Reilly O’Neill Herrera

Reilly O’Neill Herrera

@reillyherrera

Bassist | @nightverses Co-founder & Designer | @learntoforget_ Design | Deftones, MGK, Dennis Rodman, The Smashing Pumpkins, UFC, Foos Gone Wild etc

8.0K

Followers

978

Following

60

Posts

106.34%

Engagement Rate

↓ -0.6% over 117d Nano tier Updated Sep 1, 2026

Account Overview

Profile summary and post performance

This account ranks 1755 out of the 1857 creators we track and holds a follower count that is 0.0x the median size. This indicates it is smaller than the typical creator in our database. Reilly O’Neill Herrera maintains a verified status with 60 posts across her profile. The lack of a set category means she operates as a niche creator despite her high level of verification. Her engagement rate of 106.34% exceeds the median of 1.43% by a wide margin. This exceptional reach indicates a highly active and loyal audience relative to her follower count. The following report examines the specific content pillars and audience demographics driving these interaction levels.

Account Info

Account Size Nano
Followers 8,035
Following 978
Posts 60
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 8,418
Avg Comments per Post 126
Videos 5
Photos 7
Engagement Rate 106.34%

Follower Growth Over Time

How @reillyherrera's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-46

Net Change

-0.6%

% Change

0

Avg / Day

117

Days Tracked

40

Data Points

Tracked between May 6, 2026 (8,081 followers) and Sep 1, 2026 (8,035 followers).

The account lost 46 followers over 117 days. The count decreased from 8.1K to 8.0K, which is down 0.6%.

What the trajectory means

The account experienced a slight downward trend of 0.6% over the tracked period. This decline indicates a falling audience that requires careful consideration regarding time investment. The slow pace of loss suggests a stable but declining reach for upcoming campaigns.

Engagement Analysis

Based on 12 recent posts

Platform Context

@reillyherrera ranks 7 out of 1857 accounts because its engagement rate sits well above the tracked median. This performance means each follower interacts with content at a much higher frequency than average. The high percentage reflects an exceptionally active audience relative to other creators in the database.

The engagement rate of 106.34% crushes the 1.43% median and ranks 7 out of 1857 accounts. This indicates an audience that reacts far more than usual. The disparity between video and photo performance shows a clear preference for motion content. Videos earn 19.2K likes while photos only gather 724 likes. These figures confirm that the audience rewards dynamic visual storytelling over static imagery. Reach reliability remains inconsistent despite high peaks. Only 16.7% of posts doubled the average engagement, and a small 8.3% fraction reached five times the typical reach. This suggests that while specific clips find success, most content maintains a stable baseline rather than constant explosive growth. The high like count relative to comments indicates a large volume of passive approval from a large follower base. This is an active audience.

8.4K

Avg Likes/Post

126

Avg Comments/Post

101.0K

Total Likes

1.5K

Total Comments

Engagement Rate

Compared to Nano tier benchmarks

Excellent for Nano

106.34%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

19.2K

Avg Likes on Videos (5)

724

Avg Likes on Photos (7)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @reillyherrera's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @reillyherrera's single biggest post had going for it — the patterns worth replicating.

Top post by @reillyherrera

51,220 likes · 595 comments

6.1× @reillyherrera's average post · 76.6× the median post.

"“Rose Wire” 🥀 Track 3 from “Every Sound Has A Color In The Valley Of Night” Euro/Uk Headline Tour Starts September 8th"

122 characters

Video

Format

Monday

Day Posted

16:00 UTC

Hour Posted

344.4K

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a reach that outperformed the median like count by over seventy-six times. This specific post maintained an impressive comment to like ratio of approximately one for every eighty-six likes. Long captions exceeding 100 characters drive the highest engagement at 11.2K average likes. Short captions under 40 characters perform poorly with only 383 average likes. These figures suggest that detailed copy is necessary to connect with this audience. The specific hashtags #learntoforget, #nightverses, #deftones, #brandonboyd, and #everysoundhasacolorinthevalleyofnight serve as the primary signals for content themes. Because engagement averages are high relative to the follower count, focus on maintaining high quality over frequency. You should aim for a steady posting pace of roughly one post per week. This account currently has 8.0K followers.

Top Hashtags

#learntoforget (3) #nightverses (2) #deftones (2) #brandonboyd (1) #everysoundhasacolorinthevalleyofnight (1) #nighverses (1) #equalvisionrecords (1) #ohms (1)

Top Keywords

here (5) deftones (5) tour (4) nightverses (4) album (4) make (3) everyone (3) work (3) learntoforget (3) design (3) friends (3) through (3) without (3) every (3) artwork (3) even (2) things (2) happen (2) thankful (2) team (2) believed (2) step (2) different (2) most (2) people (2) available (2) love (2) little (2) reillyherrera (2) started (2)

Caption Analysis

Avg Caption Length 301 chars
Posting Frequency 0.1 posts/week

Content Mix

5

Videos / Reels

7

Photos

Top Performing Posts

Post thumbnail

“Rose Wire” 🥀 Track 3 from “Every Sound Has A Color In The Valley Of Night” Euro/Uk Headline Tour Starts September …

51.2K likes 595 comments 344.4K views Video
View
Post thumbnail

Massive thanks to everyone who has watched the new video for our single “Glitching Prisms” You can now stream the song …

42.3K likes 435 comments 286.0K views Video
View
Post thumbnail

Very grateful for the opportunity to create some designs for the legends @deftones 🙏🏽 This one is currently available o…

2.1K likes 79 comments
View
Post thumbnail

@reillyherrera tracking the bass solo for “Phoenix V: Invocation” Euro/UK headliner starts next month

1.5K likes 28 comments 12.0K views Video
View
Post thumbnail

We have some new followers here so I wanted to do a little LTF re-introduction. @mikebystereo and I @reillyherrera star…

811 likes 66 comments
View
Post thumbnail

Designed this for @deftones 20th anniversary of ‘self-titled’, arguably my favorite record of theirs. Always thankful t…

618 likes 58 comments
View
Post thumbnail

Can’t even list the things that had to happen to make these shoes a reality. Thankful for our small team here at LTF, a…

605 likes 59 comments 4.5K views Video
View
Post thumbnail

2025 was dope, lots to work on for an even better 2026. Back to it. ✌🏽 #nightverses #learntoforget

517 likes 41 comments
View
Post thumbnail

@nightverses tour has been very dope. home soon 🙏🏽

468 likes 23 comments
View

Top Posts

Highest-liked recent posts from @reillyherrera

# Caption Likes Comments Link
1
“Rose Wire” 🥀 Track 3 from “Every Sound Has A Color In The Valley Of Night” …
51.2K 595 view
2
Massive thanks to everyone who has watched the new video for our single “Glitch…
42.3K 435 view
3
Very grateful for the opportunity to create some designs for the legends @defto…
2.1K 79 view
4
@reillyherrera tracking the bass solo for “Phoenix V: Invocation” Euro/UK head…
1.5K 28 view
5
We have some new followers here so I wanted to do a little LTF re-introduction.…
811 66 view
6
Designed this for @deftones 20th anniversary of ‘self-titled’, arguably my favo…
618 58 view
7
Can’t even list the things that had to happen to make these shoes a reality. Th…
605 59 view
8
2025 was dope, lots to work on for an even better 2026. Back to it. ✌🏽 #night…
517 41 view
9
@nightverses tour has been very dope. home soon 🙏🏽
468 23 view

Posting Patterns & Optimal Timing

When @reillyherrera posts on Instagram

The creator maintains a sparse high-effort pace. This rhythm is much slower than the median of 0.6 posts per week. Her low ranking in follower count reflects this infrequent posting cadence. A consistency score of 27 indicates an erratic schedule with long periods of silence between uploads. Content appears sporadically rather than on a predictable cycle. New content lands most often on Monday and Thursday. The busiest upload window occurs at 18:00 UTC. Marketers should note that the inconsistent gaps make it difficult to plan a multi-day campaign. You cannot rely on a regular posting schedule to keep a brand message in front of her audience over several days. A partnership would likely require a single, well-timed post rather than a consistent series of mentions. Because content is rare, any individual post will gain more focus from her followers. Plan your tie-in around these specific windows if you want to capture the next available drop.

0.1

Posts / week

3338.2h

Avg gap between posts

Monday, Thursday, Tuesday

Peak posting days

18:00, 16:00, 19:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @reillyherrera publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

3

4

1

5

6

7

8

9

10

11

12

13

14

15

4

16

17

4

18

2

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @reillyherrera publishes more often. Their busiest hours are 18:00, 16:00, 19:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @reillyherrera hasn't been active in our tracked sample.

This account posts most often on Monday and Thursday at 18:00 UTC. The posting frequency is low at 0.1 times per week.

Most Common Words

Frequent caption words across @reillyherrera's recent posts (excludes stopwords)

here (5) deftones (5) tour (4) nightverses (4) album (4) make (3) everyone (3) work (3) learntoforget (3) design (3) friends (3) through (3) without (3) every (3) artwork (3) even (2) things (2) happen (2) thankful (2) team (2) believed (2) step (2) different (2) most (2) people (2) available (2) love (2) little (2) reillyherrera (2) started (2)

Best Day of the Week to Post

@reillyherrera's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 4 13,942 55,766
Tuesday 3 555 1,665
Thursday 3 14,648 43,944
Friday 1 664 664
Sunday 1 491 491

Posting Consistency & Streaks

How steadily @reillyherrera maintains output

1

Longest streak (days)

27/100

Consistency score

Inverse of posting-gap variance

0.8%

Active days

Posted at least once

3338.2h

Avg gap

Between posts

Caption Length & Performance

How @reillyherrera's caption length correlates with engagement

100.0%

Posts with Caption

301

Avg Caption Chars

167

Median Chars

1275

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 1 383
Medium (40-100) 2 448
Long (100+) 9 11.2K

The account earns the most engagement from long captions of 100+ characters with an average of 11.2K. Short captions under 40 characters perform poorly at only 383.

Who This Audience Is

What @reillyherrera's reach and engagement mean for a brand.

The audience size sits well below the median creator average and represents a niche reach that does not hit broadcast scale. This account holds verified status despite having no assigned category, suggesting a personal brand or established identity that is not currently mapped to a specific industry vertical. The engagement rate is exceptionally high compared to the platform median. This indicates that while the total follower count is small, the interactions per post are much higher than standard benchmarks. Such a gap suggests a message lands with more force among this group than it would on a larger account. The verified status combined with high engagement points toward a concentrated circle rather than a broad public reach. This audience fits the fitness or lifestyle category based on the profile name and identity.

Compare & Discover Similar Creators

Stack @reillyherrera against any other Instagram creator we track, or jump to similar accounts.

Compare @reillyherrera to another creator

Get a side-by-side stats breakdown.

@reillyherrera vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Sponsored posts for @reillyherrera fall within a $0 to $0 range based on follower count. This account ranks in the bottom tier of the platform, meaning its low rank suggests a value buy where the quoted band is a ceiling rather than a guaranteed salary. While the reach is limited, an engagement rate of 106.34% far exceeds the 1.43% median. This high interaction relative to the audience size justifies the reach as a fair price for targeted influence despite the low follower count. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 8.0K followers (Nano)

N/A

Industry rate for nano Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking near the bottom of the field, the follower count is far below the median. Engagement. A 106.34% rate dwarfs the 1.43% median, meaning the current audience is highly active. Hit-rate. Only 16.7% of posts beat double the average, showing a low frequency of standout content. Trajectory. The follower count declined by 0.6% over the tracked period, indicating a downward trend.

Strengths

  • + Verified account with 8.0K followers
  • + 106.34% engagement rate beats the 1.43% tracked median

Opportunities

  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach
  • ~ Below 10K followers, the usual floor for paid sponsorships
  • ~ Low consistency score (27/100), posting rhythm is erratic

Summary

This analysis of @reillyherrera reveals a nano Instagram presence with 8,035 followers. The account demonstrates an engagement rate of 106.34%, averaging 8.4K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @reillyherrera

How many followers does @reillyherrera have on Instagram?

@reillyherrera has 8,035 followers on Instagram, placing them in the nano creator tier.

What is @reillyherrera's Instagram engagement rate?

@reillyherrera has an engagement rate of 106.34% based on 12 recent posts, averaging 8.4K likes per post.

How much does @reillyherrera earn on Instagram?

Based on industry benchmarks, @reillyherrera's estimated sponsorship value is $0 - $0 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @reillyherrera published on Instagram?

@reillyherrera has published 60 posts on Instagram.

What is @reillyherrera's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 51,220 likes and 595 comments.

How often does @reillyherrera post on Instagram?

@reillyherrera posts approximately 0.1 times per week, with an average gap of 3338.2 hours between posts. Peak posting days are Monday, Thursday, Tuesday.

How does @reillyherrera compare to other Instagram creators?

@reillyherrera sits in the Nano creator tier alongside accounts like @everittmatt, @jjoovely8, @gregorykwesi.

Is @reillyherrera verified on Instagram?

Yes, @reillyherrera is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @reillyherrera's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Sep 1, 2026