Emma Dean

Emma Dean

@emmadeancooks

TV host. Food lover. Regular contributor to @eatwell_magazine Masterchef Australia Winner

PERSON Business http://www.emmadean.com.au/

8.2K

Followers

1.8K

Following

905

Posts

0.9%

Engagement Rate

≈ 0.0% over 98d Nano tier Updated Aug 31, 2026

Account Overview

Profile summary and post performance

This creator ranks 1719 out of 1817 tracked accounts, with a follower count that is 0.0x the median size of our typical creators. This indicates a smaller presence than the average profile we monitor. The account is unverified and categorized as a person with 905 total posts. Her profile identifies her as a television host and Masterchef Australia winner who contributes to eatwell magazine. The engagement rate of 0.9% falls below the 1.40% median for this category. The rest of this report breaks down audience demographics and content performance metrics.

Account Info

Account Size Nano
Followers 8,152
Following 1,782
Posts 905
Verified No
Business Account Yes
Category PERSON

Post Performance

Posts Analyzed 12
Avg Likes per Post 69
Avg Comments per Post 5
Videos 9
Photos 3
Engagement Rate 0.9%

Follower Growth Over Time

How @emmadeancooks's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+4

Net Change

0.0%

% Change

0

Avg / Day

98

Days Tracked

37

Data Points

Tracked between May 24, 2026 (8,148 followers) and Aug 31, 2026 (8,152 followers).

The account gained 100 followers from 8.1K to 8.2K over 98 days. The trend remained flat with a 0.0% change.

What the trajectory means

The @emmadeancooks account remained flat with zero percent change over the tracked period. This stability identifies the creator as a known quantity rather than a rising or falling prospect. The steady pace allows for predictable planning in your campaign brief.

Engagement Analysis

Based on 12 recent posts

Platform Context

@emmadeancooks ranks 1114 out of 1817 because its engagement rate falls below the tracked median. This lower performance means each follower is less likely to interact with content compared to the average creator in the IGDataHub corpus. The gap between the 0.9% and 1.40% rates indicates a lower level of active participation from the audience.

The engagement rate of 0.9% falls below the 1.40% median, ranking 1114 out of 1817 accounts. This indicates that followers interact less than the typical user on this platform. While photos earn slightly more likes than videos, both formats receive similar levels of passive approval. The audience prefers static images by a small margin but does not engage in deep conversation. Reliability of reach is low because no recent posts reached 2x or 5x the account average. This lack of explosive growth suggests content reaches a consistent but narrow circle rather than breaking into new feeds. Every post performs within a predictable range. The data points to a tap-and-scroll audience.

69

Avg Likes/Post

5

Avg Comments/Post

823

Total Likes

55

Total Comments

Engagement Rate

Compared to Nano tier benchmarks

Below Average for Nano

0.90%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

67

Avg Likes on Videos (9)

72

Avg Likes on Photos (3)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @emmadeancooks's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @emmadeancooks's single biggest post had going for it — the patterns worth replicating.

Top post by @emmadeancooks

106 likes · 6 comments

1.5× @emmadeancooks's average post · 1.5× the median post.

"Tomato update!!!! #tomato #fromseed #cucumber #tombocino #gardening #homegrowngarden"

84 characters

Video

Format

Friday

Day Posted

1:00 UTC

Hour Posted

595

Views

Hashtags: #tomato #fromseed #cucumber #tombocino #gardening #homegrowngarden

Content Analysis

Hashtags, keywords, captions, and top posts

The top post performed at 1.5 times the median engagement rate of this account. This specific post achieved a high like to comment ratio of roughly 17 to 1. You should prioritize medium length captions between 40 and 100 characters to reach an average of 87 likes. Short captions under 40 characters perform poorly with only 64 likes, suggesting that your audience prefers some descriptive context over minimal text. Use the recurring hashtags like #gardening and #easyentertaining to signal specific topics to your followers. These tags help categorize your content for the algorithm. The current posting cadence is approximately 0.2 times per week. Because average engagement is modest at 69 likes, focus on building a consistent presence with steady volume rather than chasing viral spikes. This account currently has 8.2K followers.

Top Hashtags

#gardening (3) #eatwellchristmas (2) #emmadean (2) #festivefeast (2) #easyentertaining (2) #christmasrecipes (2) #emmadeancooks (2) #wickingbed (1) #garlic (1) #potato (1) #potatoes (1) #potatotower (1) #59 (1) #tomato (1) #fromseed (1) #cucumber (1) #tombocino (1) #homegrowngarden (1)

Top Keywords

christmas (8) eatwell (8) festive (6) emmadeancooks (5) feast (4) river (4) special (4) summer (4) update (4) potatoes (4) season (3) murray (3) echuca (3) local (3) miss (3) sponsors (3) making (3) edenvalewines (3) theoriginalgreenpan (3) natiobeauty (3) click (3) link (3) gardening (3) time (3) potato (3) free (3) tomato (3) sail (2) floatin (2) moama (2)

Caption Analysis

Avg Caption Length 375 chars
Posting Frequency 0.2 posts/week

Content Mix

9

Videos / Reels

3

Photos

Top Performing Posts

Post thumbnail

Tomato update!!!! #tomato #fromseed #cucumber #tombocino #gardening #homegrowngarden

106 likes 6 comments 595 views Video
View
Post thumbnail

Friday garden update! #gardening #wickingbed #emmadeancooks

79 likes 3 comments 518 views Video
View
Post thumbnail

Set sail this Christmas with EatWell and @emmadeancooks! 🎄⚓️ Join us on the Murray River in Echuca Moama as we celebr…

78 likes 0 comments
View
Post thumbnail

Gonna need a bigger greenhouse!!!! Seed update! Nature waits for no-one!!!!. So I did a little shopping @sproutwellgree…

76 likes 13 comments 559 views Video
View
Post thumbnail

Did you miss the EatWell Christmas Special? ☀️🍉 Summer vibes are in full swing in St Kilda and the Southside! Whether …

73 likes 2 comments
View
Post thumbnail

Potatoes! potatoes! Potatoes!!! This is my first season making a potato tower and I am very excited. Have you ever made…

73 likes 6 comments 446 views Video
View
Post thumbnail

Tomato update!

66 likes 3 comments 407 views Video
View
Post thumbnail

Summer’s here — and it’s all about keeping things simple with EatWell #59 Let vibrant produce take centre stage with e…

65 likes 6 comments
View
Post thumbnail

Garlic time!!!! #garlic #gardening #emmadeancooks so impressed with this haul!!!

60 likes 7 comments 354 views Video
View

Top Posts

Highest-liked recent posts from @emmadeancooks

# Caption Likes Comments Link
1
Tomato update!!!! #tomato #fromseed #cucumber #tombocino #gardening #homegrowng…
106 6 view
2
Friday garden update! #gardening #wickingbed #emmadeancooks
79 3 view
3
Set sail this Christmas with EatWell and @emmadeancooks! 🎄⚓️ Join us on the M…
78 0 view
4
Gonna need a bigger greenhouse!!!! Seed update! Nature waits for no-one!!!!. So…
76 13 view
5
Did you miss the EatWell Christmas Special? ☀️🍉 Summer vibes are in full swing …
73 2 view
6
Potatoes! potatoes! Potatoes!!! This is my first season making a potato tower a…
73 6 view
7
Tomato update!
66 3 view
8
Summer’s here — and it’s all about keeping things simple with EatWell #59 Let …
65 6 view
9
Garlic time!!!! #garlic #gardening #emmadeancooks so impressed with this haul!!!
60 7 view

Posting Patterns & Optimal Timing

When @emmadeancooks posts on Instagram

The creator follows a sparse high-effort pace. This frequency ranks near the bottom of their peer group because they post less than one third as often as the median creator. A consistency score of zero indicates an erratic rhythm with no predictable pattern between posts. They rarely post content, making it difficult to predict when new material will appear. The gaps between uploads are irregular and inconsistent. Content typically lands on Wednesday and Friday. The busiest hour for fresh content is 22:00 UTC. Marketers should not expect a regular stream of updates to build upon. You cannot rely on a steady cycle for timely tie-ins. Planning must account for these infrequent bursts rather than a daily or weekly cadence. Because the gaps are so unpredictable, you should treat any new post as an isolated opportunity rather than part of a reliable sequence.

0.2

Posts / week

783.7h

Avg gap between posts

Wednesday, Friday, Monday

Peak posting days

22:00, 6:00, 4:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @emmadeancooks publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

1

2

2

3

2

4

5

2

6

7

8

9

10

11

12

13

14

15

16

17

18

19

1

20

1

21

2

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @emmadeancooks publishes more often. Their busiest hours are 22:00, 6:00, 4:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @emmadeancooks hasn't been active in our tracked sample.

The account posts most frequently on Wednesday and Friday at 22:00 UTC. The posting frequency is low at 0.2 times per week.

Most Common Words

Frequent caption words across @emmadeancooks's recent posts (excludes stopwords)

christmas (8) eatwell (8) festive (6) emmadeancooks (5) feast (4) river (4) special (4) summer (4) update (4) potatoes (4) season (3) murray (3) echuca (3) local (3) miss (3) sponsors (3) making (3) edenvalewines (3) theoriginalgreenpan (3) natiobeauty (3) click (3) link (3) gardening (3) time (3) potato (3) free (3) tomato (3) sail (2) floatin (2) moama (2)

Best Day of the Week to Post

@emmadeancooks's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 57 114
Tuesday 1 78 78
Wednesday 3 70 211
Thursday 2 76 153
Friday 2 100 201
Saturday 2 60 121

Posting Consistency & Streaks

How steadily @emmadeancooks maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

3.3%

Active days

Posted at least once

783.7h

Avg gap

Between posts

Caption Length & Performance

How @emmadeancooks's caption length correlates with engagement

100.0%

Posts with Caption

375

Avg Caption Chars

266

Median Chars

1225

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 2 64
Medium (40-100) 3 87
Long (100+) 7 70

The account performs best with medium captions of 40 to 100 characters. These posts earn 87 engagement compared to only 64 for short captions.

Who This Audience Is

What @emmadeancooks's reach and engagement mean for a brand.

The follower count ranks in the bottom fifth of tracked accounts. This volume is well below the median and suggests a reach that does not currently operate at broadcast scale. The lack of verification and the general person category indicate an unspecialized personal profile rather than a niche media entity. Engagement rates fall below the median, meaning brand messages will likely land softer than they would on average across the platform. The low interaction frequency compared to typical creators suggests a passive viewer base. This audience size and engagement profile fit few specific brand categories.

Compare & Discover Similar Creators

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Compare @emmadeancooks to another creator

Get a side-by-side stats breakdown.

@emmadeancooks vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@emmadeancooks generates revenue through niche content creation and brand partnerships. A sponsored post for this account falls within a $0 to $0 range. The low ranking of 1719 out of 1817 positions this creator as a value buy where the quoted band serves as a ceiling rather than a starting point. Because the engagement rate of 0.9% sits below the 1.40% median, the reach does not justify a premium price. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 8.2K followers (Nano)

N/A

Industry rate for nano Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking 1719 of 1817 means the audience size is well below the median. Engagement. A 0.9% rate falls below the 1.40% median, indicating a struggle to spark interaction. Hit-rate. Zero posts reached double the average engagement, suggesting a lack of standout content. Trajectory. The follower count remained flat over the last 98 days with no net growth.

Strengths

Opportunities

  • ~ 0.9% engagement rate trails the 1.40% median, the clearest area to improve
  • ~ Sparse cadence of about 0.2 posts a week limits fresh reach
  • ~ Below 10K followers, the usual floor for paid sponsorships

Summary

This analysis of @emmadeancooks reveals a nano Instagram presence with 8,152 followers. The account demonstrates an engagement rate of 0.90%, averaging 69 likes per post across 12 analyzed posts.

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Frequently Asked Questions About @emmadeancooks

How many followers does @emmadeancooks have on Instagram?

@emmadeancooks has 8,152 followers on Instagram, placing them in the nano creator tier.

What is @emmadeancooks's Instagram engagement rate?

@emmadeancooks has an engagement rate of 0.90% based on 12 recent posts, averaging 69 likes per post.

How much does @emmadeancooks earn on Instagram?

Based on industry benchmarks, @emmadeancooks's estimated sponsorship value is $0 - $0 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @emmadeancooks published on Instagram?

@emmadeancooks has published 905 posts on Instagram.

What is @emmadeancooks's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 106 likes and 6 comments.

How often does @emmadeancooks post on Instagram?

@emmadeancooks posts approximately 0.2 times per week, with an average gap of 783.7 hours between posts. Peak posting days are Wednesday, Friday, Monday.

How does @emmadeancooks compare to other Instagram creators?

@emmadeancooks sits in the Nano creator tier alongside accounts like @glowwrestling, @karinahollekim, @livingintehran.

About This Analysis: This analysis is based on a snapshot of @emmadeancooks's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Aug 31, 2026