12.0M
Followers
792
Following
2.0K
Posts
4.41%
Engagement Rate
Account Overview
Profile summary and post performance
Lando Norris (@lando) has 12,002,164 Instagram followers as of October 16, 2026 and 1,985 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 522.2K likes and 1.7K comments on average (median 415.3K likes), an engagement rate of 4.41% of followers. Over the 143 days we have tracked it, the account gained 229,328 followers (+1.9%).
Where these numbers come from: public Instagram profile data and @lando's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 12,002,164 |
| Following | 792 |
| Posts | 1,985 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 522,184 |
| Avg Comments per Post | 1,657 |
| Videos | 4 |
| Photos & carousels | 8 |
| Engagement Rate | 4.41% |
Follower Growth Over Time
How @lando's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+229.3K
Net Change
+1.9%
% Change
+1.6K
Avg / Day
143
Days Tracked
53
Data Points
Tracked between May 26, 2026 (11,772,836 followers) and Oct 16, 2026 (12,002,164 followers).
| Date | Followers | Change |
|---|---|---|
| 12,002,164 | +26,480 | |
| 11,975,684 | +71,827 | |
| 11,903,857 | +30,695 | |
| 11,873,162 | +100,326 | |
| 11,772,836 | first reading |
Engagement Analysis
Based on 12 recent posts
522.2K
Avg Likes/Post
1.7K
Avg Comments/Post
6.3M
Total Likes
19.9K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
4.41%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
154.7K
Avg Likes on Videos (4)
705.9K
Avg Likes on Photos & carousels (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @lando's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 417,496 likes and comments; 2 of the 12 reached twice that (834,992 or more).
Best-Performing Post, Decomposed
What @lando's single biggest recent post had going for it, measured against the account's other posts.
1,467,281 likes · 4,623 comments
2.8× @lando's average post · 3.5× the median post.
"🇬🇧"
2 characters
Photo or carousel
Format
Sunday
Day Posted
21:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length (posts with a caption) | 164 chars |
| Posting Frequency | 1.6 posts/week |
Content Mix
4
Videos / Reels
8
Photos & carousels
Top Posts
Highest-liked recent posts from @lando
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
🇬🇧
|
1.5M | 4.6K | — | view |
| 2 |
No caption
|
1.4M | 2.7K | — | view |
| 3 |
Flight fruit n fotos @oneflightinternational
|
621.9K | 1.6K | — | view |
| 4 |
Say hello to Lan-dos. Nearly two years in the making. Super cool. Thank you @ma…
|
494.2K | 1.1K | — | view |
| 5 |
Shabang
|
484.2K | 2.0K | — | view |
| 6 |
Really proud of this one. I've teamed up with the amazing charity @racingdement…
|
416.5K | 2.0K | — | view |
| 7 |
Happy to be back in the mix but gutted we missed out on the big bit of silver t…
|
414.1K | 2.4K | — | view |
| 8 |
Blobs and @lego bricks for our 1000th Grand Prix
|
392.7K | 1.0K | — | view |
| 9 |
Gave @lewiscapaldi some tips before taking him on his hottest hot lap around Si…
|
184.0K | 628 | 2.0M | view |
Posting Patterns & Optimal Timing
When @lando posts on Instagram
1.6
Posts / week
4.8 days
Avg gap between posts
Wednesday, Thursday
Peak posting days
16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @lando publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@lando's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 184,626 | 184,626 |
| Wednesday | 5 | 512,859 | 2,564,297 |
| Thursday | 4 | 412,196 | 1,648,782 |
| Sunday | 2 | 944,198 | 1,888,395 |
Posting Consistency & Streaks
How steadily @lando maintains output
2
Longest streak (days)
21/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
22.8%
Active days
Posted at least once
4.8 days
Avg gap
Between posts
Caption Length & Performance
How @lando's caption length correlates with engagement
91.7%
Posts with Caption
164
Avg Caption Chars (captioned)
84
Median Chars
873
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 1 | 1.4M |
| Short (<40 chars) | 2 | 979.1K |
| Medium (40-100) | 5 | 409.9K |
| Long (100+) | 4 | 229.8K |
Compare & Discover Similar Creators
Stack @lando against any other Instagram creator we track, or jump to similar accounts.
Compare @lando to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @lando
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 12.0M followers (Mega)
$60,011 to $144,026
Our per-follower range for accounts this size (see methodology)
Download @lando's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 12 hours, 17 minutes ago.
Tracking
What we have recorded about @lando over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @lando's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @lando
How many followers does @lando have on Instagram?
@lando has 12,002,164 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @lando's Instagram engagement rate?
@lando has an engagement rate of 4.41% based on 12 recent posts, averaging 522.2K likes per post.
How much does @lando earn on Instagram?
From follower count only, we estimate @lando's sponsorship value at $60,011 to $144,026 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @lando published on Instagram?
@lando has published 1,985 posts on Instagram.
What is @lando's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,467,281 likes and 4,623 comments.
How often does @lando post on Instagram?
@lando posts approximately 1.6 times per week, with an average gap of 4.8 days between posts. Peak posting days are Wednesday, Thursday.
How does @lando compare to other Instagram creators?
@lando sits in the Mega-tier group alongside accounts like @rvcjinsta, @celinedion, @fenerbahce.
Is @lando verified on Instagram?
Yes, @lando is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @lando's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 16, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @lando Instagram stats and analytics, follower count as of 16 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/lando-instagram-profile-stats/