | 35,865 |
| Sunday | 2 | 33,240 | 66,481 |
Posting Consistency & Streaks
How steadily @tobinheath maintains output
4
Longest streak (days)
48/100
Consistency score
Inverse of posting-gap variance
78.8%
Active days
Posted at least once
30.5h
Avg gap
Between posts
Caption Length & Performance
How @tobinheath's caption length correlates with engagement
100.0%
Posts with Caption
93
Avg Caption Chars
54
Median Chars
413
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 5 | 11.9K |
| Medium (40-100) | 4 | 22.4K |
| Long (100+) | 3 | 32.4K |
The audience rewards long captions of 100+ characters with 32.4K average engagement. Short captions under 40 characters receive the lowest engagement at 11.9K.
Who This Audience Is
What @tobinheath's reach and engagement mean for a brand.
The follower count sits exactly at the median for tracked creators. This puts the account in a middle tier where it is large enough to reach a broad base but lacks the extreme scale of top tier accounts. The verified status confirms the account has established authority despite the lack of a specific category tag. Engagement rates are more than triple the median average. This high rate suggests that brand messages land with much higher impact and frequency than typical creators at this follower level. The audience is active enough to notice content rather than scrolling past it. Because the engagement is so high relative to the average, the account functions well for targeted messaging. This audience fits best within a general lifestyle or personality category where the creator's identity drives the interaction.
Compare & Discover Similar Creators
Stack @tobinheath against any other Instagram creator we track, or jump to similar accounts.
Compare @tobinheath to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @tobinheath
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @tobinheath is sponsored content, where a single post carries an estimated value between $5.7K and $10.7K. This range aligns with the creator's 714.4K follower count. Because this account ranks below the median of 730.0K followers, the quoted band acts as a ceiling to bargain under rather than a fixed salary. The engagement rate of 2.87% is more than triple the 0.93% median, suggesting high audience loyalty. This strong interaction justifies the higher end of the expected range for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 714.4K followers (Macro)
$5,715 – $10,716
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 714.4K followers
- + 2.87% engagement rate beats the 0.93% tracked median
- + Active cadence of about 6.0 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
Summary
This analysis of @tobinheath reveals a macro Instagram presence with 714,411 followers. The account demonstrates an engagement rate of 2.87%, averaging 20.5K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @tobinheath
How many followers does @tobinheath have on Instagram?
@tobinheath has 714,411 followers on Instagram, placing them in the macro creator tier.
What is @tobinheath's Instagram engagement rate?
@tobinheath has an engagement rate of 2.87% based on 12 recent posts, averaging 20.5K likes per post.
How much does @tobinheath earn on Instagram?
Based on industry benchmarks, @tobinheath's estimated sponsorship value is $5,715 - $10,716 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @tobinheath published on Instagram?
@tobinheath has published 507 posts on Instagram.
What is @tobinheath's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 62,440 likes and 85 comments.
How often does @tobinheath post on Instagram?
@tobinheath posts approximately 6.0 times per week, with an average gap of 30.5 hours between posts. Peak posting days are Friday, Saturday, Sunday.
How does @tobinheath compare to other Instagram creators?
@tobinheath sits in the Macro creator tier alongside accounts like @drewbinsky, @cleanfoodcrush, @magnusthetherapydog.
Is @tobinheath verified on Instagram?
Yes, @tobinheath is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @tobinheath's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026