TATA ESTANIECKI
• @poddelas / @yziassessoria • Apresentadora, empresária e mamãe da Bia e do Caio ❤️ • [email protected]
12.0M
Followers
1.9K
Following
5.7K
Posts
2.74%
Engagement Rate
Account Overview
Profile summary and post performance
This creator sits at rank 403 out of 1699 tracked accounts and holds a following that is 20.3 times larger than the median creator. As a verified mega tier account with over five thousand posts, @tata maintains a large presence despite not having a specific category assigned. Her engagement rate of 2.74% sits well above the 1.35% median mark for her peers. The rest of this report explores her audience demographics and content performance trends.
Account Info
| Account Size | Mega |
| Followers | 11,960,382 |
| Following | 1,857 |
| Posts | 5,703 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 326,733 |
| Avg Comments per Post | 1,131 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 2.74% |
Follower Growth Over Time
How @tata's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-88334
Net Change
-0.7%
% Change
-1550
Avg / Day
57
Days Tracked
26
Data Points
Tracked between Jun 30, 2026 (12,048,716 followers) and Aug 27, 2026 (11,960,382 followers).
The account lost 88.3K followers over 57 days. The count dropped by roughly 1.6K every day.
What the trajectory means
The @tata account experienced a downward trend of 0.7% over the tracked period. This decline makes the profile a risk that requires careful time management during planning. A loss of 1.6K followers per day provides a clear pace for any upcoming campaign schedule.
Engagement Analysis
Based on 12 recent posts
Platform Context
The account ranks 535 out of 1699 for engagement because its rate sits well above the tracked median. This performance means followers interact with content at more than double the average rate found in the corpus. Such a high percentage indicates that @tata maintains a much stronger connection with their audience than most peers.
The engagement rate of 2.74% outperforms the 1.35% median to rank 535 out of 1699. This indicates an audience that interacts with content more frequently than the average user. Video content earns higher approval with 368.1K likes compared to 297.2K for photos. While the volume of likes is high, the comment count sits at 1.1K per post. The reach from viral hits is inconsistent. Only 8.3% of recent posts exceeded double the average engagement while zero posts reached five times the average. This suggests that most growth comes from steady performance rather than sporadic spikes. The audience favors video as a primary way to consume content. These figures point toward a tap-and-scroll audience.
326.7K
Avg Likes/Post
1.1K
Avg Comments/Post
3.9M
Total Likes
13.6K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
2.74%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
368.1K
Avg Likes on Videos (5)
297.2K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @tata's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @tata's single biggest post had going for it — the patterns worth replicating.
737,113 likes · 1,592 comments
2.3× @tata's average post · 2.8× the median post.
"Ops hahaha 😌"
12 characters
Video
Format
Monday
Day Posted
18:00 UTC
Hour Posted
6.7M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over double the average engagement of a typical post on this page. It maintained a high like-to-comment ratio to indicate broad appeal rather than niche debate. Short captions under 40 characters perform best and suggest that minimal text keeps the focus on visual content. Long captions of 100 or more characters see the lowest engagement, meaning you should cut unnecessary copy to maintain reach. Use #naturatododia, #docetododia, and #publicidade as consistent signals for your core topics. The high posting frequency of nine times per week builds steady visibility for a large audience. This account maintains a very high average like count across its 12 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 119 chars |
| Posting Frequency | 9.4 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
Que honra ser madrinha dessa união ❤️ amo vocês @viihtube e @eliezer 😍 que Deus abençoe vcs INFINITAMENTE!! Foto @mayck…
Euro summer ☀️🇪🇸 Biquíni @douxbrazil Te amo amiga @flavia_viana Eu tava fugindo da água viva kkk a água é tão clarin…
Skin boss da última semana ✨ SP2B SP2B As maiorais 😂😍 Aprendi mtooo com essas 2 deusas ❤️ ✈️ 😱
Top Posts
Highest-liked recent posts from @tata
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Ops hahaha 😌
|
737.1K | 1.6K | view |
| 2 |
Que honra ser madrinha dessa união ❤️ amo vocês @viihtube e @eliezer 😍 que Deus…
|
652.7K | 1.0K | view |
| 3 |
Do casório para celebrar! 🥂✨
|
576.3K | 591 | view |
| 4 |
Hi Ibiza 🇪🇸✨
Dress @nakedswimwear
|
367.2K | 3.0K | view |
| 5 |
Dia perfeitooooo ✨✨✨
|
352.9K | 1.5K | view |
| 6 |
❤️🔥🚫
|
259.0K | 2.6K | view |
| 7 |
Euro summer ☀️🇪🇸
Biquíni @douxbrazil
Te amo amiga @flavia_viana
Eu tava fugi…
|
239.8K | 777 | view |
| 8 |
Só as mães entenderão 😂
|
221.1K | 1.0K | view |
| 9 |
Skin boss da última semana ✨
SP2B
SP2B
As maiorais 😂😍
Aprendi mtooo com ess…
|
199.1K | 477 | view |
Posting Patterns & Optimal Timing
When @tata posts on Instagram
The creator maintains a steady grind with a high volume of content that far exceeds the median frequency. Posting nearly ten times per week places them in a top percentile for activity compared to their follower rank. This heavy output indicates a commitment to constant presence on the platform. The consistency score of 20 reflects an erratic rhythm rather than a clockwork schedule. Frequent bursts are followed by irregular gaps, and the three day maximum streak suggests they do not follow a rigid daily loop. New content lands most often on Sunday and Tuesday. The busiest hour for new uploads is 20:00 UTC. Marketers can rely on a high volume of assets to maintain brand visibility throughout any given week. However, the low consistency score means you cannot predict exactly which day a post will land. You should plan your campaign around their high frequency rather than a specific calendar slot. The sheer amount of content provides many opportunities for integration despite the unpredictable gaps between posts.
9.4
Posts / week
19.6h
Avg gap between posts
Sunday, Tuesday, Thursday
Peak posting days
20:00, 21:00, 18:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @tata publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 9.4 times per week with the highest activity on Sunday and Tuesday. The busiest hour for these posts is 20:00 UTC.
Most Common Words
Frequent caption words across @tata's recent posts (excludes stopwords)
Best Day of the Week to Post
@tata's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 738,705 | 738,705 |
| Tuesday | 3 | 119,582 | 358,745 |
| Thursday | 2 | 315,880 | 631,759 |
| Saturday | 1 | 354,368 | 354,368 |
| Sunday | 5 | 370,157 | 1,850,786 |
Posting Consistency & Streaks
How steadily @tata maintains output
3
Longest streak (days)
20/100
Consistency score
Inverse of posting-gap variance
78.0%
Active days
Posted at least once
19.6h
Avg gap
Between posts
Caption Length & Performance
How @tata's caption length correlates with engagement
100.0%
Posts with Caption
119
Avg Caption Chars
33
Median Chars
403
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 7 | 383.0K |
| Long (100+) | 5 | 250.6K |
The account finds the most success with short captions under 40 characters. These posts reached 383.0K average engagement compared to only 250.6K for long captions.
Who This Audience Is
What @tata's reach and engagement mean for a brand.
The follower count ranks this profile well above the average creator, with a multiple over twenty times the median size. This scale indicates a broad reach that exceeds typical influencer boundaries. Verification confirms a high level of authority or public recognition despite the missing category tag. Engagement rates double the median, which suggests brand messages land with more impact than standard benchmarks for accounts at this volume. The gap between follower count and the small number of reciprocal follows points to a one-way broadcast model rather than an intimate community. High engagement on such a large scale is uncommon and indicates that the content retains attention across a wide demographic. This audience fits the entertainment category.
Compare & Discover Similar Creators
Stack @tata against any other Instagram creator we track, or jump to similar accounts.
Compare @tata to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @tata
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @tata is sponsored posts, which command an estimated range of $59.8K to $143.5K based on their follower count. Their rank puts them well above the median, meaning they command a premium over standard creators in their size bracket. This high ranking justifies a higher price point because they have successfully captured a larger share of the platform's attention. The 2.74% engagement rate is double the 1.35% median, confirming that the audience is active and responsive to content. This strong interaction validates the upper end of their quoted band as a fair price for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 12.0M followers (Mega)
$59,802 – $143,525
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 12.0M followers
- + 2.74% engagement rate beats the 1.35% tracked median
- + Active cadence of about 9.4 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (20/100), posting rhythm is erratic
Summary
This analysis of @tata reveals a mega Instagram presence with 11,960,382 followers. The account demonstrates an engagement rate of 2.74%, averaging 326.7K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @tata
How many followers does @tata have on Instagram?
@tata has 11,960,382 followers on Instagram, placing them in the mega creator tier.
What is @tata's Instagram engagement rate?
@tata has an engagement rate of 2.74% based on 12 recent posts, averaging 326.7K likes per post.
How much does @tata earn on Instagram?
Based on industry benchmarks, @tata's estimated sponsorship value is $59,802 - $143,525 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @tata published on Instagram?
@tata has published 5,703 posts on Instagram.
What is @tata's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 737,113 likes and 1,592 comments.
How often does @tata post on Instagram?
@tata posts approximately 9.4 times per week, with an average gap of 19.6 hours between posts. Peak posting days are Sunday, Tuesday, Thursday.
How does @tata compare to other Instagram creators?
@tata sits in the Mega creator tier alongside accounts like @rodrygogoes, @brentrivera, @ms_puiyi.
Is @tata verified on Instagram?
Yes, @tata is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @tata's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Aug 27, 2026