11.9M
Followers
752
Following
2.0K
Posts
4.41%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks at number 401 out of over 1600 tracked accounts and holds a follower count that is 16.3 times the median size. This verified account is classified as a Mega tier profile with nearly two thousand total posts. The engagement rate of 4.41 percent sits well above the 0.93% median for this category. The upcoming report breaks down the specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 11,870,805 |
| Following | 752 |
| Posts | 1,964 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 522,184 |
| Avg Comments per Post | 1,657 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 4.41% |
Follower Growth Over Time
How @lando's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+203.9K
Net Change
+1.7%
% Change
+2.9K
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (11,700,000 followers) and Jul 17, 2026 (11,903,857 followers).
The account gained 170.8K followers over 51 days. The growth trend is steady at about 3.3K new followers per day.
What the trajectory means
@lando gained 170.8K followers over the tracking period, moving from 11.7M to 11.9M. This upward trajectory makes the account worth getting in early on as it gains momentum. The pace of roughly 3.3K new followers per day provides a predictable baseline for campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
@lando ranks 105 out of 778 for engagement rate because its 4.41% performance sits well above the 0.93% median. This high percentage indicates that followers interact with posts much more frequently than the average creator. The gap between this account and the middle of the pack highlights a very active audience.
The engagement rate of 4.41% beats the 0.93% median to rank 105 out of 778, proving this audience reacts much more than average. While likes reach high numbers, the low comment volume relative to those likes suggests a passive interaction style. The data reveals that photos are the format this audience rewards most, as they earn nearly double the likes of video content. This preference indicates a preference for static imagery over moving clips. Reach is not driven by consistent viral hits because only 16.7% of posts beat the average by double. No posts reached five times the average, which means growth depends on steady performance rather than random spikes. The audience is primarily a tap-and-scroll audience.
522.2K
Avg Likes/Post
1.7K
Avg Comments/Post
6.3M
Total Likes
19.9K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
4.41%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
154.7K
Avg Likes on Videos (4)
705.9K
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @lando's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @lando's single biggest post had going for it — the patterns worth replicating.
1,467,281 likes · 4,623 comments
2.8× @lando's average post · 3.5× the median post.
"🇬🇧"
2 characters
Photo
Format
Sunday
Day Posted
21:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
To replicate this performance, focus on visual impact over text. The top post outperformed the median by a factor of 3.5. It achieved an impressive like to comment ratio while using a minimal caption starting with a flag emoji. You should avoid long captions entirely because they performed the worst among all length categories. Short or no-caption posts are your best path to high engagement. Use the recurring hashtags as clear signals for fragrance and design content. Post approximately 1.6 times per week to maintain steady reach. This account maintains a very high average of over half a million likes per post. The peak performance occurred on a Sunday evening at 21:00 UTC. You should prioritize these specific time slots and visual-first captions to mirror the results. @lando has 11.9M followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 151 chars |
| Posting Frequency | 1.6 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
Say hello to Lan-dos. Nearly two years in the making. Super cool. Thank you @madametussauds
Really proud of this one. I've teamed up with the amazing charity @racingdementia for my helmet this weekend in Canada.…
Happy to be back in the mix but gutted we missed out on the big bit of silver today.
Gave @lewiscapaldi some tips before taking him on his hottest hot lap around Silverstone. You're gonna have to keep an …
Top Posts
Highest-liked recent posts from @lando
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
🇬🇧
|
1.5M | 4.6K | view |
| 2 |
No caption
|
1.4M | 2.7K | view |
| 3 |
Flight fruit n fotos @oneflightinternational
|
621.9K | 1.6K | view |
| 4 |
Say hello to Lan-dos. Nearly two years in the making. Super cool. Thank you @ma…
|
494.2K | 1.1K | view |
| 5 |
Shabang
|
484.2K | 2.0K | view |
| 6 |
Really proud of this one. I've teamed up with the amazing charity @racingdement…
|
416.5K | 2.0K | view |
| 7 |
Happy to be back in the mix but gutted we missed out on the big bit of silver t…
|
414.1K | 2.4K | view |
| 8 |
Blobs and @lego bricks for our 1000th Grand Prix
|
392.7K | 1.0K | view |
| 9 |
Gave @lewiscapaldi some tips before taking him on his hottest hot lap around Si…
|
184.0K | 628 | view |
Posting Patterns & Optimal Timing
When @lando posts on Instagram
The creator follows a steady grind because they post 1.6 times per week which exceeds the median of 1.1. This frequent output places them in the top half of the follower rank at 401 out of 1606. Despite the high volume, the consistency score of 21 indicates an erratic rhythm with irregular gaps between posts. They rarely maintain a sequence as evidenced by a longest posting streak of only 2 days. New content typically lands on Wednesday and Thursday. The busiest hour for new uploads is 16:00 UTC. Marketers should expect frequent updates but must account for unpredictable timing between individual posts. A campaign can rely on the volume of content produced while avoiding plans that require a predictable weekly cadence. Because the creator produces more than the average peer, there are ample opportunities for placement. You will need to remain agile to catch these frequent drops even if they do not land at fixed intervals.
1.6
Posts / week
115.0h
Avg gap between posts
Wednesday, Thursday, Sunday
Peak posting days
16:00, 22:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @lando publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 1.6 times per week with a peak at 16:00 UTC. Wednesday and Thursday are the best days for posting.
Most Common Words
Frequent caption words across @lando's recent posts (excludes stopwords)
Best Day of the Week to Post
@lando's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 184,626 | 184,626 |
| Wednesday | 5 | 512,859 | 2,564,297 |
| Thursday | 4 | 412,196 | 1,648,782 |
| Sunday | 2 | 944,198 | 1,888,395 |
Posting Consistency & Streaks
How steadily @lando maintains output
2
Longest streak (days)
21/100
Consistency score
Inverse of posting-gap variance
22.8%
Active days
Posted at least once
115.0h
Avg gap
Between posts
Caption Length & Performance
How @lando's caption length correlates with engagement
91.7%
Posts with Caption
164
Avg Caption Chars
84
Median Chars
873
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 1 | 1.4M |
| Short (<40 chars) | 2 | 979.1K |
| Medium (40-100) | 5 | 409.9K |
| Long (100+) | 4 | 229.8K |
The audience prefers no caption posts with 1.4M average engagement. Long captions performed the worst at 229.8K average.
Who This Audience Is
What @lando's reach and engagement mean for a brand.
The follower count places this creator well above the average creator and indicates broad reach beyond standard niche circles. The engagement rate is nearly five times higher than the platform median. This discrepancy suggests that a brand message will land much harder here than on a typical account of similar size. Verified status confirms established authority despite the lack of a specific category tag. The high engagement relative to the large follower base indicates that content resonates with a wide audience rather than just a small core group. While many creators at this scale see diluted interaction, this account maintains high activity levels. The data points toward an audience that reacts consistently to the creator's output. This profile fits the sports and gaming category perfectly.
Compare & Discover Similar Creators
Stack @lando against any other Instagram creator we track, or jump to similar accounts.
Compare @lando to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @lando
Estimated Earnings
Revenue estimates based on follower count and engagement
@lando generates revenue primarily through brand partnerships and sponsored content. The estimated band for a single post sits between $59.4K and $142.4K based on their follower count. Their rank of 401 puts them well above the median, allowing for a premium price point compared to average creators in the category. A high engagement rate of 4.41% justifies the upper end of this range as it confirms active audience participation far exceeding the 0.93% benchmark. This level of interaction suggests that the reach is highly effective and warrants a premium. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 11.9M followers (Mega)
$59,354 – $142,450
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 11.9M followers
- + 4.41% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.6 posts a week limits fresh reach
- ~ Low consistency score (21/100), posting rhythm is erratic
Summary
This analysis of @lando reveals a mega Instagram presence with 11,870,805 followers. The account demonstrates an engagement rate of 4.41%, averaging 522.2K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @lando
How many followers does @lando have on Instagram?
@lando has 11,870,805 followers on Instagram, placing them in the mega creator tier.
What is @lando's Instagram engagement rate?
@lando has an engagement rate of 4.41% based on 12 recent posts, averaging 522.2K likes per post.
How much does @lando earn on Instagram?
Based on industry benchmarks, @lando's estimated sponsorship value is $59,354 - $142,450 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @lando published on Instagram?
@lando has published 1,964 posts on Instagram.
What is @lando's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,467,281 likes and 4,623 comments.
How often does @lando post on Instagram?
@lando posts approximately 1.6 times per week, with an average gap of 115.0 hours between posts. Peak posting days are Wednesday, Thursday, Sunday.
How does @lando compare to other Instagram creators?
@lando sits in the Mega creator tier alongside accounts like @brentrivera, @ms_puiyi, @rodrygogoes.
Is @lando verified on Instagram?
Yes, @lando is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @lando's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026